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From Farm to Table: Fresh Ways to Generate Leads for Your Food Venture
In an era when customers are more concerned about what they eat than ever before, the food business is rife with potential for entrepreneurs....
The Art of Connection: How to Foster Deep and Lasting Consumer Relationships
Fostering real relationships with customers has become a vital component of success in an increasingly competitive company world where consumers are overwhelmed with options....
Social Media SOS: Best Practices for Handling Crises in the Digital Era
Social media has developed into a potent force that can make or kill a business in the blink of an eye in today's hyper...
From Touchpoint to Conversion: The Art of Customer Journey Mapping
Understanding and optimising the customer experience has become a critical component in attaining success in the ever-changing corporate market. The process of directing a...
From Vague to Valuable: How to Define Your Target Audience
One essential reality persists in the shifting business landscape: identifying your target audience is critical. However, it is astonishing how often this important phase...
How FreeWater is leveraging advertising for good and quenching the world’s thirst for free
In a world where everything seems to come at a cost, FreeWater, a Texas-based beverage company, is challenging the status quo by offering something...
Data-Driven Discovery: Leveraging Analytics to Decode Consumer Behavior
In the digital age, data is the currency that fuels business decisions. With every click, purchase, and interaction, consumers leave a trail of valuable...
Sustainable Storytelling: Engaging Audiences and Driving Conversions
Sustainability is more than a phrase in today's more mindful society; it represents a fundamental shift in consumer expectations and company practises. As businesses...
Brand Image Mastery: Techniques for Shaping Perceptions and Building Trust
In the business world, a brand's image is analogous to its personality—how it presents itself to the world, how consumers perceive it, and, ultimately,...
Harnessing User Creativity: A Guide to Building Authentic Content from Your Community
The customer journey does not finish at the moment of purchase in today's business landscape; it is only the beginning. Keeping people engaged and...
Dunzo’s valuation may plummet to $200 Million as firm seeks approval for rights issue
The quick commerce startup Dunzo is in the process of obtaining the board's approval for a potential $35 million fundraising effort. However, there is...
The Augmented Advantage: How Brands Can Propel Growth with AR Technology
In the ever-evolving world of business, staying ahead of the curve is the key to survival. One technological innovation that's been reshaping the landscape...