HRX, the fitness and lifestyle brand co-founded by Hrithik Roshan, has stepped beyond apparel and accessories to debut its first offering in the nutrition space — a range of oat milk-based protein shakes. Designed for the growing tribe of fitness-focused, ingredient-aware Indians, these dairy-free drinks are now hitting the shelves online and offline across the country.
You’ll find them listed on Amazon, Swiggy Instamart, and even through Curefoods’ cloud kitchens on Swiggy and Zomato. HRX is also selling them via its own e-commerce channels and select physical outlets.
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Each 200ml bottle delivers a solid punch: 25 grams of plant-based protein without a drop of dairy or a trace of refined sugar. Whether you’re post-workout or powering through a busy day, the shake is meant to provide a clean, satisfying boost. It packs 114.54 calories, 120mg of calcium, and 415mg of sodium per 100ml, all formulated to support recovery and overall nourishment — minus the junk.
HRX is also ditching plastic in favor of glass bottles — a choice that’s as much about preserving nutrients as it is about cutting down on waste. The focus on clean, minimal ingredients continues to be central to the brand’s promise of health without compromise.
Ankit Nagori, co-founder of Curefoods, summed it up: “This isn’t just a protein shake. It’s nutrition designed for real life — clean, convenient, and made for movement.”
And there’s more coming. The brand has already lined up a few follow-up flavors: Vanilla with the same 25g protein, and two lighter options — Cold Coffee and Chocolate, each with 18g protein per bottle. All future variants will keep oat milk and natural sweeteners at the core.
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With this launch, HRX is signalling its intention to go beyond clothing racks and gym bags — aiming to be a full-spectrum fitness companion, right from what you wear to what you eat.
