Sunday, December 21, 2025

D2C

Food Inflation Bites: India’s FMCG Volume Growth Slows to 4% in May 2025, Says Worldpanel by Numerator

India’s fast-moving consumer goods sector is losing momentum, with fresh data showing stress on household purchases across both cities and villages. According to consumer...

Lay’s and Ranbir Kapoor’s ARKS Label Turn Snack Pack Colours Into Vibrant ‘Colour-Lays’ Sneakers

What happens when India’s favourite chips brand collides with Ranbir Kapoor’s streetwear label? You get Colour-Lays, a limited-edition sneaker drop that turns Lay’s iconic...

India’s Wearables Lose Shine: Smartwatch Shipments Crash 28% to 6.6 Mn Units as Boat Holds 28% Share, Boult Surges 21%

India’s booming wearables story is hitting a pause. According to International Data Corporation’s (IDC) India Monthly Wearable Device Tracker, shipments fell for the fifth...

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