A&M
Breaking News
Deepika Padukone Leads Bisleri’s Youth-Focused #DrinkItUp 2.0 Campaign
Bisleri International has rolled out a new chapter of its flagship communication property with the launch of the #DrinkItUp 2.0 campaign, fronted once again...
Sofía Vergara Becomes Skechers Ambassador After Discovering Brand Herself
Sofía Vergara has signed on as the newest global ambassador for Skechers, giving the footwear company another high-profile name to front its expanding lifestyle...
Rakesh Masala Taps Superstar Hrithik Roshan to Take On MDH, Everest and Catch in India’s Crowded Rs 30k-Crore Masala Market
Rakesh Masala, one of India’s fastest-growing spice and food product brands, has announced Bollywood superstar Hrithik Roshan as its new brand ambassador. The move...
Calvin Klein’s Bold Move: Jung Kook’s Return as Global Ambassador Sparks 1 M+ Social Posts and 30 % U.S. Growth in Week One
Calvin Klein has once again set the internet ablaze with the release of its latest global campaign, this time featuring BTS’s Jeon Jungkook. The...
Gant Strengthens Footprint in India, Appoints Shahid Kapoor as Brand Ambassador to Drive Lifestyle
American sportswear brand Gant is intensifying its push in India with Bollywood actor Shahid Kapoor coming on board as its new brand ambassador. The...
Ibrahim Ali Khan Joins Wrogn: Aditya Birla’s Youth Brand Kicks Off ‘Wrogn. But Real.’ Campaign to Woo 150M+ Gen Z and Millennials in India
Youth fashion brand Wrogn, part of Aditya Birla’s TMRW portfolio, has launched its latest nationwide campaign featuring Bollywood actor Ibrahim Ali Khan. Titled “Wrogn....
Boat Signs Hip-Hop Sensation KR$NA as Brand Ambassador, Tapping His 116M+ Streams to Power Youth Campaigns
Boat, one of India’s largest audio wearables companies, has announced hip-hop artist KR$NA as its newest brand ambassador, strengthening its push to align with...
Shiseido Taps Bollywood Star Power: Tamannaah Bhatia Fronts Ultimune Serum Launch as India’s $2.5-Billion Premium Skincare Market Heats Up
Japanese beauty major Shiseido has rolled out the latest version of its Ultimune Power Infusing Serum in India, backed by a high-profile campaign featuring...
Alia Bhatt Becomes Levi’s Global Brand Ambassador After Gucci and L’Oréal Deals, Joins Beyoncé in Denim Giant’s $6.2 Billion Push
Alia Bhatt has added another international label to her growing list of global partnerships. After fronting campaigns for Gucci and L’Oréal Paris, the actor...
Jimmy Choo Brings Back Sydney Sweeney for Autumn 2025 Campaign, Betting on ‘Main Character Energy’ to Drive Global Luxury Sales
Jimmy Choo has launched its Autumn 2025 campaign with Emmy-nominated actor Sydney Sweeney returning as the face of the British luxury brand. The new...
Yakult Danone India Targets Double-Digit Growth Till 2030, Expands to 700 Cities and Brings Taapsee Pannu on Board
Yakult Danone India, the joint venture between Japan’s Yakult Honsha and France’s Groupe Danone, is sharpening its focus on the Indian probiotics market with...
Sunfeast Dark Fantasy Campaign Creates a Powerful Childhood Experience, Blending Chocolate with Imagination and Wonder
What happens when chocolate brands step outside the supermarket aisle? Sunfeast Dark Fantasy came with a campaign called “Big Fantasies Spaceship" to answer it....