D2C

People invariably pontificate about e-commerce in metros. But the only inward revolution? It's happening in the untapped, brown spaces out there: those with no...

After making its mark online, luggage brand Nasher Miles is going big on brick-and-mortar. The company just opened its newest—and most prominent—store at Phoenix...

Shark Tank India judge and Emcure Pharmaceuticals Executive Director, Namita Thapar, has launched a new direct-to-consumer (D2C) wellness brand called ARTH. The inspiration, she...

Once hailed as the poster city for India’s digital payments revolution, Bengaluru is witnessing an unexpected turn—small vendors are ditching UPI and going back...

Since 2022, a new relationship has formed in India's e-commerce world: small and medium enterprises (SMEs), which have been working under resource constraints for...

When Instagram and TikTok go far beyond just scroll-and-chill apps and introduce a checkout button—change is coming (welcome to India’s social commerce explosion).The shoppers...

A subtle skincare shift is taking place before your very eyes-and no, it's not luxury brands or celebrity-laden launches, but the emergence of ₹99...

Your order came 11 minutes ago—but did you realize it was rolling in on silent wheels?As cities across India get noisier and ordering gets...

In a bold and quirky marketing move, Zepto has once again proven that creativity knows no bounds. This time, the 10-minute delivery giant turned...

India’s popular artisanal coffee brand Blue Tokai is officially going global—again. After making waves in Tokyo, the homegrown roaster is now setting its sights...

Eternal Ltd.’s quick-commerce platform Blinkit is about to undergo a dramatic business model overhaul. Starting September 1, the company will drop its marketplace-style operations...

Costa Coffee is stirring up more than just cappuccinos in India—it’s serving up some serious growth. The British coffee chain, operated in India by...