Pizza Express has opened its first store in Lucknow, as announced by Gourmet Investments Pvt. Ltd., a company within the Bharti Group that operates the brand in India. The announcement was made through a LinkedIn post on Monday.
“We are thrilled to announce the grand opening of our 1st Pizza Express store in the vibrant city of Lucknow! Get ready for a slice of Italy right in the heart of Lucknow.”
The LinkedIn post, however, lacked additional information, including specifics about the store’s size and its exact location within the City of Nawabs. According to PizzaExpress’s official website, the store is situated within Lucknow’s Lulu Mall. Gourmet Investments Pvt. Ltd., a subsidiary of the Bharti Group, oversees renowned international brands such as Pizza Express, Chili’s, and Ministry of Crab.
Pizza Express, a British multinational pizza chain established in 1965 by Peter Boizot in London, United Kingdom, is renowned for serving pizza prepared in an authentic Italian fashion. The first Indian branch of Pizza Express was launched in 2012 at Colaba in Mumbai. According to the company’s website, as of now, there are 18 Pizza Express outlets spanning across 7 cities in India.
The brand offers a wide range of prominent Italian cuisines, including pizza, pasta, Napoletana, and various other delectable items. Gourmet Investments Pvt. Ltd. has ambitious plans to establish more than 100 Pizza Express stores in India in the coming years.
The Supreme Court, on Monday, issued an order directing Benoy Babu, an executive at the liquor giant Pernod Ricard, who is currently facing prosecution in a money laundering case connected to the alleged Delhi excise policy scandal, to surrender himself by September 25. This decision came from a bench of Justices Sanjiv Khanna and SVN Bhatti, who also extended the interim bail previously granted to Babu by the Delhi High Court by one more week, now expiring on September 19.
The bench announced its intention to review his standard bail request during the week beginning October 30. It also requested the Enforcement Directorate to provide a response to the petition contesting the High Court’s July 3 order, which denied him relief.
Senior advocates Harish Salve and Mukul Rohatgi, representing Babu, informed the court that his wife is scheduled to undergo surgery on September 22. Therefore, they requested that he be granted some additional time before surrendering.
Salve argued that Babu had a strong case for the approval of regular bail based on its merits and urged the court to expedite the hearing of his plea by setting an earlier date.
“For 10 months he has been in jail and now he is out on interim bail on medical grounds. Since the court is considering fixing the matter for hearing in October end, he should not be asked to surrender. Heavens won’t fall in 10 days,” he said.
The bench expressed its reluctance to extend the interim bail period beyond September 25 and instructed Babu to surrender on or before that specific date.
“As far as regular bail is concerned, we are issuing notice to ED returnable in four weeks. We will hear the matter in the week commencing October 30,” the bench said.
The Delhi high court had on September 6 extended Babu’s interim bail on “humanitarian grounds”.
During his appearance before the High Court, Babu had informed the court that his minor daughters had been experiencing depression for the past few months. He had requested an extension of his interim bail to ensure he could provide care and support for his children.
The High Court had prolonged Babu’s interim bail until September 19, emphasizing that this extension was solely granted due to humanitarian considerations. The court explicitly stated that no additional extensions should be sought based on his daughters’ medical condition. Babu had turned to the High Court after the trial court declined to further extend the interim bail initially granted to him on August 24, citing medical reasons.
Through his advocate Raj Kamal, Babu has submitted an appeal to the Supreme Court, contesting the High Court’s decision on July 3 to deny his request for standard bail in the money laundering case associated with the alleged Delhi excise policy scandal.
The Delhi government introduced the new excise policy on November 17, 2021, but terminated it by the conclusion of September 2022, following allegations of corruption.
Babu and Aam Aadmi Party’s communication in-charge Vijay Nair were arrested by the ED in November last year in connection with the case.
Britain’s Ocado Retail saw a return to growth in the number of items sold during the last month of its latest quarter, marking its first uptick since the COVID-19 pandemic. This positive trend can be attributed to the increasing number of customers who are now shopping more regularly at the online supermarket.
The increase in volume played a crucial role in the 50/50 joint venture between Ocado Group and Marks & Spencer, resulting in a 7.2% surge in revenue, reaching £570 million (equivalent to $705 million) for its third quarter ending on August 27. This figure represents a notable improvement compared to the 5% growth reported in the first half.
Ocado Retail reported a “promising” start to its fourth quarter, and on Tuesday, shares of Ocado Group, which have experienced significant fluctuations in recent months, rose by 3.2%. Additionally, shares of M&S increased by 1.8%.
Prior to the emergence of COVID-19 in 2020, online sales accounted for approximately 7% of the total grocery market in Britain. This proportion reached its highest point, approximately 15%, during the height of the pandemic. However, as consumers gradually returned to physical stores, the online market share has subsequently decreased to around 10%.
During a press briefing, Ocado Retail’s CEO Hannah Gibson conveyed that the growth in volume was a result of a 1.5% uptick in active customers, now totaling 961,000. Additionally, there was a 1.9% increase in the average number of weekly orders, which reached 381,000, and a stabilization in the average basket size, maintaining at 44 items.
“Those three things coming together means that volume growth has come earlier than expected,” she said, noting it had not been anticipated until the fourth quarter.
Gibson said the shift to online shopping would step up when Britain’s cost of living crisis eases.
“If you just think about Generation Z of today, we’re not going to be seeing 10 or 11% of those shopping online, it is going to be more,” she said.
In the third quarter, Ocado Retail observed an 8.4% increase in its average selling price. It’s worth noting that this growth rate was below the market inflation rate, which currently stands at 12.2%, as reported by the latest industry data.
Gibson mentioned that since June, Ocado Retail has implemented price reductions on over 650 items.
Ocado Retail reiterated its anticipation of achieving “mid-single digit” revenue growth and maintaining “marginally positive” core earnings (EBITDA) for the entirety of the 2022-23 fiscal year, a significant improvement from the previous year’s loss of £4 million.
The South Korean beauty and cosmetics giant, Amorepacific Corp., has unveiled an ambitious plan to expand its brick-and-mortar presence in the country, aiming to quadruple its current number of stores. Notably, it intends to launch a hundred of these stores in collaboration with Reliance Retail Ventures Ltd.
The company behind well-known brands such as Innisfree and Etude House has entered into agreements with Reliance Retail to distribute its products through Reliance’s beauty store—Tira.
“We have signed for 100 store-in-store outlets inside the Tira stores that will be opened over the next three years,” said Paul Lee, managing director and country head, Amorepacific.
Lee’s visit to India aligns with the significant milestone of the group’s leading brand, Innisfree, reaching a decade of operations in the world’s most densely populated market.
Additionally, it markets three other brands: Laneige, Sulwhasoo, and Etude House.
The 78-year-old conglomerate rode the K-beauty trend to ascend as one of Asia’s most influential cosmetics empires, surpassing Chanel and LVMH in beauty sales. However, it has recently faced challenges due to a deceleration in its business operations in China.
To compensate for the sluggish sales in China, the company is intensifying its expansion efforts in alternative markets, with a particular focus on India. In the past decade, the company primarily entered the Indian market through partnerships with local retailer Nykaa. Nevertheless, Amorepacific is now strategizing to utilize the extensive distribution networks of the Tata Group and Reliance to broaden its presence.
“We have high expectations from the Indian market,” said Lee. “While we have a very strong partnership with Nykaa, we are now also building profound partnerships with Tata, Reliance, and other multibrand retailers like Lifestyle and Sephora.”
The cosmetics and beauty giant is in the final stages of securing distribution contracts for its Laneige products in Sephora stores.
According to Lee, the company presently operates 80 multi-brand outlets in India and intends to triple this number to reach 240 within the next 3-4 years.
The decision to broaden its presence through multi-brand outlets represents a departure from the company’s previous approach of establishing exclusive stores. As part of this shift, the company has closed approximately 20 exclusive outlets and currently maintains only two within the Delhi-NCR region.
Lee also said that plans to roll out more exclusive stores are on hold. “That is because we believe the trend of offline as a channel of beauty has shifted to multibrand concepts, similar to what we see in the West.”
“In India, we are also seeing a shift from what used to be a Nykaa-dominated market, both online and offline. Today, the likes of Tata CLiQ Palette, Reliance’s Tira, and big retailers Shoppers Stop and Lifestyle are expanding rapidly,” he said.
India’s contribution to Amorepacific’s group sales currently stands at under 5%. Nevertheless, Lee indicated that the company’s business in India has been experiencing remarkable annual growth, nearly reaching 25%. Lee anticipates that this growth rate will gradually taper down to around 15% due to fierce competition from both domestic and international brands, although this still exceeds the industry’s overall growth rate.
According to Euromonitor, India ranked as the world’s seventh-largest cosmetics market in 2020, with sales amounting to approximately $15.8 billion.
The market research firm anticipates that by 2024, India will rise into the top five cosmetics markets globally, with sales volume projected to increase by 8.3% to reach $21.6 billion.
Other than tapping the stores of local retailers, Amorepacific has also unveiled a new look for Innisfree to mark its 10th anniversary. “The rebrand also includes a refreshed website and much-awaited new product updates,” said Lee. It has introduced a new tagline that embodies the brand’s commitment to embracing nature and pioneering healthy beauty.
“Indian consumers are exposed to a lot of international brands. As for just the Korean brands, the count today stands at about 30–40,” said Lee, referring to the heightened competition in the beauty and cosmetics market.
However, despite these challenges, the budget-friendly skincare brand, Innisfree, has consistently maintained its top position among Korean brands in the Indian skincare market since 2015, according to Lee. He also noted that the brand commands a significant 15% share of the K-beauty market.
“We want to invest more in India to remain ahead of the competition,” said Lee. Amorepacific is also scouting for an Indian face to promote its brand. “In India, Bollywood has a big demand. So, we are in the process of tying up with a celebrity. We are already doing lots of promotions with the help of Indian models … So, more local collaborations would be the way forward.”
Anand Sweets, renowned as South India’s ultimate destination for delectable Mithai, unveiled its latest gem at Kempegowda International Airport Terminal 2 on September 12, 2023. Boasting a legacy of 34 years in crafting sweet, memorable moments, this new establishment offers an array of exciting offerings to international travelers. Among its unique features is the pioneering Artisanal Mithai Bar, an extensive collection of regional Mithai gifts adorned with augmented reality packaging, a tempting assortment of indulgences from across India, a live Mysore Pak Station, and an array of other enticing attractions.
Beyond its culinary offerings, this store seamlessly weaves together elements of art, culture, and technology that represent India on a global stage. It effortlessly integrates sustainability into its design philosophy, harmonizing with the airport’s commitment to eco-friendly practices.
Spanning across 550 square feet, the new outlet offers a captivating fusion of sensory shopping experiences and delectable encounters. What truly distinguishes this store from all other Anand Sweets establishments is the introduction of the Artisanal Mithai Bar, an innovative concept designed to deliver a personalized shopping journey. Visitors have the privilege of handpicking their favorite Mithai, choosing bespoke gift wrapping, and even including a personalized gift message, creating a truly unique and tailored experience. Among the array of contemporary Mithai options, travelers will find indulgences such as Hazelnut Nutella Melange, Almond Butterscotch Rocher, Hazelnut Coin, and Baked Almond Coconut.
Moreover, the store features a captivating live Mysore Pak station, promising travelers both a visual spectacle and an enticing culinary experience. Here, they can savor the delightful Karnataka delicacy, Mysore Pak, expertly prepared right before their eyes, adding an element of authenticity and flavor to their airport visit.
Delving into India’s rich cultural narratives and culinary delights, the new store is set to showcase an exquisite array of Mithai boxes and hampers, redefining the art of gifting for your loved ones. Choose from an enticing selection, such as the Karnataka Hamper, a curated ensemble featuring treats like Mysore Pak, Dharwad Peda, Pepper Cashews, and a unique Hampi artifact. Alternatively, opt for the distinctive Channapatna Mithai Box, which not only includes cherished handcrafted wooden toys but also a medley of Mithai selections from Mysore.
Furthermore, a diverse range of Mithai Boxes representing various regions, including Andhra Pradesh, Tamil Nadu, Kerala, Karnataka, and others, will be available. Each of these boxes will showcase packaging designs inspired by the distinctive motifs and aesthetics of their respective states and regions. As a special nod to the International Year of the Millet, a unique Mithai box will be offered, featuring delectable sweets expertly crafted using this nutritional superfood.
The most enchanting facet of offering these Mithai boxes as gifts is the integration of augmented reality directly into the packaging. Through the use of a smartphone or tablet, recipients can transcend cultural boundaries as they scan the packaging, unveiling entirely new dimensions of the design. This augmented reality experience will be an exclusive feature, accessible solely for the Channapatna Mithai Box and the Flavours of India Box.
The interior design masterfully melds traditional Karnataka craftsmanship with a contemporary aesthetic. It seamlessly incorporates elements from the captivating monochrome beauty of Bidri art, the intricate geometric clay patterns of Chittara, to the vibrant and contrasting wooden displays inspired by the Mysore Inlay technique. This amalgamation creates an ambiance that invites visitors on a captivating cultural voyage. A particularly noteworthy feature is the incorporation of cutouts that breathe life into the ancient art of shadow puppetry, a time-honored storytelling tradition that promises to enchant and captivate travelers. Sustainability takes center stage, with eco-conscious and recycled materials being conscientiously employed in the construction of the store.
“At Anand Sweets, our new store at Kempegowda International Airport Terminal 2 isn’t just a Mithai destination – it’s a convergence of technology, art, culture and sustainability. We’re thrilled to showcase India’s essence on a global canvas, perfectly in tune with T2’s design philosophy. This isn’t just a store; it’s an invitation to a journey that bridges cultures, celebrates flavours, and embraces innovation. The new store would allow travellers to experience the heart of India in a whole new way where one can take home a memorable experience of the taste of royal India,” said Arvind Dadu, Managing Director at Anand Sweets & Savouries.
The leading culinary institution in India, the International Institute of Culinary Arts (IICA) in New Delhi, has revealed a collaborative venture with the Economic and Commercial Office of the Embassy of Spain in New Delhi. Together, they are set to introduce the ICEX Spanish Pantry Program in India.
The partnership was formalized on September 11, 2023, through the signing of a Memorandum of Understanding (MOU) by Arjun S Datta, Managing Director and COO of IICA, and Lucía Paternina, Chief Economic and Commercial Counsellor at the Economic and Commercial Office of the Embassy of Spain in New Delhi, alongside other officials from both sides.
Prominent figures in attendance at the event comprised Virender S Datta, the founder and chairman of IICA, Victor Sinovas, the Commercial Attaché from the Embassy of Spain in New Delhi, as well as Clara Antúnez and Diego Moreno, both serving as International Trade and Investment Advisors at the Embassy of Spain in New Delhi.
The ICEX Spanish Pantry Program is the first course to offer complete immersion in the most emblematic food products found in a Spanish pantry. It is designed for professionals in the food and beverage sectors who wish to explore the quality, variety, and authenticity of Spain’s food products, as well as their culinary uses.
Delivered entirely in English through an online platform, this course encompasses a wide range of subjects, including olive oil, cheese, wine, ham, saffron, paprika, and more. Additionally, it includes instruction in both traditional and contemporary Spanish culinary techniques and recipes.
As part of their curriculum and ongoing professional development, students and faculty members at IICA will enjoy exclusive access to this course.
“The partnership is a significant step for IICA and its mission to provide world-class culinary education in India,” said Datta.
He expressed that the program will enhance the knowledge and skills of IICA students and faculty members, while also fostering awareness and a deep appreciation for Spanish cuisine among consumers in India.
Paternina emphasized that the partnership underscores the robust bilateral ties between Spain and India, particularly within the gastronomic realm. She pointed out that the program will shine a spotlight on the variety and opulence of Spanish food products and culture while promoting collaboration and knowledge exchange between culinary professionals from Spain and India. The inaugural session of the ICEX Spanish Pantry Program is slated to commence at IICA, New Delhi, in October 2023.
Kolkata’s markets are bustling with Pujo shoppers, many of whom opt to head straight to restaurants after spending hours perusing shops. Consequently, restaurants in the city are experiencing a noticeable increase in customers. However, for these restaurant owners, Durga Puja is just around the corner – a relatively brief period to adequately prepare for the anticipated surge. Additionally, they must account for the coinciding cricket World Cup. Most of these restaurateurs informed us that they are actively hiring more staff, enhancing their infrastructure, and revising their menus to efficiently accommodate the expected high volume of patrons.
From extra pay to minimising off days, restaurateurs are doing it all. “Just like weekends, we get a healthy turnout all through Durga Puja and the days leading upto it. We have got our backend projections, purchases and inventories all in place,” said Siddharth Kothari, owner, Peter Cat, Peter Hu? and Mocambo, adding, “Our aim is to reduce waiting time for our patrons. We minimise the off days of our staff during the festive season and give them extra pay.”
Sudhir Ahuja, the proprietor of Bakstage Gourmet, also mentioned the need for extra personnel in both the production and service teams during Pujo. “Besides hiring additional manpower, we’re running maintenance checks to ensure that things run smoothly. The menu is short and crisp to reduce waiting time & ensure faster production. The delivery business has become increasingly important, so we have created a customised special packaging to preserve the quality and taste of food.”
To cater to Pujo revellers, restaurants are going for structural expansion backed by more staff. “We have expanded our space because we’ll be organising food festivals on most festive days. Kolkata loves experimenting with different cuisines, so we’ll have a couple of pop-ups,” said Dominique Li, general manager, Momo I Am, adding, “We are also planning to hire more staff to execute this expansion efficiently.”
To this, Shiladitya Chaudhury, co-founder, Oudh 1590 & Chapter 2, added, “We have just added a large base kitchen to streamline standardisation.” Co-founder Debaditya Chaudhury added, “We are also recruiting additional staff for the kitchen and service section to cater to the high demand during Durga Puja.”
The cricket World Cup is set to commence in October, which means there will be an increase in watch parties, live screenings, and food delivery orders. “We’ll host a live screening of the matches for the city’s cricket loving crowd, which means more footfall,” said Ritesh Basu.
While live screenings will certainly increase the number of customers at restaurants and resto-pubs, the matches will also result in a higher volume of home deliveries. “On a festive or special day, we get more than 250 online orders and we work closely with the food and delivery aggregators to execute the deliveries efficiently,” said Dominique Li.
Authenticity and relatability are the pillars of effective marketing in today’s digital era. User-generated content (UGC) has developed as an effective method for businesses to engage with their target audience in a real and engaging manner. You increase brand awareness and trust by encouraging your consumers and followers to produce content.
Create a Shareable Hashtag Campaign
Hashtags are a fantastic way to encourage user-generated content. Design a unique and memorable hashtag that relates to your brand or a specific campaign. Encourage your customers to use it when sharing their experiences with your products or services. Make sure to showcase the best UGC on your social media profiles and website to inspire others.
Run Contests and Challenges
Contests and challenges are a great way to stimulate user-generated content. Invite your audience to participate by submitting photos, videos, or stories related to your brand or products. Offer enticing prizes or incentives to encourage participation. Contests not only generate UGC but also create excitement and engagement around your brand.
Share Customer Stories and Testimonials
Real-life stories and testimonials from satisfied customers are incredibly persuasive. Ask your customers to share their experiences with your brand or products, and then showcase these stories on your website or social media. User-generated testimonials add credibility and authenticity to your marketing efforts.
Feature User-Generated Content in Ads
Integrate UGC into your advertising campaigns. Whether it’s in video ads, display ads, or social media promotions, featuring real customers and their experiences can make your messaging more relatable and trustworthy. Ensure you have proper permissions and give credit to the content creators.
Leverage Social Media Platforms
Social media platforms are fertile ground for user-generated content. Encourage your followers to tag your brand or use your hashtag when posting about your products or services. You can also run polls, quizzes, and Q&A sessions to engage your audience and gather valuable content.
Engage and Respond
Engage with your audience’s UGC by liking, sharing, or commenting on their posts. Acknowledge their efforts and show appreciation for their content. Respond to comments and feedback, further fostering a sense of community around your brand. The more you engage, the more likely others will join in.
Provide Tools and Templates
Make it easy for your audience to create UGC by providing tools, templates, or guidelines. For example, if you sell a product, offer photography tips or templates for user reviews. If you offer a service, create downloadable worksheets or checklists that customers can fill out and share.
Monitor and Moderate
While user-generated content can be a powerful asset, it’s essential to monitor and moderate it to maintain brand integrity. Set clear guidelines for what is acceptable and ensure that inappropriate or irrelevant content is promptly addressed. Transparency and consistency in moderation are key.
User-generated content is a treasure trove of authenticity and connection in the digital marketing landscape. By empowering your audience to create and share content related to your brand, you can build trust, foster engagement, and amplify your brand’s reach. Whether through shareable hashtags, contests, customer stories, or social media integration, UGC can be a driving force behind your business’s success. Remember, when you empower your audience, you empower your brand.
In the ever-changing business environment, making a sale is only half the battle. Building long-term client involvement is essential for cultivating customer loyalty and securing repeat business. Consumers now want more than simply transactions; they want meaningful experiences and a relationship with the businesses they pick.
Personalization: Tailoring Experiences for Individual Preferences
One-size-fits-all approaches no longer cut it in the business world. To engage customers on a deeper level, invest in personalization. Leverage data to understand your customers’ preferences and behavior. From personalized product recommendations to tailored email marketing, the more your customers feel understood and appreciated, the more likely they are to remain engaged.
Content is King: Educate and Entertain
Content marketing is a powerful tool for building customer engagement. Create informative, entertaining, and valuable content that resonates with your audience. Whether it’s blog posts, videos, podcasts, or social media updates, consistently provide content that addresses your customers’ pain points, answers their questions, or simply entertains them. This keeps your brand on their radar even when they’re not actively shopping.
Loyalty Programs: Rewarding Ongoing Support
Loyalty programs are a win-win for businesses and customers alike. These programs incentivize repeat purchases and provide customers with tangible benefits. Offer points for every purchase, exclusive discounts, or early access to new products. Loyalty programs make customers feel appreciated and valued, reinforcing their commitment to your brand.
Community Building: Fostering Connections
Building an online community around your brand is a powerful way to foster lasting engagement. Create forums, social media groups, or interactive events where your customers can connect with one another and with your brand. Encourage discussions, share user-generated content, and actively participate in conversations. A vibrant community creates a sense of belonging, keeping customers engaged long after the initial purchase.
Exceptional Customer Support: Go the Extra Mile
Outstanding customer support is a hallmark of brands that excel in customer engagement. Invest in well-trained support teams that can swiftly address customer inquiries and concerns. Going the extra mile in solving problems or providing assistance leaves a positive impression and can turn an unhappy customer into a loyal advocate.
Surveys and Feedback: Show You Care
Show your commitment to improving by actively seeking customer feedback. Conduct surveys, ask for reviews, and listen to what your customers have to say. Use their input to make improvements, and then communicate how their feedback led to positive changes. This demonstrates that you value their opinions and encourages ongoing engagement.
Email Marketing: Nurture Relationships
Email marketing is a powerful channel for nurturing customer relationships. Send personalized emails that provide value, such as product recommendations, exclusive offers, or relevant content. Use email to keep your brand top-of-mind and to re-engage customers who may have lapsed.
In the modern business landscape, building lasting customer engagement is not just a strategy; it’s a necessity. Beyond the checkout, customers seek experiences that resonate, provide value, and make them feel appreciated. By embracing personalization, content marketing, loyalty programs, community building, exceptional customer support, feedback, and email marketing, your business can create a web of engagement that keeps customers coming back for more. Remember, the journey doesn’t end at the checkout; it’s the beginning of a lasting and mutually beneficial relationship with your customers.
Our digital experiences are increasingly centered on the palm of our hands in the age of smartphones. This poses both a difficulty and a tremendous opportunity for food-related enterprises. Developing a mobile-first approach is no longer an option for elevating food companies and catering to the new customer.
The Mobile Revolution in Food Consumption
The way we engage with food has evolved dramatically, thanks to our mobile devices. From searching for restaurant reviews to ordering takeout, consumers now rely on their smartphones for all things food-related. Studies show that more than 70% of food-related searches occur on mobile devices. If your food brand isn’t optimized for mobile, you risk missing out on a substantial slice of the market.
Responsive Design for a Seamless Experience
A mobile-first strategy begins with responsive web design. Ensure that your website is easily accessible and navigable on smartphones and tablets. The user experience should be seamless, with images and content adjusting appropriately to different screen sizes. A mobile-friendly website not only improves user satisfaction but also boosts your search engine rankings.
Mobile-Friendly Content Creation
Creating mobile-friendly content is crucial for food brands. Use concise and engaging headlines, keep paragraphs and sentences short, and use high-quality images that load quickly. Mobile users have limited attention spans, so make every second count. Additionally, consider creating content specifically tailored for mobile, such as snackable videos and Instagram-worthy images of your food offerings.
Optimize for Local Search
Mobile users often search for nearby food options. Ensure that your food brand appears in local search results by optimizing for local SEO. This includes creating a Google My Business listing, using location-based keywords, and encouraging customer reviews. When someone is hungry and searching for food nearby, your mobile-optimized brand should be among their top choices.
Mobile Ordering and Delivery
If you offer food delivery or takeout services, make sure your mobile ordering process is smooth and user-friendly. Implementing mobile payment options and a clear, concise menu layout can significantly enhance the ordering experience. Mobile users appreciate convenience, and a hassle-free ordering process can boost customer loyalty.
Leverage Social Media for Engagement
Social media platforms are mobile-centric, making them a natural fit for a mobile-first strategy. Use platforms like Instagram, Facebook, and TikTok to showcase your food offerings, engage with customers, and run mobile-exclusive promotions. User-generated content, such as customer photos of your dishes, can be particularly powerful in driving engagement.
Analyze and Adapt
Finally, regularly analyze your mobile traffic and user behavior to refine your mobile-first strategy. Tools like Google Analytics can provide valuable insights into how users interact with your mobile website and content. Use this data to make informed decisions and adapt your strategy to meet evolving consumer preferences.
In the fast-paced world of food business, a mobile-first strategy is the secret sauce to success. With the majority of consumers relying on their smartphones for food-related decisions, crafting a mobile-friendly experience is no longer a choice; it’s a strategic imperative. By embracing responsive design, creating mobile-friendly content, optimizing for local search, streamlining mobile ordering, leveraging social media, and analyzing user data, food brands can elevate their presence and thrive in the digital era. The future of food is mobile, and it’s time for your brand to lead the way.
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