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What’s up Wellness bags INR 60 Lakhs deal on Shark Tank India Season 2 from Aman Gupta, Anupam Mittal and Vineeta Singh

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What’s Up Wellness is a wellness brand based in Gurugram, India, that was founded by Vaibhav Makhija and Sayantani Mandal. The company aims to make wellness fun and frictionless for people of all ages by providing customized gummy supplements for specific concerns.

What’s Up Wellness offers three types of gummy supplements, including What’s Up Beauty Gummies for hair, skin, and nails, What’s Up Sleep Gummies for sound sleep and muscle & nerve-relaxation, and What’s Up Stress-Relief Gummies for alleviating anxiety and inducing calmness. These gummies are formulated with high-quality ingredients and offer an easy and delicious way to get the necessary vitamins and minerals for optimal health.

Vaibhav Makhija and Sayantani Mandal, co founders of What’s Up Wellness said, “At What’s Up Wellness, we are committed to making wellness fun and frictionless for people across age groups. We are thrilled to have received such positive feedback from the Sharks and to have secured this funding. Our aim is to make wellness fun and accessible to everyone, and we believe that our gummy supplements are a step in the right direction.”

Peyush Bansal, CEO & Founder of Lenskart, said, “After listening to Vaibhav’s and Sayantani’s business model and financial intricacies, I was impressed by their exceptional attention to detail in D2C. Their brilliant explanation of unit economics was unlike anything I’ve seen on Shark Tank before. They have a clear understanding of the path to take in order to achieve growth, and I have no doubt that they will excel in business.”

The company has already gained significant investment from renowned D2C disruptors in December of last year, including Puneet Sehgal, ex-coo Hopscotch, Soumya Kant, co-founder of Clovia, and Deep Bajaj and Mohit Bajaj, Co-founders of Sirona Hygiene, among other prominent investors. This investment has enabled the company to expand its product line and enhance its marketing efforts.

What’s Up Wellness’s innovative approach to vitamins has attracted attention from Shark Tank India Season 2, where they secured a whopping 60 lakhs in investment from Aman Gupta of BoAt, Vineeta Singh of Sugar Cosmetics, and Anupam Mittal of Shaadi.com. The judges were particularly impressed with the brand’s delectable gummies, which offer a fun and easy way for people of all ages to get their daily vitamin needs. The company plans to use this investment to further expand its product line and enhance its marketing efforts.

The brand currently has an ARR of INR 5 Cr and aims to generate around 2 crores of revenue per month by the end of this year. What’s Up Wellness plans to launch innovative products across multiple wellness categories, allowing consumers to get their daily vitamin needs for their specific concerns exactly how they like it. With its mission to make wellness fun and easy, What’s Up Wellness is poised to make a significant impact in the wellness industry.

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6 Breakfast ideas to lower your Belly Fat and Slowdown Ageing

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Belly fat, also known as visceral fat, is the type of fat that accumulates around your organs, such as your liver and pancreas. It is considered harmful because it can release inflammatory molecules that can damage your organs and increase your risk of chronic diseases. 

Furthermore, belly fat has been linked to accelerated aging. Studies have shown that people with higher levels of visceral fat tend to have shorter telomeres, which are protective caps on the ends of our chromosomes that shorten as we age. Shorter telomeres are associated with a higher risk of age-related diseases and a shorter lifespan.


Belly fat and aging are two interconnected phenomena that affect many people around the world. Excessive belly fat can lead to various health problems, such as diabetes, heart disease, and stroke, while aging is a natural process that can cause physical and mental decline. 

Fortunately, there are several ways to combat these issues, and one of the most effective is through a healthy diet. In particular, starting the day with a nutritious breakfast can help you lose belly fat and slow down the aging process. In this article, we will discuss six breakfasts that can help you achieve these goals.

Breakfast is often called the most important meal of the day, and for good reason. It provides the energy and nutrients that our body needs to start the day, and it can also help regulate our appetite and metabolism. In particular, having a healthy breakfast has been shown to aid weight loss and promote healthy aging. 

When we skip breakfast, we are more likely to overeat later in the day, which can lead to weight gain and other health problems. Moreover, a balanced breakfast can provide antioxidants, vitamins, and minerals that help protect our cells from damage and slow down the aging process.

Here are six breakfast ideas that can help you lose belly fat and slow aging.

1. Berry Smoothie Bowl with Nuts and Seeds

Smoothie bowls are a great way to start your day, and they are easy to make. Berries are rich in antioxidants that fight inflammation and oxidative stress, both of which contribute to aging. Nuts and seeds are rich in healthy fats, fiber, and protein, which keep you full and satisfied.

To make a berry smoothie bowl, blend frozen berries, banana, and almond milk in a blender. Pour the mixture into a bowl and top it with chopped nuts, seeds, and fresh berries.

2. Avocado and Egg Toast

Avocado is a nutrient-dense fruit that is rich in healthy fats, fiber, and vitamins. Eggs are a great source of protein and essential nutrients. The combination of avocado and eggs makes for a healthy and filling breakfast that can help you lose belly fat and slow aging.

To make avocado and egg toast, toast a slice of whole-grain bread and top it with mashed avocado, a poached egg, and a sprinkle of salt and pepper.

3. Greek Yogurt with Berries and Chia Seeds

Greek yogurt is a great source of protein and probiotics, which can improve gut health. Berries are rich in antioxidants, and chia seeds are a great source of fiber and healthy fats.

To make Greek yogurt with berries and chia seeds, top a cup of Greek yogurt with fresh berries and a sprinkle of chia seeds.

4. Oatmeal with Cinnamon and Nuts

Oatmeal is a great source of fiber and complex carbohydrates, which keep you full and satisfied. Cinnamon is a spice that is rich in antioxidants and has anti-inflammatory properties. Nuts are a great source of healthy fats and protein.

To make oatmeal with cinnamon and nuts, cook rolled oats with water or milk and add a sprinkle of cinnamon. Top it with chopped nuts, such as almonds, walnuts, or pecans.

5. Spinach and Mushroom Omelet

Eggs are a great source of protein, and spinach and mushrooms are nutrient-dense vegetables that are rich in vitamins and minerals. The combination of eggs, spinach, and mushrooms makes for a healthy and filling breakfast that can help you lose belly fat and slow aging.

To make a spinach and mushroom omelet, sauté sliced mushrooms and spinach in a pan. Beat two eggs in a bowl and pour them into the pan. Cook until the eggs are set and fold the omelet in half.

6. Smoked Salmon and Cucumber Toast

Smoked salmon is a great source of protein and omega-3 fatty acids, which have anti-inflammatory properties. Cucumber is a hydrating vegetable that is rich in vitamins and minerals. The combination of smoked salmon and cucumber makes for a healthy and refreshing breakfast that can help you lose belly fat and slow aging.

To make smoked salmon and cucumber toast, toast a slice of whole-grain bread and top it with smoked salmon, sliced cucumber, and a squeeze of lemon juice.

Its time to look evergreen and here are breakfasts you should eat to control your Belly Fat and Ageing.

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1 KG Gulab Jamun For INR 14! Shows the Viral 1980s Sweet Shop Menu

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The phenomenon of nostalgia is not new; humans have always looked back fondly on what they perceive as simpler, happier times. In the current age of rapid technological advancement and ever-increasing complexities in daily life, it’s no surprise that people are longing for a time when things were less complicated.

The recent Twitter video and Facebook post that sparked nostalgia in people both highlight the power of social media in connecting people and eliciting emotions. These types of posts can quickly go viral and reach a vast audience, with people from all over the world sharing their thoughts and feelings about the content.

The photo of the price list from Lovely Sweet House is particularly interesting because it shows how much the value of money has changed over time. The prices listed on the menu from around 1980 seem remarkably low by today’s standards, with even premium types of mithai priced at just INR 18 and INR 20 per kg. This stark contrast to current prices is likely to be one of the reasons why the post has attracted so much attention online.

https://www.facebook.com/photo.php?fbid=516493160565809&set=a.411786317703161&type=3

The photo has also sparked discussions about how much the value of currency has changed since then. Some netizens have pointed out that inflation and other factors have significantly increased the value of money, making prices appear higher than they were at the time. Others have speculated that the date of the menu may not be accurate, as there is no specific year mentioned on the menu, and the paper appears to be discoloured with age.

Regardless of the accuracy of the date, the photo has served as a reminder of a time when life was seemingly less complicated and prices were lower. It has prompted people to reflect on the changes that have occurred in their lives and in society as a whole over the past few decades.

The recent nostalgia-inducing social media posts have highlighted the power of technology to connect people and evoke emotions. The photo of the price list from Lovely Sweet House serves as a fascinating example of how the value of money has changed over time and has reminded many people of a simpler, more affordable time.

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One Banana for Meal! Passenger Flying Business Class Shocked with his In-Flight Meal

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The recent spate of articles reporting on the unsatisfactory quality of airline food has caused shockwaves among passengers and food critics alike. Just when we were still processing the news of an Air India passenger who found an insect in their meal, another report has surfaced that a business-class passenger was served a solitary banana as part of their in-flight meal.

It’s hard to imagine how an airline could consider a single banana to be a reasonable meal option for a long-haul flight, but that is exactly what happened to Kris Chari, who was traveling on a Japanese airline for over seven hours from Indonesia to Tokyo. Kris had pre-ordered the VGML (vegan) option from the pre-lunch snack menu, but was surprised to find that it only consisted of a banana.

Kris Chari, said, “Before takeoff today my flight attendant confirmed that I ordered VGML and that my breakfast was a banana, by which I mistakenly assumed she meant that breakfast included a banana. When she served the banana after takeoff I thought it was just an underwhelming appetizer, but it was in fact the entire meal service! It was cute of the crew to serve the banana with chopsticks, though!” 

He further added, “It was a really good banana-one of the best I’ve had recently-but it still seems more appropriate as a snack. Is catering out of CGK typically this underwhelming?”

Meanwhile, the non-vegan snack option on the airline’s menu was far more substantial, including seared tuna with a Moroccan-style eggplant salad, two kinds of cheese with orange salsa, and a baguette. One can only imagine Kris’s disappointment when he received just a single piece of fruit while other passengers were feasting on a range of delicious options.

What’s even more baffling is the inclusion of chopsticks in Kris’s meal, which seemed entirely pointless given the nature of his meal. Perhaps the airline was trying to add a touch of sophistication to the presentation, but it certainly seemed out of place.

Despite the less-than-ideal situation, Kris took it all in stride and made the most of his meal. It’s commendable that he was able to find satisfaction in a single banana, but it’s also clear that airlines need to do much better in terms of providing reasonable meal options for all passengers, regardless of their dietary preferences.

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Wake-up Air India, Chef Sanjeev Kapoor as Disappointed by Air India’s In-Flight Meal

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The issue of in-flight and on-train meals has been a long-standing problem for many travelers. While these meals are often included in the ticket price and provide a convenient solution to satisfy hunger, they frequently receive criticism for their taste, quality, and lack of options.

Chef Sanjeev Kapoor is a renowned Indian culinary expert who has been in the industry for decades. His opinion on food is highly valued by many, and when he speaks up about food-related issues, people tend to listen. His recent tweet about the unpalatable in-flight meal he had on an Air India flight from Nagpur to Mumbai quickly went viral, indicating just how widespread the problem is.

Sanjeev Kapoor tweeted “Wake Up @airindiain Nagpur-Mumbai 0740 flight. Cold Chicken Tikka with watermelon, cucumber, tomato and sev. Sandwich with miniscule filling of chopped cabbage with mayo. Sugar syrup sponge painted with sweetened cream and yellow glaze.”

In his tweet, Kapoor expressed his disappointment with the cold snack, almost-empty sandwich, and overly sweet dessert he was served. The chef’s tweet not only resonated with many travelers but also sparked a conversation about the quality of in-flight and on-train meals. The responses to his tweet were mixed, with some people sharing their similar experiences of receiving unsatisfactory meals during their travels, while others defended the food quality and taste they had experienced on flights.

Despite the varying opinions, it is clear that in-flight and on-train meals are a contentious issue for travelers. While they may not expect restaurant-quality food, they do expect meals that are at least appetizing, fulfilling, and satisfying. It is vital for airlines and train companies to take these concerns seriously and work towards providing better meal options that cater to a wide range of dietary preferences and restrictions.

Many people have suggested implementing a desi (Indian) menu for domestic flights, which could be a step towards satisfying passengers’ taste buds while also promoting regional cuisine. Others have suggested offering more fresh food options, such as salads and fruits, rather than just processed and packaged snacks.

The issue of in-flight and on-train meals is not a new one, and it is clear that there is room for improvement. Chef Sanjeev Kapoor’s tweet has brought attention to the issue, and it is up to airlines and train companies to listen to their customers and take steps to improve their meal options.

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Doggy Dhaba, A unique Pet-exclusive dhaba offering Food, Stay and Party Services to Pet Dogs

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SnackTeam
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The concept of pet-friendly establishments is becoming increasingly popular worldwide, with more and more restaurants and cafes accommodating customers who wish to bring their pets along. The trend is particularly visible in cities, where people often seek out opportunities to bond with their pets in social settings. In recent years, many eateries have started serving special menus for pets, allowing them to indulge in delicious treats while their owners enjoy their meals.

However, in the city of Indore, a unique dhaba has emerged that takes this concept a step further. The Doggy Dhaba is an establishment designed exclusively for dogs, where they can enjoy a range of food items, stays, and even birthday parties. The dhaba’s menu features everything from basic meals to special vegetarian and non-vegetarian dishes, supplements, and regular dog food. The prices are reasonable, ranging from INR 7 to 500 per day, ensuring that every dog can enjoy the delights of the Doggy Dhaba.

The owner Balraj Jhala said, “My business also operates online. Dog food delivery boys are also kept who supply food both times.” And added “I have been a dog lover since the beginning. I used to work in a hotel till the year 2019, from where I fed the dogs on the way back home at night.”

The dhaba’s owners, Balraj Jha and his wife, are passionate dog lovers who were inspired to create this unique establishment during the lockdown period. They observed how difficult it was for dogs to find good food and decided to open a restaurant that catered exclusively to their furry friends. The result is a warm and welcoming environment that offers much more than just food.

In addition to the delicious cuisine, the Doggy Dhaba also provides stays for dogs, allowing them to enjoy a comfortable and safe environment while their owners are away. The dhaba also offers customized birthday parties complete with cakes, boarding services, and home delivery of their menu items. The owners are dedicated to providing the best possible experience for the dogs, and their passion and commitment are evident in every aspect of the establishment.

The Doggy Dhaba is a unique concept that highlights the growing trend of pet-friendly establishments worldwide. It provides a safe and welcoming environment for dogs, allowing them to enjoy a pleasant eating-out experience alongside their human companions. 

The dhaba’s success has shown that there is a growing demand for such establishments, and it is likely that we will see more establishments like this emerge in the future. For dog lovers in Indore, the Doggy Dhaba is a must-visit destination that offers a one-of-a-kind experience for their beloved furry friends.

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Nestle becomes the latest to close its Factory & Head Office in Myanmar, Following the Military Coup

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On Monday, a spokesperson for Nestle announced that the Swiss food giant would halt all production in Myanmar, making it the latest company to withdraw from the country following the military coup that occurred two years ago. 

Since the coup, Myanmar has been embroiled in a state of turmoil, with widespread unrest and a deteriorating economy. In response, numerous foreign companies, including TotalEnergies and Chevron, as well as Norwegian telecoms operator Telenor, have all left the market.

Nestle sells popular products in Myanmar, such as Nescafe instant coffee, Maggi noodles, and Milo chocolate malt beverage. However, a local firm will now be responsible for marketing and distributing Nestle products from Thailand, Malaysia, and the Philippines instead. The spokesperson added that Nestle would do everything it could to support those affected by this decision. Currently, Nestle employs 138 people at its factory and head office in Myanmar.

A spokesperson told AFP, Due to the “current economic situation” Nestle’s factory in the commercial hub Yangon, as well as its head office, would “cease operations”.

Myanmar has had a significant influx of investors after the military relaxed its grip on the country in 2011, leading to democratic reforms and economic liberalization. However, the fallout from the 2021 coup has severely damaged the economy, resulting in more than a million people losing their jobs, according to the International Labour Organization. 

The coup has also sparked renewed fighting with ethnic rebel groups, as well as the emergence of dozens of “People’s Defence Forces” fighting against the junta. Since seizing power, the military has killed over 3,000 people who were dissenting and arrested more than 19,000 people, according to a local monitoring group.

Nestle’s worldwide sales reached approximately $95 billion last year, and its decision to cease production in Myanmar is a reflection of the company’s commitment to social responsibility and ethical business practices. As the situation in Myanmar continues to evolve, it remains to be seen how other international companies will respond to the country’s political and economic instability.

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Ghost Kitchens acquires Speak Burgers to Strengthen its Premium Food Delivery offering

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Ghost Kitchens, a cloud kitchen incubator, has announced its acquisition of Speak Burgers, a gourmet cloud kitchen startup owned by celebrity chef Vicky Ratnani. The deal is aimed at enabling Ghost Kitchens to expand its offerings to the premium segment, catering to high-spending customers. The acquisition will also help Ghost Kitchens to create a range of premium food delivery brands that operate on popular platforms such as Swiggy and Zomato.

As part of the deal, Ratnani will be joining Ghost Kitchens as the Chief Culinary Officer and Co-founder. The company has also announced plans to launch three new brands in partnership with Ratnani, targeting both the mass premium and cloud kitchen categories. This move is aimed at enabling Ghost Kitchens to scale its offerings and add an additional 400 fulfilment partners over the next three years.

Karan Tanna, Founder and CEO of Ghost Kitchens, said “With our presence in 40 cities, we have gaps in supply of premium brands, which we will quickly fill through this collaboration.” 

Ghost Kitchens, which was founded in 2019 by Jayendra Vandravandas Tanna and Karan Tanna, operates a fund and an incubator that is solely focused on cloud kitchens. The company currently works with 160 fulfilment partners in around 40+ cities for its own portfolio of brands. Its portfolio includes popular brands such as Wakka Wakka, Biryani Hazir Ho, Momo Guy, Starboy Pizza And Shakes, and Maa Ki Khichdi, among others. The company claims to have more than 1,200 digital-focussed restaurants in 42 cities across the country.

At the end of December 2022, Ghost Kitchens had an annual GMV run rate of INR 60 Cr. The startup aims to scale its offerings to more than 4,000 internet restaurants in the next one year and is targeting an annual run rate of INR 500 Cr by the end of 2024. In October 2022, the company announced plans to invest INR 50 Cr over the next one year to scale operations.

Speak Burgers, on the other hand, plans to scale its presence to more than 200 locations in the next three years through fulfilment partner programmes. So far, the startup has raised $1.2 Mn across two funding rounds from investors such as Yuj Ventures, Dholakia Ventures, and Salarpuria Family office, among others.

The cloud kitchen domain is populated by big names such as Rebel Foods, FreshMenu, Box8, and Faasos, among others. According to a report, the homegrown cloud kitchen market was valued at $400 Mn at the end of 2019, and it is projected to grow to $2 Bn by 2024. The acquisition of Speak Burgers is expected to help Ghost Kitchens to capture a significant share of this market and establish itself as a leading player in the cloud kitchen space.

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The Secret to R Madhavan’s Timeless Good Looks? A Vegan Diet!

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R Madhavan, the heartthrob of many, is not only known for his charming looks but also for his dedication to a vegan lifestyle. The actor has been following a plant-based diet for a few years now and has openly spoken about the benefits it has brought him. 

A vegan diet is a type of vegetarian diet that excludes all animal products. This means no meat, fish, dairy, eggs, or honey. Instead, vegans rely on plant-based protein sources such as legumes, nuts, seeds, and grains to meet their nutritional needs.

A vegan diet has numerous health benefits, including reduced risk of heart disease, lower blood pressure, and improved digestion. It is also a great way to manage weight and prevent chronic diseases like type 2 diabetes.

R Madhavan’s journey towards a vegan lifestyle began when he reduced his meat intake for health reasons. He was concerned about the impact of consuming meat on his health and the environment. As he learned more about the benefits of a plant-based diet, he decided to transition to a fully vegan lifestyle.

R Madhavan’s Vegan Diet

R Madhavan follows a strict vegan diet rich in fruits, vegetables, whole grains, legumes, and nuts. He believes a plant-based diet is a key to staying healthy and fit. He also avoids processed foods, refined sugar, and artificial ingredients. R Madhavan’s favorite vegan dishes include vegan biryani, tofu tikka, lentil soup, and vegetable stir-fry. He also loves to make smoothies and juices using fresh fruits and vegetables.

Skincare and Veganism

In addition to his vegan diet, R Madhavan is known for his skincare routine. He credits his flawless skin to a healthy diet and regular skincare routine. He uses natural and vegan products such as coconut oil, aloe vera, and vitamin E to maintain his skin.

R Madhavan’s vegan lifestyle is a testament to the benefits of a plant-based diet. Not only has it improved his health and well-being, but it has also contributed to his youthful appearance. 

If you are considering adopting a vegan lifestyle, take inspiration from R Madhavan and slowly transition. Start by reducing your meat intake and incorporating more plant-based foods into your diet.

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Indians now want to eat out, instead of delivery. Here’s Why and How it’s affecting Cloud Pizzerias

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Recently, Indians have preferred dining out instead of relying on food delivery services. This trend is proving to be detrimental to quick-service restaurants (QSRs) and food delivery apps alike. Swiggy, one of India’s largest food delivery apps, has noted this trend and announced that it will integrate its dine-out offerings onto its platform across 24 cities. This will allow users to access discounts as they book through the app.

While QSRs have been aggressively expanding in the last two years, with many new store openings, few have been concentrating on providing dine-in experiences. Only one chain, McDonald’s, run by Westlife Foodworld in India, has been successful in this regard by focusing on an omnichannel strategy. McDonald’s reported a 20% year-on-year same-store sales growth, driven by higher guest count and average order value, due to its meals and omnichannel strategy.

The pizza category, where the product is designed for delivery, has suffered the most due to this trend. The franchises that run Pizza Hut saw a sequential fall in same-store sales growth by 4% and 6%, respectively. Jubilant, which runs Domino’s, showed almost flat same-store sales growth sequentially. BNP Paribas reports that the demand for pizza has softened due to its larger delivery salience, relatively higher penetration, and elevated competitive intensity.

KFC witnessed a decline in its average daily sales per store both sequentially and year-on-year due to weak consumer spending and incremental store additions in non-metro cities that typically have lower sales. While 35% of sales for Domino’s comes from on-premises, for McDonald’s, that percentage stands at 52%; for Pizza Hut, it’s 41%; and for KFC, it’s 54%.

Additionally, almost all QSRs have been expanding their store numbers but reducing store sizes to make them delivery-friendly. Even Pizza Hut, which started as a dine-in brand, changed its strategy to focus on delivery in the last few years to catch up with its closest competitor, Domino’s.

Apart from changing preferences, Indians also seem to be rethinking their discretionary spending, which is eating into the QSR business. Rising inflationary pressures, a cut in household expenses, and consumers’ down-trading behavior are all contributing factors. This has led to a slowdown in discretionary consumption, especially post-Diwali, dampening the strong demand sentiment that QSR players witnessed in the past few quarters.

Moreover, the growth that most consumer companies have foreseen might be a mirage. The growth rate for food delivery has slowed down versus projections, which has led to Swiggy laying off 380 employees in January. Zomato has also exited 225 small cities to control falling revenues where performance was not very encouraging.

Franchises running these brands are looking to double their store count in the next four to five years, adding as many as 820-920 such restaurants annually. However, store expansion targets might need to be toned down if ‌the growth remains weak. Rising wheat and cheese prices have been biting into their margins, and muted sales have given them little room for price hikes, which could further pressure sales and margins. With tightening competition, QSRs are chasing a shrinking pie that could get smaller as consumers watch how much they spend.

The trend of Indians preferring to dine out rather than relying on delivery services is impacting QSRs and food delivery apps. The pandemic has accelerated this trend, and it is unclear when it will reverse. In the meantime, QSRs and food delivery apps will need to adapt to this new normal and find innovative ways to attract customers.

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