Saturday, December 20, 2025
Home Blog Page 77

Sanya Malhotra’s Bree Matcha Launch Blows Up on Instagram: Here’s Why Everyone’s Talking About Her 87K-Liked Reel

By
Online Desk
-
0
Image of bree matcha.
Sanya Malhotra’s Bree Matcha Launch Blows Up on Instagram: Here’s Why Everyone’s Talking About Her 87K-Liked Reel

Sanya Malhotra has kicked off her entrepreneurial journey in style—and a little bit of groove. The actress, known for her effortless charm and expressive dance moves, didn’t just announce her new brand Bree Matcha with a press release—she danced it into the spotlight.

In a now-viral Instagram video, Malhotra is seen performing a slick, feel-good dance routine while holding a cup of matcha. Shot in soft morning light with playful transitions and vibrant beats, the reel captures her energy and the brand’s calm-meets-cool vibe. Wearing a breezy green outfit (naturally), she twirls, sips, and smiles her way through the video, which has already crossed 87,000 likes and counting. The comments section is filled with heart emojis, fans asking for the choreography tutorial, and curious newcomers wondering where to get “that green drink.”

The video has done more than just entertain—it’s generated massive organic buzz for Bree Matcha, Sanya’s new premium matcha label, launched in partnership with Essenzaa Nutrition’s Kunal Shah and Siddharth Shah. While many celebrities drop brands and vanish, Sanya has rolled up her sleeves—and rolled out the dance floor—to build something she clearly connects with.

A Japanese Ritual Meets Indian Hustle

At the heart of Bree Matcha is a mix of tradition and mindfulness. The brand draws inspiration from the serene routines of Japanese tea ceremonies, bringing that same sense of intention into the lives of fast-paced Indian consumers. The lineup is simple but curated: Everyday Matcha for those looking to swap coffee for something smoother, Ceremonial Matcha for purists, and a complete Ceremonial Matcha Kit for those wanting the full experience—bowl, bamboo whisk, spoon and all.

What sets Bree apart is not just the vibe, but the source. The matcha is grown in Kagoshima, Japan, known for its mineral-rich soil and high-grade leaves. It’s then blended with the nutritional know-how of Essenzaa, a company that’s carved a space in the Indian clean-label wellness space with its clinically supported, no-nonsense products.

Sanya’s personal matcha story started when she began incorporating it into her daily routine as a way to slow down and re-center—something many of us are trying to do in our screen-heavy, high-speed lives. The collaboration with Essenzaa grew out of shared values: clean ingredients, thoughtful routines, and products that don’t just look good on a shelf but actually work.

From ritual to reel, Sanya has managed to turn matcha into a vibe—and now, a brand. Bree Matcha isn’t just here to sell you a drink. It’s asking you to pause, sip, maybe even dance a little. And judging by the response online, a lot of people are ready to do exactly that.

Advertisement

Why This Oxford-Educated PhD Now Works 10-Hour Days Delivering Food in China!

By
Online Desk
-
0


Ding Yuanzhao, 39, holds multiple advanced degrees—including a PhD in biology from Singapore’s Nanyang Technological University and a master’s in biodiversity from Oxford. Years ago, he was celebrated for nearly acing China’s notoriously difficult gaokao exam, earning him admission to the prestigious Tsinghua University. He later added a master’s in energy engineering from Peking University to his résumé.

Yet despite this long list of elite credentials, Ding’s reality today is far from what many would expect. After his postdoctoral stint at the National University of Singapore ended in March last year, Ding hit a wall. He sent out countless job applications, sat through more than ten interviews, and waited—for responses that never came.

With no promising opportunities in sight, he signed up as a food delivery rider in Singapore. Clocking around 10 hours a day, he made the equivalent of roughly ₹47,000 a week—enough to cover his family’s needs. “The job is steady, the money pays the bills, and I stay fit while doing it,” he said in a candid social media post. He also mentioned that tutoring was off the table—not due to a lack of qualifications, but because he felt too awkward approaching potential clients.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

After several months, Ding moved back to China and now works with Meituan, one of the country’s largest food delivery platforms, in Beijing.

His story has triggered heated discussions online, with many questioning what academic success is really worth in today’s job market. As China’s youth unemployment rate (excluding students) reached 14.9% in May, according to the National Bureau of Statistics, Ding’s situation feels less like an outlier and more like a symptom of a much larger problem.

While some sympathized with his struggle, others praised his willingness to do honest work instead of holding out for a “dignified” job. Regardless of where people stand, Ding’s journey has struck a chord—and opened up a broader conversation about the mismatch between higher education and real-world opportunity.

Advertisement

MR.DIY Signs Rajkummar Rao for Bold New Campaign ‘Milega Kya, Mat Pooch’ as Brand Crosses 110 Cities & 15,000 Products

By
Online Desk
-
0
Image of mr.diy
MR.DIY Signs Rajkummar Rao for Bold New Campaign ‘Milega Kya, Mat Pooch’ as Brand Crosses 110 Cities & 15,000 Products

MR.DIY, the largest home improvement and lifestyle retailer in Asia, has roped in acclaimed actor Rajkummar Rao as its new brand ambassador. The collaboration kicks off with a quirky and high-energy campaign rolling out across India, built around the catchy slogan: “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH.”

Known for its rapid growth and massive footprint, MR.DIY has quickly made its way into the hearts of Indian shoppers. With stores spread across more than 110 cities and over 2 million sq. ft. of retail space already in place, the brand is aiming even higher—with plans to more than double its footprint to 5 million sq. ft. in the next five years.

Step into any MR.DIY store, and you’ll find over 15,000 items carefully chosen across 10 diverse categories—from household goods and home decor to toys, tools, fashion accessories, tech gear, and festive must-haves. Whether you’re picking up everyday basics or stumbling across an unexpected gem, the experience is designed to be both fun and easy on the pocket.

What truly sets MR.DIY apart is its commitment to making value-driven shopping accessible to all. With prices starting at just ₹19, the brand proves that good quality doesn’t have to come with a hefty price tag. ‘Always Low Prices’ isn’t just a slogan—it’s a belief system that drives everything they do.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

In the launch film, Rajkummar Rao takes on the role of a cheeky, inquisitive reporter on a mission to uncover the secret behind MR.DIY’s vast product range and shockingly low prices. His natural charm, humour, and down-to-earth vibe bring the campaign to life, making it easy for viewers to relate to the thrill of discovering a place that truly has it all.

From essentials to surprises, MR.DIY is more than just a store—it’s a treasure trove for every member of the household. And with Rajkummar Rao now part of the family, the brand is set to connect with a wider audience than ever before.

Advertisement

Lenskart Eyes the Future: Invests in Ajna Lens to Tap Into ₹30,000 Crore Smart Glasses Market

By
Online Desk
-
0
Image of ajna lens.
Lenskart Eyes the Future: Invests in Ajna Lens to Tap Into ₹30,000 Crore Smart Glasses Market

Eyewear giant Lenskart is diving headfirst into the smart wearables space with a fresh investment in Ajna Lens, a Mumbai-based tech company known for building cutting-edge smart glasses. While the size of the deal hasn’t been revealed, the move signals Lenskart’s growing interest in blending fashion with futuristic tech.

Ajna Lens, launched in 2014 and operating out of Thane, has been making waves in the deep-tech scene. The company focuses on spatial computing, AI-powered vision systems, and extended reality (XR), crafting smart glasses that go beyond just correcting vision—they aim to transform it.

With this partnership, Lenskart wants to bring its strength in stylish yet functional eyewear to the table. The goal? To co-create smart glasses that aren’t just cool gadgets for the elite, but practical and affordable tools for everyday use.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

“This is more than just an investment—it’s a long-term vision to make smart eyewear part of daily life,” the company said in its announcement.

Advertisement

Badshah Brings Fire to India’s Pizza Scene: Launches ‘Badboy Pizza’ with Ghost Kitchens, Sets ₹150 Cr Target

By
Online Desk
-
0
Image of Badboy Pizza.
Badshah Brings Fire to India’s Pizza Scene: Launches ‘Badboy Pizza’ with Ghost Kitchens, Sets ₹150 Cr Target

Rapper, hitmaker, and now pizza-preneur — Badshah is jumping into India’s food business with a bang. The music icon is launching his own QSR brand, Badboy Pizza, a desi-meets-premium pizza joint that promises big flavour with even bigger personality.

Teaming up with Ghost Kitchens India — one of the country’s cloud kitchen powerhouses led by entrepreneur Karan Tanna — Badshah is setting the table for a bold new food experience that’s as loud and proud as his beats.

Ahead of the official launch, Badshah pulled off a stunt that had social media buzzing: a cheeky promo where he gets slapped in the face by a pizza. The clip, built around the brand’s tagline “Pizza That Slaps”, racked up over 8 million views, instantly making Badboy Pizza one of the most talked-about F&B debuts of the year.

The first outlet is already live in Mumbai’s Andheri West, styled as a boutique dine-in space with cloud kitchen capabilities baked in. But Badshah isn’t stopping there — the roadmap includes expanding to 50 outlets across India’s top five metros in the next three years, with a sharp goal of hitting Rs 150 crore in annual recurring revenue.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

The brand is positioning itself as mass-premium: stylish but not snobbish, cool yet rooted in Indian street culture. Much like the rapper himself, Badboy Pizza is aiming to be desi, slick, and unapologetically original — a pizza place where flavor, culture, and swagger collide.

Advertisement

“Blinkit Horror in Delhi: Woman Details Creepy Late-Night Encounter With Delivery Agent Who ‘Roamed Around’ Her Floor Before Staring Her Down”

By
Online Desk
-
0
Image of blinkit.
“Blinkit Horror in Delhi: Woman Details Creepy Late-Night Encounter With Delivery Agent Who ‘Roamed Around’ Her Floor Before Staring Her Down”

What was supposed to be a quick late-night ice cream delivery turned into a genuinely unsettling experience for two sisters in Delhi — one that left them shaken and disturbed.

Sharing the ordeal on Reddit, the woman recounted how she had placed a Blinkit order to satisfy a midnight craving. She asked her sister to collect it at the door, expecting the usual handover. But what happened next was anything but normal.

According to her post, the delivery agent exited the lift but didn’t approach their door immediately. Instead, he loitered around the corridor, glancing about in a way that felt off. “My sister was already waiting at the door. She called out to him, but he kept wandering like he was looking for something — or someone,” the woman wrote.

When he finally approached, things escalated. “She told me his eyes were blood-red and unnervingly wide. He stared at her, head to toe, in a way that gave her chills,” she said. Alarmed, her sister called her over.

“I came out mid-call with my boyfriend, wondering what the fuss was about — and then I saw him,” she continued. “There was something wrong. I’ve never seen someone look like that — his eyes were glassy, fixed, and full of something I can only describe as threatening. He didn’t say a word. Just stood there, staring at me.”

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Realizing the danger, she asked him to leave the order on the ground. He did so silently and left, still not speaking. The moment the door was shut, she immediately locked it and woke her father — not because she needed help, but to make sure the man didn’t think they were alone.

“Maybe he was high. Maybe it was something else. But in that moment, I didn’t care — I just wanted him gone,” she ended her post.

Advertisement

India’s First Dessert-Led Café Chain FES Raises ₹3 Cr, Expanding From Gurgaon to Jaipur With Backing From Aakash Anand

By
Online Desk
-
0
Image of FES
India’s First Dessert-Led Café Chain FES Raises ₹3 Cr, Expanding From Gurgaon to Jaipur With Backing From Aakash Anand

FES Café, a quirky new player in the food space, just bagged ₹3 crore in seed funding from entrepreneur Aakash Anand and his venture studio, Wolfpack Labs. With the cash infusion, the brand is gearing up to take its dessert-driven café experience beyond NCR and into the national spotlight. The plan? Cross 100 outlets by FY2027.

Helmed by founder Vidur Mayor, FES Café isn’t trying to be your average coffee shop. Instead, it’s rewriting the rules of the café scene by putting desserts front and center. From warm, gooey cookies to eggless cakes, nostalgia-heavy puddings, and unconventional bakes, FES is about indulgence first, caffeine second. The spaces themselves are designed for younger crowds—think Gen Z and millennials looking for something between a sugar rush and a creative hangout.

The funding will go toward launching FES’s first outlet in Delhi this July, with a second café in Gurgaon’s business district arriving in September. A Jaipur launch is already in the pipeline for December. Beyond cafés, FES is also testing dessert delivery hubs and packaged formats, aiming to bring their creations to customers who may never step foot inside one of their stores.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

To scale faster, the brand is going hybrid—with a mix of company-owned and franchise-supported outlets under a COCO-FICO model. This approach is expected to help them expand without losing brand control or diluting the experience.

“This whole thing started because we felt desserts weren’t getting the love they deserve,” said Vidur Mayor. “People go out for coffee or dinner—but why not just for a damn good cookie or pudding? We wanted to build places that celebrate sweetness, joy, and community. With Wolfpack behind us, we’re just getting started.”

And it’s not just talk. FES says it’s seen 3x revenue growth in its first three months, reached store-level EBITDA of nearly 30% by month four, and posted a 347% jump in delivery sales over a 90-day window. By June 2025, they were handling more than 10,000 orders a month—and were already EBITDA-positive at the company level.

In a space saturated by coffee chains and cookie-cutter cafés, FES is making a bold bet: that India’s next big café chain will be built not on lattes, but on lava cakes and creamy puddings.

Advertisement

Gucci Beauty Unveils Its First-Ever Exclusive Store in India at Delhi’s Select Citywalk

By
Online Desk
-
0
Image of gucc
Gucci Beauty Opens Its First-Ever Standalone Store in India at Delhi’s Select Citywalk—Full Product Line, Custom Engraving & Luxe Interiors Unveiled

Gucci Beauty has officially arrived in New Delhi in a big way—opening the doors to its first independent store in India. Nestled in the bustling Select Citywalk Mall in Saket, the boutique signals the brand’s deeper foray into the Indian market, one of the fastest-growing destinations for luxury beauty.

This isn’t just another store—it’s a visual treat. Pale pink furnishings meet glossy black floors, and every inch of the space has been designed to feel high-end without being intimidating. The beauty counters invite you in rather than overwhelm, striking a balance between elegance and ease.

Step inside, and you’ll find Gucci’s full range of makeup and fragrances on display. From cult favorites like Rouge à Lèvres Liquide Mat and Blush de Beauté to the velvety Éternité de Beauté foundation, the store offers the kind of hands-on access Indian shoppers haven’t had before. On the fragrance front, it’s a perfume lover’s dream—Gucci Bloom, Flora, Guilty, and the opulent Alchemist’s Garden collection are all available to explore and sample.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Adding an extra touch of flair, the boutique offers in-store engraving on select products, letting customers personalize their Gucci finds for gifting or keepsakes.

The store is now open daily from 10 AM to 10 PM on the ground floor of Select Citywalk. Whether you’re a longtime fan of the brand or just stepping into the Gucci universe, this new space offers an up-close experience of the Italian label’s beauty philosophy—where style meets self-expression.

Advertisement

FitFeast Ropes in Shane Watson as Investor & Brand Face; Bags ₹5.5 Cr in Seed Funding Led by IPV

By
Online Desk
-
0
Image of fitfeast.
FitFeast Ropes in Shane Watson as Investor & Brand Face; Bags ₹5.5 Cr in Seed Funding Led by IPV

FitFeast, the rising homegrown protein snack brand that puts taste on par with nutrition, has announced two major wins: a ₹5.5 crore seed funding round led by Inflection Point Ventures (IPV), and the onboarding of former Australian cricket legend Shane Watson as both investor and brand ambassador.

The seed round also saw backing from Raghav Singhal (founder of Swasthum Wellness) and Santosh Govindaraju, a known name in the sustainability and investment ecosystem. FitFeast plans to put this capital to work by building a stronger D2C footprint, expanding into marketplaces and quick commerce, scaling up marketing, strengthening its leadership team, launching new India-focused high-protein products, and improving its metro and tier 1 distribution reach.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Watson’s role is more hands-on than symbolic. Apart from lending credibility through his public presence, he brings sharp business acumen and deep insights from the world of sports nutrition. Joining him in supporting the brand is Indian cricketer Axar Patel, who’s also an investor and ambassador.

Speaking about his decision to come onboard, Watson shared, “When I first tasted FitFeast’s Protein Chips and the Malai Kulfi Protein Shake, I didn’t expect to be this impressed. I kept coming back to them, and after a few months, I realised this was more than a passing interest. I believe in what FitFeast is building, and I’m here for the long haul.”

Founded in 2021, FitFeast was born out of a simple yet audacious goal: to make protein-rich food a regular part of Indian diets without compromising on flavour. Think dessert bars, smoothie shakes, or crunchy chips—all infused with meaningful protein content but made for Indian palates.

At the heart of this venture is Aditya Poddar, a young founder whose personal transformation fuels his business vision. With a B.Tech in IT from JIIT and an early career stint at AXA in analytics, Aditya had already started two ventures during his college years. But FitFeast came from a deeper place: a 20kg weight loss journey that made him rethink what healthy eating could taste like. In its very first year, Aditya bootstrapped the company to ₹1 crore in ARR—no external capital, just hustle and insight.

FitFeast isn’t chasing fads. It’s reshaping everyday snacking with products that feel indulgent but fuel the body—and now, with backing from investors who understand both performance and taste, the startup seems poised for a strong run.

Advertisement

Facial Workouts Are Coming to India! Reliance Backs UK’s FaceGym in Latest Beauty Power Move

By
Online Desk
-
0
Image-of-FaceGym.
Facial Workouts Are Coming to India! Reliance Backs UK’s FaceGym in Latest Beauty Power Move

Reliance Retail has taken another bold step into the wellness and beauty space by acquiring a minority stake in UK-based FaceGym, a brand known for its non-invasive facial fitness techniques. With this investment, Reliance plans to bring FaceGym’s unique facial workout studios to India, leveraging its homegrown beauty platform, Tira, as the launchpad.

FaceGym, founded by Inge Theron, has built a cult following globally for its science-backed approach to skincare, combining facial muscle stimulation with cutting-edge beauty technology. The brand’s offerings range from high-performance skincare products to facial workouts that promise sculpted, glowing skin — without surgery or needles.

Reliance aims to tap into the growing Indian appetite for science-driven beauty innovations and the rising popularity of preventive self-care treatments. The rollout of FaceGym studios will help the conglomerate strengthen its presence in the rapidly expanding wellness sector.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

This move follows Reliance Retail’s ongoing strategy of investing in premium international brands to elevate India’s beauty and lifestyle experience. While the financial terms remain undisclosed, industry experts estimate the stake acquisition to be in the multi-million-dollar range.

Advertisement
1...767778...1,378Page 77 of 1,378