retail

Viral video, music, and dance. Yes, that's becoming the new blueprint for ad campaigns in India. This time, Bingo! Tedhe Medhe just showed everyone...

The India–UK Free Trade Agreement, signed in May 2025, has shaken up the fashion industry on both sides—duty-free access now spans 99% of Indian...

What if a printing glitch wasn't a mistake, but a cleverly planned, next-gen eye tech reveal? ZEISS, the global leader in optics and optoelectronics,...

The heat in India’s food delivery competition just turned up a notch. Rapido, recently stepping into the food delivery scene, is hinting at a...

To rank higher on search engines, creators tend to flood their content with unnecessary keywords. It works for a while, but it also ruins...

Myntra is turning up the heat in the content-commerce field. The fashion e-commerce giant has just dropped Glamstream, its new shoppable content hub. A...

One month back, legendary cricketer Sachin Tendulkar was declared the face of Organic India. It is a strategic initiative that is supposed to build...

Shubman Gill is once again at the centre of attention—but not just for his on-field fireworks. The young Indian captain pulled off a masterclass...

Online shopping is convenient, and no one can deny that; however, in the realm of medicine, that convenience has a high price. The anti-competitive...

Tic Tac, the iconic mint brand under the confectionery giant Ferrero Group, has launched a new digital campaign called Refresh Your Vibe. And guess...

Every woman had experienced an unexpected period, cramps, or leakage with no backup in sight. It’s stressful, inconvenient, and way too familiar. Now, Plush...

In an FMCG marketplace always full of colas, carbonated drinks, and vitamin shots, Paper Boat did something fundamentally simple—it sold memories. While competitors resourced...