Tag: retail
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The Machine Has a Media Plan: Inside Sigma, MiQ’s AI Command Center for Advertising Optimization
People say that AI can’t replace marketers because too much creativity is involved. That’s been the claim for years but things are changing now....
The Ad That Trolls 70-Hour Work-Weeks—Moonshot’s Shark Tank Campaign Is India’s Funniest Work Culture Commentary Yet
Moonshot has once again hit a big shot in the ad industry and this time, they did it for Shark Tank India Season 5....
K-Beauty’s Indian Takeover: How Nykaa Is Turning Skin Insecurities Into Billion-Dollar Brand Loyalty
In a world constantly glued to Korean cultural exports whether it is K-food, K-dramas, or K-pop, the “K-wave” is a trend. In India, people...
Google’s Doppl Shows What Happens When Fashion Meets Frictionless Tech
It seems wherever human discomfort lingers, a company’s ready with a solution. In the past, these solutions were offered in packaged products, services, and...
Prada’s Kolhapuri-Inspired Designs Spark Outrage Over Credit, Culture, and Craft in Global Branding
One mistake and another attempt to cover up. Stories like this are not rare in business. The latest headline-stealer is the Italian luxury brand...
