Edrio, the athleisure wear brand that is a part of the North Indian textile conglomerate Oswal Group, has unveiled its first physical store in the country, marking its debut in the offline market, as shared by a company official on social media.
Located at Nexus Mall in Amritsar, Punjab, the store will showcase the brand’s latest athleisure wear collections.
“Today is the day we’ve all been waiting for – the grand launch of our first Edrio retail store at the fabulous Nexus Mall, Amritsar. The excitement was contagious, and it truly warmed my heart to witness so many of you diving into the Edrio spirit,” said Rakhi Oswal, director of Edrio in a LinkedIn post.
“The collections are handpicked, and each outfit is a reflection of your unique style- functional yet trendy. Behind this milestone, a huge shout out to the incredible team that made it happen,” she added.
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Established in 2021, the lifestyle brand operates as a direct-to-consumer (D2C) entity, retailing through its website and various other e-commerce platforms.
Oswal Group, established in 2003, traces its origins back to its parent company, the 70-year-old Vardhman Group. The company specializes in the manufacturing of yarns, fabrics, garments, and dyeing. In 2014, Oswal Group also diversified its interests by venturing into the real estate sector.
