Zomato co-founder and group CEO Deepinder Goyal has started ‘Continue’, a venture focused on health tracking and mental wellness for longevity.
Deepinder Goyal as director of ‘Continue’
According to money control, the Continue.com domain, called the ultimate health tracker, is currently in stealth mode with no other details available. It is owned by Upslope Advisors Pvt Ltd, which was created in April this year. Deepinder Goyal is listed as a Director, with Zomato employees Akriti Mehta and Simrandeep Singh as Additional Directors, according to filings with the Ministry of Corporate Affairs (MCA).
Continue Exploring: Zomato eyes fresh fundraise of INR 8,500 Cr, first since 2021 IPO
Mehta has been with Zomato for about seven years, and Singh joined nearly six years ago, according to their LinkedIn profiles. Ashish Goel, former head of product design at Zomato and Blinkit, will also join Continue, but his exact role is still unclear, according to filings.
Meanwhile, the company’s authorised share capital is Rs 50,00,000, which is the total value of shares it can issue. Its paid-up capital is also Rs 50,00,000, which is the amount shareholders have actually paid to the company.
Zomato isn’t venturing into any new space- firms spokesperson
To clarify, this is Goyal’s personal project for now. In a statement to Moneycontrol, a company spokesperson said, “Zomato isn’t venturing into any new space, and continues to focus on its four businesses (Food Delivery, Blinkit, Hyperpure and District).” Goyal’s decision to start Continue aligns with his interest in longevity and extending human lifespan. The venture will also focus on mental health and include a sleep scientist, according to someone familiar with his plans.
Continue Exploring: Karnataka govt to impose 1-2% fee on app based services like Swiggy, Zomato, Amazon
However, the ultimate health tracker could become a full health and wellness platform, focusing on nutrition, sleep, mental health, and preventive health. Goyal is also an investor in Ultrahuman, a startup making wearables like the Ultrahuman Ring. These wearables measure sleep, heart rate, temperature, and other vitals, and help people, especially athletes, track their nutrition and fitness in real time.
Goyal made his first investment in the Alpha Wave-backed firm in 2021, and has later upped his share after participating in subsequent funding rounds. He leads the angel rounds in the startup and holds more than eight percent of Ultrahuman claims Tracxn, a private market intelligence company.
Though Zomato entered the food delivery market late, it has overtaken Swiggy to become the top player. The company has different business units, each growing into large, independent businesses.
With four growing business units, Zomato is cautious of competition. The company plans to raise around Rs 8,500 crore through a qualified institutional placement (QIP) and increase its efforts against rival Swiggy, which will be listed on the stock exchanges in a few weeks.
