Luckin Coffee has opened its first premium Origin flagship store in Shenzhen, stepping into higher priced specialty coffee and taking direct aim at Starbucks’ Reserve format as competition sharpens in China’s urban café market. The launch...
For years, coffee in China was seen as a Western luxury, a drink that symbolised global lifestyles rather than everyday convenience. Luckin Coffee disrupted this perception, building a brand that prioritises speed, affordability, and digital accessibility....
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