McDowell's

McDowell’s launches X Series to tap into India’s evolving cocktail culture

Industry
India's hospitality and beverage industry is undergoing notable transformations in consumer preferences, influenced by evolving socializing patterns following Covid. The͏͏ emergence͏͏ of͏͏ Middle͏͏ India͏͏ and͏͏ the͏͏ younger͏͏ generations,͏͏ such͏͏ as͏͏ Gen͏͏ Z͏͏ and͏͏ millennials,͏͏ is͏͏ driving͏͏...

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