Crafting Brand Perfection: A Guide to Creating the Right Brand Image

Business

By

-

September 20, 2023

A strong brand image is your key to success in today’s competitive business world. Your brand is more than a logo or a snappy phrase; it is the core of your company and the impression it creates on your audience. Creating the proper brand image is a strategic endeavor that may help you stand out from the crowd, develop trust, and foster long-term customer connections.

Define Your Brand’s Core Identity

Before embarking on the journey to create the perfect brand image, you must first define your brand’s core identity. Start by answering fundamental questions like:

What is your brand’s mission and purpose?
What values does your brand embody?
Who is your target audience?
What sets your products or services apart from the competition?

These insights will serve as the foundation upon which you build your brand image.

Consistency is Key

Consistency is at the heart of a strong brand image. Your brand should maintain a cohesive and uniform presence across all touchpoints, from your website and social media profiles to your packaging and customer service. Use consistent colors, fonts, and messaging to create a unified brand identity. This coherence helps consumers recognize and trust your brand more easily.

Tell a Compelling Story

A powerful brand image is often built on a compelling brand story. Your story should resonate with your target audience and evoke an emotional connection. Share the journey of your brand, highlighting the challenges you’ve overcome and the values you uphold. Authentic storytelling can make your brand relatable and memorable.

Invest in Professional Branding

While DIY branding can be tempting, investing in professional branding services is often worth the expense. Experienced designers and marketers can help you create a visually appealing logo, eye-catching graphics, and a strong brand voice that aligns with your identity. Remember, your branding is an investment in your business’s future.

Understand Your Audience

To create a brand image that resonates, you must understand your audience inside and out. Conduct thorough market research to identify your target demographic’s preferences, pain points, and values. Tailor your brand image to address their needs and aspirations, making your brand more relevant and appealing.

Engage on Social Media

In today’s digital age, social media plays a pivotal role in brand image crafting. Maintain an active and engaging presence on platforms relevant to your audience. Share valuable content, interact with your followers, and humanize your brand by showcasing the faces behind it. Social media is a powerful tool for creating a positive and relatable brand image.

Seek Feedback and Adapt

Creating the perfect brand image is an ongoing process. Continuously seek feedback from your customers and industry peers. Pay attention to online reviews, comments, and social media discussions. Use this feedback to adapt and refine your brand image, ensuring it remains relevant and appealing.

Crafting the right brand image is a strategic endeavor that requires careful planning and attention to detail. Your brand is a reflection of your business’s identity and values, making it a crucial element of your success. By defining your brand’s core identity, maintaining consistency, telling a compelling story, investing in professional branding, understanding your audience, engaging on social media, and seeking feedback, you can create a brand image that not only resonates with your target audience but also stands the test of time. Remember, a well-crafted brand image is not just about aesthetics; it’s about building trust and lasting connections with your customers.

Green Conversion: How Sustainable Marketing Practices Drive Consumer Engagement

Business

By

SnackTeam

-

September 20, 2023

0

In today’s corporate world, sustainability is more than just a phrase; it is a critical component of success. Companies must change their marketing tactics to line with evolving customer tastes as they grow more environmentally conscientious. Sustainable marketing practises not only improve the environment, but they also increase customer involvement, which boosts your bottom line.

The Rise of Eco-Conscious Consumers

Consumer attitudes have evolved significantly in recent years. Today, individuals are more informed about the environmental impact of their choices than ever before. They seek out brands that reflect their values and prioritize sustainability. Studies show that 66% of global consumers are willing to pay more for sustainable products, and 81% expect companies to help them make a difference in the world. This shift in consumer behavior presents a tremendous opportunity for businesses to engage eco-conscious consumers through sustainable marketing.

Building Trust Through Transparency

Transparency is key to sustainable marketing. Businesses that openly share their eco-friendly practices, sourcing methods, and environmental impact can build trust with their audience. Transparent communication helps consumers feel confident that they are supporting a company with values aligned with their own. Consider sharing your sustainability journey on your website, in social media posts, and through email marketing campaigns. Highlight your efforts to reduce waste, conserve resources, and support eco-friendly causes.

Showcasing Eco-Friendly Products and Services

To drive green conversion, emphasize your eco-friendly products or services in your marketing efforts. Highlight the environmental benefits of your offerings, such as reduced energy consumption, lower carbon emissions, or the use of sustainable materials. Use compelling storytelling to convey how your products or services contribute to a greener future. Showcase real-world examples and success stories to demonstrate the positive impact consumers can have by choosing your brand.

Educating and Inspiring Action

Incorporate educational content into your marketing strategy to empower consumers with knowledge about sustainable choices. Create blog posts, videos, webinars, or downloadable resources that explain the environmental impact of various products and practices. Encourage consumers to take action by providing practical tips for living a more sustainable lifestyle. When your brand becomes a source of valuable information and inspiration, consumers are more likely to engage and remain loyal.

Collaboration and Partnership

Consider collaborating with environmental organizations, influencers, or other brands that share your commitment to sustainability. Joint initiatives and partnerships can amplify your message and reach a broader audience. Such collaborations not only showcase your dedication to environmental causes but also create opportunities for cross-promotion and shared resources, increasing consumer engagement.

Measuring and Celebrating Progress

To effectively drive green conversion, it’s essential to measure the impact of your sustainable marketing efforts. Use key performance indicators (KPIs) such as website traffic, social media engagement, and sales data to track your progress. Celebrate milestones and achievements with your audience, reinforcing your commitment to sustainability and fostering a sense of shared accomplishment.

Incorporating sustainable marketing practices into your business strategy is no longer an option; it’s a necessity. As consumers increasingly prioritize environmental responsibility, aligning your brand with sustainable values can drive green conversion – turning eco-conscious consumers into loyal customers. By building trust, showcasing eco-friendly products, educating your audience, and collaborating with like-minded partners, you can create a marketing strategy that not only benefits the planet but also boosts your bottom line. Embrace sustainability, and watch your business thrive in the age of the eco-conscious consumer.

Myntra’s home category surges by 50% YoY, introduces 50,000+ new products and 20+ brands ahead of festive season

News

By

SnackTeam

-

September 19, 2023

0

Myntra’s home category has experienced a remarkable 50% year-on-year surge in demand, prompting the online retailer, known for its clothing offerings, to introduce over 50,000 new products and introduce more than 20 new brands to its home section. This strategic move is aimed at attracting and delighting customers during the approaching festive season.

“As a leading fashion, beauty and lifestyle e-commerce platform, we are seeing a steady rise in demand for stylish and unique home products and with home decor taking center stage during the festive season in India we have strengthened the selection to cater to the home demands of our fashion-forward customers,” said Sharon Pais, Chief Business Officer, Myntra.

According to Myntra, the festive season offers a fantastic chance for consumers to elevate their living spaces and modernize their kitchens by adding appliances, cookware, and dinnerware.

The home furnishing sector, constituting half of Myntra’s overall home category, encompasses items such as bedsheets, curtains, and cushion covers. It holds a prominent position within Myntra’s home portfolio. Brands featured in Myntra’s home category include Bombay Dyeing, Spaces, D’Decor, H&M Home, Starbucks, Anko, Philips, JC Collection, and Ellementary. Myntra stated that the most in-demand products in this category include bedsheets, curtains, decorative items, bed and pillow covers, cookware, kitchen storage solutions, dinnerware, and small home appliances.

Furthermore, with a higher number of individuals dedicating time to their homes in the post-pandemic era, there has been a rise in the fascination with aesthetics. This has led consumers to allocate more resources towards home furnishings and decorations. Myntra mentioned that the increasing fashion awareness in the domain of household furnishings is a result of the widespread adoption of hybrid work and work-from-home setups, significantly influencing consumer choices in this category.

Salad Days teams up with OneRare to revolutionize dining experience with NFTs

News

By

SnackTeam

-

September 19, 2023

0

OneRare has revealed its collaboration with Salad Days, a renowned brand known for its unwavering dedication to sustainability. Salad Days has also gained recognition for fostering a community of health-conscious individuals who prioritize both organic dining and sustainable living.

Salad Days remains steadfast in their commitment to creativity and motivation, both in their culinary innovations and within the digital realm.

They advocate for the notion that salads are more than mere accompaniments; rather, they are substantial and nourishing dishes that promote well-being.

Salad Days is gearing up to launch a series of NFTs within the OneRare Foodverse, offering an engaging experience for food enthusiasts around the globe.

“We are thrilled to join hands with OneRare, the pioneering Food NFT gaming ecosystem and the world’s first food metaverse. Through this partnership, we offer a unique branding opportunity to captivate a whole new audience — the Web3 community. Our dishes, cherished by healthy food enthusiasts in Delhi-NCR and Bangalore, will now transcend their physical form and become part of an immersive gaming experience within the OneRare ecosystem. We embrace this groundbreaking collaboration as an opportunity to celebrate the fusion of gastronomy and technology, captivating the taste buds and imagination of players worldwide.” said, Varun Madan, Founder & CEO, Salad Days.

Salad Days’ foray into the OneRare Foodverse marks a significant milestone for the brand. Embracing digital collectibles allows them to broaden their impact, connect with their audience in innovative ways, and bridge the realms of food and technology.

Through the utilization of NFTs, Salad Days endeavors to vividly embody their brand’s essence in a captivating and interactive fashion.

Users will be offered the opportunity to own exclusive Salad Days NFTs, each showcasing a delightful salad creation adorned with intricate details and vibrant visuals.

With the circulation of Salad Days NFTs in OneRare’s Foodverse, the brand is exposed to a diverse community of gamers, collectors, and enthusiasts worldwide. This not only expands their customer base but also solidifies Salad Days’ reputation as a forward-thinking and innovative brand.

Engaging in OneRare’s gaming ecosystem allows Salad Days’ customers to amass and exchange their digital collectibles, instilling a feeling of exclusivity and ownership. This enhances the overall brand experience and nurtures a more profound connection with their audience.

“This collaboration represents the perfect blend of culinary artistry and cutting-edge technology, offering players a gamified experience that goes beyond the confines of traditional dining. Together with Salad Days, we are breaking new ground in the world of digital collectibles, inviting food enthusiasts worldwide to embark on an unforgettable journey where the joy of healthy eating meets the thrill of virtual exploration.” said, Supreet Raju, Co-Founder, OneRare.

Additionally, delving into the world of digital collectibles enables Salad Days to connect with a worldwide audience, transcending geographical limitations.

Kayani Bakery in Pune earns a spot on Taste Atlas’ list of world’s 150 Legendary Dessert Places

News

By

SnackTeam

-

September 19, 2023

0

Kayani Bakery, situated on East Street in Camp, is renowned for its historic wood-fired ovens and a delectable array of treats including Shrewsbury biscuits, breads, khari, and cakes. This esteemed establishment has earned a prestigious spot among India’s top six dessert destinations worldwide, as recognized by Taste Atlas, a global food guide that meticulously explores an extensive range of flavors, culinary delights, and local dining establishments.

Taste Atlas has made a list of the world’s 150 ‘Most Legendary Dessert Places’. “It is truly overwhelming and joyful to be bestowed with such a huge honour, especially since we are a small, unassuming family business. It is an honour not just for us, the partners of the bakery, but also our family and staff. Congratulatory and heart warming messages of appreciation have been pouring in from India and abroad,” said Rustom Kayani, a partner.

In India, there are several other dessert destinations that promise a memorable sweet experience. These include KC Das, Balaram Mullick & Radharaman Mullick, and Flurys, all located in Kolkata. In Mumbai, K Rustom and Co is a must-visit, while Hyderabad boasts the delectable Karachi Bakery. However, for the ultimate dessert experience at the top of the list, one must embark on a journey to Lisbon, where the renowned pastéis de Belém can be savored on Rua de Belém.

Kayani Bakery was established in 1955 by three brothers, Khodayar, Hormazdiar, and Rustom Kayani, who had migrated from Iran to Mumbai and later to Pune in pursuit of a brighter future.

The bakery initially sold an assortment of freshly baked goods, including bread, puffs, and pastries. Maintaining its roots, Kayani Bakery remains situated at its original location, now managed by the successive generations of the three brothers who founded the establishment.

The structure housing the bakery was once occupied by a restaurant known as Muratore, evidenced by the lingering letters “EM” adorning the facade. These letters represent E. Muratore, the Italian confectioner and proprietor of the restaurant that once bore his name.

“It is only because of the loyalty, love and good wishes of our clients and well wishers over the years that we have been successful. We hope to take forward this legacy inherited from our ancestors for a long time with all your continued support,” Kayani added.

Former Flipkart SVP’s startup ‘Flash’ secures $6.7M in Pre-Series A funding to revolutionize post-shopping experience

News

By

SnackTeam

-

September 19, 2023

0

Ranjith Boyanapalli, the former senior vice president at Flipkart, has successfully raised $6.7 million in a Pre-Series A funding round for his startup, Flash. The funding round was spearheaded by Blume Ventures and also saw participation from the existing investor, PeerCapital.

In this funding round, White Venture Capital and Emphasis Ventures, among other existing investors, also joined in to participate.

Established in 2022 by Ranjith Boyanapalli, Flash is dedicated to improving the post-shopping experience for frequent shoppers.

Designed for avid shoppers, Flash unveiled its app in April 2023 and boasts an impressive track record, having processed more than 8 million emails. Users have already placed over 1 million orders across a diverse range of 1,000+ brands, all using their unique Flash.co email IDs.

Flash offers users the convenience of importing orders from various Gmail accounts directly into the Flash.co app. By utilizing an @flash.co email address, users can seamlessly continue their online shopping without the hassle of sorting through numerous promotional emails cluttering their inbox.

Moreover, Flash incentivizes users to order more by offering segment-specific and brand-specific “streaks” that users can accomplish to earn cashback rewards.

“From processing our very first email to crossing the 8 Mn mark in five months is a testament to the trust and support of our users,” Ranjith Boyanapalli, CEO and Founder of Flash said.

In India, there are presently 25 million power shoppers, accounting for a substantial 70% of online shopping revenue, as reported by the startup. This figure is projected to surge to 65 million by the year 2030.

Power shoppers are individuals characterized by their high-frequency and wide-ranging usage, already engaging in 100-150 shopping transactions annually across more than 20 platforms. These shoppers often face challenges like dealing with spam, tracking orders, and a lack of incentives. Flash seeks to address these issues by delivering solutions such as effortless order tracking, a spam-free inbox, valuable spending insights, and personalized rewards tailored to each shopper’s distinct preferences.

The Bengaluru-based startup has set its sights on leveraging the recent funding infusion for strategic hires and infrastructure enhancements. With these resources in hand, the company is poised to accelerate its presence in India and embark on international expansion, targeting a rollout by early 2024.

Last year, the Bengaluru-based startup Flash raised $5.8 million in a seed funding round led by Global Founders Capital (GFC). Including the current round, the startup has now accumulated $12.5 million in funding. Notable investors in Flash include Venture Capital, PeerCapital, Emphasis Ventures, Soma Capital, Zinal Growth, along with individuals like Binny Bansal, Kunal Shah, and Sujeet Kumar.

As per a report from WPP’s GroupM and Wunderman Thompson, India is on track to reach a staggering 350 million e-commerce users by the year 2025. This marks a 2.5-fold increase from the 150 million digital consumers counted in India in 2020.

Moreover, the report forecasts that India’s e-commerce user base will continue its rapid growth, maintaining a compound annual growth rate (CAGR) of 23%. This trajectory is expected to culminate in an astonishing 500 million users by the year 2030.

Farmley elevates healthy snacking with the launch of sugar-free Date Bites

News

By

SnackTeam

-

September 19, 2023

0

Farmley, a distinguished brand renowned for its unwavering dedication to quality, innovation, and the well-being of consumers in the dry fruits and nuts industry, is thrilled to introduce its latest creation: Sugar-Free Date Bites. This exquisite offering represents the perfect harmony of health and flavor. Crafted with utmost care, these Date Bites are a blend of six wholesome ingredients—Pistachios, Almonds, Dates, Cashews, Honey, and Ghee—all without the addition of any sugar. Rich in fiber, Farmley’s Sugar-Free Date Bites are a testament to our commitment to your health and satisfaction.

As the festive season approaches, Farmley’s Sugar-Free Date Bites become a delightful addition to the brand’s wide-ranging selection of over 100 dry fruits and nuts offerings. These exquisite Date Bites encapsulate the essence of celebrations like Rakhi, presenting a health-conscious and delectable choice for commemorating special moments. In the spirit of family gatherings that mark the bond between siblings, Farmley’s Date Bites provide a guilt-free indulgence that perfectly complements the values of sharing and affection.

Akash Sharma, Founder and CEO, Farmley said, “As a brand, Farmley has always strived to innovate and elevate the snacking experience for our valued customers. With the introduction of Farmley’s Date Bites, we continue our journey to create products that reflect our passion for quality and well-being.”

Farmley’s extensive product range, which now includes the recently introduced Date Bites, can be conveniently found on various online retail platforms such as Amazon, Flipkart, Blinkit, Zepto, and Instamart. Farmley has forged strong partnerships with over 5000 farmers and producers, establishing a well-structured supply chain network. This collaborative relationship not only ensures the highest quality of ingredients but also contributes to the growth of local economies, reaffirming Farmley’s commitment to fostering meaningful connections. With an ever-expanding selection of products that seamlessly combine taste and nutrition, Farmley continues to lead the way toward a healthier and more flavorful future.

Indian Sellers Collective slams WHO report as biased towards MNCs, calls for PM Modi’s intervention

News

By

SnackTeam

-

September 19, 2023

0

Indian Sellers Collective, an umbrella body of leading trade associations and sellers across the country, has come down heavily on a report by WHO which advocates restricting the growth of small independent retailers selling indigenous food items and alleged that the global health body is serving interests of MNCs.

Citing national interests as their driving motivation, the Indian Sellers Collective has called upon Prime Minister Narendra Modi to launch an inquiry into the report compiled by the World Health Organization.

Emphasizing the report’s inherent bias, the Indian Sellers Collective pointed out that the WHO report has suggested a differentiation for zero-sugar carbonated beverages in the Goods and Services Tax (GST) category. Presently, all carbonated drinks are subject to a 28 percent tax rate, along with an additional 12 percent sin tax, totaling 40 percent.

“This WHO report contradicts its own advisory of advocating prohibition of non-sugar sweeteners, commonly found in zero-sugar carbonated drinks. This contradictory stance appears to push a biased narrative by the global body, suggesting an agenda to promote products from multinational corporations in the Indian market. This positioning of carcinogenic non-sugar sweeteners by WHO is clearly geared to suit the interests of a few at the cost of the health of millions of Indians.

“Another worrisome aspect of the Report is that it disregards the generations old composition of Indian foods and calls for promoting artificially tinkered foods based on untested scientific claims. We must not blindly adopt Western policies aiming to alter our culinary traditions and food products. Indian cuisine, finely attuned to our climate and genetic makeup, has evolved over centuries. The WHO’s claim that high-salt Indian food is detrimental to our health is fallacious,” said Abhay Raj Mishra, Member and National Coordinator, Indian Sellers Collective.

Another notable aspect underscored by the Indian Sellers Collective is that the WHO report supports the adoption of the Draft Notifications on Food Safety and Standards (Labelling & Display) Amendment Regulations (2022) proposed by the FSSAI. With the introduction of Front-of-Pack Nutrition Labelling (FOPNL), Indian food products could potentially receive lower star ratings, consequently being categorized as unhealthy and facing potential rejection by consumers. This scenario could create an inequitable advantage for Western alternatives, which, in reality, have been fortified and chemically altered by multinational corporations (MNCs) primarily to achieve higher ratings.

The Indian Sellers Collective believes that it is imperative to protect the interests of Indian consumers by enhancing and expanding the authority of domestic research organizations like the Indian Council of Medical Research (ICMR). This augmentation should enable them to conduct comprehensive studies tailored to Indian dietary patterns and explore the health consequences of reformulated food products.

Numerous Indian food items widely enjoyed across the northern, southern, eastern, and western regions are produced by cottage industries and Micro, Small, and Medium Enterprises (MSMEs) unique to those areas. These products encompass beloved classics such as khakra, murukku, dal sev, bhujiya, and many others.

The Indian Sellers Collective asserts that there is a covert agenda aimed at altering India’s culinary preferences, and they view the WHO report as another step in this direction. They further allege that the report has the capacity to inflict significant harm on the Micro, Small, and Medium Enterprises (MSME) sector, as small retailers and unorganized food producers are responsible for creating millions of job opportunities.

Nestle to introduce 40 gm Maggi packets for INR 10 in market expansion bid

News

By

SnackTeam

-

September 19, 2023

0

In an effort to increase its market presence and fend off competitors, Nestle’s well-loved product, Maggi, will soon be available in INR 10 packets, as reported by Mint. This strategic move aims to recapture market share in smaller towns and villages by offering an appealing price point.

According to the report, the Indian division of the Swiss company initially offered a 100-gram Maggi pack for INR 10. However, in December 2014, they increased the price to INR 12, and this was further adjusted to INR 14 in February 2022 to counter the growing input costs. The newly introduced INR 10 package is specifically aimed at capturing the “Rurban” markets, which encompass rural and smaller markets, across 15 states, and will contain only 40 grams of product.

Price markers like INR 5 and INR 10 are more memorable and are commonly seen as budget-friendly options by consumers. This is particularly applicable to economical consumer products like fast snacks, biscuits, and shampoos.

According to the report, a representative from Nestle India mentioned,”There is an increasing preference for spicy products all across India. Maggi has always been in tune with what our consumers that meet this need. We already have Maggi special masala, Maggi spicy garlic and Maggi manchurian noodles in urban markets. For “rurban markets, we recently launched “Teekha Masala” and “Chatpata Masala” variants of Maggi noodles for INR 10.”

As per the Mint report, industry experts have expressed a favorable view of Nestle India’s reemphasis on INR 10 stock-keeping units (SKU), a move that is well-received by channel partners. This expansion of smaller packs into untapped markets aligns with Nestle’s efforts to penetrate deeper into India’s markets. In its annual report, Nestle noted that it had extended its reach by entering approximately 55,000 villages and establishing 1,800 new distribution touchpoints in 2022.

The latest decision is aimed at maintaining control over local competition, particularly as smaller companies have gained ground due to a decrease in inflation. According to a research report cited by Mint, local brands have outperformed national brands in terms of volume growth in the 12-month period ending on April 30. Local brands, in this context, refer to brands that operate exclusively within a single market.

In the year 2022, Maggi noodles accounted for 32.2 percent of the company’s sales within the domestic market, as indicated by the annual report. Moreover, Maggi holds a market share of over 60 percent in the packaged noodles segment within the country.

Inglot continues Indian expansion with new store opening in Pune

News

By

SnackTeam

-

September 19, 2023

0

Inglot, the renowned Polish cosmetics company, made a significant stride by inaugurating its very first retail store in Pune. The exciting news was shared via social media by Apparel Group India, the esteemed franchisee of the Inglot brand in India, just last week.

The latest store is conveniently located within the newly opened Phoenix Mall of the Millennium in Wakad.

“We’re thrilled to announce Inglot’s newest store is now open at the iconic Phoenix Mall of the Millennium. This marks the brand’s 1st store in Pune and the 3rd in India,” said Apparel Group India in a LinkedIn post while sharing the pictures of the store.

Founded in 1983 by the Polish entrepreneur Wojciech Inglot, Inglot Cosmetics marked its inception with the opening of its inaugural kiosk in Wrocław, Poland, in 2001. The brand then expanded internationally, with its first global outlet debuting in Montreal, Canada, in 2006.

In 2008, Inglot made its foray into the Indian market through a franchisee collaboration with Major Brands, now known as Apparel Group. In addition to Pune, this renowned beauty brand also maintains retail outlets at DLF Mall of India in New Delhi and Forum Mall in Bengaluru.

Headquartered in Dubai, UAE, Apparel Group stands as a prominent worldwide retail conglomerate focused on fashion and lifestyle. Beyond Inglot, the group represents over 80 brands in India, encompassing esteemed global names such as Aldo, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, it Spring, Charles & Keith, Beverly Hills Polo Club, La Senza, R&B Fashion, and Victoria’s Secret.

NewsHub