Gen Z
A new report from tech-driven firm Sciative reveals that 66% of Gen Z shoppers (aged 18-25) prefer to shop online rather than in physical stores, signaling a major shift in retail dynamics. With convenience, variety, and...
Fashion-tech startup Newme opens first experience store in Delhi, plans to open 15-20 stores by FY25
Newme, the rapidly expanding fashion-tech startup targeting Gen Z women, has launched its first experience store in the Delhi-NCR region at Vegas Mall in Dwarka. This͏͏ significant͏͏ opening͏͏ represents͏͏ a͏͏ key͏͏ step͏͏ in͏͏ Newme's͏͏ growth͏͏ strategy,͏͏...
Breaking News
India’s fast fashion industry set to reach $50 Billion by FY31: Report
India's fast fashion industry,͏ ͏driven͏ by mi͏lle͏nnia͏ls͏ and͏͏ ͏Gen Z,͏ i͏s ͏p͏͏rojec͏͏ted to r͏each͏ a͏ ma͏s͏sive ͏͏$50͏ billion͏ ͏ma͏r͏ket by FY31͏, as in͏dicat͏ed by...
Fashion-tech startup Newme opens its largest store yet in Hyderabad
Newme, a Gen Z-focused fashion-tech startup, has expanded its presence in India by opening its largest flagship store to date in Hyderabad, as announced...
Amazon surpasses rivals as Gen Z’s top fashion destination in India, survey finds
The e-commerce giant Amazon has emerged as the preferred online fashion platform for Gen Z (people born between 1995 and 2010) in India, surpassing...
Honasa Consumer enters color cosmetics market with Staze brand launch, targets Gen Z consumers with affordable quality products
Honasa Consumer, the parent company of D2C unicorn Mamaearth, has ventured into the color cosmetics segment with the launch of a new brand called...
FMCG companies in India revamp marketing strategies, prioritize digital outreach
Fast-moving consumer goods (FMCG) companies in India are progressively relying on digital advertising to connect with customers, particularly as many individuals now prefer consuming...
India set to outpace Spain & UK as Pepe Jeans’ largest market, says CEO Marcella Wartenbergh
Marcella Wartenbergh, the global CEO of Pepe Jeans, said India is poised to become its largest market in the next two years, outpacing its...
Brand Studio Lifestyle rides high on Gen Z fashion wave, achieving 132% YoY growth
On Monday, Brand Studio Lifestyle (BLS), a fast fashion brand, announced a remarkable achievement, revealing that the company experienced a staggering 132% year-over-year growth...