D2C
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FMCG sector embraces digital advertising: 47% ad spend directed towards digital platforms in 2023
Following the pandemic-induced surge in e-commerce, the momentum of business digitalization continues to grow. Companies are increasingly utilizing digital tools to streamline operations, understand...
Honasa Consumer enters color cosmetics market with Staze brand launch, targets Gen Z consumers with affordable quality products
Honasa Consumer, the parent company of D2C unicorn Mamaearth, has ventured into the color cosmetics segment with the launch of a new brand called...
Amazon India adjusts seller fees, impacts various categories starting April 7
In a significant move, Amazon India has informed its sellers about changes to its fee structures effective April 7. Several categories are expected to...
Epigamia’s sales surpass INR 150 Crore milestone in FY23, sees 24% growth
Epigamia, a direct-to-consumer (D2C) food and beverage startup, saw its sales cross the INR 150 Crore mark in the financial year ended March 31,...
D2C men’s fashion brand Snitch unveils fourth flagship store in Bangalore
Snitch, a prominent direct-to-consumer (D2C) men's lifestyle brand, announces the opening of its fourth consecutive store in Brigade Road, Bangalore. This move underscores the...
Fashion, grocery, and general merchandise to dominate two-thirds of Indian e-commerce market by 2027: Nykaa CEO Falguni Nayar
Beauty and lifestyle e-commerce platform Nykaa's CEO and founder, Falguni Nayar, has stated that by 2027, fashion, general merchandise, and groceries will collectively constitute...
Rasna sets sights on global manufacturing with overseas franchise deals
Rasna, a household name throughout the 80s and 90s, continues to dominate the pre-mix market and is now exploring overseas franchise agreements for manufacturing...
D2C men’s fashion brand Snitch set to unveil third store in Surat, eyes aggressive expansion in Gujarat
Snitch, the Bengaluru-based men’s fashion and apparel brand, plans to open its third store at Surat on Sunday, as revealed by a top executive.“We...
D2C innerwear brand Bummer raises INR 9.25 Crore led by Gruhas Consumer Fund
Bummer, the direct-to-consumer (D2C) innerwear brand famed for its appearance on Shark Tank, has raised INR 9.25 crore led by Gruhas Consumer Fund, with...
D2C brand The Ayurveda Experience raises $27 Million in Series C funding led by Jungle Ventures
The Ayurveda Experience (TAE), a direct-to-consumer (D2C) startup, has secured $27 million (INR 223 crore) in its Series C funding round, with Singapore-based venture...
D2C men’s fashion brand Snitch hits INR 400 Crore GMV milestone, targets INR 600 Crore by 2024
Snitch, a direct-to-consumer men's fashion brand, has reached a gross merchandise value (GMV) of INR 400 crore. Setting its sights high, the brand aims...
Survey finds 80% of D2C businesses yet to achieve profitability; only 12% report profits
A recent survey conducted by MMA India and Publicis Commerce reveals that 80% of direct-to-consumer (D2C) businesses have not achieved profitability, with 63% reporting...