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John Abraham-Backed NOTO Ice Cream Raises ₹15 Crore to Disrupt India’s ₹228.6 Billion Ice Cream Market

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John Abraham-Backed NOTO Ice Cream Raises ₹15 Crore to Disrupt India’s ₹228.6 Billion Ice Cream Market

NOTO Ice Cream raised ₹15 crore in funding led by Inflection Point Ventures, with support from JITO and Lets Venture.

The fresh capital will fuel NOTO’s expansion across Tier 1 and Tier 2 cities, support new product launches for the summer, and strengthen marketing efforts on food-tech and quick-commerce platforms. The funds will also go toward infrastructure upgrades and brand-building initiatives to accelerate the company’s growth.

Revolutionizing the Ice Cream Industry

Launched in 2019, NOTO Ice Cream has carved a niche for itself by offering low-calorie, low-sugar ice creams that don’t compromise on flavor. Backed by Bollywood star John Abraham, along with Rannvijay Singha and Kunal Bahl, NOTO has become a go-to brand for health-conscious consumers who still want to indulge.

Co-founded by Varun Sheth—a seasoned chef and entrepreneur—and Ashni Shah, a creative strategist with expertise in design and marketing, NOTO is driven by a mission to make desserts both delicious and guilt-free. Varun previously founded 1Tablespoon, a Mumbai-based brand known for introducing sourdough pizzas, while Ashni has built a career blending creativity with business strategy.

Investors Bet on NOTO’s Market Potential

Vinay Bansal, Co-Founder of Inflection Point Ventures, sees NOTO as a category disruptor.

“Finding desserts that are both tasty and healthy is a challenge for many consumers. Most options either lack flavor or fail on the nutrition front. NOTO is changing that with its unique offerings that strike the perfect balance. We believe in their vision and scalability, which is why we’re backing them in this next phase of growth.”

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

A Brand on the Rise

NOTO currently operates in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune, with aggressive expansion plans for cities like Ahmedabad, Kolkata, and Lucknow. The brand is widely available on platforms like Swiggy, Zomato, Zepto, Blinkit, Instamart, and Flipkart, making it easily accessible to a growing customer base.

With its tagline “Eating, Not Cheating,” NOTO has built a loyal following. The company’s innovative approach to ice cream—focusing on premium ingredients and reduced sugar content—has positioned it as a leading player in the better-for-you dessert category.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Awards and Recognition

NOTO’s innovative product lineup has earned multiple accolades, including:

“Product of the Year” for Chocolate Mini Bites at the Channelier FMCG Awards (2022)

Most Loved Brand on Social Media” and “Top Consumer Packaged Brand” by LBB x Nykaa (2023)

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Amazon Joins the 10-Minute Delivery War: Amazon Now Takes on Blinkit, Zepto, and Flipkart in India’s $4.35 Billion Quick Commerce Race

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Amazon Joins the 10-Minute Delivery War: Amazon Now Takes on Blinkit, Zepto, and Flipkart in India’s $4.35 Billion Quick Commerce Race

Amazon India has quietly started piloting its 10-minute delivery service, Amazon Now, in select Bengaluru neighborhoods, signaling its entry into India’s booming quick commerce battle. The service, currently focused on groceries and everyday essentials, is expected to expand into beauty, home, and kitchen products in the coming months.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Initially rumored to launch under the name “Tez,” Amazon Now is Amazon’s answer to the growing demand for ultra-fast deliveries, a sector dominated by players like Blinkit, Zepto, and Swiggy Instamart. While Amazon Fresh already offers two-hour deliveries for groceries and fresh produce, this new initiative aims to shrink that timeframe dramatically.

Amazon isn’t alone in ramping up its quick commerce ambitions. Flipkart launched its own instant delivery service, Flipkart Minutes, last August to compete with emerging rapid-delivery startups. Meanwhile, Myntra has been testing M-Now in Bengaluru since November, and Nykaa rolled out a pilot for 10-minute deliveries in Mumbai last October.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

India’s quick commerce sector is on an aggressive growth trajectory, projected to hit $3.49 billion by 2025 and expand at a CAGR of over 4.5%, reaching $4.35 billion by 2030, according to Mordor Intelligence. With Amazon Now entering the race, competition is about to get even fiercer.

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Amitabh Bachchan Joins KRBL’s India Gate: How the ₹8,000 Crore Basmati Giant is Strengthening Its Brand Power

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Amitabh Bachchan Joins KRBL’s India Gate: How the ₹8,000 Crore Basmati Giant is Strengthening Its Brand Power

KRBL Ltd. has signed Bollywood legend Amitabh Bachchan as the face of its iconic ‘India Gate’ basmati rice, marking a major push to solidify its brand leadership in the global basmati market.

Announcing the partnership, KRBL emphasized that Bachchan’s association with India Gate is more than just an endorsement—it’s a celebration of tradition, quality, and trust that the brand has built over the decades. Ayush Gupta, India Business Head at KRBL, expressed excitement over the collaboration, calling it a “perfect match” between Bachchan’s enduring legacy and the company’s rich heritage.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

“For generations, India Gate has been a staple in Indian households, and there’s no one better than Amitabh Bachchan to represent the values of authenticity and excellence that our brand stands for,” Gupta said. The company sees this as an opportunity to deepen consumer engagement and bring its story to a wider audience, both in India and across the world.

Bachchan, whose larger-than-life persona has made him a household name for decades, echoed the sentiment. “India Gate basmati rice is not just a product; it’s an integral part of Indian kitchens, woven into countless family meals and traditions,” he said.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

KRBL, a publicly traded company, is a dominant force in the global basmati rice industry and continues to expand its portfolio of consumer food products. With Bachchan as its brand ambassador, the company is poised to strengthen its connection with consumers and reinforce its market leadership.

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Adani Wilmar’s ₹1,300 Crore Food Processing Plant Kicks Off in Haryana, Eyes 6.27 Lakh Tonne Annual Output

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Adani Wilmar’s ₹1,300 Crore Food Processing Plant Kicks Off in Haryana, Eyes 6.27 Lakh Tonne Annual Output

Adani Wilmar Ltd has officially launched its massive food processing plant in Gohana, Sonepat, Haryana, following an investment of nearly ₹1,300 crore. The company, known for its Fortune brand, confirmed the commencement of operations in a regulatory filing on Thursday.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Spread across 85 acres, this state-of-the-art facility is among the largest in India’s food processing sector. Built using ₹1,298 crore from the company’s IPO proceeds, the plant is expected to generate around 2,000 direct and indirect jobs in the region.

The facility boasts an impressive annual production capacity of 6.27 lakh tonnes, with 4.5 lakh tonnes dedicated to food products such as wheat flour, maida, suji, rawa, and rice, while another 2 lakh tonnes will be allocated to edible oils, including mustard oil, rice bran oil, and cottonseed oil. Additionally, the plant will produce Mustard DOC and Ricebran DOC for animal feed.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

This development comes shortly after the Adani Group announced its decision to step away from Adani Wilmar, marking a significant shift in the business landscape for the company behind some of India’s most well-known cooking oil and food brands.

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From 20,000 to 40,000 Stores: How Beyond Snack is Scaling India’s Banana Chip Revolution

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From 20,000 to 40,000 Stores: How Beyond Snack is Scaling India’s Banana Chip Revolution

In a recent interview with Manas, the founder of Beyond Snack, the remarkable journey of transforming the humble banana chip from a regional staple to a national delight was laid bare. Born and bred in Kerala, Manas has a deep-rooted affinity for the flavors and culture of his homeland, which has fueled his mission to bring banana chips into the organized, branded domain in India.

From Regional Favorite to National Brand

Beyond Snack has essentially done for banana chips what Lays did for potato chips, by focusing on quality, hygiene, and consistency. Manas explains that while banana chips have long been a beloved snack across South India, particularly below Maharashtra, their potential to be a pan-India phenomenon was untapped due to the dominance of unorganized sectors and a lack of quality research.

The company’s vision is ambitious: to make banana chips as ubiquitous and trusted as potato chips. Manas highlights that while the product is familiar across India, thanks to the country’s status as a leading banana producer, the challenge has been to ensure that quality banana chips are readily available and trusted by consumers nationwide.

The market size for banana chips, though not officially quantified due to its unorganized nature, is believed to have the potential to reach a significant portion of the potato chip market, which is around 1,800 crores. Manas anticipates that within five years, the organized segment of banana chips could hit approximately 200 crores per month.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Currently, Beyond Snack does not plan to diversify beyond banana chips, focusing instead on deepening its market penetration across India. The company has already established a presence in 12 countries through inbound export requests, although this aspect of the business is not yet a primary focus.

Navigating Sales Channels: Online and Offline

On the operational side, Beyond Snack has navigated the landscape with a balanced approach between online and offline sales. Starting with a strong online presence due to the e-commerce boom during the Covid-19 era, the company now sees an even split between online and offline revenue. This blend has been crucial, with platforms like Amazon, Flipkart, and quick commerce giants like Zepto and Swiggy Instamart playing significant roles in their growth.

Manas acknowledges the importance of traditional distribution channels (GT – General Trade) for long-term stability and scale, despite the allure of quick commerce. He notes that while quick commerce has been a boon for immediate market access, building a robust GT network is essential for reaching every nook and cranny of India, where e-commerce might not penetrate as effectively.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Looking ahead, with a recent funding round under their belt, Beyond Snack aims to double its retail touchpoints from 20,000 to 40,000 over the next 6-8 months, focusing particularly on expanding in the North and West of India, where snack consumption is traditionally high.

The flavors that have captured the Indian palate include Original Salted, Peri Peri, and Salt and Pepper, with newer variants like Coconut Oil and Desi Masala also gaining traction.

Manas’s journey with Beyond Snack is not just about selling banana chips; it’s about cultural transformation, making a regional snack a national treasure, all while maintaining the essence of Kerala’s culinary heritage.

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Gen Z’s ₹10,000 Crore Shopping Power: How 91.7% Will Pay More for Better Service & Why 85% Jump Between Marketplaces

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Gen Z’s ₹10,000 Crore Shopping Power: How 91.7% Will Pay More for Better Service & Why 85% Jump Between Marketplaces

A new report from tech-driven firm Sciative reveals that 66% of Gen Z shoppers (aged 18-25) prefer to shop online rather than in physical stores, signaling a major shift in retail dynamics. With convenience, variety, and instant price comparisons at their fingertips, this generation is transforming how businesses approach pricing, service, and customer engagement.

Customer Reviews Hold More Power Than Ever

Gen Z shoppers are highly influenced by peer opinions, with a striking 83% relying on customer reviews before making a purchase. This trend highlights the increasing importance of brand trust and credibility in the digital age. Traditional marketing efforts alone are no longer enough—real customer experiences, testimonials, and social proof now drive buying decisions more than flashy ads.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Price is King, But Quality Wins in the Long Run

When making their first purchase, price is the biggest deciding factor, with 68% of Gen Z consumers ranking it as their top priority. However, once they find a product they like, quality becomes the key to loyalty. The report shows that 86% of Gen Z shoppers will continue to buy a product even if its price increases by 10%, as long as it meets their expectations. This insight reveals that while Gen Z is cost-conscious, they are also willing to invest in products that deliver real value.

Loyalty? Only If the Price is Right

Retailers can’t rely on blind loyalty from Gen Z consumers. The study finds that 85% of them will switch between online marketplaces to hunt for the best price. This behavior underscores the need for businesses to balance competitive pricing with other value-driven incentives like superior service and exclusive perks.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Customer Service Can Justify Higher Prices

Despite their price sensitivity, Gen Z is willing to pay more for a better shopping experience. A whopping 91.7% of respondents said they would accept higher prices if a retailer provides superior customer service. Whether it’s fast delivery, hassle-free returns, or responsive customer support, brands that go the extra mile can secure long-term customer loyalty—even without offering the lowest prices.

The Future of Retail: More Than Just Transactions

“Gen Z is reshaping retail with their demand for transparency, fairness, and a seamless shopping experience,” said Vijeta Soni, Co-Founder & CEO of Sciative. “They aren’t just looking for the lowest prices—they expect brands to build genuine connections with them. For Gen Z, shopping isn’t just a transaction; it’s about trust, engagement, and a sense of community.”

As this generation continues to disrupt traditional retail models, businesses must evolve quickly. Offering fair pricing, high-quality service, and meaningful customer interactions will be the key to winning over Gen Z. Companies that fail to meet these expectations risk losing out to competitors who truly understand what makes this generation tick.

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Sprite’s Viral CCO Campaign: 1 Million+ Engagements, Celebrity Reactions, and a Corporate Roast Gone Wild

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Sprite’s Viral CCO Campaign: 1 Million+ Engagements, Celebrity Reactions, and a Corporate Roast Gone Wild

Sprite is on the hunt for India’s ultimate chill expert with its latest campaign, rolling out a search for the country’s first-ever “Chief Chill Officer” (CCO). The Coca-Cola-owned lemon-lime soda brand is tapping into the easygoing, laid-back vibe of India’s youth, challenging them to prove they’ve got what it takes to be the undisputed master of relaxation.

Think you’ve got the skills? Sprite’s Instagram is the battleground, where aspiring CCOs are dropping comments showcasing their next-level chill. The job description? Unmatched expertise in taking it easy—whether it’s napping like a pro, keeping your cool in total chaos, or turning a five-minute break into a full-blown vacation. Bonus points if you can brush off deadlines like a gentle breeze.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

To get the word out, Sprite has teamed up with influencers to amplify the campaign’s reach, and the internet is already buzzing. From everyday users to rival brands, the responses have been nothing short of hilarious.

Thums Up, known for its high-energy branding, threw its hat in the ring with a bold claim: “We’re the most dumdar candidate for this! Just pick us already.” Meanwhile, Coca-Cola cheekily suggested, “Doesn’t CCO stand for Coca-Cola Only?! We’re basically born for this.”

Even comedian Biswa Kalyan Rath couldn’t resist a jab at corporate hustle culture, joking, “Sir, do we have to chill 90 hours a week?”—a not-so-subtle dig at a recent viral comment by an L&T executive demanding employees work 90-hour weeks. Fashion brand Ajio also chimed in, insisting that the official uniform should be “comfiest PJs and oversized tees.”

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

This campaign is an extension of Sprite’s ‘Thand Rakh’ initiative, which champions the art of staying cool—both literally and figuratively—in high-stress situations. By blending humor, pop culture references, and a healthy dose of self-awareness, Sprite is once again proving it knows exactly how to connect with its audience.

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From ₹40 Lakh Deal to National Expansion: NearBook’s Bold Plan to Dominate India’s ₹10,000 Crore Book Industry

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From ₹40 Lakh Deal to National Expansion: NearBook’s Bold Plan to Dominate India’s ₹10,000 Crore Book Industry

At a time when e-books and audiobooks are taking over, NearBook is proving that the charm of physical books isn’t fading anytime soon. Launched in 2020 by Sanjay Modi, a young entrepreneur from Rajasthan, NearBook has rapidly grown into India’s fastest-expanding marketplace for second-hand books. The platform not only connects buyers and sellers but also facilitates book donations, rentals, and requests, making books more affordable and accessible across the country.

Shark Tank India: A High-Stakes Pitch

Sanjay took NearBook to Shark Tank India Season 4, seeking ₹40 lakh for 20 percent equity, valuing his startup at ₹2 crore. His pitch focused on NearBook’s mission to democratize access to books, reduce costs, and build a thriving community of readers.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

The sharks appreciated the vision, but initially, all five investors hesitated due to concerns about scalability. Just when it seemed like Sanjay would walk away empty-handed, Anupam Mittal stepped in, offering the full ₹40 lakh for 20 percent equity—the exact valuation Sanjay had proposed. Along with the funding, Anupam also promised strategic mentorship to help NearBook scale.

How NearBook Plans to Use the Funding

With this investment, Sanjay and his team are gearing up for major growth. Their plan includes enhancing the app’s user experience to make book buying and selling smoother, expanding digital marketing efforts through influencer partnerships and referral programs, and launching a large-scale book donation and recycling initiative to add an eco-friendly angle to the business.

“Our goal is to not just sell books but also create a sustainable reading ecosystem,” says Sanjay.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Growth, Expansion & Future Roadmap

NearBook is now eyeing pan-India expansion and eventually wants to take its model global. The team is introducing a subscription service, where users can access a rotating collection of books for a fixed monthly fee. This model will be powered by AI-driven recommendations, personalizing book suggestions based on reading preferences.

To improve efficiency, NearBook is also partnering with logistics companies, ensuring faster and more reliable deliveries.

“Our Shark Tank exposure has given us an incredible boost. We’re now focusing on acquiring more users, onboarding sellers, and strengthening our brand,” says Sanjay. He also hinted at the possibility of raising additional capital from impact investors in the future.

Challenges & Strategies for Growth

While NearBook is growing rapidly, it still faces key challenges. Scaling operations while maintaining book quality is a priority, as is competing with the rise of e-books and audiobooks. Ensuring reliable logistics for book deliveries across India remains another hurdle.

To tackle these, the startup is investing in technology, strengthening its logistics network, and launching targeted marketing campaigns. It is also working on partnerships with educational institutions to make books more accessible to students.

A Movement, Not Just a Marketplace

NearBook is proving that physical books still hold immense value, especially in a price-sensitive market like India. By making second-hand books more accessible, the startup isn’t just running a business—it is building a movement that encourages reading, sustainability, and affordability.

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Tesla Targets EV Market Worth ₹7.5 Lakh Crore: Musk Secures Prime Showrooms in Delhi & Mumbai, Hiring Spree Begins

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Tesla Targets EV Market Worth ₹7.5 Lakh Crore: Musk Secures Prime Showrooms in Delhi & Mumbai, Hiring Spree Begins

Tesla is making serious moves in India. The Elon Musk-led electric vehicle giant has reportedly secured prime showroom locations in Delhi’s Aerocity and Mumbai’s Bandra Kurla Complex (BKC), marking a major step toward its long-awaited launch in the country. According to sources cited by Reuters, these showrooms will span 5,000 square feet each, serving as sales hubs for Tesla’s imported EVs—though they won’t include service centers.

This latest development follows reports from late 2023 that Tesla was in talks with real estate giant DLF for showroom spaces in Delhi’s Avenue Mall and Gurugram’s Cyber Hub. While those plans remain unclear, the confirmed locations in Delhi and Mumbai indicate that Tesla is now moving full speed ahead.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

The Indian Market: Challenges and Breakthroughs

Tesla’s entry into India has been a stop-and-go process over the years, with Musk previously citing high import duties as a major roadblock. However, a new EV policy introduced in March 2024 has changed the game. Under this policy, global EV manufacturers can benefit from reduced import duties—but only if they commit to setting up manufacturing facilities in India. This move by the Indian government appears to have finally paved the way for Tesla’s long-awaited arrival.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Hiring Spree Begins

Adding fuel to the speculation, Tesla has begun hiring in India. The company recently listed 13 job openings, with positions spanning sales, vehicle service, customer support, and operations roles based in Mumbai. This suggests that Tesla isn’t just testing the waters—it’s actively building a team to support its Indian operations.

The Competitive Landscape

When Tesla does officially launch in India, it won’t be without competition. The country’s EV market has grown rapidly, with homegrown players like Tata Motors and Mahindra, as well as international brands like MG, Hyundai, and China’s BYD, already battling for dominance. However, Tesla’s brand power, cutting-edge technology, and potential price reductions (if local manufacturing comes into play) could shake up the industry in a big way.

With Musk’s recent meeting with Prime Minister Narendra Modi and showroom deals now in place, Tesla’s India entry seems more real than ever. The next big question? How soon will we see the first Tesla on Indian roads.

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Cup-Ji’s $300,000 Win: How This Indian Startup Conquered Gulfood 2025 Against 5,500 Global Giants

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Cup-Ji’s $300,000 Win: How This Indian Startup Conquered Gulfood 2025 Against 5,500 Global Giants

Cup-Ji, a rising force in India’s beverage industry, has secured a major international accolade at Gulfood 2025, one of the world’s largest F&B exhibitions. Competing against 5,500 exhibitors from 129 countries, Cup-Ji emerged as the winner in the Packaging Innovation category, marking a significant milestone for Indian entrepreneurship on the global stage. This victory is particularly special as Cup-Ji was the only Indian brand to reach the finals in this category.

The award-winning product is a revolutionary tea and coffee cup with a pre-filled base and an airtight aluminum foil lid—users simply add hot water and milk for an instant, high-quality beverage. This innovative design enhances on-the-go consumption, a rapidly growing trend in west zone super market.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Journey to the Award

Cup-Ji’s path to victory was not easy. Founder Jay Sotta highlighted the challenges of developing a first-of-its-kind product, including machinery design, taste profiling for different markets, and ensuring product longevity. The company had to custom-build entire production lines to meet the technical demands of their unique concept. Despite initial skepticism from investors and industry experts, Cup-Ji’s commitment to innovation led to a patented technology that keeps the premix fresh and moisture-free.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Global Expansion and Business Impact

Winning the Gulfood Award has already had a tangible business impact. Cup-Ji has shipped a container of the new product to Kuwait and Saudi Arabia, with Japan and the UAE lined up next. The brand has also secured a 12-container order, expected to add $300,000 (₹2.5 crore) in revenue annually, increasing their sales by 25-30%. Leading retailers like Zone Supermarket (Dubai) have already onboarded the product, and discussions are underway with buyers in Iran and Iraq.

Sustainability and Future Plans

While the current packaging is recyclable but not biodegradable, Cup-Ji is actively exploring eco-friendly alternatives. The company also aims to expand beyond hot beverages, with a pipeline of new product innovations in development.

Cup-Ji’s Gulfood triumph is more than just an award—it’s a validation of Indian innovation on a global platform. With international recognition and growing demand, Cup-Ji is set to disrupt the ready-to-drink beverage industry, bringing convenience and quality to consumers worldwide.

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