FMCG

Reliance Poised to Buy Majority in Shunya, Betting Big on Health-First Drinks

Reliance Consumer Products is reportedly in the final stretch of negotiations to acquire a controlling stake in Shunya, a zero-sugar, herb-infused beverage brand from...

FMCG 2.0: Why Your Next Packet of Chips or Chilli Oil Will Probably Be a D2C Drop

The biggest FMCG trend in 2025? Not healthier snacks or innovation in noodles. It’s direct-to-cart. From peri-peri makhanas, artisanal chilli oils to ₹49 bars of...

Swiggy Instamart Demands ₹4.5–₹9 Lakh Ad Spend? Saurabh Goel Reality Check for FMCG Founders

Saurabh Goel, a merchant exporter and founder in the FMCG space, recently shared a detailed LinkedIn post raising questions about the operational and financial...

How to Get FSSAI Registration in India – A Step-by-Step Guide

For any food business in India, FSSAI registration is a mandatory process that ensures compliance with food safety standards and helps maintain consumer trust....

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