Sleepyhead, the direct-to-consumer (D2C) brand specializing in sleep solutions, has launched its first brick-and-mortar retail store in India. Situated in Banaswadi, Karnataka, this marks Sleepyhead’s entry into offline retail.
The new store offers a variety of sleep products, such as mattresses, pillows, bedding accessories, alongside a selection of sofas, recliners, and storage solutions tailored for living spaces.
“Our expansion into the offline realm with our inaugural store signifies a significant milestone in Sleepyhead’s brand evolution. While e-commerce has played a vital role in connecting with our predominantly youthful consumer base nationwide, our physical presence provides a distinctive avenue for direct engagement with our brand,” stated Sridhar Balakrishnan, CEO of Duroflex Group.
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He further added, “By merging the convenience of online shopping with the hands-on experience of in-store exploration, our goal is to offer customers a fully immersive shopping journey, ensuring they discover the ideal sleep solution customized to their requirements.”
The store showcases interactive displays and offers personalized assistance from sleep experts, complemented by promotional activities and events.
Established in 2017, Sleepyhead, headquartered in Bengaluru, operates as a subsidiary of the mattress brand Duroflex.
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