Innisfree, the South Korean brand that is known for its skincare powered by nature has unveiled its first ever brand film that features Wamiqa Gabbi, its debut brand ambassador. Social Whistle’s Studio has produced and created the brand film and it is a blend of fiction and facts, taking the audiences to Innisfree’s island which is considered to be the birthplace of the natural ingredients of Innisfree.
Watch the ad film here : https://youtu.be/i724sOQto8o?si=h4Lsm8MB1JwscpVa
In the brand film, Wamiqa is transported into the lush green island in a magical way where she gets to explore the charming landscape and the story behind Innisfree and its natural ingredients. The brand film consists of symbolism such as the rabbit that accompanies Wamiqa in her journey. This emphasizes the commitment of Innisfree to an animal-friendly and cruelty-free beauty.
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Commenting on her role, Wamiqa Gabbi said: “Filming this was like stepping into a fairytale. The film encapsulates the promise of purity and care of Innisfree which is rooted in nature. Being part of this film was a great experience and I feel honored to be related with a brand that cares for the environment as well as the animals as much as I do”.
Speaking on the brand film, Paul Lee, Managing Director & Country Head of Innisfree shared, “This brand film is more than just a campaign – it’s a celebration of the treasures of nature and the purity defining Innisfree. We wanted to create something immersive, bringing our audience closer to the origins of our products. We hope this film inspires Indian consumers to embrace skincare that is not only effectual but also kind to the planet”.
Mini Sood Banerjee, Assistant Director & Head of Marketing added, “Nature is not just an inspiration at Innisfree—it’s our collaborator. From green tea seeds to volcanic clusters and cherry blossoms, every ingredient is an emblem of the effectiveness and purity of nature. The song ‘Isle Be There’ isn’t just a creative touch in the film – it makes a promise that Innisfree will continue to bring the goodness of Island to skincare lovers across India”
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