D2C
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EBG Group Bets on Mrunal Thakur to Scale Carlton Wellness Across Digital Storytelling and Experiential Health Platforms
EBG Group has announced actor Mrunal Thakur as the brand ambassador for Carlton Wellness, marking a strategic move as the group sharpens its focus...
Urban Harvest Expands Beyond Fresh Produce, Buys Cocosutra in Rs 2.5 Crore Cash Deal
Urban Harvest has quietly made a sharp strategic move by acquiring gourmet food brand Cocosutra in a Rs 2.5 crore all cash deal. Known...
Lotto Brings Back Sania Mirza in Dual Role to Strengthen Its Play in India’s Rapidly Growing Women’s Sportswear Segment
Indian tennis icon Sania Mirza has returned as the brand ambassador for Italian sportswear brand Lotto, marking a renewed partnership that goes beyond endorsement...
Zepto Introduces In-App UPI Payments to Streamline Checkout Experience
Quick commerce platform Zepto has quietly introduced an in-app UPI payments feature, marking another step by large delivery companies to bring payments fully within...
Apax Partners Buys Minority Stake in iD Fresh Food at ₹4,500 Crore Valuation
London-based private equity firm Apax Partners is set to make its first major foray into India’s fresh foods space by acquiring a significant minority...
Tata-Owned CaratLane Names Jigar Vyas as Chief Financial Officer
Tata group–backed jewellery retailer CaratLane has strengthened its senior leadership by appointing Jigar Vyas as its new Chief Financial Officer, a move that comes...
Reliance ropes in Amitabh Bachchan as brand ambassador for Campa Sure packaged water
Reliance Consumer Products Limited has brought Amitabh Bachchan on board as the face of its packaged drinking water brand, Campa Sure, as the company...
Swiggy Launches EatRight Across 50+ Cities to Tap Rising Demand for Healthy Food
Swiggy has rolled out a new health-led food discovery category, EatRight, across more than 50 cities, signalling a sharper push towards wellness-focused consumption on...
Elvish Yadav Turns Fan Power into Profit as Systumm Logs Rs 25 Lakh Sales Within Minutes of Launch
Elvish Yadav’s leap from screens to storefronts has arrived with serious intent. The popular YouTuber and Bigg Boss OTT 2 winner has officially stepped...
DoorDash Bans Delivery Partner After AI-Generated Image Used to Fake Order Delivery
DoorDash has permanently deactivated a delivery partner after an investigation found that an artificial intelligence generated image was used to falsely mark an order...
Foxtale FY25: Revenue Jumps 139% to Rs 199 Cr as Loss Widens to Rs 73 Cr
D2C skincare startup Foxtale closed FY25 with sharply higher revenue but a deeper loss, underlining the cost of aggressive scale-up in India’s crowded beauty...
Zomato Delivery Pay Up 10.9% in 2025 as Gig Worker Rights Debate Intensifies
Delivery earnings on Zomato rose sharply in 2025, but the debate over whether gig work in India offers a sustainable livelihood has intensified rather...