retail

boAt Didn’t Sell Earphones It Sold a Lifestyle And India Bought It

Where most companies in a feature-oriented and technical specifications heavy market wentin one direction (trying to be the cheapest product out there), boAt took...

How Nescafé Brewed a Comeback with Content, Not Coffee

Nescafé, once a titan of morning time routines, was gradually getting lost in the shuffle ofnewer, cooler cafes and hipster artisanal coffee. Rather than...

Kajol’s Monochrome Saree Looks Are the Quiet Revolution We Didn’t Know We Needed

When Kajol Devgn stepped out in a white chiffon saree recently, the internet sighed—and then hit repost. The actress, who’s always known for being...

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