Govt enforces 40% export duty on onions in effort to counter soaring prices

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August 21, 2023

On Saturday, the government implemented a 40% export duty on onions, effective immediately. The purpose behind this action is to curb the increase in prices and enhance the availability of onions within the domestic market. This export duty regulation will remain in effect until December 31, 2023.

According to information from the consumer affairs ministry, the nationwide average retail cost of onions stood at INR 30.72 per kilogram on Saturday. The price range varied, reaching a maximum of INR 63 per kilogram and a minimum of INR 10 per kilogram. In a report dated August 4, credit rating agency Crisil had issued a cautionary statement, drawing parallels with the tomato market, and suggesting that retail prices for onions could potentially reach INR 60 to 70 per kilogram by the end of the month.

Onion prices have maintained an upward trajectory throughout this month, and experts are indicating that there is a likelihood of further price increases as we move into September.

Surpassing previous records, the government has successfully acquired 2.50 lakh tons of onions for the buffer in the fiscal year 2022-23. Nevertheless, despite the substantial onion stock within the country, a significant portion of poor-quality onions resulting from an extended period of intense summer heat this year has led to an increase in the cost of superior-grade onions.

Simultaneously, onion exports surged by 64%, reaching a six-year peak at 25.25 lakh tonnes during the fiscal year 2022-23.

In July, India experienced a significant surge in its annual retail inflation, reaching a 15-month peak of 7.44%, in contrast to the previous month’s 4.87%. This increase was propelled by a notable upswing in vegetable and cereal prices. These figures surpassed the upper boundary of the Reserve Bank of India’s inflation target range of 2% to 6%, marking the first instance of such breach in the last five months.

Recent high-frequency data on food prices in August indicates ongoing price hikes for cereals and pulses this month, as reported in the bulletin. The Reserve Bank of India (RBI) also noted that average tomato prices experienced a further rise; however, more recent data suggests a slight decline in prices.

In its August bulletin, the Reserve Bank of India (RBI) stated that there were successive increases in the prices of onions and potatoes.

Previously, SnackFax reported that prices of premium-grade onions commonly used by households are expected to nearly double, reaching INR 55-60 per kilogram by September, as quoted from traders.

They mentioned that despite the abundant onion stock within the country, a significant quantity of poor-quality onions resulting from an extended period of excessive summer heat this year has led to an increase in the cost of high-quality onions.

In addition to the substantial quantity of subpar onions, traders explained that elevated inflation in various other vegetables is also contributing to driving up onion prices.

Puratos India unveils innovative millet-based bakery and patisserie mixes

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August 21, 2023

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Puratos India has unveiled a groundbreaking line of products crafted from millets, combining the nourishing qualities of millets with genuine flavors, all while upholding a strong dedication to sustainability. This range is thoughtfully designed to align with the changing inclinations of health-aware consumers.

Ashish Seth, Managing Director, Puratos Food Ingredients India Pvt Ltd, stated, “We are delighted to unveil our latest creations, the Easy Puravita Millet Bread Mix and Tegral Satin Millet Cake Mix, which embody Puratos’ relentless pursuit of Health & wellbeing with innovative excellence. These products exemplify our firm resolve to not only tantalise taste buds but also champion the well-being of consumers and the planet we share. By harnessing the goodness of millets ingredients, we take pride in our contribution to crafting a future that is both sustainable and rich in delightful experiences.”

Millets offer a plethora of health benefits, while their environmental advantages are equally notable due to their lower water and resource requirements. In a bid to promote awareness and enhance both production and consumption of millets, the Government of India has formally proposed to the United Nations that 2023 be designated as the International Year of Millets.

With its extensive global reach, rich history of proficiency, and robust R&D capacities in India, Puratos has adeptly customized products to resonate with Indian tastes, principles, and practicality. Recent findings from the “Taste Tomorrow” surveys underscore a growing global and Indian trend where consumers are favoring plant-based choices that harmonize with their well-being objectives and principles. The survey findings emphasize that 69 percent of individuals in India perceive plant-based products as superior for their health compared to animal-derived alternatives. Additionally, a noteworthy shift is evident as 69 percent of consumers are now opting for plant-based goods, marking a significant rise from the 47 percent reported in 2018.

SOCIAL continues to grow: New branch in Sector 85, Gurugram, offers a unique blend of nature and urban lifestyle

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August 21, 2023

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SOCIAL, part of Impressario Entertainment & Hospitality, has inaugurated its 46th branch in Sector 85, Gurugram.

This outlet beautifully encapsulates the harmonious blend of urban development and natural beauty, where glass towers coexist with lush green parks and tree-lined streets.

The latest offering from SOCIAL is poised to emerge as the trendy and fresh social hub, a collaborative workspace, and a café destination for both the local residents and busy professionals of Sector 85. The concept behind this establishment transforms the nuances of an urban garden into a tangible reality. The design ethos seeks to create a tranquil and environmentally mindful environment, infusing a revitalizing and organic atmosphere. Visitors can immerse themselves in a range of textures, gradients, seating arrangements, and a palette featuring lush greens and warm wood browns.

Mayank Bhatt, chief executive officer, at Impresario Entertainment & Hospitality Pvt. Ltd, shares, “The locale in Sector 85 is known for its lush green landscapes, well-maintained parks, tree-lined streets, and rapidly growing infrastructure, which perfectly align with our commitment to provide a welcoming and inclusive environment for all. The latest outpost’s design embodies a seamless fusion of rich greens combining various urban and natural elements. Driven by our vision of creating spaces that nurture creativity and foster meaningful connections, selecting Sector 85 as the location for our newest rendition was intentional, as we see immense potential for growth and our community in this region.”

Staying true to the genuine SOCIAL ambiance, Sector 85 SOCIAL introduces an energetic array of communal engagements and curated events, meticulously tailored to meet the distinctive demands of Gurugram’s hyperlocal community. This establishment not only serves as a stage for small enterprises and unique artisans, but also hosts electrifying musical showcases and live performances. As the freshest inclusion to SOCIAL’s widespread collection, it stands as the ultimate destination, catering comprehensively to all dining and entertainment desires.

The Power of Influencer Marketing: A Guide to Strategizing for Your Food Brand’s Online Growth

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August 21, 2023

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In today’s digital age, where social media has become a powerful platform for brand promotion, influencer marketing has emerged as a key strategy for businesses, including those in the food industry. Influencer marketing leverages the reach and influence of social media personalities to promote products and services, allowing brands to connect with their target audience authentically and engagingly.

Influencer marketing has become a powerful tool for food brands to connect with their target audience, increase brand awareness, and drive online growth. This holds especially true for the food industry, where visual appeal and engaging content play a significant role in attracting customers.

In the digital age, influencer marketing has become a powerful tool for businesses to connect with their target audience and drive brand awareness. Influencers are individuals who have built a substantial following on social media platforms and can influence the opinions and purchasing decisions of their followers.

Here are some key reasons why influencer marketing is important in the digital age:

1. Trust and Authenticity: Influencers have built a loyal following based on trust and authenticity. Their followers perceive them as relatable and trustworthy individuals whose recommendations hold weight. When an influencer promotes a food brand, their audience is more likely to trust and engage with the brand, leading to increased credibility and customer loyalty.

2. Reach and Engagement: Influencers have a large and engaged audience, which allows brands to reach a wider pool of potential customers. By partnering with influencers, food brands can leverage their existing following and tap into new audiences that may be interested in their products. Influencers’ high engagement rates also ensure that brand messages receive significant visibility and generate conversations.

3. Targeted Marketing: Influencer marketing allows food brands to target specific niche audiences that align with their target market. Influencers often specialize in a particular niche, such as vegan food, healthy eating, or gourmet cuisine. By collaborating with influencers in these niches, food brands can reach the right audience segment with relevant and tailored messaging, resulting in higher conversion rates.

4. Content Creation: Influencers are skilled content creators who produce high-quality and visually appealing content. By partnering with influencers, food brands can leverage their creativity to develop engaging and impactful content that showcases their products authentically and compellingly. This content can then be shared across social media platforms, websites, and other digital channels to enhance brand visibility and generate user-generated content.

5. Social Proof and Recommendations: In the digital age, social proof plays a crucial role in consumer decision-making. When influencers endorse a food brand, their followers perceive it as a genuine recommendation, leading to increased interest and consideration. Influencer marketing allows food brands to tap into the power of social proof and leverage the influence of trusted individuals to drive conversions and sales.

6. Measurable Results: Influencer marketing campaigns can be tracked and measured, providing valuable insights into campaign performance and return on investment. Brands can assess key metrics such as reach, engagement, website traffic, and conversions to evaluate the effectiveness of their influencer partnerships. This data-driven approach enables food brands to optimize their strategies, make informed decisions, and allocate resources effectively.

Through Influencer Marketing, food brands can enhance their online presence, connect with their target audience on a deeper level, and ultimately drive growth and success in the digital landscape.

Strategizing Influencer Marketing for Your Food Brand’s Online Growth

Here we will explore the concept of influencer marketing and discuss effective strategies for food brands to leverage this marketing technique to drive online growth.

To harness the full potential of influencer marketing, it is essential to develop a well-thought-out strategy. Here are the key steps to consider:

1. Define Your Objectives: Start by identifying your marketing goals. Are you aiming to increase brand awareness, drive online sales, launch new products, or engage with a specific target audience? Clarifying your objectives will help shape your influencer marketing strategy.

2. Identify the Right Influencers: Conduct thorough research to identify influencers who align with your brand values, target audience, and content style. Look for influencers who have an authentic voice, a genuine passion for food, and an engaged following. Quality over quantity is key in selecting the right influencers.

3. Craft Authentic Campaigns: Collaborate with influencers to create authentic and engaging content that resonates with their audience. Encourage them to showcase your products in creative ways, share unique recipes, or provide honest reviews. By incorporating storytelling, visuals, and personal experiences, you can create a compelling narrative that captivates and connects with the audience.

4. Build Genuine Relationships: Building strong relationships with influencers is essential for long-term success. Approach influencers with personalized outreach, expressing your interest in collaborating with them. Offer value in the form of product samples, exclusive experiences, or special promotions. Nurturing these relationships can lead to ongoing brand advocacy and increased brand loyalty.

5. Measure and Optimize: Track the performance of your influencer campaigns by monitoring key metrics such as reach, engagement, conversions, and sentiment. Utilize analytics tools and insights to evaluate the effectiveness of your campaigns and make data-driven optimizations to maximize results. Regularly assess and refine your strategies based on the feedback and performance metrics gathered.

Influencer marketing offers an incredible opportunity for food brands to connect with their target audience, build brand awareness, and drive online growth. By leveraging the influence and reach of trusted individuals, food brands can tap into the authenticity and engagement of influencers to drive brand awareness, credibility, and customer loyalty.

How emotional intelligence plays a crucial role in building great leaders for the food industry?

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August 20, 2023

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In today’s competitive business world, building great leaders is essential for the success of any industry, including the food industry. One key aspect of building effective leaders is developing their emotional intelligence. Emotional intelligence refers to the ability to recognize, understand, and manage one’s own emotions, as well as the emotions of others. It is crucial for effective communication, collaboration, and relationship-building, all of which are essential in the food industry.

Emotional intelligence involves being able to accurately perceive and express emotions, uses emotions to facilitate thinking, understands emotional meanings, and manage emotions effectively.

Effective leaders must also have strong emotional intelligence (EI), which refers to their ability to recognize, understand, and manage their own emotions, as well as the emotions of others. This skill set is crucial in building strong relationships with employees, customers, and other stakeholders in the food industry.

EI is often broken down into four key components:

1. Self-awareness involves understanding one’s own emotions and recognizing their impact on behaviour and performance.

2. Self-management involves regulating one’s own emotions, thoughts, and behaviours in a way that promotes positive outcomes.

3. Social awareness involves understanding the emotions of others and being able to respond appropriately.

4. Relationship management involves using emotional intelligence to communicate effectively, build and maintain relationships, and positively influence others.

Why Emotional Intelligence is Important in the Food Industry?

The food industry is highly competitive, with a constantly evolving market and rapidly changing consumer preferences. Leaders who possess emotional intelligence are better equipped to navigate these challenges, make informed decisions, and lead their teams to success. Overall, emotional intelligence is essential for effective leadership in the food industry. Emotional intelligence is crucial in the food industry to effectively manage teams, handle customer interactions, and make strategic decisions.

1. Effective Communication: In the food industry, effective communication is crucial for successful relationships with suppliers, customers, and other stakeholders. Emotional intelligence helps leaders to understand and communicate with others effectively, which enhances communication and leads to better outcomes.

2. Improved Team Collaboration: Emotional intelligence fosters teamwork, collaboration, and cohesiveness among team members. Leaders who possess high emotional intelligence are more effective at building and leading teams that work together seamlessly towards a common goal.

3. Better Decision-Making: Leaders with high emotional intelligence can recognize and understand the emotions of others, which helps them to make better decisions. They are better equipped to weigh all the factors involved in decision-making and to consider the impact their decisions will have on others.

4. Greater Resilience: Leaders who have high emotional intelligence are better equipped to handle stress and remain resilient in difficult situations. They can remain calm and focused, even in high-pressure situations, which enables them to make better decisions and lead more effectively.

Leaders who possess emotional intelligence are better equipped to navigate these challenges, make informed decisions, and lead their teams to success.

How to Develop Emotional Intelligence in Leaders

Developing emotional intelligence in leaders is important because it allows them to effectively manage their own emotions and those of their team members. This results in improved communication, better decision-making, and increased productivity. Leaders with high emotional intelligence can handle stress and conflict healthily and productively, and they are better equipped to create a positive work environment.

In the food industry, where teamwork, collaboration, and customer service are essential, leaders who possess emotional intelligence are better able to navigate challenges and build strong relationships with employees and customers alike. Ultimately, developing emotional intelligence in leaders can lead to better business outcomes and a more positive workplace culture.

Developing emotional intelligence in leaders involves identifying and assessing EI competencies, providing coaching and training, and creating a culture that values and supports EI development.

1. Self-Awareness: Leaders need to be aware of their own emotions and how they impact others. Encouraging leaders to engage in self-reflection and self-awareness activities, such as journaling or meditation, can help to build self-awareness.

2. Empathy: Leaders must be able to understand the emotions of others. Encouraging leaders to actively listen, practice active inquiry, and use non-verbal communication can help to build empathy.

3. Social Skills: Effective leaders need to be skilled in building and maintaining relationships with others. Encouraging leaders to participate in team-building exercises, training, and coaching can help to develop their social skills.

4. Motivation: Leaders with high emotional intelligence are self-motivated, have a positive attitude, and can inspire and motivate others. Encouraging leaders to set goals and take ownership of their work can help to build motivation.

Emotional intelligence is a vital factor in building great leaders in the food industry. To develop emotional intelligence in food industry leaders, it is important to identify and assess EI competencies, provide training and coaching, and create a culture that values and supports EI development. By investing in the development of emotional intelligence in their leaders, food companies can gain a competitive edge and build a stronger and more successful organization.

Rush for liquor licenses in Telangana: Over 100,000 applications received

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August 19, 2023

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Having received over 100,166 applications by Friday, 5 pm, the Telangana excise department is poised to establish remarkable new benchmarks in the country’s liquor shop license auction.

Having accumulated 25,563 applications on Friday alone (until 5 pm), along with 30,752 applications on Thursday, the excise department is poised to generate over INR 2,000 crore solely from the application sales. This stands in stark contrast to the Rs 900 crore garnered in the previous auction for the 2021-23 period.

Officials have indicated that the count of received applications is likely to increase further by late Friday night, and the definitive tally will only be ascertainable on Saturday. The closing time for submitting applications to secure the liquor license was on Friday.

As per figures, 74,613 applications were filed till Thursday and 6,000 were to be added to the tally as they were filed by paying demand drafts,” an official said. “If one lakh applications were filed, it means each of the 2,620 shops got on an average 38 applications though there is no uniformity in average number of applications for each shop,” he said.

As per experts, the state’s excise division is poised to establish a unique record in the country with a substantial count of over one lakh applications. This marks a significant leap from the 69,691 applications received during the 2021-23 period. Initially, on August 4, only 191 applications were filed; however, the excise department’s vigorous marketing efforts propelled the numbers to unprecedented levels.

The surge in applications commenced on August 11, with a filing of 8,491 applications, followed by 6,252, 13,473, and 8,912 applications on August 12, 14, and 16 respectively. Notably, Shamshabad received a total of 8,409 applications for 134 shops, while Saroornagar secured a remarkable 8,263 applications for 100 shops.

“By the time scrutiny is done, both mandals will set new records as over 10,000 applications would have been received by each,” an official said.

Nalgonda, with 6,134 applications, and Khammam, with 5,906 applications, closely trail behind. Hyderabad garnered 2,331 applications for 80 shops, while Secunderabad received 2,396 applications for 99 shops. Remarkably, around 50 applications were submitted for a solitary shop in the open category within Ameerpet.

Out of a total of 2,620 shops, 1,834 establishments fall under the open category, while the remaining 786 are distributed across three reserved categories.

“Filing of applications will continue till late Friday and final figures will be out on Saturday,” said an official. Nirmal got fewest applications at 657.

Kerala’s picturesque Munnar to host state’s first clean street food hub: FSSAI allocates INR 1 Crore for the innovative project

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August 19, 2023

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Kerala’s inaugural clean street food hub is soon to be established in the picturesque hill station of Munnar.

A budget of INR 1 crore has been allocated by the Food Safety and Standards Authority of India (FSSAI) for the initiative. As per officials from the Food Safety department, the FSSAI has designated Kochi, Kozhikode, Thiruvananthapuram, and Munnar as the locations for implementing the street food hub project.

A department representative stated that Munnar was chosen as the site for establishing the inaugural street food hub due to the influx of tourists.

“Thousands of tourists from across the globe reach Munnar round the year. The street food hub aims at ensuring clean street food to them,” said the official.

“The Central government has decided to set up 100 street food hubs in the country. In north India, there are street food hubs already and the funds will be used for their modernisation,” said the official.

“The FSSAI allocates INR 1 crore for arranging amenities, including toilet block, waste management facilities, chairs, public rest place, roofing and lighting facilities. The local body concerned should set up food shops and they can collect rent from the vendors,” said the official.

“The street food hub will function under a committee comprising the Health Secretary, Local Self-Government department (LSGD) Secretary, Tourism Secretary, National Health Mission Coordinator, and the State Food Safety Commissioner. The District Collector of the respective district too will be part of the committee,” said the official.

Vasanth Vinu, the proprietor of a street food establishment in Munnar town, expressed that tourists would flock to street food vendors if they could enjoy high-quality food options.

K.N. Sahajan, the secretary of the Munnar Grama Panchayat, mentioned that a location has been already pinpointed at Moolakadai, close to old Munnar, for the hub’s establishment.

“The panchayat has given the preliminary sanction for the project. As per the FSSAI standard, we will set up 20 shops in the hub soon,” said the official.

“For the hundreds of tourists arriving in Munnar every day, hygienic food availability is a major concern. The street food hub will provide different varieties of food to tourists ensuring quality,” said Mr. Sahajan.

FrieslandCampina brings dairy-based chicken alternatives to UK shelves with Tender’lish

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August 19, 2023

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FrieslandCampina is introducing a fresh brand called Tender’lish, offering a meat-free chicken alternative.

The lineup comprises items such as Chik’n Cheese Escalope, Crispy Chik’n Fillet Burger, Crunchy Chik’n Tenders, and Crispy Chik’n Fillets. These products are set to hit shelves in UK stores starting from early October.

Tender’lish chicken is crafted using a foundation of up to 60% skimmed milk, forming the core of its protein content. This significant dairy inclusion is recognized for delivering a dependable and established supply of top-notch protein and calcium, along with being a wellspring of dietary fiber and iron.

The dairy base creates a succulent and moist mouthfeel, perfectly emulating the fibrous layers characteristic of real chicken. This results in a satisfyingly firm bite, accompanied by a vivid white interior and a crisp, golden crumb exterior.

Alison Lees, UK marketing lead for Tender’lish, said, “After several years of successive double-digit growth, performance in the meat-alternative category has been challenging over the past six months. However, at a time when some manufacturers are withdrawing from the UK market, FrieslandCampina is confidently investing for future growth, offering something genuinely new, different and superior within the key growth subset of chicken alternatives.”

The Chik’n Cheese Escalope, weighing 180g, will have a recommended selling price (RSP) of £3.25. The Crispy Chik’n Fillet Burger, also 180g, will be priced at an RSP of £3. The Crunchy Chik’n Tenders, in a 160g pack, will be available for an RSP of £3, while the Cripsy Chik’n Fillets, also 160g, will be offered at an RSP of £3.

ChefKart redefines culinary experiences with innovative in-home cooking services for every occasion

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August 19, 2023

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ChefKart, a pioneer in the food-tech space, is introducing a range of innovative services that are poised to redefine culinary experiences. With offerings like Chefit for one-time cooking services, Monthly Subscription for month-long culinary support, Chef for Party to elevate special occasions, and Royale for a dedicated full-time in-house cook, ChefKart is setting a new standard of excellence in the culinary industry. By adopting a modern approach, ChefKart aims to seamlessly connect households with skilled cooks, providing a diverse array of culinary solutions that cater to every palate.

The food-tech startup presents a selection of in-home culinary services designed to cater to a wide array of requirements. From supplying skilled and verified cooks for households to enlisting professional multi-cuisine expert chefs for special events, ChefKart covers a diverse spectrum of needs. A recent addition to their lineup is the user-friendly Chefit service, which allows you to engage a cook for a single occasion, preparing meals for groups of up to 8 individuals. This offering encompasses simple dishes such as Dal, chawal, Kadhi, and more, all prepared within your own kitchen. It proves to be an excellent option for those seeking respite from cooking or a stand-in solution when their personal chef is unavailable. This service is currently accessible in Gurugram, Noida, and South Delhi.

Among ChefKart’s array of services, the Monthly Subscription stands out, furnishing households with skilled and authenticated cooks for an entire month. This service presents a choice between the Basic Plan and the Basic Plan + Premium Upgrade, both accompanied by cooks who undergo consistent training to uphold standards of excellence and safety. A robust 28-day service guarantee is also in effect, guaranteeing that in the event of a cook’s absence, the company will promptly arrange a suitable replacement. To offer users a firsthand experience, a paid trial service is available in Gurugram prior to subscription.

When it’s time to celebrate, the Chef for Party service steps in, introducing the mastery of seasoned multi-cuisine chefs tailored to events spanning from intimate gatherings of 5 to larger soirées of up to 40 attendees. This service extends the expertise of a dedicated multi-cuisine specialist exclusively for your event. The menu can be personalized to harmonize with your culinary inclinations and dietary prerequisites. Moreover, beyond the chef’s talents, you have the option to enhance the experience with add-ons such as a bartender or waiter, guaranteeing a smooth and delightful dining affair for both you and your guests. This exceptional service caters to various occasions and is accessible in Delhi NCR, Bangalore, and Mumbai.

Lastly, the opulent Royale service presents an opportunity to engage a skilled and authenticated in-house cook, available either for 24 hours or 12 hours, spanning an entire month. The service begins with a paid trial session, allowing you to experience the arrangement prior to making a full-time commitment. While currently operational in key cities such as Bangalore, Mumbai, and Delhi NCR, provisions can also be made to extend this service to other locations.

The cooks undergo a thorough onboarding procedure facilitated by the ChefKart Partner App. This meticulous process encompasses background checks, comprehensive evaluations, and continuous training.

This stringent method guarantees the upholding of unparalleled standards during every phase of their engagement. The ChefKart Partner app integrates SOPs (Standard Operating Procedures) that are mandatory for all cooks to adhere to. These protocols encompass Check-In and Check-Out processes, in which chefs document their arrival and departure times. Additionally, they are obliged to upload images of their attire, kitchen setup, and the food they’ve prepared. These protocols play a pivotal role in fostering transparency and accountability, assuring that customers receive optimal service and quality across all aspects.

Vaibhav Gupta, Founder of ChefKart, expressed enthusiasm for these developments, stating, “We are excited to have the support of esteemed investors and partners, which underscores our commitment to delivering unparalleled culinary experiences and driving innovation within the industry. ChefKart is committed to revolutionising the way households find and connect with cooks. Our platform, powered by advanced technology, provides a seamless experience for customers to find the ideal cook based on their specific needs and requirements. By leveraging technology, we can efficiently match customers with the perfect cook, ensuring the highest standards of service and convenience for our valued customers.”

ChefKart has strategically cultivated valuable partnerships, propelling its success within the industry. Notably, the company has secured significant investments from esteemed individuals, including Deepinder Goyal (CEO, Zomato), and backing from prominent ventures like Blume Ventures and Pravega Ventures. In addition, the platform has fostered strong alliances with established companies such as MyGate, NoBrokerHood, Blinkit, ITC, and more, solidifying its position as a thriving player in the market.

D’Amelio Brands secures $5M investment, launching D’Amelio Foods for expansion into food and beverage sector

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August 19, 2023

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D’Amelio Brands has secured $5 million in funding, with leading investment from the media and technology company Fifth Growth Fund (FGF).

Established in 2022 by the well-known TikTok personalities Charli and Dixie D’Amelio, along with their entrepreneurial parents, Marc and Heidi, D’Amelio Brands specializes in developing a wide range of products spanning various sectors including consumer packaged goods, fashion, beauty, and lifestyle.

The investment will fuel the company’s expansion into the F&B sector, setting the stage for the imminent launch of D’Amelio Foods.

D’Amelio Foods has announced its intention to provide an array of “premium, flavorful, and easily accessible snacks.” The inaugural product is set to debut nationwide this upcoming autumn.

The D’Amelio family has expressed their strong involvement in product development, formulation, marketing, brand establishment, and fulfillment processes.

CEO Marc D’Amelio said, “D’Amelio Brands’ expansion into the food and beverage sector, fuelled by FGF’s investment, is a significant step in our journey of continuing to launch socially conscious brands that resonate with our audience”.

“Some of our family’s best memories are made at home, in the kitchen or snacking in the family room. The products we plan to launch under D’Amelio Foods are inspired by our favourite flavours and snacks. We’re excited for people to try them out and create lasting memories of their own,” he added.

Additionally, the company will collaborate with Trusted Influence, an agency specializing in product sourcing, brand activation, and marketing. This partnership aims to assist in “brand development, sourcing, and negotiating strategic retail agreements for nationwide distribution.”

FGF partner Royce Wilson will join the D’Amelio Brands’ board of directors. Wilson said, “With the D’Amelio family’s ability to identify Gen Z’s unique tastes and preferences, this venture promises to bring fresh, high-quality, exciting products to the marketplace. We’re not just investing capital; we’re investing in the future of consumer goods and the evolution of how brands connect with their audience.”

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