Eternal, the parent company behind Zomato and Blinkit, has quietly registered a new subsidiary—Blinkit Foods—as it looks to deepen its push into ultra-fast food...
In the battle for consumer attention. Blinkit picked speed as its weapon. It subsequently ensured that speed became a personality. Other e-commerce platforms are...
Eternal Ltd.’s quick-commerce platform Blinkit is about to undergo a dramatic business model overhaul. Starting September 1, the company will drop its marketplace-style operations...
In today’s hyper-connected era, where brands battle for attention, one unlikely weapon has quietly emerged: paper bag marketing. What was once a disposable item...
If you’ve ordered from Blinkit’s quick food app, Bistro, lately, you may have noticed something new on your bill—an unexpected INR 5 “convenience fee”....
India’s digital shopping landscape is in the middle of a shake-up. Blinkit, the grocery delivery arm backed by Zomato, is now nearly toe-to-toe with...
India’s rapid grocery delivery scene is turning into a battleground, with companies locking horns over every single order. The space is currently dominated by...
Zomato’s parent company, Eternal Ltd, took a profitability hit in the final quarter of FY25, dragged down largely by growing losses at its quick-commerce...
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