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Puliyogare/Pulihora Recipe: The Tamarind Rice Recipe that is common for South Indian Celebrations

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puliyogare

Puliyogare, puliyodarai, pulinchoru, kokum rice or Pulihora is one of the things that binds all five south Indian states together, as they all share the culture of tamarind rice in common.  

The preparation of Pulihora varies from region to region and even from family to family. Some people prefer to use freshly grated coconut, while others use roasted sesame seeds, groundnuts, or fried onions as a garnish. Some people also add vegetables such as carrots, green peas, and potatoes to the dish to make it more wholesome and nutritious.

Not only this delicious dish binds people culturally, it even is easy to make and can even be made as a meal-prep and stored in advance making it very convenient, making it the first choice of your South Indian mom for your tiffin box for school and even giving it off for a long train journey. 

A plate of hot, steaming rice, infused with the tangy and flavorful taste of tamarind and spices is not just a food but a hug from your mother when you reside outside. As you take a bite, the burst of flavors and textures is a treat for your senses. The crunchy peanuts, the fragrant curry leaves, and the roasted cashews all come together to create a symphony of flavors in your mouth making it the best comfort food of any South Indian guy. 

So, whether you want to prepare it for your loved ones or simply because we made your mouth water, here’s a recipe that might come in handy if you have the following: 

Ingredients:

  • 2 cups of cooked rice
  • 3 tablespoons of tamarind paste
  • 3 tablespoons of vegetable oil
  • 1/4 teaspoon of turmeric powder
  • 1 teaspoon of mustard seeds
  • 1 teaspoon of cumin seeds
  • 2 red chili peppers
  • 1/4 teaspoon of asafetida powder
  • 1/4 cup of roasted peanuts
  • 10-12 curry leaves
  • Salt to taste

For the Tamarind Paste:

  1. Soak the tamarind ball in 1 cup of hot water for 10-15 minutes.
  2. Squeeze out the pulp and strain the mixture to get a smooth tamarind paste.

Instructions:

  1. In a pan, dry roast chana dal, urad dal, coriander seeds, cumin seeds, mustard seeds, fenugreek seeds, and dry red chillies until they turn golden brown.
  2. Remove from heat and let it cool down to room temperature.
  3. Grind the roasted spices into a fine powder and keep it aside.
  4. Heat oil in the same pan and add asafoetida and curry leaves.
  5. Add the tamarind paste and let it cook for a few minutes until the raw smell disappears.
  6. Add the spice powder and salt to the tamarind paste and mix well.
  7. Add the cooked rice to the pan and mix well with the tamarind paste.
  8. Add the roasted peanuts and mix well.
  9. Your Puliyogare is ready to serve!

You can garnish Puliyohara with roasted cashews, roasted sesame seeds, or grated coconut. Serve it with raita or papad for a complete meal.

Puliyogare is a good source of carbohydrates, providing energy to the body. It also contains protein and healthy fats from ingredients like peanuts and sesame seeds. Puliyogare is also rich in sodium, which can help replenish electrolytes lost through sweat. Additionally, the dish provides a moderate amount of fiber, vitamins C and A, and minerals like calcium and iron making it top choice of anyone who wants to live a healthy lifestlye. 

This dish is also perfect for lazy and health conscious people as it can be made in even simplest ways and is even for students who want to live a healthy lifestyle. So, next time when someone says that healthy food is boring, stuff their mouth will spoon ful of puliohara.

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Chilli Garelu: The Classic Comfort Breakfast Snack of South India

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chilli garelu

Chilli Garelu holds a significant cultural value in South India, particularly in the states of Andhra Pradesh, Telangana, and Tamil Nadu. It is a traditional snack that has been passed down through generations and is often enjoyed during festive occasions or as an evening snack.

The crispy, golden-brown disc of Chilli Garelu, with the spicy aroma of green chillies and cumin makes everyone drool over it. With every bite, the crispy exterior of the garelu gives way to a spicy and flavorful filling, sending your taste buds into a frenzy of deliciousness. The perfect balance of heat and flavor in every bite makes it hard to resist reaching for another Chilli Garelu.

The dipping of garelu into a tangy and refreshing coconut chutney or a spicy tomato chutney, elevating the flavors to a whole new level. The coolness of the chutney perfectly complements the spiciness of the garelu, creating a mouthwatering combination that you won’t be able to get enough of.

If we tempt you, here’s a recipe to help your cravings 😉 

Ingredients:

  • 1 cup urad dal (black gram)
  • 3-4 green chillies, finely chopped
  • 1 tsp cumin seeds
  • 1 tsp salt (or to taste)
  • Oil for frying

Instructions:

  1. Soak urad dal in water for 4-5 hours or overnight. Drain the water and grind the dal into a smooth batter, adding a little water as required.
  2. In a mixing bowl, add the ground dal batter, finely chopped green chillies, cumin seeds, and salt. Mix well until everything is combined evenly.
  3. Heat oil in a deep-frying pan over medium heat. Take a small amount of batter in your hand and flatten it slightly to form a disc shape. Make a small hole in the center using your thumb.
  4. Gently drop the prepared discs into the hot oil and fry until golden brown and crispy on both sides.
  5. Once cooked, remove the garelu from the oil and place them on a paper towel to remove any excess oil.
  6. Serve hot with coconut chutney or any other dipping sauce of your choice.

While Chilli Garelu is high in calories and fat, it does contain some nutrients as well. The green chillies used in the filling are a good source of vitamin C and antioxidants, while the black gram used in the batter provides protein and fiber.

Overall, Chilli Garelu can be enjoyed as a part of a healthy and balanced diet when consumed in moderation. It is important to be mindful of its high-fat content and make healthier choices wherever possible to ensure optimal health and wellbeing. So no matter how delicious it is remember to consume it in moderation and you’ll be just fine. 

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Poornam Boorelu: A Sweet Recipe that melts your Heart and Soul with its Filling

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pooram buleru

Poornam Boorelu is a traditional Andhra sweet that is typically made during the festival of Sankrathi and special occasions. The name Poornam Boorelu translates to “stuffed sweet balls” in English, and it is made by stuffing a sweet mixture of jaggery and grated coconut into a ball of rice flour dough. In some regions of Andhra Pradesh, Poornam Boorelu is also known as Poornalu or Poornam Kudumulu. 

The crispy exterior of the Poornam Boorelu contrasts perfectly with the sweet and luscious filling, creating a sensation that will make your taste buds dance with delight. The warm and comforting aroma of freshly fried Poornam Boorelu wafts up to your nose, making it impossible to resist the temptation to take another bite.

Each bite of Poornam Boorelu is an experience in itself, and the delicious combination of rice flour, jaggery, and grated coconut will leave you craving for more. The sweetness of the filling perfectly balances the mild flavor of the rice flour dough, making it a perfect dessert for any occasion.

Ingredients:

  • 1 cup Rice flour
  • 1 cup Water
  • 1 cup Grated coconut
  • 1 cup Jaggery (powdered)
  • 1 tsp Cardamom powder
  • Oil (for deep frying)

Instructions:

  1. In a bowl, mix rice flour with water to form a smooth dough.
  2. Cover the dough and keep it aside for 30 minutes.
  3. In a pan, melt the jaggery on medium heat.
  4. Add grated coconut and cardamom powder to the melted jaggery and mix well.
  5. Cook the mixture on low heat until it thickens and starts to come together.
  6. Turn off the heat and let the mixture cool down.
  7. Grease your palms with oil and take a small portion of the rice flour dough and make it into a ball.
  8. Flatten the ball with your fingers and place a small amount of the jaggery-coconut mixture in the center.
  9. Close the edges of the ball to seal the mixture inside and make it into a smooth ball again.
  10. Repeat the process until all the rice flour dough and jaggery-coconut mixture is used up.
  11. Heat oil in a deep frying pan on medium heat.
  12. Fry the stuffed balls until they turn golden brown.
  13. Remove them from the oil and place them on a paper towel to remove excess oil.
  14. Serve hot or at room temperature.

Although the sweet may be high in calories and sugar content it shall also be noted that the filling is very nutritious and this sweet is gluten free as well. So, naturally it should be avoided by people on diabetic and weight-loss diets. The main ingredients in Poornam Boorelu include rice flour, jaggery, grated coconut, and oil for frying. Rice flour is a good source of carbohydrates, while grated coconut is rich in fiber and healthy fats. Jaggery is a type of unrefined sugar that is rich in iron and other minerals.


If you want to satisfy your sweet cravings, look no further than Poornam Boorelu. This delectable South Indian sweet is sure to leave you wanting more with its irresistible flavor and crispy texture. Don’t wait any longer, try making Poornam Boorelu at home and experience the deliciousness for yourself!

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Kova Laddu: A Dessert with taste of Indian Festivals and Celebrations 

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kova laddo

kova laddoo is not only a mouth-watering dessert but also an important part of Indian culture and traditions. Its sweet and rich taste, association with festivals and celebrations, and the skill and expertise required to make it have all contributed to its enduring popularity in Indian society.

This delectable Indian sweet will tantalize your taste buds with its soft and creamy texture, sweet flavor, and nutty crunch. Biting into this small, round ball feels smooth and melts in your mouth, releasing a burst of sweet flavor that is perfectly balanced with the nutty crunch of almonds, cashews, and pistachios. As you savor the flavors, the aroma of cardamom wafts up to your nose, adding an extra layer of richness to the experience.

Each bite of Kova Laddoo is a delightful experience that will leave you craving for more. The soft, creamy texture of khoa combined with the sweetness of powdered sugar and the nutty crunch of mixed nuts is a match made in heaven. The slight hint of ghee adds a subtle richness to the flavor, making it a perfect dessert for any occasion.

Ingredients:

  • 1 cup Khoa (unsweetened)
  • 1 cup Powdered sugar
  • 1/2 cup Mixed nuts (almonds, cashews, pistachios) (chopped)
  • 1 tsp Cardamom powder
  • 2 tbsp Ghee
  • Silver vark (optional)

Instructions:

  1. Heat ghee in a non-stick pan on medium heat.
  2. Add khoa and stir continuously for 5-6 minutes until it becomes smooth.
  3. Add powdered sugar and cardamom powder and mix well.
  4. Add chopped nuts and mix until well combined.
  5. Turn off the heat and let the mixture cool down.
  6. Once the mixture is cool, grease your palms with ghee and start making small balls.
  7. Roll the balls in silver vark (optional) and place them on a plate.
  8. Repeat the process until all the mixture is used up.
  9. Let the laddoos cool and then store them in an airtight container.

One positive aspect of Kova Laddoo is that it contains nuts, which are a good source of protein and healthy fats. Nuts also contain vitamins and minerals such as vitamin E, magnesium, and selenium, which have been shown to have various health benefits such as reducing inflammation and improving heart health.

To make Kova Laddoo slightly healthier, you can try using reduced-fat khoa, reducing the amount of sugar, and adding more nuts to the recipe. You can also try using alternative sweeteners like honey or maple syrup instead of sugar. 

However, you can still indulge in this delicious delight as long as you keep the quantity in check and we will all be fine 😉 

SO, if you are looking for a sweet treat that will satisfy your cravings, look no further than Kova Laddoo. This delicious Indian sweet is sure to leave you wanting more with its irresistible flavor and creamy texture. Don’t wait any longer, try making Kova Laddoo at home and experience the deliciousness for yourself!

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Plant-Based Protein vs Whey Protein. Which is Better and Why?

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plant based protein

In recent years, the popularity of plant-based diets has increased significantly, leading to the rise of plant-based protein supplements. However, whey protein has long been the gold standard of protein supplements. In this article, we will explore the differences between plant-based and whey proteins, and determine which one is better.

Plant-Based Protein

Plant-based protein supplements are derived from plants such as soy, pea, hemp, and brown rice. These proteins are typically lower in calories and fat than whey protein and are also vegan-friendly. Plant-based proteins also contain other beneficial nutrients such as fiber, vitamins, and minerals.

One of the biggest benefits of plant-based protein is its ability to support sustainable and ethical food choices. Plant-based proteins are environmentally friendly as they require less land, water, and energy to produce. Moreover, they are cruelty-free and do not contribute to animal exploitation.

Another advantage of plant-based protein is that it is hypoallergenic. Whey protein can cause allergic reactions in some people, whereas plant-based protein is generally well-tolerated.

However, plant-based proteins have some disadvantages as well. Firstly, they may not provide all the essential amino acids that the body requires. Although some plant-based proteins such as soy and quinoa contain all the essential amino acids, others may lack some essential amino acids. Secondly, plant-based proteins may have a lower bioavailability than whey protein, which means that they may not be absorbed as efficiently by the body.

Whey Protein

Whey protein is a byproduct of cheese production and is one of the most popular protein supplements on the market. Whey protein is a complete protein, which means that it contains all the essential amino acids that the body requires. Whey protein is also highly bioavailable, which means that it is easily absorbed by the body.

One of the biggest benefits of whey protein is its ability to promote muscle growth and recovery. Whey protein is rich in leucine, an amino acid that plays a key role in muscle protein synthesis. This makes whey protein an ideal supplement for athletes and bodybuilders.

Whey protein also has a higher concentration of branched-chain amino acids (BCAAs) than plant-based proteins. BCAAs are important for muscle growth and recovery and can also help reduce muscle soreness after exercise.

However, whey protein has some disadvantages as well. Firstly, it is not suitable for people who are lactose intolerant or allergic to dairy. Secondly, it is not vegan-friendly, which means that it is not suitable for people following a vegan or vegetarian diet. Lastly, whey protein is not environmentally friendly as it requires a significant amount of land, water, and energy to produce.

Which is Better?

The question of which protein supplement is better, plant-based or whey depends on several factors. Firstly, it depends on the individual’s dietary preferences and restrictions. If someone follows a vegan or vegetarian diet, then plant-based protein would be the better choice. If someone is lactose intolerant or allergic to dairy, then plant-based protein would also be the better choice.

Secondly, it depends on the individual’s fitness goals. If someone is looking to build muscle and improve athletic performance, then whey protein may be the better choice due to its high concentration of BCAAs and its ability to promote muscle protein synthesis. If someone is looking to maintain or improve their overall health and wellness, then plant-based protein may be the better choice due to its lower calorie and fat content and its rich nutrient profile.

Both plant-based and whey protein supplements have their advantages and disadvantages. The decision of which one is better ultimately depends on the individual’s dietary preferences, restrictions, and fitness goals. However, it is important to remember that protein supplements should not be used as a replacement for whole foods and a balanced diet. Protein supplements should be used as a supplement to support overall health and fitness goals.

Moreover, Plant-based proteins have a lower carbon footprint and require less land, water, and energy to produce than whey protein. Therefore, for those who are environmentally conscious, plant-based protein may be the better choice.

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Does Eating Sugar Free Foods help diabetics? What foods to avoid?

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sugar free food

People worldwide are affected by diabetes, which is a chronic condition. It is a metabolic disorder that causes high blood sugar levels due to the body’s inability to produce enough insulin or use it properly. Diabetes management typically involves dietary changes, medication, and regular physical activity. One dietary approach that has gained popularity in recent years is consuming sugar-free foods. In this article, we will explore whether eating sugar-free foods helps diabetics and what foods to avoid.

Sugar-free foods are products that do not contain added sugars or sweeteners such as table sugar, high-fructose corn syrup, honey, and molasses. Instead, they are sweetened with alternative sweeteners like aspartame, stevia, or sucralose. Sugar-free foods are typically marketed to people who are looking to reduce their sugar intake or manage diabetes.

The first question we need to answer is whether sugar-free foods are beneficial for diabetics. The answer is both yes and no. Sugar-free foods can be a helpful part of a diabetic diet, but they are not a magical cure for diabetes. Eating sugar-free foods alone will not guarantee stable blood sugar levels. However, incorporating sugar-free foods into a balanced diet can help diabetics better manage their blood sugar levels.

Sugar-free foods are typically lower in carbohydrates and calories than their sugar-containing counterparts. This can be beneficial for diabetics who need to monitor their carbohydrate and calorie intake to control their blood sugar levels. However, it is important to note that not all sugar-free foods are created equal. Some sugar-free foods may still be high in carbohydrates and calories and can still raise blood sugar levels. Therefore, it is essential to read food labels carefully and pay attention to the nutritional content of sugar-free foods.

While sugar-free foods can be helpful for diabetics, there are also foods that diabetics should avoid. Foods high in carbohydrates and sugar can cause rapid spikes in blood sugar levels, leading to complications in people with diabetes.

 Here are some foods that diabetics should avoid or limit:

1. Sugary drinks: Sugary drinks such as soda, fruit juice, and sweetened tea can be high in calories and sugar, leading to spikes in blood sugar levels.

2. Processed snacks: Processed snacks such as chips, crackers, and cookies can be high in carbohydrates and sugar. They can cause rapid spikes in blood sugar levels and can also be high in calories and unhealthy fats.

3. White bread and pasta: White bread and pasta are high in carbohydrates and can cause rapid spikes in blood sugar levels. They are also typically low in fiber, which is important for blood sugar control.

4. Sweetened breakfast cereals: Many breakfast bowls of cereal are high in sugar and carbohydrates. They can cause rapid spikes in blood sugar levels and are typically low in fiber.

5. Fried foods: Fried foods are typically high in unhealthy fats and calories. They can increase the risk of heart disease and cause rapid spikes in blood sugar levels.

In addition to avoiding these foods, diabetics should focus on consuming foods that are low in carbohydrates, high in fiber, and rich in nutrients. 

Sugar-free foods can be a helpful part of a diabetic diet, but they are not a magical cure for diabetes. Incorporating sugar-free foods into a balanced diet can help diabetics better manage their blood sugar levels. However, it is essential to read food labels carefully and pay attention to the nutritional content of sugar-free foods. By following a healthy, balanced diet, diabetics can better manage their condition and improve their overall health.

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Why you should choose gluten-free bread over normal white bread?

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gluten-free bread

Gluten-free bread is a good choice for people who have gluten intolerance or celiac disease, a condition in which the body cannot process gluten, a protein found in wheat, barley, and rye. When someone with celiac disease or gluten intolerance consumes gluten, it can cause a range of symptoms, including digestive issues, joint pain, and fatigue.

On the other hand, white bread is made from wheat flour, which contains gluten. Therefore, it is not suitable for people who have gluten intolerance or celiac disease. While white bread is a source of carbohydrates and can provide some nutrients, it can also cause blood sugar spikes due to its high glycemic index. This can lead to a range of health issues, including diabetes, weight gain, and heart disease.

In contrast, gluten-free bread is made from alternative flour such as rice flour, corn flour, or almond flour, which does not contain gluten. It can also be enriched with vitamins and minerals, making it a healthier option. However, it’s essential to read the labels and choose gluten-free bread that is not highly processed and contains whole grains.

If you have gluten intolerance or celiac disease, or if you want to avoid blood sugar spikes, choosing gluten-free bread over white bread can be a wise choice.

Gluten-free bread has become increasingly popular in recent years due to the rising awareness of gluten intolerance and celiac disease. While many people may opt for gluten-free bread for dietary reasons or personal preference, those who suffer from celiac disease or gluten intolerance must avoid gluten altogether. In this article, we will explore the reasons why one should choose gluten-free bread over normal white bread, with a focus on health benefits and nutritional value.

What is Gluten?

Wheat, rye, barley, and other grains contain gluten. It gives bread its elasticity, allowing it to rise and giving it a chewy texture. While most people can consume gluten without issue, those with celiac disease or gluten intolerance cannot digest gluten properly. When someone with celiac disease or gluten intolerance consumes gluten, their body reacts by damaging the lining of the small intestine, which can lead to the malabsorption of nutrients and a host of other health problems.

Health Benefits of Gluten-Free Bread

Better Digestion

For those with gluten intolerance or celiac disease, eliminating gluten from their diet can help reduce digestive symptoms such as bloating, gas, and diarrhea. This can lead to better absorption of nutrients and overall better digestion.

Reduced Inflammation

Studies have shown that gluten can cause inflammation in the body, which can lead to a variety of health problems such as arthritis, heart disease, and even cancer. By eliminating gluten from the diet, one can help reduce inflammation in the body and potentially prevent these health issues.

Improved Energy Levels

Many people who suffer from gluten intolerance or celiac disease report feeling sluggish and tired after consuming gluten. By eliminating gluten from their diet, they may experience improved energy levels and an overall sense of well-being.

Weight Management

Gluten-free bread is often lower in calories and carbohydrates than traditional white bread. People who are trying to lose weight or manage their blood sugar may benefit from this.

Nutritional Value of Gluten-Free Bread

While gluten-free bread may not contain gluten, it is still important to consider its nutritional value. Some gluten-free bread is made with refined flour, which is low in fiber and may not be as nutritious as whole-grain bread. However, many gluten-free pieces of bread are made with alternative flour such as almond flour or quinoa flour, which are higher in fiber and protein than traditional wheat flour.

When choosing gluten-free bread, it is important to read the ingredients list and choose bread that is made with whole-grain flour and is low in added sugars and preservatives. Additionally, some gluten-free bread may be fortified with vitamins and minerals to make up for the nutrients that are lost when gluten is removed from the diet.

For those with celiac disease or gluten intolerance, eliminating gluten from their diet is essential for maintaining good health. However, even for those without gluten sensitivity, choosing gluten-free bread made with whole grain flour can be a healthy choice that provides more nutrients and fewer calories than traditional white bread.

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What is a Continental Food and Why do we call it so? 

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Continental Food

Continental cuisine, also known as European cuisine, refers to the culinary traditions and dishes that originate from countries in Western Europe such as France, Italy, Spain, Germany, and the United Kingdom. The term “continental” is used to differentiate this cuisine from other types of cuisine, such as Asian, African, or American cuisine. In this essay, we will explore the history of continental cuisine, the characteristics that define this cuisine, and how it differs from oriental cuisine.

History of Continental Cuisine

The history of continental cuisine dates back to the ancient civilizations of Greece and Rome, where people developed sophisticated cuisine that used fresh, high-quality ingredients and spices. The cuisine evolved over the centuries, influenced by various factors such as invasions, wars, and the availability of ingredients. The development of trade and exploration in the 15th and 16th centuries also had a significant impact on continental cuisine as it led to the introduction of new ingredients and culinary techniques.

During the Renaissance, culinary arts in Europe saw significant progress as wealthy households and aristocrats began to patronize artists, musicians, and chefs. This led to the development of elaborate banquets and feasts, where chefs competed to create extravagant and innovative dishes. In the 17th and 18th centuries, French cuisine became the epitome of continental cuisine and set the standards for fine dining across Europe.

In the 19th century, the industrial revolution brought about significant changes in European society, and culinary arts were no exception. The introduction of new technologies such as gas stoves, refrigeration, and canning made it easier to prepare and store food, which led to the emergence of new culinary techniques and the creation of new dishes.

Characteristics of Continental Cuisine

Continental cuisine is characterized by several features that distinguish it from other types of cuisine. One of the defining characteristics of continental cuisine is its emphasis on sauces. Many classic continental dishes, such as Coq au Vin, Beef Bourguignon, and Ratatouille, are served with rich, flavorful sauces that are made from cream, butter, and other ingredients. These sauces not only add depth and complexity to the dish but also help to tie together the flavors of the various ingredients.

Another hallmark of continental cuisine is the use of fresh, high-quality ingredients. Continental chefs place great importance on using the freshest herbs, vegetables, and meats available, and they often source these ingredients locally. This focus on quality and freshness is reflected in the rich, complex flavors that are typical of continental cuisine.

In addition to rich sauces and fresh ingredients, continental cuisine is also characterized by elegance and refinement. Continental dishes are often served in multiple courses, with each course carefully crafted to showcase the flavors and textures of the ingredients. This attention to detail and presentation is a key aspect of the continental dining experience.

Continental cuisine is also known for its emphasis on wine as an accompaniment to food. Many classic continental dishes are served with a particular type of wine, which is carefully selected to complement the flavors of the dish. This tradition has led to the development of a rich wine culture in many continental countries, with France and Italy being particularly renowned for their wines.

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Common Diet Habits of Billionaires that makes them the ‘Stand on Top’

Billionaires

Billionaires are known for their wealth, power, and success. They have achieved success in various fields, from tech to finance to entertainment. One aspect of their lives that is often overlooked is their diet. Many billionaires have specific dietary habits that they believe contribute to their success. In this article, we will explore what billionaires eat in common to stay on top.

Eating a Healthy and Balanced Diet

One of the most common dietary habits among billionaires is the consumption of a healthy and balanced diet. They understand that their health is essential to their success and prioritize their diet accordingly. This includes eating a variety of fruits and vegetables, lean protein sources, and whole grains. They also limit their intake of processed foods and sugar.

Warren Buffett, one of the richest men in the world, is known for his love of junk food, but he still maintains a healthy diet. He starts his day with a bowl of fruit and a glass of Coca-Cola. He also eats a lot of vegetables and has been a vegetarian in the past.

Intermittent Fasting

Intermittent fasting has gained popularity in recent years, and many billionaires swear by this dietary habit. In intermittent fasting, a person restricts their food intake for a period before resuming normal eating. This can be done in different ways, such as skipping breakfast or fasting for 24 hours once a week.

Jack Dorsey, the CEO of Twitter, follows an extreme form of intermittent fasting known as the OMAD (One Meal A Day) diet. He eats only one meal a day, usually dinner, and fasts for the remaining 23 hours. He believes that this helps him stay focused and productive throughout the day.

Avoiding Alcohol and Smoking

Billionaires understand the importance of taking care of their health, and this includes avoiding alcohol and smoking. Alcohol and smoking have been linked to several health problems, including cancer, heart disease, and liver damage.

Bill Gates, the co-founder of Microsoft, has never smoked a cigarette in his life and rarely drinks alcohol. He believes that avoiding these substances has contributed to his success.

Trying New and Exotic Foods

Billionaires have access to a wide variety of foods from all over the world and often enjoy trying new and exotic dishes. This not only expands their culinary horizons but also helps them understand and appreciate different cultures.

Elon Musk, the CEO of SpaceX and Tesla, has been known to try unusual and exotic foods such as antelope and crocodile. He believes that trying new things helps him stay open-minded and creative.

Supplementing with Vitamins and Minerals

Billionaires understand the importance of getting enough vitamins and minerals to support their health and well-being. They often supplement their diet with vitamins and minerals to ensure that they are getting all the nutrients they need.

Richard Branson, the founder of Virgin Group, takes a variety of supplements, including vitamin C and zinc, to support his immune system. He also takes a daily dose of omega-3s to support brain function.

Eating Breakfast

Breakfast is often referred to as the most important meal of the day, and many billionaires understand the importance of starting their day with a nutritious meal. Eating breakfast provides the body with the energy it needs to tackle the day ahead.

Oprah Winfrey, the media mogul and philanthropist, starts her day with a healthy breakfast consisting of oatmeal, egg whites, and fruit. She believes that eating breakfast sets the tone for the rest of the day.

Following a Specific Diet

Some billionaires follow specific diets that they believe contribute to their success. These diets may be based on personal beliefs or cultural practices.

Mark Zuckerberg, the co-founder of Facebook, follows a mostly vegetarian diet. He has stated that he only eats meat if he kills the animal himself, which aligns with his belief in sustainable and ethical food practices. Similarly, David Chang, the founder of the Momofuku restaurant group, follows a gluten-free and low-carb diet, which he believes helps him maintain focus and energy throughout the day.

While the diets of billionaires may differ in some ways, there are common dietary habits that they follow to stay on top. Eating a healthy and balanced diet, practicing intermittent fasting, avoiding alcohol and smoking, trying new and exotic foods, supplementing with vitamins and minerals, eating breakfast, and following a specific diet are some of the common dietary habits among billionaires. These habits not only support their health and well-being but also contribute to their success in their respective fields.

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D2C Wellness Brand The Ayurveda Co raises INR 100 Cr Funding

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tac

The Ayurveda Co (T.A.C) is a direct-to-consumer ayurvedic beauty and personal care brand that has recently raised INR 100 Cr in its Series A funding round. The funding round was led by Sixth Sense Ventures, a consumer-centric venture fund, and saw participation from startup founders, venture debt funds, and actress Kajal  Agarwal. 

The majority of the funding raised in the round was through equity, although the exact breakdown of equity and debt funding was not disclosed by T.A.C.

T.A.C is planning to use the funds to enhance its product manufacturing, expand its offline presence, accelerate digital awareness around ayurveda and TAC, and improve in-house R&D. The brand manufactures ayurvedic products across categories such as skincare, haircare, natural makeup, wellness products, and more. T.A.C was founded in 2021 by Singh and Param Bhargava.

Shreedha Singh, cofounder and CEO of T.A.C, said, “In the next two years, by FY25, we want to expand to more than 20K touchpoints from the current 5K+ touchpoints We have also made an advent in the international markets with our Dubai launch, and other regions in the UAE are going live shortly, while we are activating our US market.”

The brand has established its physical presence through its own retail stores and by partnering with other retail stores like Health & Glow. Currently, T.A.C has physical touchpoints across more than 18 cities and 15 states in India, including Punjab, Uttar Pradesh, Delhi NCR, and Rajasthan. T.A.C is now aiming to increase its presence in Tier II, III cities in states like Gujarat, West Bengal, Madhya Pradesh, among others.

Besides its own website, T.A.C also sells its products online through ecommerce marketplaces such as Amazon, Nykaa, Purplle, and Flipkart. The brand raised $3 Mn from Wipro Consumer Care Ventures in March last year and has raised around $115 Mn so far.

According to a report, the beauty and personal care (BPC) segment is expected to remain one of the fastest-growing spaces in the ecommerce sector, with a CAGR of 27% in the 2022-2030 period, reaching a market size of $28 Bn by 2030. T.A.C competes with other ayurvedic beauty and personal care brands like Khadi Essentials Healthcare, The Ayurveda Experience, Forest Essentials, and more in the core ayurvedic BPC space, and with beauty D2C brands like IPO-bound Mamaearth, Wow Skin Science, and mCaffeine in the broader BPC market.

T.A.C claims to have seen unprecedented growth over the past 10 months, growing over 300% during the period. The brand has received investment from several high-profile investors, including actress Kajal Agarwal, Tricity Technologies’ Rahul Gupta, and School of Design and Entrepreneurship’s Harsh Gupta. With the fresh funds raised, T.A.C is likely to continue expanding its reach and market share in the rapidly growing ayurvedic and broader BPC markets.

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