D2C

Mamaearth’s IPO sees remarkable 7.61x oversubscription, fueled by strong demand from QIBs

Mamaearth, the direct-to-consumer (D2C) unicorn, saw a remarkable oversubscription of 7.61 times on the final day of its initial public offering (IPO) due to...

AJIO introduces AJIOGRAM, a content-driven D2C retail platform

AJIO, the prominent fashion e-commerce platform in India, has introduced AJIOGRAM, an interactive online retail space emphasizing direct-to-consumer (D2C) strategies. With this launch, AJIO...

Mamaearth’s IPO sees surge in subscriptions, reaches 0.7X on day 2

On the second day of Mamaearth's initial public offering (IPO), the direct-to-consumer (D2C) unicorn saw an increased interest from investors as its public issue...

Mamaearth IPO receives lukewarm response, subscribed 0.13 times on day one

Mamaearth, the D2C unicorn, experienced a tepid response to its initial public offering (IPO) on the first day, as the issue was subscribed only...

Mokobara Secures $3.6M Investment for Expansion from Current Investors!

Mokobara, a direct-to-consumer (D2C) backpack startup, has recently received a significant investment of $3.6 million from its current backers, underscoring their strong belief in...

Mamaearth Reports INR 151 Cr Loss in FY23 Pre-IPO for goodwill impairment!

IPO-bound D2C unicorn Mamaearth encountered a financial downturn in the fiscal year ending on March 31, 2023, mainly due to a one-time loss. This...

Actor Nayanthara and director Vignesh Shivan invest in superfoods brand, The Divine Foods

The Divine Foods, a direct-to-consumer (D2C) foodtech startup headquartered in Chennai, has secured an undisclosed investment from acclaimed actor Nayanthara and her spouse, director...

Menswear brand DaMensch achieves remarkable growth with 25 new retail stores in 12 months

Homegrown men's fashion label DaMensch announced on Wednesday that they have successfully launched 25 exclusive retail outlets throughout India in just a year.The direct-to-consumer...

Snitch gears up for market expansion with Aniket Singh as new Chief Business Officer

Snitch, a prominent direct-to-consumer (D2C) men's fashion brand, is pleased to announce the appointment of Aniket Singh as the company's new Chief Business Officer....

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