D2C

Rasna sets sights on global manufacturing with overseas franchise deals

Rasna, a household name throughout the 80s and 90s, continues to dominate the pre-mix market and is now exploring overseas franchise agreements for manufacturing...

D2C innerwear brand Bummer raises INR 9.25 Crore led by Gruhas Consumer Fund

Bummer, the direct-to-consumer (D2C) innerwear brand famed for its appearance on Shark Tank, has raised INR 9.25 crore led by Gruhas Consumer Fund, with...

D2C brand The Ayurveda Experience raises $27 Million in Series C funding led by Jungle Ventures

The Ayurveda Experience (TAE), a direct-to-consumer (D2C) startup, has secured $27 million (INR 223 crore) in its Series C funding round, with Singapore-based venture...

Survey finds 80% of D2C businesses yet to achieve profitability; only 12% report profits

A recent survey conducted by MMA India and Publicis Commerce reveals that 80% of direct-to-consumer (D2C) businesses have not achieved profitability, with 63% reporting...

D2C brands biggest disruptions to FMCG players, says Marico Founder Harsh Mariwala

Harsh Mariwala, the Founder of Marico, believes that Direct-to-Consumer (D2C) brands are the primary disruptors of FMCG companies.“Entry barriers in terms of distribution, and...

Digital-first D2C brands intensify brick-and-mortar presence to drive expansion and revenue growth

Last month, Ghazal Alagh, co-founder of Mamaearth, India's leading direct-to-consumer (D2C) brand, shared on social media platform X: 'We continue to strengthen and expand...

Home decor brand Chumbak expands presence with new store launch in Gurugram

Chumbak, a Bengaluru-based home decor brand, has opened a new store in Gurugram, as announced by the company on Monday.The latest Chumbak outlet is...

D2C footwear brand Fausto makes foray into UAE market through Amazon

Fausto, the D2C online footwear brand, announced on Monday its entry into the UAE market through e-commerce giant Amazon with the introduction of a...

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