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PepsiCo Expands Portfolio in India with Global Gourmet Chips Brand Red Rock Deli

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PepsiCo India has widened its presence in the premium snacking segment with the introduction of Red Rock Deli, a global gourmet chip brand that has built a strong following across Australia and several international markets. The brand has now been adapted and produced locally for Indian consumers, marking a notable addition to PepsiCo’s growing food portfolio.

Red Rock Deli’s India rollout begins with a lineup of flavours that draw from global cuisines and culinary trends. The products are made using sunflower oil and rely on three production formats, which include kettle cooking, baking and popping. PepsiCo executives said the combination is designed to deliver distinct textures and flavours for consumers who are looking for more layered snacking experiences.

The company noted that the launch sits at the intersection of two major shifts in India’s food landscape. On one hand, consumers in metro cities are increasingly gravitating toward international-style snacks. On the other, the rise of quick commerce has accelerated the discovery and trial of new brands, allowing products like Red Rock Deli to reach households faster and with greater visibility.

PepsiCo India’s Chief Marketing Officer for its foods division, Saakshi Verma Menon, said the new portfolio responds directly to this demand for “premium, chef-led” flavours and a growing appetite for speciality chips that appeal to a more experimental audience. She added that the company aims to create a balance between global inspiration and local taste expectations as it builds the brand’s presence across India.

To support the launch, Red Rock Deli is now available on leading quick commerce platforms, placing it within the reach of consumers who are increasingly using rapid delivery services for impulse purchases and snack occasions. PepsiCo said the introduction reflects its broader strategy of leaning into premiumisation and culinary innovation to appeal to younger, urban buyers who expect novelty and quality from packaged snacks.

The company believes that Red Rock Deli’s arrival will contribute to the ongoing shift in India’s snacking behaviour, where consumers are moving beyond traditional options and seeking more flavour-focused, globally influenced products.

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Sandwizzaa to Add 30 New Outlets, Shifts to PSR Format to Boost Growth and Profitability

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Mumbai based sandwich chain Sandwizzaa is gearing up for an aggressive expansion phase, setting a goal to scale from its current 20 company-owned outlets to 50 stores within the next three years. The brand’s renewed focus on scale, profitability and in-store experience marks a decisive shift in its growth playbook, founder and chief executive Pankaj Sharma said in a conversation with ETRetail.

Sandwizzaa operates entirely through a COCO model at present, with all 20 outlets located across Mumbai. This financial year, the company has opened two stores and plans to add two more by March 2025. For FY26, the pipeline includes four to six new locations. Sharma said discussions with strategic partners are underway to expand within a 300 to 400 kilometre radius of Mumbai, entering adjoining cities and states. While the company remains committed to the company-owned structure, COFO partnerships may be considered selectively for larger scale.

The chain has recently repositioned itself from a QSR to a Partial Service Restaurant format, aiming to deliver a stronger dining experience along with product quality. The new café-style outlets will range between 500 and 600 square feet and accommodate 18 to 24 covers. Capital expenditure per store is estimated between Rs 80 lakh and Rs 1 crore.

Sandwizzaa has diversified beyond sandwiches in recent years. It introduced milkshakes, mojitos and iced teas in 2021, followed by rice bowls in 2022 and hot beverages in 2023.

Consumer behaviour post-pandemic sharply shifted the business model. Prior to 2020, 80 percent of Sandwizzaa’s revenue came from dine-in. At the peak of COVID-19 disruption, delivery accounted for 90 percent. Currently, the mix is 80 percent online and 20 percent offline, although the new PSR model is moving it toward a 60:40 split.

The self-funded brand reported Rs 43 crore in revenue last fiscal and is on track to close FY25 at Rs 52–55 crore, growing at around 30 percent annually. It aims to reach Rs 125–150 crore in three years, driven by nationwide expansion and improved profitability. At present, store-level EBITDA stands at 12 percent and 3 to 4 percent at the brand level.

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Indian Railways Becomes Asia’s Hottest QSR Goldmine With Three And A Half Crore Daily Passengers And Seven Thousand Stations

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Indian Railways has quietly stepped into one of the most powerful business positions in Asia, and the numbers behind it are staggering. With a daily footfall of three and a half crore passengers and a network that touches seven thousand stations, the system has now become the single biggest opportunity for quick service restaurant brands looking for scale without heavy customer acquisition costs. The Railway Board’s recent approval for premium, single brand food outlets has opened the doors for major national and international names to enter a space that was untouched for decades.

This shift is more than a policy update. It marks a transformation in how India eats while travelling. Passengers who once settled for basic meals can now look forward to familiar favourites from well known chains. For brands, the appeal is even stronger. Zero customer acquisition cost, guaranteed daily visibility, and the chance to serve millions without building expensive high street stores make railway stations one of the most desirable new frontiers.

Large QSR companies are already preparing their plans for station based formats. The concourses offer steady traffic throughout the day rather than a few peak hours, which makes the economics far more attractive. Smaller regional brands also see this as their moment to enter a national platform without massive marketing budgets.

This move is expected to lift the overall food service ecosystem inside the railways. Better hygiene standards, unified pricing, and improved customer experience can reshape how travellers interact with food on long routes and short commutes alike. With such a massive captive audience and a supportive policy environment, Indian Railways has positioned itself as the most promising QSR playground in Asia for the years ahead.

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Loca Loka Tequila Launches in India, Targets Premium Spirits Market Amid Rapid Growth Trends

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Premium tequila brand Loca Loka has officially entered the Indian market, signaling a fresh wave in the country’s growing high-end spirits segment. Co-founded by entrepreneur Sree Harsha Vadlamudi, actor Rana Daggubati, and music composer Anirudh Ravichander, the brand launched its Blanco and Reposado expressions across Delhi, Mumbai, Bengaluru, Hyderabad, and select airport duty-free outlets.

Originally debuting internationally in late 2024 in the US and Southeast Asia, Loca Loka combines Mexico’s distillation heritage with an Indian creative touch. The brand name fuses “Loca,” Spanish for “crazy,” with “Loka,” Sanskrit for “world,” reflecting its global yet locally inspired identity. Production takes place in Jalisco, Mexico, under the guidance of third-generation distiller Willy Bañuelos Ramírez, who emphasises the maturation process and agave craftsmanship as key differentiators for the brand.

Since its international debut, Loca Loka has earned recognition at top global competitions, including the San Francisco World Spirits Competition, New York International Spirits Competition, Miami World Spirits Competition, and the WSWA Wine & Spirits Tasting Competition in Denver.

The brand showcased its offerings in India through curated tasting events in Delhi and Mumbai, highlighting Blanco’s crisp agave profile and Reposado’s barrel-aged complexity suited for sipping or cocktails. Vadlamudi explained the India strategy is designed to meet the growing demand for premium spirits through carefully curated trade partnerships and measured distribution.

Industry data underlines the opportunity. India’s tequila market was valued at USD 600.1 million in 2024 and is projected to reach USD 1.68 billion by 2033, growing at a CAGR of 12.1%, driven by rising incomes, expanding bar culture, and premiumisation trends. Agave-based spirits alone saw a 36% volume growth in 2024, reflecting shifting consumer preferences toward craft and high-quality offerings.

Loca Loka plans to scale across premium on-trade channels, retail partnerships, and targeted brand activations in 2026, aiming to capture the attention of India’s emerging premium consumer base while blending Mexican tradition with local cultural relevance.

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Travel Gear Brand Escape Plan Maps Out Two Thousand Crore Journey With A Strong National Retail Push

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Travel gear brand Escape Plan has stepped into a bold new chapter as it prepares for a major retail expansion and a more ambitious business horizon. The company has revealed plans to scale up to two hundred stores across India and has set its sights on reaching a revenue mark of two thousand crore rupees. This announcement signals a strong shift in its strategy as it moves from being a fast growing travel gear label to becoming a nationwide lifestyle presence.

Founded during a time when travel habits were rapidly evolving, Escape Plan emerged by tapping into a younger mindset that values freedom, discovery, and spontaneous journeys. With Indian consumers seeking richer and more personalised travel experiences, the brand believes there is immense opportunity in offering high quality gear that blends style with durability.

The brand’s leadership has emphasised that the next phase will focus heavily on strengthening the retail footprint. Malls, high street locations, and transit hubs are expected to play a key role. Alongside this expansion, Escape Plan is also working on widening its product range. New luggage lines, smart accessories, and upgraded packs are already in the pipeline to appeal to travellers who look for both comfort and performance.

The brand’s vision is rooted in the belief that travel has moved beyond utility. It has become a way for people to express their personalities and create meaningful memories. By aligning with this shift, Escape Plan hopes to reimagine how India plans its trips, picks its travel companions in the form of durable bags, and prepares for adventures both big and small.

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LUSH Launches in India: UK-Based Ethical Cosmetics Brand Debuts Online with Plans for Physical Stores

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UK-based ethical cosmetics brand LUSH has officially entered the Indian market, launching its online store, Lush.in, and announcing plans for physical stores in key cities in the coming months. Known for its fresh, handmade, and cruelty-free products, LUSH’s India debut comes at a time when the country’s beauty and personal care market is expanding rapidly, driven by a rising preference for sustainable and experiential products.

The brand’s Indian operations are being led through a strategic licence agreement with Bengaluru-based Bilberry Brands India Private Limited. Rowena Bird, Co-Founder of LUSH, expressed excitement about the launch, noting that it aligns perfectly with India’s year-end festivities. She added that the brand aims to offer Indian consumers access to its signature handmade cosmetics while maintaining its global standards of freshness and quality.

Vishal Anand, Founder and CEO of Bilberry Brands India, highlighted that LUSH is more than just a cosmetics company. “It’s about crafting experiences, advocating for change, and making sustainability accessible,” he said. Anand emphasized that the India venture will focus on building a community of conscious beauty consumers who value ethical sourcing and fresh, effective products.

LUSH’s India portfolio spans skincare, haircare, bath and body, and fragrance, featuring global favourites such as fresh face masks, solid shampoo bars, seasonal limited editions, and the iconic bath bombs. Each product includes detailed labels indicating the maker, date of creation, and recommended use-by date, reinforcing the brand’s freshness-first philosophy.

Founded in 1995 in the UK, LUSH now operates more than 850 stores across 50 countries and has contributed over £100 million to grassroots environmental and humanitarian initiatives globally as of 2024. Bilberry Brands, founded in 2025, serves as LUSH’s official licensing partner in India, with plans to introduce additional global brands while maintaining sustainability, ethical practices, and strong organisational culture.

With a fully operational online platform and offline expansion underway, LUSH is positioning itself to capture India’s growing segment of ethically minded beauty consumers while reinforcing its global reputation for activism, innovation, and quality.

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Gig Economy Boost: Indian Government Mandates Welfare Fund Contributions from Online Delivery Platforms

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India has taken a significant step toward formalising the gig economy by mandating online platforms to contribute to worker welfare. Under the newly implemented Labour Codes, companies such as Zomato, Swiggy, Zepto, and Uber are now required to allocate up to 2 percent of their annual turnover, capped at 5 percent of payments made to gig workers, to a centralised Social Security Fund. This is the first time Indian law has formally defined aggregators, gig workers, and platform workers.

The Social Security Fund will finance a range of welfare schemes, including health and life insurance, provident fund support, maternity benefits, and emergency assistance. Authorities aim to ensure that workers who frequently migrate across states can access benefits seamlessly. To achieve this, each gig and platform worker will receive an Aadhaar-linked Universal Account Number, or UAN. The UAN will provide portability, facilitate verification, and streamline disbursement of benefits across India’s rapidly growing digital labour market.

The Labour Codes also extend traditional employment benefits to unorganised sector workers, including employee state insurance where applicable. Digital compliance systems are being introduced to speed up processing, reduce bureaucracy, and improve transparency. Additionally, a portion of funds generated from penalties under labour regulations will flow into the Social Security Fund, reinforcing its financial base.

Industry stakeholders have largely welcomed the initiative. An Uber spokesperson noted that the company looks forward to collaborating with the government for smooth implementation. Analysts say the move could provide long-term stability to India’s gig economy, which has faced criticism for a lack of social safety nets despite rapid expansion.

With millions of delivery and service workers relying on platforms for income, the government’s directive represents a crucial attempt to balance flexibility with security. As implementation progresses, the focus will shift to ensuring compliance by platforms and accessibility for workers, potentially creating a more structured and resilient gig economy across India.

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Little Spoon Leverages DTC Success to Drive Retail Growth at Target

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Little Spoon, the DTC baby food and family meal brand, has made a striking impact in its first month at Target, quickly surpassing several established competitors across multiple categories. Since launching at Target in late September, the brand has already seen standout performances in key SKUs. Baby Puffs captured the top two spots in a highly competitive segment, Oat Bakes outpaced the bar category by 50 percent, and Mini Meatballs posted a 52 percent higher velocity than the leading incumbent.

Industry observers note that Little Spoon’s early traction reflects a calculated retail strategy underpinned by deep customer insight and pre-existing brand loyalty. “The brand approached its retail entry not as a debut, but as a continuation of a decade-long relationship with its audience,” said a retail analyst familiar with the launch.

Central to the success is Little Spoon’s understanding of its consumer base. Prior research showed that 80 percent of their customers already shopped at Target, allowing the brand to meet shoppers where they were. Equally critical was its direct-to-consumer experience, having shipped over 100 million meals before entering retail. This built a highly engaged community, creating instant brand recognition and trust that translated into robust initial sales.

Little Spoon also tailored its Target assortment based on direct feedback from consumers. The company developed exclusive SKUs designed for in-store convenience, including frozen multi-packs such as Mini Turkey Kale Meatballs, optimized for family purchases and meal planning.

This combination of strategic placement, loyal consumer base, and customer-informed innovation has propelled Little Spoon to outperform more established competitors, signaling the growing importance of DTC brands successfully bridging into brick-and-mortar retail channels. Analysts see this as a blueprint for other digitally native brands seeking rapid retail adoption without sacrificing community engagement.

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Inside Luckin Coffee’s Rapid Rise: Speed, Innovation, and Data-Driven Success

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For years, coffee in China was seen as a Western luxury, a drink that symbolised global lifestyles rather than everyday convenience. Luckin Coffee disrupted this perception, building a brand that prioritises speed, affordability, and digital accessibility. Today, the chain has grown into China’s largest coffee network, with more than 26,200 stores nationwide as of Q2 2025, and is rapidly expanding internationally with over 200 outlets across key markets.

The company’s growth story is rooted in a model that defies conventional retail wisdom, delivering a 47.1% year-on-year revenue increase. Central to its strategy is a digital-first approach that has transformed the coffee experience for urban consumers. App-based ordering and cashless payments allow Luckin to operate thousands of compact, low-cost outlets while keeping operational efficiency high. The focus on speed and convenience has made coffee more accessible to everyday Chinese consumers, moving it beyond an aspirational product to a routine purchase.

Product innovation has also been a critical driver of growth. Luckin continuously experiments with flavours and seasonal offerings that resonate locally, from a Moutai-inspired latte to fruit-infused iced beverages. These launches generate buzz on social media, reinforcing the brand’s relevance among a younger, digitally connected audience.

Data analytics underpin both operational and marketing decisions. The company leverages app data to track purchasing behaviour, tailor promotions, and shape loyalty programs. Insights drawn from this system guide everything from menu design to store placement, enabling precise targeting of high-demand products and customer segments.

As Luckin scales, the company’s approach illustrates how a combination of digital infrastructure, product agility, and data intelligence can redefine a traditional category. By focusing on speed, affordability, and a digitally enabled experience, Luckin Coffee has transformed China’s coffee market and is now setting its sights on becoming a global contender.

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Quick-Service Restaurants Attract Big Money: Wow Momo, Mad Over Donuts and Belgian Waffle in Funding Talks

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India’s quick-service restaurant industry is witnessing a burst of deal activity as investor interest intensifies around rapidly scaling brands and aggressive expansion plans across categories. Multiple investment negotiations are currently underway, according to industry executives, bankers and private equity leaders tracking the market.

Kolkata-based Wow Momo, backed by Tiger Global, is in talks to raise between 1,200 crore and 1,300 crore from ChrysCapital, L Catterton India and several growth funds. The funding will support expansion in India and international markets, including Sri Lanka and the UAE. The company operates more than 800 stores and aims to touch 1,000 outlets within the next year. The round may also include secondary share sales by early investors.

Meanwhile, Everstone Capital, which controls the Subway master franchise in India, is negotiating a 200 crore to 250 crore investment with Playbook Partners as the chain strengthens its physical footprint.

Dessert and snack players are also drawing attention. Mad Over Donuts is in advanced discussions with Invus Opportunities for 60 crore to 70 crore, while The Belgian Waffle is seeking capital from Arpwood Partners in a deal that may value the brand at as much as 1,300 crore for a stake of up to 45 percent.

Analysts say that while valuations remain a sticking point in several conversations, long-term demand fundamentals are compelling. Brokerage firm Bernstein values India’s food services market at nearly 6 lakh crore in FY25, expected to reach 7.76 lakh crore by FY28, driven by delivery platforms, rising urban consumption and increased eating out.

Large operators are also sharpening their portfolios. Devyani International, the franchise partner for KFC, Pizza Hut and Costa Coffee, is exploring a controlling stake in a domestic dessert chain after acquiring Biryani By Kilo for 420 crore earlier this year. Curefoods, headquartered in Bengaluru, is preparing for an 800 crore initial public offering with regulatory approval already secured.

Industry reports predict stronger dine-out frequency in the second half of FY25 despite earlier disruptions caused by unseasonal rains and festival-related slowdowns.

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