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Plush Teams Up with Swiggy Instamart to End Period Panic with a Fast, Funny, and Fresh Ad That’s Winning Eyeballs and Hearts
Every woman had experienced an unexpected period, cramps, or leakage with no backup in sight. It’s stressful, inconvenient, and way too familiar. Now, Plush...
Paper Boat Didn’t Just Sell Us Drinks—It Got an Entire Generation to Sip on Their Own Childhood
In an FMCG marketplace always full of colas, carbonated drinks, and vitamin shots, Paper Boat did something fundamentally simple—it sold memories. While competitors resourced...
Nykaa Didn’t Just Redefine Beauty E-Commerce—It Made Every Lipstick Feel Like a Personal Pep Talk
Prior to Nykaa, the experience of purchasing beauty products online was based on risk. Will this shade actually match me? Is this product real?...
Blinkit Didn’t Build a Grocery App—It Built a Meme Machine That Happens to Deliver in 10 Minutes
In the battle for consumer attention. Blinkit picked speed as its weapon. It subsequently ensured that speed became a personality. Other e-commerce platforms are...
FMCG 2.0: Why Your Next Packet of Chips or Chilli Oil Will Probably Be a D2C Drop
The biggest FMCG trend in 2025? Not healthier snacks or innovation in noodles. It’s direct-to-cart.From peri-peri makhanas, artisanal chilli oils to ₹49 bars of...
Zero Stock, All Hype: How Pre-Orders and Waitlists Are Becoming the Coolest Way to Sell Online
Forget about "Add to Cart." What's the hottest thing in Indian e-commerce? It's a Join Waitlist. From sneakers to serums to journals to jackets, innovative...
From Jamshedpur to Jaipur: How Local Artisans Are Going Global Through E-Commerce Marketplaces
India's small town artisans are going viral—and e-commerce is the runway.A new generation of karigars, weavers, and handmade heroes from Jamshedpur, Jaipur, Kutch, among...
Meesho’s Middle India Play: How the Underdog is Winning the E-commerce War One Small Town at a Time
When large cities blink, India buys.While even many e-commerce players are trying to chase expensive metros, and build app experiences for high-income users, Meesho...
Urbanic’s Soft Power Play: How the Quiet Fast-Fashion App is Winning Gen Z’s Closet, Cart, and Cravings
Fast fashion has a new face, and it isn’t who you think.While global goliaths like H&M and Zara still make up most regular chatter...
The Curious Case of Juicy Chemistry: How a Bootstrapped Skincare Brand is Outselling VC-Backed Giants, One Organic Drop at a Time
In the super-slick space of skincare where brands are raising millions to tell you your pores are an issue, Juicy Chemistry is doing something...
How Pet Parenting is Powering India’s Cutest E-Commerce Boom—And Why Heads Up For Tails is Sitting Pretty at the Top
It all began with toys and treats. Today, we're looking at a fully-fledged bark-and-buy economy.India's pet care sector has quietly transformed into one of...
Robo-Rise in Warehouses: How AI and Robotics Are Supercharging India’s E‑commerce Supply Chain
If you ever wondered how your late-night Blinkit or Zepto order arrives before you can hit the snooze button, let’s meet the silent army...