Blinkit Expands Apple Deliveries: MacBooks, iPads, and More Now Arriving in Just 10 Minutes
Zomato-owned Blinkit is taking its ultra-fast delivery game to the next level by offering MacBooks, iPads, AirPods, Apple Watches, and other accessories within just 10 minutes in select Indian cities. The company, already known for its rapid grocery and essentials delivery, is now making premium Apple products available at lightning speed.
Blinkit’s CEO Albinder Dhindsa made the announcement on X (formerly Twitter), confirming that the service will be accessible in major metropolitan areas, including Mumbai, Hyderabad, Delhi NCR, Chennai, Pune, Lucknow, Ahmedabad, Chandigarh, Jaipur, Kolkata, and Bengaluru.
This isn’t Blinkit’s first venture into Apple deliveries. Back in 2022, the platform started delivering iPhones, later expanding its catalog to include laptops, printers, and monitors earlier this year. Initially, the company introduced the iPhone 14 and iPhone 14 Pro, followed by a partnership with Apple premium reseller Unicorn in 2023 to bring the iPhone 15 and iPhone 15 Plus to customers via its hyperlocal network.
Blinkit isn’t alone in this game-changing shift. Competitors like Zepto and BigBasket also entered the premium electronics space, delivering the iPhone 16 last year. In addition to Apple, Blinkit has also partnered with brands like Xiaomi and Nokia to offer quick deliveries of their smartphones in cities like Delhi NCR, Mumbai, and Bengaluru.
The rise of quick commerce in India is now posing a direct challenge to traditional e-commerce giants like Amazon India and Walmart-owned Flipkart. While groceries remain the core of Blinkit’s business, electronics have rapidly emerged as one of its fastest-growing categories, according to Datum Intelligence. With demand for instant deliveries skyrocketing, Blinkit’s latest expansion into Apple products signals a major shift in how high-value electronics are sold and delivered in India.
Earthful Raises ₹5 Crore from Srinivasan Namala & Ritesh Agarwal, Eyes ₹500 Crore Goal in Plant-Based Nutrition Boom
Earthful, the plant-based nutrition startup that made waves on Shark Tank India, has secured ₹5 crore in fresh funding. The round was led by seasoned entrepreneur Srinivasan Namala, the founder of Porus Labs, who previously exited to Bain Capital in a ₹2,400 crore deal. Joining the investment is OYO founder Ritesh Agarwal, following his commitment on Shark Tank India Season 4, according to the company.
With this latest capital infusion, Earthful has now raised over $1 million in total funding.
Founded in 2020 by IIT Kharagpur graduates—and sisters—Veda Gogineni and Sai Sudha G., Earthful is all about clean, plant-based nutrition. The brand offers 100% natural supplements without chemicals or artificial additives, with a strong focus on science-backed formulations. Their product lineup includes multivitamins designed to bridge daily nutrition gaps across various age groups, along with specialized solutions for skin, hair, sleep, and PCOS. One of their standout innovations is a completely natural, junk-free multivitamin created specifically for menopausal women—one of the first of its kind in India. Other offerings include plant-based protein and a chocolatey, all-natural nutritional mix for kids.
The newly raised funds will fuel product research and development, strengthen brand visibility, and help Earthful build a solid leadership team in marketing and operations to drive its next phase of growth.
“This investment is a big step toward bringing Earthful’s clean, effective nutrition to more households across India. We’ve always been committed to purity, transparency, and taste. The fact that a significant portion of our customers keep coming back to us speaks volumes about the trust we’ve built,” said Co-founder Veda Gogineni.
Over the past year, Earthful has tripled its revenue, serving over one lakh customers with an impressive repeat purchase rate of 40-50%. The company is currently on track to hit an annual revenue run rate of ₹15 crore, with 70-75% of its sales coming directly through its website—a sign of strong consumer loyalty.
Investor Srinivasan Namala sees massive potential in the space. “Over the next 5-7 years, India’s nutraceutical market is set for explosive growth as more people prioritize their health. Earthful’s commitment to clean, plant-based nutrition makes it well-positioned to ride this wave,” he said.
Right now, Earthful’s products are available on leading e-commerce platforms like Amazon, Flipkart, and Blinkit, as well as through its own website. But the brand has ambitious plans ahead. Over the next 12-18 months, it aims for 5x growth, driven by new category expansions and strategic brand partnerships.
Beyond online sales, Earthful is now gearing up for offline retail expansion, making its products more accessible across India. With a long-term vision of scaling to a ₹500 crore brand in the next three years, the company is positioning itself as a major player in India’s growing health and wellness market.
Waayu vs. Zomato & Swiggy: How India’s Fastest Growing Zero-Commission Food Delivery App is Slashing Prices by 30%
The food delivery market in India has long been dominated by Zomato and Swiggy, but a new platform is shaking things up with a bold, restaurant-friendly approach. Waayu, a Mumbai-based food delivery service, is gaining attention for its zero-commission model, allowing restaurants to keep their full revenue while offering lower prices to customers. This fresh take on food delivery is challenging the status quo and giving restaurants greater financial freedom.
How Zomato and Swiggy’s High Commissions Hurt Restaurants
For years, restaurant owners have struggled with the 25-30% commission fees charged by Zomato and Swiggy on every order. These fees drastically reduce profit margins, forcing restaurants to increase their menu prices to compensate. Higher prices not only deter customers but also create dependency on food delivery platforms that control pricing, payouts, and customer relationships. Many restaurant owners have expressed frustration over delayed payments, lack of transparency, and limited control over customer interactions.
Waayu’s Zero-Commission Model Gives Restaurants Full Control
Waayu is changing the game with a flat monthly subscription fee for restaurants. Instead of paying commissions per order, restaurants pay a fixed cost, no matter how many orders they receive. This means they keep 100% of their revenue, which allows them to offer lower prices to customers compared to traditional food aggregators. The model is designed to empower restaurant owners, giving them more control over their business while ensuring food remains affordable for consumers.
Unlike Zomato and Swiggy, which handle all deliveries through their own fleet, Waayu lets restaurants choose their own delivery solution. They can either use their in-house staff or partner with third-party services like Shadowfax, Dunzo, and Rapido. This flexibility helps them optimize costs and delivery times while maintaining direct relationships with customers.
Waayu’s Integration with ONDC Expands Its Reach
One of Waayu’s biggest advantages is its integration with ONDC (Open Network for Digital Commerce), a government-backed initiative designed to democratize e-commerce in India. With this integration, Waayu-powered restaurants are visible across multiple platforms, including Paytm, Ola, and Tata Neu. Customers don’t necessarily need to download a separate Waayu app—they can place orders through these partner platforms, ensuring restaurants reach a wider audience without relying solely on one aggregator.
Real-Time Price Comparison Shows How Much Customers Save
Waayu is working on a real-time price comparison tool that will highlight the price differences between its platform and Zomato or Swiggy. Since restaurants on Waayu don’t have to inflate their prices to cover high commission fees, customers can expect to pay 25-30% less for the same food when ordering through Waayu instead of other platforms. This level of transparency is aimed at helping customers make informed choices while encouraging restaurants to switch to a more sustainable model.
Loyalty Programs That Benefit Restaurants and Customers
Another key feature in the pipeline is Waayu’s direct restaurant loyalty program. Unlike Zomato and Swiggy, where loyalty benefits are controlled by the platform, Waayu will allow restaurants to offer their own discounts, rewards, and incentives to customers. This means restaurants can foster long-term relationships with their patrons without interference from a third-party aggregator. For customers, this could translate to better deals, exclusive discounts, and personalized offers directly from their favorite eateries.
Waayu’s Disruption Could Reshape the Food Delivery Industry
Waayu is more than just another food delivery app—it’s a movement toward a fairer, more sustainable business model. By removing high commission fees, giving restaurants control over deliveries, and integrating with ONDC for greater visibility, it is positioning itself as a serious alternative to Zomato and Swiggy. Restaurants benefit from higher profits and faster payouts, while customers enjoy lower prices without sacrificing convenience.
As more restaurants and customers embrace this shift, Waayu could pave the way for a new era of food delivery in India, where businesses thrive without being burdened by excessive fees, and customers enjoy affordable food from their favorite restaurants.
Baby & Mom Retail Expands to Blinkit & Zepto: Now Delivering Baby, Skincare & Pet Essentials Across 50+ Cities
Baby & Mom Retail, a leading name in India’s baby care, skincare, pet care, and home essentials market, has officially launched its products on Blinkit and Zepto, bringing its high-quality offerings to even more customers with lightning-fast delivery.
Customers can now find Baby & Mom Retail products on Blinkit in cities like Ajmer, Amritsar, Bhopal, Chennai, Coimbatore, Hyderabad, Jaipur, Kolkata, Lucknow, Mysore, Nagpur, Patna, Rajkot, Ranchi, Varanasi, and many more. Meanwhile, Zepto users in cities like Belgavi, Davangere, Mehsana, Tumkuru, and North Gurugram can also access the brand’s extensive range. Additionally, the brand is now available on both platforms in major metro areas such as Ahmedabad, Bengaluru, Indore, Mumbai, Nashik, Pune, Surat, Udaipur, and Vadodara.
This expansion aligns with Baby & Mom Retail’s commitment to meeting evolving consumer demands and leveraging the rapid delivery capabilities of Blinkit and Zepto. The company’s diverse product portfolio—spanning baby essentials, skincare, hygiene products, pet care, and bedding solutions—now reaches customers faster than ever.
“As our brand continues to grow, we want to ensure our customers receive their favorite products quickly and effortlessly. Going live on Blinkit and Zepto allows us to bring high-quality essentials to households across India with the convenience of instant delivery,” said Shish Kharesiya, Founder and CEO of Baby & Mom Retail. “We’re expanding across multiple cities and will continue scaling up to serve even more customers nationwide.”
Baby & Mom Retail has built a reputation for quality, innovation, and customer-first values. Every year, the company introduces new and improved products to match the ever-changing needs of Indian consumers, solidifying its position as a leader in baby and family care.
About Baby & Mom Retail Pvt. Ltd.
Founded in 2013, Baby & Mom Retail Pvt. Ltd. has grown into a powerhouse in the baby care, skincare, pet care, and home essentials space. Headquartered in Gurgaon, Haryana, the company was born out of CEO Shish Kharesiya’s vision to create premium yet accessible products for families across India. Today, with a team of over 150 employees and six thriving brands under its umbrella, Baby & Mom Retail continues to set new benchmarks in quality, innovation, and customer satisfaction.
Zepto Expands in Tamil Nadu, Eyes Growth Beyond Chennai with 1 Lakh Daily Zepto Café Orders
Aadit Palicha-led Zepto is doubling down on its Tamil Nadu expansion, bringing its rapid delivery services to new cities beyond Chennai, including Coimbatore, Madurai, Tiruchirappalli, Vellore, and Salem. This move strengthens its presence in the state as it looks to capture a larger share of India’s booming quick commerce market.
As part of its aggressive growth strategy, Zepto Café—its ready-to-eat and beverages vertical—has hit a major milestone, surpassing 1 lakh daily orders. This marks a significant leap in consumer demand for instant food deliveries, reinforcing Zepto’s push into this fast-growing segment.
20+ Dark Stores, Faster Deliveries & Local Farmer Partnerships
To ensure speed and efficiency, Zepto now operates over 20 dark stores across Tamil Nadu, each covering a 2–3 km radius to facilitate quick deliveries. The company claims its delivery partners maintain an average speed of 15–20 km/h, allowing Zepto to stick to its signature 10-minute delivery promise.
Beyond convenience, Zepto is also integrating local supply chains. More than 100 farmers from regions like Pollachi and Palacode are supplying fresh produce, including tender coconuts and green vegetables, directly to Zepto users in Tamil Nadu.
“Tamil Nadu is a crucial market for us, with its rapidly growing urban centers and increasing demand for quick commerce,” said Divesh Sawhney, Chief Growth Officer of Zepto. “Expanding into these cities helps us serve more customers while supporting local businesses and farmers.”
Revenue Soars to ₹4,454 Crore, But Quick Commerce Faces Challenges
Zepto’s financials reflect its rapid rise—₹4,454 crore in revenue for FY24, marking a 120% jump from the previous year. The company is banking on continued momentum as more Indians embrace quick commerce for everyday essentials and instant meals.
However, a report from Blume Ventures cautions that India’s quick commerce sector could face hurdles in sustaining its current growth rate. Expansion beyond metro cities remains challenging, and competition from larger e-commerce players is heating up.
For now, Zepto remains one of the top contenders in India’s quick commerce race, competing with Swiggy Instamart and Zomato-owned Blinkit for dominance in the ultra-fast delivery space.
Mumbai Retail Shake-Up: Zara Vacates ₹10 Lakh-Per-Day Ismail Building Space, Luxury Giant Purple Style Labs Moves In
Spanish fashion giant Zara has shut down its flagship store in South Mumbai’s iconic Ismail Building, making way for luxury retail chain Purple Style Labs to take over the massive 60,000-square-foot space near Flora Fountain. The Edwardian-era property will now house one of India’s largest multi-designer fashion destinations under the Pernia’s Pop-Up Shop brand.
According to property records accessed by Propstack, Purple Style Labs has signed a five-year lease with an annual rent starting at ₹36 crore in the first year and rising to ₹45.6 crore by the fifth. This translates to an eye-watering ₹10 lakh per day—making it one of the most expensive retail leases in the country. In total, the company is set to pay ₹206 crore over five years, with an additional ₹18 crore as a security deposit.
Zara, which had occupied the 51,300-square-foot space since 2016, originally signed a 21-year lease but decided to exit early. While the brand has not publicly disclosed the reason for the closure, industry insiders point to a combination of factors, including rising rental costs, evolving shopping trends, and a consumer shift towards central Mumbai’s high-end retail hubs like Palladium Mall in Lower Parel.
“Nine years is a solid run for a premium fashion store in South Mumbai,” a retail consultant told HT.com. “But the target customers for brands like Zara have largely moved to areas like Worli and Lower Parel, where Palladium Mall has become the go-to luxury shopping destination.”
Despite shutting down this location, Zara continues to maintain a strong presence in Mumbai, with stores in Palladium Mall, Phoenix Market City (Kurla), Oberoi Mall (Goregaon), and Infinity 2 Mall (Malad).
For Purple Style Labs, this move marks a major expansion. Founded by Abhishek Agarwal in 2015, the company has built Pernia’s Pop-Up Shop into a powerhouse of luxury fashion, housing top Indian designers like Tarun Tahiliani, Falguni Shane Peacock, Amit Aggarwal, and Gaurav Gupta. With this high-profile real estate acquisition, Purple Style Labs is making a bold statement in India’s evolving premium retail landscape.
Mahashivratri Move: Swiggy Instamart Removes Non-Veg Items in 4 Cities, Delivers 40-City Mahaprasad from Kashi Vishwanath
On the occasion of Mahashivratri, Swiggy Instamart temporarily removed non-vegetarian items—including eggs, meat, and fish—from its delivery menu in select cities such as Pune, Delhi, Hyderabad, and Ahmedabad. While some cities saw these items return by the evening, the change sparked a debate among customers.
According to sources, the move was intended to honor religious sentiments, as Swiggy Instamart was exclusively delivering Tandool Mahaprasad Ladoos from the Shri Kashi Vishwanath Temple on the festival day. These sacred ladoos, usually offered at the temple, were made available for delivery across 40 cities, including regions in Delhi-NCR, Maharashtra, Uttar Pradesh, Gujarat, Karnataka, Rajasthan, Goa, and Madhya Pradesh.
However, not everyone welcomed the decision. Several users took to social media platform X (formerly Twitter) to express their displeasure, sharing screenshots showing the absence of non-vegetarian products on the app.
Addressing the initiative, Swiggy Instamart CEO Amitesh Jha stated, “Maha Shivratri is a time of deep devotion, and we are honored to help bring this spiritual experience to people’s homes. The Tandool Mahaprasad is deeply significant for devotees, and we wanted to make it easier for them to receive this sacred offering while ensuring its authenticity.”
While the temporary removal of non-veg items stirred mixed reactions, the quick commerce platform remained focused on its religious food delivery initiative for the festival.
Delhi High Court Slaps Amazon with $39 Million Penalty for Trademark Violation – Beverly Hills Polo Club Wins Big
An Indian court has ruled that an Amazon (AMZN.O) subsidiary must pay $39 million in damages for selling counterfeit “Beverly Hills Polo Club” (BHPC) branded apparel on its Indian marketplace, according to a court order issued on Wednesday.
Legal experts in India say this judgment is significant, as it marks one of the highest financial penalties imposed on a U.S.-based company in a trademark infringement case. The decision follows an earlier antitrust investigation that accused Amazon of favoring certain sellers on its platform—an allegation the company has denied.
The lawsuit was filed in 2020 by Lifestyle Equities, the owner of the BHPC horse logo, which claimed that Amazon’s Indian website was allowing the sale of clothing featuring a nearly identical design at lower prices. The Delhi High Court found that the infringing brand was owned by Amazon Technologies and sold directly through Amazon’s Indian platform.
Amazon’s Indian unit has denied any wrongdoing. Company representatives in both India and the U.S. did not respond to Reuters’ requests for comment on the ruling.
In an 85-page verdict, the Delhi High Court stated that the logo in question was “virtually indistinguishable” from the original. The ruling also pointed out that Amazon was fully aware of BHPC’s exclusive rights, given that it has faced litigation over the brand in multiple countries, including the UK. As a result, the court issued a permanent injunction preventing further infringement.
“This is possibly the largest damages award in an Indian trademark case,” said Aditya Gupta, a partner at India-based Ira Law. “The next challenge will be enforcing this ruling in the United States.”
Amazon has faced similar trademark disputes before. In 2019, Lifestyle Equities sued the company in London, leading to a ruling that Amazon had infringed UK trademarks by selling to British customers through its U.S. website. The company lost an appeal against that decision last year.
A 2021 Reuters investigation, based on internal Amazon documents, revealed that the company had deliberately copied popular products and manipulated search results to promote its own private-label brands in India.
Following the recent ruling, Praveen Khandelwal, a lawmaker from Prime Minister Narendra Modi’s Bharatiya Janata Party (BJP) and secretary general of the Confederation of All India Traders, called on the Indian government to take action against Amazon’s “predatory” business practices.
“This judgment highlights the urgent need for e-commerce platforms to implement stricter trademark enforcement,” Khandelwal told Reuters.
In a separate case, India’s financial crime agency recently raided offices of several sellers operating on Amazon and Flipkart, investigating potential violations of foreign investment regulations.
Zouk Ropes in Kriti Sanon as Brand Ambassador to Fuel Growth, Eyes Bigger Share in India’s ₹5,000 Crore Handbag Market
Zouk, the direct-to-consumer lifestyle brand known for blending contemporary design with Indian craftsmanship, has brought Bollywood star Kriti Sanon on board as its brand ambassador. The partnership is a strategic move aimed at strengthening Zouk’s foothold in the handbag market while expanding its consumer reach.
“We see Kriti as the perfect fit for Zouk. Her admiration for Indian craftsmanship and her influence in the fashion space align seamlessly with our vision of creating functional yet stylish handbags,” said Pradeep Krishnakumar, Co-Founder of Zouk.
Sanon, known for her impeccable style, expressed her excitement about the collaboration. “Zouk’s designs immediately caught my attention. I love brands that have a story to tell, and Zouk does that beautifully by weaving Indian artistry into modern fashion. I’m thrilled to be part of this journey,” she said.
Founded in 2015 by IIM Ahmedabad alumni, Zouk has grown rapidly while maintaining a capital-efficient business model. The brand, which started with handbags, has now expanded into the travel segment, introducing backpacks and trolley bags to cater to the evolving needs of Indian consumers. With a customer base of over seven lakh across the country, Zouk also works with more than 1,000 artisans, reinforcing its commitment to homegrown craftsmanship.
As the brand continues to scale, Sanon’s association is expected to boost visibility and solidify Zouk’s position in the competitive fashion and accessories market.
Sharon Aggarwal’s Louvre Expands Big: Noida Gets 3,000 Sq. Ft. Showroom, Delhi NCR to Follow with 10,000 Sq. Ft. Flagship
Louvre, a rising name in luxury home furniture, has officially opened its first experience center at Great India Place Mall, Noida. With a strong focus on craftsmanship, innovation, and sustainability, the brand aims to transform how people shop for furniture by offering premium-quality products with a personalized touch.
Founded by Sharon Aggarwal, Louvre has built its reputation on designing and manufacturing high-end home furniture that seamlessly blends aesthetics with functionality. The brand’s commitment to precision engineering and cutting-edge technology ensures that every piece meets the highest standards of durability and design.
The newly launched 3,000 sq. ft. showroom in Noida offers customers an immersive experience, showcasing an extensive collection of finely crafted furniture pieces. Each product is manufactured at Louvre’s advanced facility in Kirti Nagar, Delhi, using state-of-the-art machinery and sustainable practices. The company takes pride in its ability to offer sophisticated furniture solutions at competitive prices without compromising on quality.
Beyond selling furniture, Louvre provides a range of services designed to enhance the customer experience. From expert consultations and customized solutions to professional delivery and seamless installation, the brand ensures that every aspect of the buying journey is smooth and hassle-free. Its architectural interior solutions also allow homeowners to revamp existing furniture with premium finishes, reducing the need for full replacements and minimizing environmental impact.
Louvre’s reach extends far beyond Noida, with a robust distribution network covering states from Jammu & Kashmir to Karnataka. The brand also partners with channel distributors, offering white-label manufacturing solutions to expand its footprint in the industry.
Buoyed by the success of its Noida experience center, Louvre is now setting its sights on an even bigger expansion. Plans are already in motion to launch a second and significantly larger showroom in Delhi NCR, spanning an impressive 10,000 sq. ft. In addition, the company is gearing up to open 20 more stores by the end of the year, solidifying its position as a leader in the luxury furniture market.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
