Friday, April 25, 2025

D2C

D2C brands biggest disruptions to FMCG players, says Marico Founder Harsh Mariwala

Harsh Mariwala, the Founder of Marico, believes that Direct-to-Consumer (D2C) brands are the primary disruptors of FMCG companies.“Entry barriers in terms of distribution, and...

Digital-first D2C brands intensify brick-and-mortar presence to drive expansion and revenue growth

Last month, Ghazal Alagh, co-founder of Mamaearth, India's leading direct-to-consumer (D2C) brand, shared on social media platform X: 'We continue to strengthen and expand...

Home decor brand Chumbak expands presence with new store launch in Gurugram

Chumbak, a Bengaluru-based home decor brand, has opened a new store in Gurugram, as announced by the company on Monday.The latest Chumbak outlet is...

D2C footwear brand Fausto makes foray into UAE market through Amazon

Fausto, the D2C online footwear brand, announced on Monday its entry into the UAE market through e-commerce giant Amazon with the introduction of a...

D2C fashion brand The Souled Store enters Kerala market, opens first store in Calicut

The Souled Store, a Mumbai-based direct-to-consumer apparel brand, has expanded its presence into Kerala with the inauguration of its first retail store in Calicut,...

FMCG giants roll out budget-friendly digital packs, targeting mass market

FMCG companies are now introducing digital or e-commerce-centric product packages at more affordable prices, aiming at the mass market with tailored offerings. This marks...

Citi Research bullish on Mamaearth, projects 24% upside potential with ‘buy’ rating

Brokerage firm Citi Research has started covering Honasa Consumer Ltd, the parent company of D2C unicorn Mamaearth, giving it a ‘buy’ rating. The firm...

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