Jade Forest launches new non-alcoholic beverages with refreshing flavors

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March 29, 2023

Jade Forest is a premium brand that has created a unique position for itself in the non-alcoholic beverage market by using natural botanicals to create a range of delicious and healthy drinks. Founded by Shuchir Suri and Punweet Singh in August 2019, the brand has quickly become a popular choice among consumers who seek natural and wholesome beverage options that are low in calories and sugar.

One of the standout features of Jade Forest’s beverages is that they are made without the use of artificial sweeteners, flavors, or colorings. This means that every sip is packed with the true and natural essence of the ingredients used. This commitment to using only the best and most authentic ingredients is one of the reasons why the brand has managed to stand out in a crowded market.

Jade Forest’s latest product range includes a Cucumber and Mint Tonic Water that is perfect for the summer season. This mixer combines the refreshing flavors of garden-fresh cucumbers and mint, making it a versatile beverage that pairs well with a range of spirits. It’s an excellent choice for health-conscious consumers who want to enjoy a drink without compromising on taste or quality.

In addition to the tonic water, Jade Forest has also introduced two new ginger ales that are the first of their kind to use real honey as a natural sweetener. The Spiced Ginger Ale is infused with whole ginger and real honey, along with a bold and fiery cinnamon kick that leaves a spicy note on the palate. The Tropical Ginger Ale, on the other hand, combines the goodness of whole ginger and real honey with the delicious flavors of fresh tropical fruits. Both these ginger ales are a testament to the brand’s commitment to creating beverages that are both delicious and healthy.

Last but not least, Jade Forest’s Mango Lush Premium Iced Tea is an exquisite blend of juicy alphonso mangoes, sweet peaches, and white tea. This refreshing drink is perfect for the summer and is a must-try for anyone who loves fruity and tangy flavors. The bright and tangy notes of mango are the first thing you notice upon taking the first sip, followed by a subtle hint of fuzzy peach that perfectly complements the fruitiness of the mango.

Jade Forest’s latest product range is a testament to the brand’s commitment to using only the best and most authentic ingredients to create natural and healthy beverages. With a focus on natural botanicals, Jade Forest has carved out a unique position for itself in the non-alcoholic beverage market, and its latest range is sure to be a hit among consumers who seek natural and wholesome drink options.

New Zealand’s Free Flow Manufacturing to enter growing plant-based milk industry

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March 29, 2023

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Free Flow Manufacturing, a co-manufacturer based in New Zealand, has announced its plans to open the country’s first-ever plant-based milk factory. The facility is expected to begin operations later this year and will be located in east Auckland. This move highlights the increasing demand for alternative dairy products in New Zealand and the wider global market.

One of the significant benefits of this plant-based milk factory is that it will reduce New Zealand’s reliance on imported plant-based milk. As the demand for alternative milk products continues to grow in New Zealand, this factory’s establishment is a significant milestone in the country’s bid for sustainability.

Scott Day, Co-founder of Free Flow Manufacturing said, “Grocery spending on plant-based milks in New Zealand increased by 44% from 2019 to the end of 2022, with sales jumping from NZD61m (US$37.8m) to NZD88m.” “Despite this, New Zealand has had to rely on mainly imported products or those manufactured overseas to meet this demand.”

Tim Ryan and Chris Wilkie, Co-founders of Otis said, “As we scaled up our production, we weren’t prepared to compromise on quality, and, because of this, we’ve had to ship our New Zealand oats to Sweden for manufacture due to the lack of a local partner that has the technology required to produce premium oat milks to the gold-standard we demand. We’re thrilled to have finally cracked this with Free Flow and truly believe that New Zealand will be a force to be reckoned with when it comes to producing both dairy and non-dairy milks.”

In a statement, Free Flow Manufacturing revealed that it has secured one contract so far, with Otis, a New Zealand-based oat milk brand. Otis, established in 2018, sources its oats locally and currently has its beverages produced in Sweden. By partnering with Free Flow Manufacturing, Otis can now produce its products locally, which will reduce the environmental impact of transporting them from Sweden.

Apart from producing plant-based milk, the facility will also be able to brew beer. Just Food, a leading food industry news website, has reached out to the company for clarification on whether it has secured contracts to manufacture beer brands. While it is unclear at this stage whether any beer brands have signed up for manufacturing, this new capability will certainly be a selling point for Free Flow Manufacturing.

In related news, Coca-Cola Co. recently announced that it is discontinuing the range of plant-based dairy drinks marketed under its Innocent brand in the UK since 2018. Similarly, Nestlé has also decided to stop selling its Wunda pea-based milk in the UK and Ireland since 2021. This decision may have been driven by the companies’ struggle to compete with established plant-based milk brands that have been in the market for longer. Nonetheless, this move highlights the challenges companies face when trying to establish themselves in a highly competitive and rapidly evolving industry.

Coca-Cola and Ferrero collaborate again for New Tic Tac Sprite flavor

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March 29, 2023

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Ferrero, the Italian confectionery company, and The Coca-Cola Co., the American multinational beverage corporation, have joined forces once again to release a new product called Tic Tac Sprite. This collaboration aims to capitalize on the popularity of the iconic lemon-lime flavored soda and the brand recognition of Tic Tac mints. The new product has been launched in France this week, with plans to introduce it in 20 countries this year. The release in France is supported by 1.5 million packs and in-store displays.

Tic Tac Sprite features yellow-colored mints with green labels that are Sprite-branded, to complement the flavor. The product has been released in three pack variants and four different size and weight options. The product follows the success of Tic Tac Coca-Cola, a joint product launched in 2019 that was introduced in 70 countries with three dual-branded packaging variants.

Ferrero global marketing manager Scott Perry from the global Tic Tac team, said, “Our successful partnership with The Coca-Cola Company marked the coming together of two of the iconic global food and beverage brands.” “Both brands are loved worldwide for bringing great-tasting goods to market. We’re always on the lookout for how to boost consumers’ senses even further, so the opportunity to create the first-ever Tic Tac inspired by the distinctive taste of Sprite, was too good to miss.”

Collaborations in the food and beverage industry have been increasingly popular in recent years. Anheuser-Busch InBev, the world’s largest brewer, teamed up with Mexico-based food manufacturer Industrias Tajín to launch a Chelada drink sold under the Bud Light brand. This pre-mixed cocktail contains tomato juice, lime, and Tajín seasoning, and has been designed to appeal to Latino consumers.

In another example of collaboration, Pernod Ricard, a French distiller and winemaker, has partnered with US-based food manufacturer Kraft Heinz to create a new pasta sauce called Heinz x Absolut Tomato Vodka Pasta Sauce. The sauce is made with vodka, tomatoes, basil, and spices, and will be sold in the UK for £2.50 ($3.08) per 350g jar. This collaboration was inspired by the trending dish Pasta alla Vodka, which became popular on social media in 2020 after supermodel Gigi Hadid recorded herself making the sauce.

Collaborations in the food and beverage industry allow companies to leverage each other’s strengths and create new, innovative products that appeal to consumers. These partnerships provide opportunities to expand into new markets, reach new audiences, and increase brand recognition.

Jaipur’s giant paratha weighs a whopping 5 Kilos; draws attention in viral video

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March 29, 2023

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Indian breads are a vital component of Indian cuisine and come in a wide variety of flavors, textures, and shapes. They are an integral part of everyday meals in India and are enjoyed with different types of curries, gravies, and vegetables. These breads are prepared using different methods such as baking, grilling, frying, and even steaming.

One of the most popular types of Indian bread is the paratha, which is made by kneading dough with wheat flour, water, and salt. The dough is then rolled out and stuffed with different fillings such as vegetables, paneer, or meat. The stuffed dough is then rolled out again and cooked on a griddle with oil or ghee until it turns golden brown and crisp. Parathas can be enjoyed at any time of the day, but they are particularly popular for breakfast, especially in North India.

Blogger Amar Sirohi, also known as ‘foodie_incarnate’ on the platform wrote , “Tag someone who can finish this BIGGEST PARATHA of INDIA.”

The video shared by Amar Sirohi on Instagram reels showcased a giant paratha from Jaipur Paratha Junction, which left many people amazed and intrigued. The paratha measured an astonishing 32 inches in diameter and weighed 5kgs, making it an incredibly massive and unique dish.

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The making of this giant paratha was a sight to behold. The filling for the paratha was prepared using aloo, paneer, onion, green chillies, green coriander, and spices, weighing a total of 2kgs. The dough was made using 3.5kgs of atta and rolled out using a huge rolling pin and table. The paratha was then cooked on a massive 40kg tawa, which required a steel rod with a cloth at the end to apply a mixture of oil and Amul butter to the paratha. Once cooked on both sides, the giant paratha was served with curd, green chutney, red garlic chutney, and white butter, making for an unforgettable culinary experience.

The diversity of Indian breads is truly remarkable, and this giant paratha from Jaipur is just one example of the unique and delicious dishes that can be found across the country. From North India to South India, and from East to West, there are countless types of breads that are enjoyed by people of all ages and backgrounds.

Golden Tulip by Sarovar Hotels launches ‘Club Des Chefs India Edition’, showcasing the best of local food

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March 29, 2023

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Golden Tulip is a distinguished hotel brand that is known for providing world-class hospitality experiences to its guests. It is a part of the Louvre Hotel Group, which is a renowned Paris-based hospitality outfit that owns and operates several high-end hotels across the globe. Golden Tulip is operated by Sarovar Hotels, which is a prominent Indian hospitality company with a portfolio of hotels and resorts across India.

Club Des Chefs is a highly celebrated international gourmet program offered by Golden Tulip that brings together some of the best chefs from Golden Tulip Hotels. These expert chefs share their culinary expertise and high-end cuisine concepts, providing patrons with an unforgettable gastronomic experience that is unique and continuously fresh. The Club Des Chefs program has gained immense popularity across the world, and its launch in India is highly anticipated.

The event will take place at Hotel Marine Plaza, which is a luxurious Sarovar Premiere Hotel located in Mumbai, India. Mumbai is a city that is known for its rich and diverse culinary culture, and the event is expected to provide a perfect platform for the expert chefs to explore and learn from the local cuisine.

The participating chefs at Club Des Chefs India edition will be coming from various regions such as France, the Middle East, and Indonesia. These chefs are highly skilled and have years of experience in preparing high-end cuisine that is steeped in tradition and culture. The three-day event will provide a unique opportunity for the chefs to share their region’s signature dishes and explore the culinary landscape of Indian cuisine.

The chefs will conduct various workshops, interactive sessions, and local market visits during the event, providing participants with a chance to learn from their expertise and gain valuable insights into the culinary world. The event will be an excellent opportunity for chefs to exchange ideas, learn from each other, and collaborate on creating innovative dishes that resonate with local tastes and preferences.

The Golden Tulip restaurant’s concept centers around using locally sourced produce and delicately spicing the dishes with flavors from exotic locations. This approach ensures that the dishes are prepared fresh and offer a unique culinary experience to the guests. The chefs participating in Club Des Chefs India edition will use this approach to develop innovative dishes that align with local tastes and preferences while adding an international twist.

The chosen signature dishes from the event will feature on the menu of Golden Tulip hotels, providing guests with a chance to experience the unique flavors and culinary expertise of the expert chefs. The launch of Club Des Chefs in India is expected to be a grand success, and it will provide a perfect platform for the chefs to showcase their culinary skills and learn from each other.

How Papaya can help treat skin pigmentation and discoloration

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March 29, 2023

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Discolouration and pigmentation are common skin concerns that can be caused by a variety of factors, including sun damage, hormonal changes, and aging. While there are many skincare products on the market that claim to address these issues, natural remedies can also be effective. One such remedy is papaya, a tropical fruit that has been used for centuries to promote healthy skin.

Papaya is a tropical fruit that is rich in nutrients and enzymes that can help to brighten and even out skin tone, making it a great natural remedy for those struggling with discoloration and pigmentation.

One of the key components of papaya that helps to fight discoloration is papain, an enzyme that is found in papaya fruits and has been shown to exfoliate the skin and remove dead skin cells. By sloughing off dead skin cells, papain helps to reveal the brighter, more even skin tone underneath. This makes papaya an excellent natural exfoliant that can help to lighten dark spots and reduce pigmentation issues.

Another benefit of papaya is its high concentration of vitamin C, a powerful antioxidant that can help to brighten and even out skin tone. Vitamin C has been shown to inhibit the production of melanin, the pigment that gives skin its color. By reducing melanin production, vitamin C can help to lighten dark spots and even out skin tone.

To reap the benefits of papaya for your skin, you can use it topically or consume it as part of your diet. To use papaya topically, mash a small piece of ripe papaya and apply it to your face as a mask. Leave it on for 10-15 minutes before rinsing off with warm water. You can also mix papaya with other natural ingredients, such as honey or lemon juice, to create a DIY face mask that targets discolouration and pigmentation.

To consume papaya as part of your diet, simply add it to your daily smoothie or enjoy it as a snack. Papaya is a low-calorie fruit that is high in fiber, vitamins, and antioxidants, making it a healthy addition to any diet.

In conclusion, papaya is a natural and effective way to fight discolouration and pigmentation. Its powerful enzyme, papain, works to exfoliate and lighten the skin, while its high levels of vitamin C and antioxidants help to protect the skin from free radical damage and promote collagen production. Whether used topically or consumed as part of your diet, papaya can help to improve the appearance of your skin and promote a healthy, youthful glow.

Rage Coffee joins the ready-to-drink cold coffee segment with exciting new offering

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March 29, 2023

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Rage Coffee, the Delhi-based caffeine innovation FMCG company, is a brand that always stands out for its originality, superiority, and commitment to customers. With the launch of their new range of ready-to-drink cold coffees, the company is further cementing its position as a leader in the industry.

The scorching summer heat can leave you feeling drained and exhausted, but with Rage Coffee’s new cold coffee range, you can get the boost of energy you need to power through the day. The three new flavors – mocha frappe, salted caramel, and hazelnut latte – are designed to provide a refreshing and energizing start to your day.

The mocha frappe is perfect for chocolate lovers. It offers a rich, velvety, and creamy coffee experience with decadent cocoa and the finest dark chocolate. The salted caramel flavor, on the other hand, melds the nutty, saccharine smoothness of caramel with a slight pinch of salt to create an unparalleled taste of frothy coffee. And the hazelnut latte brings together the unique flavor of nutty, sweet, and fragrant notes, creating a caffeine carnival within the body with a soul-soothingly delectable sip.

Bharat Sethi, Founder, and Chief Executive Officer, Rage Coffee, said, “Rage Coffee has always stuck to our maverick mindset where the innovation of caffeine products has been our central stance. As our everyday lives become more hectic, we thought of bringing your daily dose of caffeine in a ready-to-drink avatar. To ensure your caffeine cravings never go unattended, the three delectable Rage ready-to-drink cold coffees will be available across all channels by the end of April. I hope that everyone at work can now get a refreshing recharge with Rage’s ready-to-drink coffee.”

The texture of Rage Coffee’s new ready-to-drink cold coffee is perfect – thick, velvety, and creamy, smooth on the palate, and well-complemented by the three delicious flavors. The cans are affordable, priced at INR 140 for a 240 ml can, making them accessible to everyone. And they’re incredibly convenient – all you have to do is open the can, sip, and enjoy! The cold coffee is made from pure milk and is saturated with high-quality Rage Coffee, providing a caffeine kick that’s sure to perk you up.

But Rage Coffee is more than just a brand that offers innovative and delicious products. They are constantly pushing the envelope, whether it be through caffeine-based snacking range or collaborating with brands to introduce coffee-infused products, working towards menu engineering. Their commitment to originality, superiority, and customer satisfaction is evident in every product they offer.

The new ready-to-drink cans will be launched exclusively on Blinkit for 30 days before being rolled out to other channels in April 2023. Blinkit is a reliable and trusted delivery service that offers a wide range of high-quality grocery and household products, delivering them right to your doorstep within minutes.

If you’re looking for a refreshing and energizing start to your day, look no further than Rage Coffee’s new range of ready-to-drink cold coffees. With their delicious flavors, perfect texture, affordability, and convenience, they’re the perfect pick-me-up for anyone looking to power through the day.

Actor Samantha Prabhu invests in D2C superfoods startup ‘Nourish You’ with a mission to promote health and wellness

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March 29, 2023

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Samantha Ruth Prabhu, a well-known actor, has invested an undisclosed amount in Nourish You, a D2C superfoods startup that sells healthy snacks and products based on quinoa and chia seeds through its website and ecommerce marketplaces.

Prabhu’s investment is part of Nourish You’s $2 Mn seed funding round, which took place in January 2023. Other investors in the funding round included Y Janardhana Rao from Triumph Group, Rohit Chennamaneni from Darwinbox, and Nikhil Kamath from Zerodha.

About Nourish You:

Nourish You was founded in 2015 by Rakesh Kilaru, Krishna Reddy, and Sowmya Reddy. The startup competes with other startups in the healthy food space, such as Slurrp Farm and The Whole Truth.

Ruth Prabhu said, “Investing in Nourish You was a natural progression since I have been consuming their products for a while… I believe that Nourish You can create value while making a positive impact on the health of consumers as well as the planet. I’m excited to partake in their innovative and sustainable approach to business.”

Krishna Reddy, Cofounder of Nourish You said, “We welcome Samantha to the Nourish You family; her thoughts on ancient foods are well aligned with ours… We believe this partnership with Samantha will help us strengthen our position in the market as we unfold India’s superfood growth story.”

Apart from Nourish You, Prabhu has previously invested in other startups, such as SustainKart, a Hyderabad-based ecommerce platform for sustainable products. She also cofounded a D2C apparel brand for women called Saaki in 2020. Prabhu’s investment in Nourish You reflects her continued interest in the startup ecosystem and her belief in the potential of D2C startups.

India sees significant rise in health food market:

The healthy foods market in India has seen a significant uptick in adoption across metro cities in recent years. According to a report, the Indian healthy foods segment could grow to a market size of $30 Bn by 2026, leading to increased investor interest, particularly from FMCG giants and VC firms.

The healthy foods market in India is expected to continue to grow, driven by increasing awareness of health and wellness, and the availability of a wider range of healthy food options. With the support of investors such as Prabhu, Nourish You and other startups in this space can continue to innovate and expand their offerings to meet the growing demand for healthy food products.

McDonald’s France takes an eco-friendly approach with reusable cups and containers

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March 29, 2023

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Packaging plays a crucial role in the food and beverage industry as it is often the first point of contact between a brand and its customers. The color, shape, and size of a container can significantly impact a consumer’s perception of a product, and businesses invest a lot of time and money in designing packaging that is visually appealing and memorable.

However, the widespread use of single-use plastic packaging has created significant environmental problems, including plastic pollution in oceans and landfills. As a result, many countries are now implementing measures to reduce plastic waste, including restrictions on the use of single-use plastics.

In France, there are strict laws in place to reduce plastic waste, and McDonald’s has had to adapt to comply with these regulations. As a result, the fast-food chain has collaborated with Elium Studio, a design firm specializing in sustainable products, to create a range of reusable tableware.

Twitter user identified as Juan wrote, “Absolutely loving the design of this reusable packaging that’s being introduced at McDonald’s France.”

French President Emmanuel Macron further reposted the tweet and wrote (in French), “The anti-waste law is not just the end of plastic straws. Look around you: in France, changes are at work to change our consumption pattern and reduce our waste. We are pushing to do it globally. Let’s change the situation!”

Over a two-year period, the two companies worked together to develop a range of tableware that is durable, reusable, and washable. The containers and cups are made from Tritan, a BPA-free plastic resin that has similar properties to glass and ceramic. Tritan is a tough and transparent material that can withstand daily use without cracking or breaking.

In addition to being durable, the Tritan material used in McDonald’s tableware is also designed to preserve the quality and flavor of the food it contains. The cups and containers are carefully designed to complement the McDonald’s brand aesthetic, and they come in a range of sizes to accommodate different menu items.

The introduction of reusable tableware at McDonald’s France is a significant step towards reducing the company’s environmental impact. By replacing single-use plastic containers with reusable options, McDonald’s is helping to reduce plastic waste and conserve resources. It is also setting an example for other fast-food chains and restaurants to follow, demonstrating that it is possible to prioritize sustainability without compromising on quality or customer experience.

Indian government proposes ban on related party services, ecommerce and food-delivery firms at risk

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March 29, 2023

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The Indian government may introduce regulations that could prevent ecommerce and food delivery companies from selling products and services of related parties or associated enterprises to registered merchants on their platforms. This means that companies such as Flipkart and Amazon India may no longer be able to offer ancillary services like in-house logistics or payment products to their registered merchants. Sources have also indicated that food delivery companies like Swiggy and Zomato could be included in the purview of these proposed regulations.

The regulations, if passed, will also prohibit the licensing of in-house brands to third-party sellers for online sales. These regulations are being discussed by the Consumer Affairs Ministry and have also involved the Department for Promotion of Industry and Internal Trade and the Ministry of Electronics and Information Technology.

It is worth noting that similar regulations were proposed in 2021, which were protested by e-retailers. The ecommerce companies had argued that such rules would affect their operations and brands materially. However, it is not yet clear how the current regulations may differ from those proposed in 2021.

At the time of reporting, Swiggy, Amazon, and Flipkart have not commented on the matter, and it is not possible to independently verify this development.

If implemented, these regulations could have a significant impact on the ecommerce industry in India, especially on the business models of companies like Amazon and Flipkart, which have invested heavily in building out their logistics infrastructure and payment systems. The move could also affect in-house brands that are sold by these platforms to third-party sellers.

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