Wednesday, December 17, 2025

D2C

PepsiCo, Coca-Cola plan cheaper soft drinks to counter Reliance’s Campa

PepsiCo and Coca-Cola are considering launching soft drinks 15-20% cheaper than their main brands to target regional markets and combat competition from Reliance Consumer...

Blinkit introduces Seller Hub for streamlined brand sales management

Blinkit has introduced the ‘Blinkit Seller Hub’ to help brands list and sell their products on its platform. This hub allows brands to manage...

Bikaji to acquire 53% stake in Lucknow’s Hazelnut Factory, enters QSR segment

Bikaji Foods International Limited, a major Indian ethnic snack brand, is entering the Quick Service Restaurant (QSR) sector. Its subsidiary, Bikaji Foods Retail Limited...

Licious covers losses by 44% YoY to INR 293.77 cr 

Licious, a Bengaluru-based meat delivery startup, revealed that its losses decreased by 44% to INR 293.77 crore in FY24 from INR 528.5 crore the...

Amazon India launches campaign to protect customers from cyber fraud

Amazon India has started a digital campaign to help customers stay aware of cyber frauds and scams amid the busy Great Indian Festival.Amazon #AapkeHittMeJaari...

Mamaearth Chief Product and Technology Officer Jayant chauhan resigns due to personal reasons

Jayant Chauhan, the Chief Product and Technology Officer of Mamaearth's parent company, Honasa Consumer, has stepped down from his role, according to a stock...

D2C Brands outpace marketplaces with 64% increase in festive Sales

Direct-to-consumer (D2C) brands saw a 64% increase in orders during the recent sale, outpacing marketplaces, which had a 26% growth from last year, Gokwik...

Swiggy Instamart faces criticism for adding free Tomatoes to cart, netizens slam

A Bengaluru man’s post went viral after he criticised Swiggy Instamart for adding free tomatoes to his order. Though the 500 grams of tomatoes...

Jewellery startup Bluestone targets INR 2100 cr through IPO by FY25

With the ongoing Indian IPO boom, where tech startups like Swiggy, Ather Energy, and BlackBuck are aiming to go public, omnichannel jewellery startup Bluestone...

India Sweet House raises investment from Viney Equity Market LLP in pre-IPO round

India Sweet House, a known confectionery brand, has secured a large investment in its pre-Initial Public Offering (IPO) funding round. Viney Equity Market LLP...

Farmery introduces Organic Honey and Wild Forest Honey with eco-friendly glass bottles

Farmery, a D2C brand focused on fresh, sustainable food, has launched two new honey variants: Organic Honey and Wild Forest Honey. They will be...

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