Spanish fashion brand Mango highlighted the importance of India in its global growth strategy, citing the rising demand for women’s western wear, the robust retail infrastructure developed over the past decade, and the widespread adoption of online shopping in the country.
Daniel Lopez, chief expansion and franchise officer at Mango, said, “India is one of the 10-15 markets that matter the most today in the strategy of Mango for the growth of the company. The country has grown appetite, especially in the women’s wear in the western segment. The country has given itself much better infrastructure, on retail.”
“India is a very online connected country and this has led the country worldwide in terms of online intelligence,” he added.
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Mango currently operates 110 stores in India through its collaboration with Myntra. The fashion brand initially entered the Indian market almost two decades ago in association with Major Brands, later partnering with DLF for further expansion. However, in 2014, Mango formed a partnership with Myntra for its online platform, and in 2017, this collaboration extended to include the opening of physical stores as well. On a global scale, the retailer aims to launch 500 new stores by 2026 in key markets such as the US, the UK, and India, as part of a three-year strategic plan. Despite experiencing a 50% increase in online demand last year, Mango expressed its commitment to expanding its physical store presence in India to 120.
“In Spain, with 45 million inhabitants, we have 350 stores and in France, with 70-80 million inhabitants, we have very close to 250. So, I think that the journey has just started in India and the roots are very solid, but we still have a lot to do ahead of us,” added Lopez.
The retailer underscored its intention to retain existing price tags, avoiding any adjustments that might dilute its global positioning centered on a strong focus on quality and in-house design. Despite the premium pricing, Mango has consistently been Myntra’s top-selling global brand in women’s western wear for the past two years.
“Mango is one of the preferred brands for the metros and is growing with our non-metro shoppers aspiring to get their hands on the latest in global fashion. The brand drops fresh styles every month and endeavours to ensure latest trends are accessible,” said Sharon Pais, chief business officer, Myntra.
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