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Offline and Thriving: Misfits Raises ₹5 Crore to Help Urban Indians Ditch Social Media and Make Real-Life Friends

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Offline and Thriving: Misfits Raises ₹5 Crore to Help Urban Indians Ditch Social Media and Make Real-Life Friends

While most startups are racing to build the next big thing in the digital world, Misfits is going the opposite way — and thriving. The Gurugram-based platform, which helps people bond over hobbies in the real world, has just raised ₹5 crore in seed funding, with Info Edge Ventures and Better Capital leading the round.

Started in 2022 by Shashwat Narhatiyar, Chaitanya Dhawan, Saurabh Sharma, and Shaswat Kar, all IIT Kanpur alumni, Misfits isn’t just another app trying to keep you glued to your screen. Instead, it helps people find and join local clubs — whether it’s for poetry, fitness, board games, dance, or anything else that gets people off their phones and into the real world.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

What began as a few weekend hangouts in someone’s Gurgaon apartment has quietly ballooned into a movement. Today, Misfits claims over 20,000 members, spread across 40+ active clubs, with more than 3,000 in-person meetups hosted in the Delhi NCR region alone.

“The idea took shape while we were still in college,” says Shashwat Narhatiyar, who now leads the company as CEO. “We realized how empty online interactions can feel. Likes and comments don’t replace genuine, face-to-face conversations. That’s when the idea of creating an offline-first community platform really clicked.”

With the new funding, Misfits plans to improve its mobile experience, making it easier for users to discover, join, or even start their own interest-based clubs. The team also has its sights set on expanding beyond Gurugram to more areas in Delhi NCR over the next few months, with a long-term goal of entering other major urban hubs across India.

Chaitanya Dhawan, Misfits’ CMO, puts it simply: “We weren’t trying to start a business. We were trying to fix something that felt broken in our own lives — the lack of genuine social connection. People are lonely. We felt it. Our friends felt it. And so did thousands of others.”

Their timing seems spot on. As digital fatigue sets in and people crave more tangible experiences, Misfits’ model — which empowers local “club leaders” to run their own communities — is catching on fast.

Investors are buying into the vision.

“There’s a real, unmet need here,” says Rishabh Katiyar, Principal at Info Edge Ventures. “Misfits is showing impressive traction, and their approach — letting passionate individuals lead their own communities — is scalable, sustainable, and refreshingly real.”

Vaibhav Domkundwar, CEO of Better Capital, adds: “If AirBnB is about places, Misfits is about people. It’s the AirBnB of human connection, and we’re thrilled to back a team that’s built something so unique, so timely.”

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

In a world increasingly dominated by algorithm-driven feeds and virtual avatars, Misfits is betting on something much simpler: shared interests, face-to-face conversations, and a good old-fashioned sense of belonging.

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McDonald’s India (North & East) Debuts in Gorakhpur with 3,604 Sq. Ft. Outlet Seating 113 Guests — Rajeev Ranjan Calls It a ‘Milestone Moment’

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McDonald’s India (North & East) Debuts in Gorakhpur with 3,604 Sq. Ft. Outlet Seating 113 Guests — Rajeev Ranjan Calls It a ‘Milestone Moment’

Gorakhpur just got a lot tastier. McDonald’s India – North and East has launched its very first outlet in the city, setting up shop at Nayak Enclave in Basharatpur, Ashok Nagar. This marks a fresh step in the fast-food giant’s ongoing journey through North and East India.

Spread across a roomy 3,600+ square feet and with seating for over 110 people, the restaurant is ready to welcome families, students, and anyone else craving a quick bite or a relaxing coffee break.

“We’re thrilled to be here,” said Rajeev Ranjan, Managing Director of McDonald’s India – North and East. “Gorakhpur has a special charm – a blend of tradition, youth energy, and warmth. We’re excited to become a part of the daily lives of the people here, whether it’s a post-class snack, a weekend family outing, or just grabbing your favorite burger on the go.”

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

The Gorakhpur outlet has been designed with a modern look and feel, drawing inspiration from McDonald’s international design concepts. Guests can place orders at self-service kiosks, enjoy table service, and interact with specially trained staff who are there to make sure everything runs smoothly.

The menu? All the fan favorites are there – from the classic McAloo Tikki and Chicken McGrill to the ever-popular Maharaja Mac, McSpicy burgers, wraps, kebab rolls, fries, beverages, and desserts.

Whether you’re dining in or picking up food to-go, the outlet caters to a wide mix of customers – college students, busy professionals, and families alike.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

This new opening isn’t just about food. It’s also about creating jobs. With nearly 245 outlets already in operation and a workforce of over 6,000, McDonald’s is continuing its mission to provide opportunities for young people. The Gorakhpur location is expected to employ local talent, especially those from underserved backgrounds, as part of the company’s McDonald’s for Youth initiative – a step toward empowering communities while growing the brand.

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Decathlon Teams Up with Daud & Doppio in Rajkot—Is This the Start of a New Era in Community-Focused Collabs?

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Decathlon Teams Up with Daud & Doppio in Rajkot—Is This the Start of a New Era in Community-Focused Collabs?

In a world increasingly obsessed with metrics and performance, a collaboration in Rajkot reminded us of something more fundamental: the joy of simply moving.

This past Sunday, Daud & Doppio joined hands with Decathlon Sports India (Rajkot) to create an event that was less about competition and more about connection. What unfolded was an energetic celebration of sports, play, and community fueled by skateboards, scooters, archery sets, table tennis rackets, and a whole lot of laughter.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Their usual space was transformed into an all-out interactive playground. With expert instructors stationed at each activity zone, visitors of all ages found themselves immersed in games they hadn’t played in years or ever before. Whether it was a quick rally at the badminton court, balancing on a wave board, or trying out turn ball for the first time, the spirit of the day was clear: move in your own way, and do it together.

There was also a dedicated merchandise section buzzing with people checking out custom gear, taking home mementos, and chatting about their favorite moments from the day.

But this event wasn’t just about fun and games. Behind the scenes was a team that poured time, creativity, and care into making the day what it was. The collaboration was brought to life by Rutwa S. and the talented crew at Happy Door Agency—whose attention to detail and love for community experiences truly made a difference.

Perhaps what made the day so memorable was its simplicity. It wasn’t about flashy performances or headline acts. It was about creating space for people to show up, try something new, cheer each other on, and rediscover movement as a shared experience.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Here’s to more events like this—where we put our phones down, pick up a racket (or a skateboard), and remember that movement, at its best, brings us closer to each other.

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Myntra Goes Global: Launches ‘Myntra Global’ in Singapore with 35,000 Styles from 100+ Indian Brands Including Anouk, Libas & Rare Rabbit

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Myntra Goes Global: Launches ‘Myntra Global’ in Singapore with 35,000 Styles from 100+ Indian Brands Including Anouk, Libas & Rare Rabbit

Myntra is going global — and it’s starting with Singapore. For the first time ever, the fashion e-commerce platform has rolled out an international direct-to-consumer storefront under its own name: Myntra Global.

The decision to set up shop in Singapore is no accident. With a sizeable Indian-origin population of over 6.5 lakh, the city-state offers a ready-made audience familiar with — and often craving — Indian fashion. Myntra is aiming squarely at this crowd: globally aware, digitally native, and culturally rooted.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

The new platform, available via desktop and mobile browsers, brings together 35,000 styles across 100+ Indian brands. Shoppers in Singapore will now have access to names like Aurelia, Anouk, Libas, Global Desi, Chumbak, Rare Rabbit, Bombay Dyeing, and Nasher Miles, without having to deal with complex international ordering or limited selections.

Deliveries will be managed through cross-border logistics partners, with orders expected to arrive within 4 to 7 days — a timeline tailored to ensure speed without compromising on reliability.

According to Myntra, its main Indian platform already draws around 30,000 monthly visits from Singapore, showing a clear appetite for Indian styles abroad. Now, with Myntra Global, the brand hopes to offer a more personalized and seamless experience for overseas customers.

The Singapore launch is just the beginning of what Myntra sees as a long-term play: taking Indian fashion — rooted in festivals, weddings, and special occasions — to a global audience. The curated collection includes everything from ethnic wear and casual apparel to accessories, shoes, and home décor, all crafted with the diaspora in mind.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

This move is also part of Myntra’s broader vision to champion Made-in-India design and labels on a global stage — starting with the markets where the demand already exists.

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Miraggio Raises ₹55 Crore from RPSG Capital Ventures, Client Associates & Prath Ventures to Launch 500+ New Products

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Miraggio Raises ₹55 Crore from RPSG Capital Ventures, Client Associates & Prath Ventures to Launch 500+ New Products

Miraggio, the homegrown fashion brand known for its handbags and accessories, has secured ₹55 crore (approximately $6.5 million) in a fresh round of funding. The round was led by RPSG Capital Ventures and Client Associates Alternate Fund, with Prath Ventures also coming on board.

The brand is gearing up for a major scale-up — the funds will be used to push boundaries on product design, strengthen retail presence across platforms, and streamline backend operations like supply chain and logistics.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

“This backing sets the stage for our next growth chapter,” the company said, highlighting plans to build out a wider product mix, grow retail touchpoints, and enhance operational agility.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

In the next year and a half, Miraggio aims to roll out over 500 new products, exploring fresh styles and stepping into newer accessory categories — a move that signals their intent to move beyond just handbags and go all in on becoming a complete accessories brand.

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Amazon Fashion Rebrands ‘Next Gen Store’ to ‘Serve’ After 3X Gen Z Growth and 40% Surge in Tier II & III Shoppers

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Amazon Fashion Rebrands ‘Next Gen Store’ to ‘Serve’ After 3X Gen Z Growth and 40% Surge in Tier II & III Shoppers

Amazon Fashion has given its Gen Z-focused storefront a bold new identity. What was once called the ‘Next Gen Store’ has now been rebranded to a sleeker, punchier name — Serve.

The move comes as the platform rides a wave of growing popularity among younger shoppers. Since April 2023, the store has seen a threefold jump in Gen Z users, and a 40% rise in buyers from Tier II and III cities like Patna, Jaipur, Kochi, Surat, Chandigarh, and Nagpur — a sign that fashion inspiration is no longer limited to the metros.

Under the new banner, Serve is anything but basic. It houses over 2 million fashion items across 350+ homegrown and international labels. Alongside familiar favorites, new names like Diljit x Levi’s, Mokobara, Chumbak, Highlander, Cosrx, The Bear House, and Tokyo Talkies have joined the lineup — catering to every niche, mood, and vibe.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

But it’s not just about products. Serve is wired into the pulse of Gen Z style — with monthly drops, trend-forward lookbooks, and curated edits by creators. Expect nods to everything from Y2K nostalgia and gender-fluid fits, to dopamine dressing, clean K-beauty, and eco-conscious picks.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Serve lives inside the Amazon app as part of its broader fashion category — now with a sharper identity and a clearer mission: keep up with what Gen Z is wearing, wherever they are in the country.

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Sapphire Media’s Power Move: Acquires BIG 92.7 FM from Reliance Broadcast in a Multi-Crore Deal Amid Rival Objections

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Sapphire Media’s Power Move: Acquires BIG 92.7 FM from Reliance Broadcast in a Multi-Crore Deal Amid Rival Objections

In a major move that strengthens its position in India’s media landscape, Sapphire Media Limited has officially taken over BIG 92.7 FM, one of the country’s most recognizable FM radio brands. The station, previously under the ownership of Reliance Broadcast Networks Limited, had been going through insolvency proceedings since early 2023. Rohit Mehra had been overseeing the process as the appointed resolution professional.

The handover follows Sapphire Media’s clearance of all regulatory hurdles, including formal approvals from the Ministry of Information and Broadcasting. As part of the process, Sapphire also completed the required payments to Reliance Broadcast’s creditors, meeting all deadlines outlined in the resolution plan.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Both the National Company Law Appellate Tribunal (NCLAT) and the NCLT Mumbai Bench had greenlit Sapphire’s proposal, despite pushback from rival bidders such as Radio Orange. The plan was approved in rulings issued on December 23, 2024, and May 6, 2024.

This isn’t Sapphire’s first big leap. The company recently launched its Hindi news channel, India Daily 24×7, which has been gaining attention for its sharp, no-nonsense coverage and a fresh approach to current affairs. Add to that its massive footprint in outdoor advertising, and Sapphire is quickly becoming a formidable player across multiple platforms—radio, TV, digital, print, and out-of-home media.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

At the helm of this growing media house are Sahil Mangla, an entrepreneur from Kaithal, and Aditya Vashistha, a former media insider who transitioned into entrepreneurship. With BIG FM now under its wing, Sapphire Media seems poised for a bold new chapter.

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Globio Launches to Tackle $70 Billion Global Mobility Gap—Language Fluent Founders Pivot From Teaching to Placing Indian Talent Abroad

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Globio Launches to Tackle $70 Billion Global Mobility Gap—Language Fluent Founders Pivot From Teaching to Placing Indian Talent Abroad

While many wealthy nations grapple with worker shortages and rapidly ageing populations, India’s youthful, educated workforce remains on the sidelines—ready but underutilized. The opportunity exists, but so do the roadblocks: outdated systems, red tape, and a lack of clarity on how to go global.

That’s exactly the gap Globio wants to close.

Co-founded by Imran Banani and Avesh Banani, with Yash Chamadia and Amit Bansal recently joining the founding team, Globio is setting out to make international career mobility smoother and more accessible for Indian talent. The platform is designed to remove the friction that holds professionals back—offering a full-stack approach to certifications, placements, and relocation logistics.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

The idea didn’t come out of nowhere. It took shape during the Banani brothers’ earlier venture, Language Fluent, a startup that helped students master foreign languages. But as the business grew, they noticed something bigger at play.

“We thought we were just helping people learn Spanish or German,” said Avesh, reflecting on their journey. “But it turned out most of them weren’t learning for fun. They were chasing overseas jobs—language was just one part of a much bigger picture.”

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

That insight hit hard. Even with language skills in hand, many learners were stuck. They didn’t have the right documents, the right guidance, or the right networks. According to Imran, this is where the real problem lay: “Knowing German or French isn’t enough if you don’t have the right certifications or can’t navigate complex visa processes. 

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Patanjali Foods Closes FY25 With ₹1,301 Cr Profit, 74% Q4 Jump—Ruchi Gold, Nutrela, and Dant Kanti Drive Growth Beyond Edible Oils

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Patanjali Foods Closes FY25 With ₹1,301 Cr Profit, 74% Q4 Jump—Ruchi Gold, Nutrela, and Dant Kanti Drive Growth Beyond Edible Oils

Patanjali Foods had a strong close to the financial year, posting a hefty 74% rise in standalone net profit for the January–March 2025 quarter. The company reported ₹358.53 crore in profit, up from ₹206.31 crore in the same quarter last year.

Revenue also saw a healthy uptick, reaching ₹9,744.73 crore in Q4, compared to ₹8,348.02 crore in the year-ago period, as per the company’s filing with the stock exchanges.

Zooming out to the full financial year, the company clocked ₹1,301.34 crore in net profit, up from ₹765.15 crore in FY24. Its total income also rose to ₹34,289.40 crore, up from ₹31,961.62 crore the previous year.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Though best known for its edible oil business, Patanjali Foods—founded back in 1986—has steadily broadened its footprint. Today, its portfolio includes FMCG staples, personal care items, packaged food products, and even wind energy.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

The company’s offerings span a range of popular labels, including Patanjali, Ruchi Gold, Nutrela, and Dant Kanti—many of which have become household names in India.

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Myntra Doubles Down on D2C With Rising Stars Home Edit—SleepyCat, Haus & Kinder, and 160+ Brands Join the ₹Cr Home Revolution

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Myntra Doubles Down on D2C With Rising Stars Home Edit—SleepyCat, Haus & Kinder, and 160+ Brands Join the ₹Cr Home Revolution

After seeing strong momentum with its fashion and beauty initiatives, Myntra is now taking a bold step into the home space. The platform has rolled out the Myntra Rising Stars (MRS) Home Edit, designed to spotlight innovative, design-forward home decor and furnishing brands that have emerged from the D2C world.

This new initiative is part of Myntra’s broader Rising Stars program, and it aims to give digitally native homegrown brands a powerful stage to scale. To join the curated list, brands must meet a set of criteria—ranging from their current size and digital footprint to the originality of their products and strategic market relevance.

In its debut run, the MRS Home Edit has already brought over 165 D2C brands on board, covering categories like furniture, decor, kitchenware, bedding, and even smart cookware. The lineup spans everything from Warli-inspired prints and ceramic bathroom accessories to handcrafted wall art and modern furnishings.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Notable names in the mix include Sleepyhead, Story@Home, Kuber Industries, Haus & Kinder, Chumbak, SleepyCat, and Nestasia—each offering a unique blend of aesthetic appeal and utility.

What’s in it for these brands? Beyond just shelf space, they gain access to Myntra’s full-stack D2C playbook—a mix of brand-building tools, lower customer acquisition costs, and premium app and off-app visibility. Dedicated account support and targeted marketing will help these brands tap into Myntra’s massive millennial and Gen Z user base, giving them a direct path to growth.

“Our homes have become an extension of who we are,” said Maneesh Kumar Dubey, VP of Category Management at Myntra. “Today’s consumers want decor that resonates with their identity—whether that means a sustainable aesthetic, ergonomic furniture, or culturally rich themes. Through the MRS Home Edit, we’re bringing the best of India’s emerging homegrown brands to one place.”

Myntra has seen the home category pick up serious traction in recent years, especially from tier-2 and tier-3 cities. Interestingly, design tastes differ by region—the South favors earthy and wooden tones, the North and East lean towards vibrant prints, while the West embraces minimalism.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

As part of the Flipkart Group, Myntra continues to blend tech, scale, and style, supporting over 9,700 brands across categories. With the Home Edit, it’s opening new doors for design-first D2C labels and giving consumers across the country access to fresh, exciting home solutions.

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