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Competitive Edge: Using Social Media Strategy to Stand Out in a Crowded Marketplace
In today's fast-paced and increasingly digital business landscape, having a competitive edge is essential for success. With businesses of all sizes vying for the...
Omni-Channel Mastery: Achieving Consistency and Engagement Across All Touchpoints
In today's fast-paced and digital-centric world, consumers expect a seamless and consistent experience when interacting with brands. This demand has given rise to the...
The Power of Purpose: Converting Consumers by Aligning with Sustainable Values
In an era where consumers are becoming increasingly conscious of the environmental and social impact of their choices, businesses are faced with a powerful...
Beyond Logos: Creating a Holistic Brand Image that Speaks to Your Audience
In a world inundated with brands vying for attention, a memorable logo is a valuable asset. It's often the first thing that comes to...
Dabur reports 5% increase in net profit and 7% revenue growth for Q2 2023, announces INR 2.75 dividend per share
On Thursday, Dabur Ltd, an FMCG company, announced a net profit of INR 515 crore for the quarter ending in September 2023, reflecting a...
Over 80% of Indian retailers don’t perceive e-commerce as a threat to business: Report
According to a study, the majority of Indian retailers who were surveyed do not perceive e-commerce as a threat to their business operations. Only...
Predictive Personalization: Anticipating Customer Needs for Enhanced Marketing Outcomes
Businesses are always looking for new and creative ways to stay ahead of the competition in the ever-changing world of modern marketing—and, more importantly,...
Mobile-First Mindset: Optimizing Your Social Media Strategy for On-the-Go Audiences
Smartphones are becoming more than just gadgets in the fast-paced digital world we live in today. They are our constant companions, information sources, and...
Beyond Clicks: Driving Brand Awareness and Loyalty Through Strategic Video Marketing
One thing is very evident in the constantly changing world of digital marketing: video is king. With the growth of social media and the...
Beyond Channels, Beyond Boundaries: How Omni-Channel Strategies Drive Business Expansion
Customers can now move between online and offline experiences with ease, and companies are beginning to understand that adopting an omni-channel strategy is essential...
Plotting the Course: Steps to Creating Comprehensive Customer Journey Maps
Navigating the intricate web of customer interactions and experiences is a challenge that businesses face daily. The customer journey, a complex and dynamic path,...
The Recipe for Niche Success: Tailoring Your Food Brand for Specialized Markets
The world of food is as diverse as the people who consume it. While mainstream appeal is essential, there's an equally exciting niche market...