A&M
Swiss Beauty has rolled out a new brand film as part of its “We Got You, Girl!” campaign, reinforcing its push to connect with young, modern consumers through a message centred on self expression and emotional...
G Shock has rolled out a new campaign with cricketer Shubman Gill at its centre, and it stays true to what the brand has always stood for toughness earned, not claimed. The campaign spotlights the G...
Breaking News
Aditya Birla Group’s Aadyam Handwoven Signs Sobhita Dhulipala to Highlight the Skill of India’s Traditional Weaving Clusters
Aadyam Handwoven, the craft focused initiative supported by the Aditya Birla Group, has named Sobhita Dhulipala as its new brand ambassador. The announcement marks...
Chanel Taps BTS Star Jungkook as Global Beauty Ambassador, Betting on His 100 Million Fan Power
BTS member Jungkook has taken on a new role in the global beauty industry, with Chanel announcing him as the worldwide face of its...
Virat Kohli Joins Agilitas Sports, Puts One8 on Global Expansion Path After Puma Exit
Virat Kohli has shifted the trajectory of his lifestyle label One8 by formally teaming up with homegrown sportswear company Agilitas Sports. The cricketer confirmed...
Madhuri Dixit Paid Rs 1.6 Crore to Promote Odisha Handloom as State Bets Big on Celebrity Power
Odisha’s handloom sector has stepped into the spotlight after a statement in the Assembly confirmed that Madhuri Dixit is being paid Rs 1.6 crore...
Prada Taps Chinese Superstar Yang Mi as New Ambassador as She Brings a Fanbase of 113 Million
Prada has added fresh star power to its global roster with the appointment of a new brand ambassador who already commands massive influence across...
Great Jeans For Everyone’: American Eagle Strengthens India Presence with Bollywood Ambassadors
American Eagle has unveiled its latest campaign in India, celebrating the brand’s denim heritage with the launch of ‘Great Jeans For Everyone.’ Bollywood actors...
Go Colors, Prajakta Koli Launch MostlySane Collection to Redefine Modern Bottomwear
Go Colors has entered the year-end fashion season with a high-visibility campaign fronted by creator and actor Prajakta Koli, better known to millions online...
Dior Picks Thai Sensations Lingling Kwong and Orm Kornnaphat as New Ambassadors as Thailand’s Luxury Market
Dior has added fresh star power to its global roster by appointing Thai actors Lingling Kwong and Orm Kornnaphat as its newest brand ambassadors....
Kellogg’s Muesli Gets New Brand Push With Kajol-Tanuja Campaign, Spotlights Nutrition and Convenience
Kellanova has unveiled a new digital campaign for Kellogg’s Muesli, bringing together actors Kajol and her mother Tanuja for the first time onscreen in...
DP World Brings Abhishek Sharma Onboard as Brand Ambassador, Expands Sports Engagement Strategy
Global logistics major DP World has signed Indian cricketer Abhishek Sharma as its newest brand ambassador, strengthening its presence in professional sports and expanding...
Bank Of America Signs David Beckham In Multi Year Deal Worth Millions To Power Its Global Sports Push
Bank of America has chosen David Beckham as the new face of its global sports initiative, giving the bank a recognisable personality to lead...
Deepika Padukone Leads Bisleri’s Youth-Focused #DrinkItUp 2.0 Campaign
Bisleri International has rolled out a new chapter of its flagship communication property with the launch of the #DrinkItUp 2.0 campaign, fronted once again...