Noida-based Kidbea, an innovative bamboo-based kids’ fashion brand, has secured $1 million in a Pre-series A funding round led by the early-stage investment firm Venture Catalysts.
The funding round also saw participation from Agility Ventures, BestVantage Investments, and notable industry figures including Sandeep Agarwal and Upasana Agarwal, co-founders of Droom, as well as Ashok Bahadur and HiroMizushima, a well-known celebrity actor in Japan.
Established in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, Kidbea is dedicated to crafting children’s apparel using bamboo plant-based materials known for their skin-friendly and comfortable attributes.
The funding secured will be deployed to strengthen marketing and branding efforts, enlarge the team, and improve operational efficiency. Additionally, a significant portion of the funds will be earmarked for research and development as well as technology to sustain a prominent position in the dynamically evolving children’s fashion industry.
Kidbea offers a diverse product lineup with more than 250 Stock Keeping Units (SKUs), encompassing kids’ rompers, bodysuits, reusable cloth diapers, soft toys, and accessories. Currently available on leading online platforms and stocked in over 30 affiliated stores within premium children’s hospitals, the brand has successfully extended its global presence to encompass the UAE, Bahrain, and Australia.
Mohammad Hussain, Co-founder of Kidbea, expressed, “The funding signifies a major milestone in our journey to turn Kidbea into a INR 500 crore brand within the next 3 years. This funding provides us with the means to improve our sustainable offerings, extend our global presence, and persist in redefining children’s fashion.”
Dr. Apoorva Ranjan Sharma, Co-founder and Managing Director of Venture Catalysts, highlighted the potential in the children’s apparel and accessories market, stating, “Choosing to invest in Kidbea was an obvious decision for us. With India’s daily birth rate exceeding 67,000 children, there is a substantial opportunity for Kidbea to target the market across both metropolitan areas and small towns, driven by the increasing awareness among new parents regarding sustainable and eco-friendly clothing.”
Kidbea’s Vision: INR 500 Crore Brand in 3 Years
With the ambition to reach a valuation of INR 500 crore within the next three years, Kidbea has reported a remarkable 8X increase in revenue during FY-23. This growth underscores the brand’s increasing popularity in the expanding kidswear market, estimated at USD 16.4 billion. Kidbea’s commitment to sustainability and quality, coupled with the strategic utilization of its recent funding, positions the company to strengthen its position as a leading force in the global children’s fashion industry.
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