Carrefour has appointed Amritraj Kaur as Marketing Head for India as the global retailer prepares to restart operations in the country, with its first store scheduled to open in April 2026. The move comes nearly 12 years after Carrefour exited India and reflects the company’s intent to enter the market with a strong consumer and omnichannel focus from day one.
Kaur brings close to 17 years of experience across modern retail and FMCG, having worked with organisations such as Walmart, Best Price Flipkart Wholesale, Flipkart, Future Group, LOTS Wholesale Solutions, Amira Foods and BnC Foods. Her appointment is part of Carrefour’s early leadership build as it sets up local teams, distribution networks and private label plans for India.
In her most recent role at LOTS Wholesale Solutions, Kaur led marketing and CRM for an omnichannel wholesale business and helped drive 6 to 7 percent year on year growth in customer transactions. She also rolled out a two tier loyalty programme, introduced marketing automation tools, strengthened digital acquisition channels and supported the launch of new large format stores in Delhi NCR. Earlier, at Best Price, she handled pan India store launches and ROI led marketing for a business with annual revenues of over ₹3,500 crore, while improving cost efficiency through vendor consolidation.
Her experience also includes leading regional marketing for over 20 Big Bazaar and fbb stores at Future Group, where she managed clusters with annual turnovers exceeding ₹500 crore. At Amira Foods, she was part of the team that introduced single serve basmati rice packs in India, helping the brand build visibility in both domestic and export markets.
Carrefour’s India playbook is expected to focus on large format stores, private labels, value led assortments and a strong supply chain backbone. Kaur will lead brand marketing, digital outreach, loyalty and consumer engagement as the retailer builds its presence across physical and online channels. The company is positioning marketing as a core growth lever as it looks to establish relevance quickly in one of the world’s most competitive grocery and general merchandise markets.
