Brij Hotels, a collection of boutique hotels, has secured $4 million in its Series A funding round, co-led by the Manipal Education & Medical Group (MEMG) Family Office. Notable high-net-worth individuals such as Abhay Jain, Abhiroop Jayanthi (MD of Bain Capital), Rajendra Rao, and Prashant Deshpande have also participated in this latest round of financing for the company.
The company plans to utilize the proceeds to strategically expand and strengthen its presence in the competitive hospitality industry.
Established in 1991 by Udit Kumar and Anant Kumar, Brij is a portfolio of hotels that provide hyperlocal experiences, prioritizing sustainability. It underscores sustainability through the zero-kilometer concept, aimed at reducing environmental impact.
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Udit Kumar and Anant Kumar, Co-Founders at Brij Hotels said, “At Brij Hotels, our commitment goes beyond providing luxurious stays; it extends to celebrating and empowering the heart and soul of our destinations – the local communities. The essence of our hospitality lies in using the original creative entrepreneurs and artisans, who preserve centuries-old traditions and sustainable practices. We are excited to have the support of investors like the MEMG Family Office, Abhay Jain, Abhiroop Jayanthi, Rajendra Rao, and Prashant Deshpande, who share our vision. With their backing, we’re not just expanding; we’re on a journey to become a unique storytelling and hospitality destination, offering an authentic, and well-designed experience that connects our guests with the rich heritage of each locale.”
Dr. Ranjan Pai, Chairman of the Manipal Education and Medical Group said, “Brij Hotels’ blend of luxury and local engagement is a refreshing take for the modern traveler. We believe that under the leadership of Udit and Anant, the Brij team is creating a unique company in leisure travel.”
As per the statement from the Delhi-based firm, it boasts a portfolio of eight functioning hotels situated in tourist hotspots. These establishments are designed to forge a seamless bond between luxury and local culture, underscored by a strong commitment to sustainability. Operating on an asset-light model, the company primarily enters into revenue-sharing arrangements with property owners.
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