HRX, the activewear brand co-owned by Hrithik Roshan and Exceed Entertainment, is expanding its footprint in functional footwear with a strategic partnership with ergonomic D2C brand Frido. The collaboration debuts with the launch of the Frido...
HRX, the fitness and lifestyle brand co-founded by Hrithik Roshan, has stepped beyond apparel and accessories to debut its first offering in the nutrition space — a range of oat milk-based protein shakes. Designed for the...
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