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Alia Bhatt Becomes Levi’s Global Brand Ambassador After Gucci and L’Oréal Deals, Joins Beyoncé in Denim Giant’s $6.2 Billion Push
Alia Bhatt has added another international label to her growing list of global partnerships. After fronting campaigns for Gucci and L’Oréal Paris, the actor...
Jimmy Choo Brings Back Sydney Sweeney for Autumn 2025 Campaign, Betting on ‘Main Character Energy’ to Drive Global Luxury Sales
Jimmy Choo has launched its Autumn 2025 campaign with Emmy-nominated actor Sydney Sweeney returning as the face of the British luxury brand. The new...
Yakult Danone India Targets Double-Digit Growth Till 2030, Expands to 700 Cities and Brings Taapsee Pannu on Board
Yakult Danone India, the joint venture between Japan’s Yakult Honsha and France’s Groupe Danone, is sharpening its focus on the Indian probiotics market with...
Sunfeast Dark Fantasy Campaign Creates a Powerful Childhood Experience, Blending Chocolate with Imagination and Wonder
What happens when chocolate brands step outside the supermarket aisle? Sunfeast Dark Fantasy came with a campaign called “Big Fantasies Spaceship" to answer it....
Blinkit Parental Controls Deliver a Powerful Win for Digital Parenting, Setting a New Standard in Safety and Trust
Blinkit has done something new in quick commerce: a parental control feature has been introduced into the mix, where safety is given priority over...
After Biryani Kit Success, DAAWAT Launches Thai Green Curry Rice Kit to Celebrate India’s Growing Appetite for Easy World Cuisine
LT Foods Ltd., a 70-year-old Indian-origin FMCG major, has introduced a new product within its Ready-to-Cook line, the DAAWAT Thai Green Curry Rice Kit....
Vibhor Oils Reframes ‘Kuch Bhi’ as Trust in New Campaign, Starring Rupali Ganguly to Spotlight Women’s Unseen Kitchen Labor
Every Indian kitchen knows the daily puzzle: “Aaj kya banaun?” The casual answer, “Kuch bhi,” has now taken center stage in Vibhor Oils’ latest...
Lay’s and Ranbir Kapoor’s ARKS Label Turn Snack Pack Colours Into Vibrant ‘Colour-Lays’ Sneakers
What happens when India’s favourite chips brand collides with Ranbir Kapoor’s streetwear label? You get Colour-Lays, a limited-edition sneaker drop that turns Lay’s iconic...
Deepika Padukone Headlines Dyson’s New Campaign Celebrating Hair Without the Heat Hassle
Dyson has rolled out its latest campaign, The Difference is Dyson, and it brings Deepika Padukone back into the spotlight—not just as a brand...
Vidya Balan Joins Hands with Vasmol to Launch Its New Henna Crème Hair Colour
Vasmol, a name that’s been part of Indian households for over sixty years, has introduced a new offering: the Vasmol Henna Crème Hair Colour...
Nicole Kidman Signs On as the New Face of Clé de Peau Beauté, Bringing Her Signature Elegance to the Japanese Luxury Label
At this point, Nicole Kidman doesn’t just take on roles—she defines eras. Whether she’s lighting up the screen in a prestige miniseries or hypnotizing...
Shilpa Shetty Joins WickedGüd’s Satirical Campaign To ‘Unjunk’ India’s Comfort Food Scene, Targets Gen Z With Bold Messaging
WickedGüd, the better-for-you food startup founded by Bhuman Dani in 2021, is flipping the script on what it means to eat well in India....