HealthMug and Vansaar unite to revolutionize Ayurveda shopping landscape

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August 21, 2023

HealthMug.com, a well-known e-commerce platform focusing on healthcare and wellness goods, is excited to declare its strategic collaboration with Vansaar, a prominent figure in India’s Ayurveda sector. This alliance marks a noteworthy advancement in reshaping the Ayurveda shopping journey, seamlessly blending age-old traditions with contemporary elements.

Mohit Agarwal, Co-Founder of HealthMug Pvt Ltd stated, “Our partnership with Vansaar has expanded our brand’s reach in the Ayurveda category. This union comes at a pivotal juncture, as consumers increasingly seek contemporary adaptations of Ayurvedic products that seamlessly blend tradition with current requirements—just as Vansaar does. Both HealthMug and Vansaar are eager to explore the myriad opportunities this partnership offers. By pushing boundaries while respecting tradition, they are establishing a new standard for customer satisfaction in the Ayurveda retail sector.”

Anurag Karmakar, E-commerce Lead at Vansaar said, “Our association with HealthMug under the VANSAAR brand has been immensely fruitful. We recently initiated our venture on HealthMug and have witnessed remarkable sales growth on the platform. I foresee substantial potential for platforms like HealthMug for brands like ours. Currently, we are achieving a monthly run rate of 2 lakhs and aim to escalate it to at least 25 lakhs in the next 3-4 months. Our aspiration is to sustain this upward trajectory.”

This partnership highlights a shared dedication to providing customers with premium Ayurvedic offerings. HealthMug.com and Vansaar are deeply committed to promoting advancement and innovation within the Ayurvedic retail realm, while simultaneously delivering products that cater to the rich heritage of traditional wisdom and modern preferences.

Through this collaboration, HealthMug.com and Vansaar are poised to set fresh standards within the industry, positioning themselves as the ultimate hub for aficionados of Ayurveda. This dynamic partnership caters to those who seek a harmonious blend of ancestral wisdom and contemporary wellness solutions within India’s retail landscape.

Expanding horizons: Tata’s Soulfull brand aims for double-digit growth with new offerings

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August 21, 2023

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In a bid to broaden the reach of the Soulfull brand, Tata Consumer Products has forayed into the wafer biscuit category.

The latest addition to their lineup, Ragi Choco Sticks, has been priced by the company at INR 5 per individual stick and INR 150 for a pack of 30 sticks. With these offerings, the company is setting its sights on expanding its presence in rural areas.

Prashant Parameswaran, MD & CEO, Tata Consumer Soulfull Pvt Ltd, said, “We are setting close to 2X growth for ourselves. We need to ensure we scale the brand in the next two to three years. We took eight months to develop the Ragi Choco Sticks, as we do not use white flour which is the cheapest ingredient.”

“We tweaked the product in the manufacturing process, and made the base material economical. As we have increased the scaling, we have been able to manage affordability and offer the consumers a strong price point. At the same time, we have not compromised with taste,” he added.

Primarily recognized for its range of breakfast cereals and oats, the company is actively exploring opportunities to venture into fresh product categories. Notably, the company has announced plans to develop offerings within its existing sectors and aims to introduce products in four additional categories within the span of a year.

Soulfull products are currently accessible through 500,000 outlets across the nation, and the brand intends to amplify its presence in the domestic market by further delving into the general trade network.

“This is a completely general trade-focused Stock Keeping Unit (SKU) and at the same time, we will ensure that it is available conveniently, making it easier for consumers to reach out for the product. We are looking to explore the category and have a significant share at the year-end,” he said.

As reported earlier, Soulfull’s plans encompass the expansion of its Bidadi plant. This initiative is accompanied by the recent inauguration of a new manufacturing facility in Indore by the company, aiming to bolster the availability of its products in different corners of the country.

“The new Indore plant is strategically located as it will give us the ability to service the North, East, West and Central markets, as against serving these markets from Bengaluru. It will give us the ability to get higher volume products at a shorter distance and shorter time, which becomes an important part of our integrated distributed manufacturing strategy.”

“The facility will manufacture the snacking range of products, the larger volumetric SKUs that will enable us to save on freight costs over time,” he added.

London Yard Pizza sets its sights on Mumbai: Plans to establish 75 outlets across Maharashtra

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August 21, 2023

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Cloud-kitchen brand London Yard Pizza, drawing inspiration from travel and a profound love for extraordinary cuisine, is poised for a significant entrance into Mumbai’s dynamic dining scene.

Spanning across more than 50 locations throughout India, the brand is embarking on an expansion into Maharashtra, unveiling their showstopper: the astonishing 30-inch Monster Pizza.

Anand Thakkar, Founder, London Yard Pizza, said, “London Yard Pizza is not merely about food; it is a homage to the art of pizza-making and a jubilation of the limitless creativity that the culinary world presents. Embark on this thrilling journey with us, where every bite narrates a tale of exploration, passion, and the relentless pursuit of excellence.”

At the heart of their allure lies their intricately crafted pizza. The dough, a true masterpiece, undergoes a 48-hour fermentation journey, yielding a celestial delicacy that distinguishes it. Showcasing the brand’s unwavering dedication to providing unparalleled taste sensations, their diverse array of pizzas caters to both vegetarians and non-vegetarians alike.

The selection for vegetarians features delectable options such as the smooth and enticing Cream Cheese Pizza, the bold and spicy Bhut Jholakia Pizza, and the refreshing ode to nature with the Farm Fresh Pizza, among several others. Non-vegetarian enthusiasts can indulge in the Hot Tandoor Pizza, a modern twist on tradition, or savor the lively spirit of a worldwide festivity with the London Fiesta Pizza. Redefined classics encompass the irresistible Chicken Tikka Pizza and the harmonious blend of flavors found in the Butter Chicken Pizza, just to highlight a couple.

“Each pizza creation is a canvas for us to infuse global inspirations with local flavours, resulting in a tantalising journey of taste. Our commitment to excellence drives us to craft pizzas that are not only visually stunning but also deliver an explosion of flavours with every bite,” added Chef Rahul Kokitkar, the culinary maestro at London Yard Pizza.

With an investment strategy ranging from INR 40 to INR 50 crore and an anticipated revenue between INR 135 to INR 150 crore, the brand has a vision of setting up 50 to 75 outlets throughout Maharashtra in the upcoming months. This initiative aims to extend the enchantment of their delightful pizzas to a broader audience.

Zomato and Battery Smart team up to offer delivery partners easy access to battery swapping services

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August 21, 2023

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Zomato, the online platform for ordering and delivering food, announced a collaboration with Battery Smart on Monday. This partnership aims to offer Zomato’s delivery partners convenient access to battery-swapping services through the Battery Smart network.

Through this alliance, Zomato’s delivery associates will gain entry to Battery Smart’s extensive network comprising over 800 swap stations spread across more than 30 cities, as stated by the company.

Battery Smart offers battery swapping infrastructure tailored for electric two and three-wheelers.

Rinshul Chandra, Zomato COO, Food Ordering & Delivery Business, said “This association with Battery Smart adds further momentum to our commitment as our delivery partners can now leverage a vast and accessible network of battery swapping stations.”

He added that Zomato has pledged to achieve complete electric vehicle (EV) adoption by 2030 and has become a participant in the EV100 initiative led by the Climate Group.

Pulkit Khurana, Co-Founder of Battery Smart, stated that the partnership with Zomato enables both current and prospective delivery partners to actively participate in the electric vehicle revolution.

The statement highlighted that the food delivery market in India primarily relies on two-wheelers, presenting a significant potential to transition delivery fleets to electric vehicles. This shift would not only lead to cost savings but also promote sustainability.

The statement further noted that Battery Smart possesses an extensive array of battery swapping stations spanning Tier I, II, and III cities. This expansive network will empower Zomato’s delivery partners to facilitate environmentally-friendly deliveries.

Health tech startup Goodveda takes on India’s diabetes and obesity crisis with innovative Ayurvedic solutions

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August 21, 2023

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GoodvedaHealth Labs Pvt Ltd, a pioneering Health Tech Startup, has made its official debut in the Indian market. The company brings forth groundbreaking health and wellness programs along with innovative supplement solutions designed to tackle the urgent issues of diabetes and obesity. With India facing an alarming surge in these persistent health challenges, Goodveda’s entrance offers a new and proactive stance on preventive healthcare.

Newly released statistics uncover a sobering reality: more than 77 million adults in India are grappling with diabetes, signifying a profoundly significant health concern. Furthermore, the prevalence of obesity has escalated to a distressing extent, affecting roughly 135 million individuals across the country.

The introduction of Goodveda into the market brings forth an array of meticulously designed health and wellness programs aimed at effectively addressing the complexities associated with diabetes and obesity. These programs are enhanced by customized strategies focused on achieving diabetes remission and obesity reversal, skillfully amalgamating modern scientific progress with the timeless insights of Ayurvedic traditions.

Abhishek Gaggneja, Founder and CEO of Goodveda Health Labs Pvt Ltd stated, “Our journey began with a mission to alleviate the burden of chronic diseases. By synergizing cutting-edge scientific progress with the time-honored wisdom of Ayurveda, our programs offer a transformative approach.”

Moreover, Goodveda envisions the launch of initiatives dedicated to Cardiac Health and Women’s Wellness, highlighting its steadfast dedication to all-encompassing health solutions. At the core of Goodveda’s inventive approach lies the harmonious blend of cutting-edge research and age-old Ayurvedic traditions. These meticulously crafted programs, firmly rooted in well-founded techniques, seamlessly integrate contemporary approaches with time-honored practices, furnishing individuals with a holistic avenue to take charge of their well-being.

Goodveda prioritizes the delivery of measurable outcomes, skillfully fusing modern scientific advancements with the wisdom of Ayurvedic heritage. This commitment encompasses meticulously validated programs and a thoughtfully curated selection of products, all intended to assist customers in realizing their health aspirations.

Goodveda’s unwavering commitment to safety, quality, and genuineness resonates in its products, which undergo thorough testing within advanced GMP-certified facilities. These products hold certifications from both AYUSH and FSSAI, further solidifying Goodveda’s assurance of effectiveness, security, and reliability.

Currently, Goodveda’s primary emphasis lies in assisting individuals on their journey towards Diabetes and Obesity remission, accompanied by ambitious aspirations for future expansion into the United States market.

Utilizing a well-planned Direct-to-Consumer (D2C) strategy, Goodveda upholds a strong online presence, guaranteeing effortless accessibility for customers to access its revolutionary health solutions. By means of digital channels, the company adeptly connects with its audience, providing individualized care that is finely attuned to specific requirements.

HyugaLife strengthens commitment to women’s wellness in India with INR 4 Crore investment in Inaari

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August 21, 2023

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Sachin Parikh, Founder of HyugaLife and Rashmi Putcha, Founder of Inaari

HyugaLife.com, the e-commerce platform focusing on health and wellness, is further solidifying its commitment to promoting well-being in India. The company has decided to invest INR 4 crore in Inaari, a brand dedicated to women’s wellness. This strategic decision highlights the considerable opportunities present within the women’s health sector. Notably, this investment closely follows HyugaLife.com’s triumphant fundraising endeavor, securing $5 million in a Pre-Series A Round.

Founded by Rashmi Putcha, a Certified Hormonal Health Coach, Inaari fills a notable gap in women’s health assistance. Through its carefully crafted range of products, the brand attends to women’s holistic wellness needs across diverse life phases, encompassing the journey from puberty to menopause. Inaari adeptly addresses crucial matters like menstrual care, PCOS/PCOD, fertility, and menopause support.

With HyugaLife.com’s strategic investment in Inaari’s expansion, both brands are poised to create a more significant imprint in the realm of women’s wellness. This collaboration bolsters Inaari’s capabilities and extends its reach, while also affording HyugaLife.com the opportunity to tap into Inaari’s extensive knowledge and proficiency in women’s health.

The funds from this investment will be directed towards augmenting Inaari’s range of products and strengthening its position within the women’s wellness market. The brand is resolute in amplifying its research and development initiatives, prioritizing the development of even more potent wellness remedies customized to cater to the distinct self-care requirements of women.

Men and women display discernible hormonal patterns, as men’s cycles encompass a 24-hour span, while women’s bodies adhere to an approximately 28-day cycle. Despite this intrinsic contrast, women frequently adjust their lifestyles to synchronize with men’s schedules, prompting inquiries about whether healthcare adequately addresses women’s unique biology and wellness needs.

Rashmi Putcha, Founder of Inaari, shared, “Inaari’s health supplements are meticulously crafted for women’s specific needs. Since our inception, we’ve witnessed incredible transformations. Women have shared stories of overcoming challenges related to PCOS, achieving regular menstrual cycles, and discovering newfound confidence in their bodies. These stories drive our mission – to empower and uplift women by offering comprehensive wellness solutions.”

In India, a noticeable void exists in addressing the issues faced by women coping with hormonal irregularities. Startling data discloses that 1 in 5 women confront hormonal difficulties like Polycystic Ovary Syndrome (PCOS). These figures emphasize the vital role that brands like Inaari play in this context.

Backed by Surge from Peak XV (previously known as Sequoia) and Early Spring, HyugaLife.com perceives this investment as more than a mere financial pledge. Instead, it symbolizes a substantial step towards empowering women through comprehensive wellness solutions.

Sachin Parikh, Founder of HyugaLife.com said, “We firmly stand behind Inaari’s mission of empowering women through health. Women are integral to any economy, and it’s high time they no longer have to fit into a world primarily designed for men. Inaari retails its supplements through e-commerce platforms like HyugaLife.com, Amazon, and Flipkart.”

Anand Sweets unveils ‘Wish App’, merging tradition with technology for a unique gifting experience

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August 21, 2023

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Anand Sweets, the beloved Mithai haven of South India, has taken the art of gifting and celebration to new heights with the launch of their innovative ‘Wish App’ for this festive season. This cutting-edge web application has been meticulously crafted to facilitate a seamless exchange of sentiments among loved ones, ingeniously melding video messages with Mithai gift boxes through the use of ‘Wish Cards.’ These exceptional cards come embedded with a QR code and are conveniently available at all Anand Sweets outlets. With a longstanding tradition of being a vital part of diverse festivities, Anand Sweets has now embraced technological advancement by introducing their personalized ‘Wish App,’ designed to nurture meaningful connections like never before.

The ‘Wish App’ stands as a user-friendly online platform, accessible through a distinct QR Code presented on ‘Wish Cards.’ These cards are readily procurable at all Anand Sweet’s outlets, both in their physical stores and online. Procuring a ‘Wish Card’ is a breeze for customers, who can effortlessly affix it to their Anand Sweets gift box and proceed to scan the QR Code. Once the application is initiated, customers have the liberty to craft a sincere video message and input the recipient’s contact particulars. Upon the delivery of the gift box, the recipient can swiftly scan the same QR Code, instantly gaining access to the touching personalized message. Additionally, recipients hold the choice to share the video across their social media platforms or download it for a cherished keepsake.

Arvind Dadu, MD at Anand Sweets and Savouries remarked, “Anand Sweets has always been an inseparable part of our celebrations, and now, with the introduction of the ‘Wish App,’ which incorporates cutting-edge technology, we are able to add an even more personal touch to each occasion. This innovative app beautifully embodies our commitment to preserving traditions while enthusiastically embracing the possibilities of the future.”

The ‘Wish App’ serves as a flexible answer for those aiming to express their feelings via tailor-made video messages, regardless of whether they’re buying gifts on the web or at a physical store. Anand Sweets enables online shoppers to mark momentous life occasions, festivals, and festivities with an indelible and individualized gifting encounter. Likewise, visitors to their brick-and-mortar establishments can enhance their holiday well-wishes and special moments by employing the ‘Wish App’ to add a personal dimension through video messages. Furthermore, corporate clientele now have the opportunity to enrich their giveaways and events by integrating personalized video messages, fostering deeper employee engagement and a stronger sense of connection.

Indian F&B packaging sector set to soar to $86 Billion by 2029, boosted by urbanization and rising incomes

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August 21, 2023

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The Indian food and beverage packaging sector, experiencing a yearly growth of 14.8 percent, is anticipated to achieve a valuation of USD 86 billion by 2029. This projection comes in light of the swift urbanization, increasing disposable incomes, and evolving consumption trends, as reported by the All India Food Processors Association on Saturday.

“Post-Covid-19, the demand for natural food ingredients has surged. FSSAI’s new regulations for nutraceuticals and organic foods are driving growth in the sector. Packaging has evolved from protection to marketing and sustainability. Trends like natural, organic, vegan, and GI-tagged products are reshaping the landscape,” All India Food Processors Association, Western Region, chairman Prabodh Halde said in a statement on the last day of the Food Ingredients (Fi India) and ProPak India.

The organised packaged ingredients market is valued at about INR 20,000 crore annually, indicating a shift from loose to packaged products, he stated at the 17th edition of Food Ingredients (Fi India) and the 5th edition of ProPak India, organised by Informa Markets in India from August 17-19.

Fi India saw participation from over 230 exhibitors and featured a lineup of more than 1,000 brands, whereas ProPak India boasted the involvement of 85 exhibitors and showcased a diverse array of over 300 brands.

The exhibitions saw the engagement of global exhibitors, hailing from countries such as the Netherlands, Denmark, France, Belgium, the USA, Poland, Japan, Hong Kong, Singapore, and Thailand.

“The Indian food and beverage packaging industry is currently valued at USD 32 billion in 2022, and is projected to grow at a CAGR of 14.8 per cent to USD 86 billion by 2029. The shift towards plastic-free and mono-packaging materials reflects the industry’s dedication to sustainability,” Halde said.

This industry is expected to add 9 million jobs by 2024, and by 2030, India’s annual household consumption is believed to quadruple, making it the fifth-largest consumer in the world, he said.

The sector’s size is estimated to be around USD 322 billion, and it is expected to reach USD 543 billion by 2025, growing at a CAGR of 14.6 per cent, he added.

The industry should focus on developing new and innovative products, especially in the organic and health food categories, to cater to the changing consumer preferences, Halde stated.

“The food processing industry’s vision for the next five to ten years should be to increase the sector’s contribution to the GDP from the current 8 per cent to 20 per cent,” he added.

Food tech firm ENOUGH raises €40M to accelerate growth in plant-based protein industry

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August 21, 2023

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ENOUGH, a food technology firm in collaboration with Unilever (ULVR.L) and Marks & Spencer (MKS.L), has successfully secured 40 million euros ($43.5 million) in funding. This achievement comes amidst indications of a deceleration in the alternative meat and protein industry, showcasing the company’s strong appeal to investors.

ENOUGH employs fungal fermentation to generate protein for its plant-based chicken, mince, and dairy items. The company announced that the recent funding cycle was spearheaded by World Fund, a venture capital entity, alongside CPT Capital. Notably, CPT Capital was an initial backer of Beyond Meat (BYND.O) and holds an interest in Upside Foods.

Other participants in the funding campaign for ENOUGH, a company based in Britain and the Netherlands, encompassed existing investors including AXA IM Alts (AXAF.PA) and the Onassis shipping family-affiliated Olympic Investments.

“ENOUGH has made great strides in the past few years to launch our new factory in the Netherlands and scale up to work with customers across the UK and Europe,” said CEO Jim Laird, a former chief executive of plant-based meat producer Quorn.

“With this new funding, we will accelerate that growth,” he added.

Entities engaged in the creation of alternative meat and protein sources assert their contribution to the climate preservation endeavor, as lab-grown meat exerts a lesser environmental footprint compared to conventional farming practices.

However, there are indications that the consumer appetite for plant-based meat might be diminishing, as evidenced by Beyond Meat’s recent adjustment of its yearly revenue projection.

McDonald’s India introduces the exclusive Kartik Aaryan Meal, a culinary tribute to Bollywood’s beloved star!

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August 21, 2023

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The well-known Orders platform, acclaimed worldwide for its successful collaborations such as the Travis Scott Meal and BTS Meal at McDonald’s, is currently bringing joy to customers in India, specifically at McDonald’s India – North and East.

They’ve launched the Kartik Aaryan Meal, showcasing a range of menu items preferred by Kartik Aaryan. This exclusive meal includes his favorites like the McAloo Tikki Burger, Cheesy Fries, and the Pizza McPuff, served alongside a Regular Beverage, all offered as a complete 4-piece meal.

“I have always been a McDonald’s fan and having a meal at McDonald’s named after meis truly abig moment! For many years, I have enjoyedthe McAloo Tikki burger, beverages and Pizza McPuff I truly hope people will enjoy my favourite McDonald’s order as much as I do.” said, Kartik Aaryan.

This unique collaboration provides an opportunity for Kartik’s fans to experience the exact McDonald’s meal he personally takes pleasure in, further enhancing their connection with the Bollywood icon.

“We are super excited about this collaboration with Kartik to bring his favourite go-to McDonald’s order for our customers. Our delicious food served in an exclusive packaging inspired by Kartik’s own style, with opportunities to engage with him, will help bring our customers closer to their favourite superstar.” said, Ranjan, Managing Director, McDonald’s India – North and East.

The Kartik Aaryan Meal can now be relished at McDonald’s outlets situated in the North and East regions of India.

It is also conveniently accessible through delivery platforms such as Swiggy, Zomato, and Magic Pin. Furthermore, the meal can be acquired either through take-out or the drive-thru option, although this option is available for a limited time.

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