Premium Content
Read our exclusive articles
Premium Content
Read our exclusive articles
Thursday, April 3, 2025
Home Blog Page 1207

Malaki wins big on Shark Tank India for its Sparkling Water; Raises INR 50L from Aman Gupta and Peyush Bansal

By
SnackTeam
-
0

Premium Beverage brand Malaki has raised new funding on Shark Tank India Season 2. The brand has raised capital of INR 50 L for 3% Equity from Boat Co-founder Aman Gupta and Lenskart Co-founder Peyush Bansal on the show. The company is valued at INR 16.67 Cr with the current Investment.

Malaki is a premium beverage brand that has been gaining popularity in India for its unique and healthy offerings. The brand was founded in 2018 by Ashish Bhatia and Mohit Bhatia, and its formal name is A1 Cuisines Pvt Ltd. The company has two business models, B2C and D2C, and has become a leading player in India’s functional beverage landscape.

Malaki offers a wide range of products, including alkaline water, tonic water, spiced ginger ale, and 24-karat gold-flavoured water. The brand is known for sourcing its sparkling water from the Himalayas and coffee tonic-infused water from Coorg, Kerala, using authentic packaging processes.

One of the unique features of Malaki’s products is that they do not contain any artificial sweeteners or food colours, making them a low-calorie and healthy option. This commitment to natural ingredients has helped the brand stand out in a crowded market.

During Malaki’s Shark Tank Appearance, the founders of Malaki shared that the brand has been the official partner of Singapore Airlines Business Class for their Sparkling Water.

Following the pitch, Shark Aman and Shark Peyush made an initial offer of INR 50 lakhs for a 10% equity stake in the company. This offer valued the business at INR 5 crores. Shark Anupam also made an offer proposing INR 50 lakhs for a 5% stake, valuing the company at INR 10 crores.

Following this, there were negotiations, and Shark Aman and Shark Peyush revised their offer. They proposed INR 50 lakhs for a 3% equity stake, which valued the company at INR 16.67 crores. However, the business presenter made a counteroffer of INR 50 lakhs for a 2.5% stake, which valued the company at INR 20 crores.

After considering the counteroffer, the Sharks ultimately decided to reject it and accepted Shark Aman and Shark Peyush’s revised offer of INR 50 lakhs for a 3% equity stake, finalizing the deal. This means that the business owners agreed to give up 3% of their company’s equity in exchange for an investment of INR 50 lakhs, and the company was valued at INR 16.67 crores after the deal was completed.

The scenario outlines a negotiation between a group of investors (Sharks) and a business owner looking for funding. After several offers and counteroffers, an agreement was reached where the Sharks invested INR 50 lakhs for a 3% equity stake in the company.

Malaki’s products are available at over 500 Horeca outlets and sold through marketplaces and quick commerce. The company’s MRP is INR 35 with a manufacturing cost of INR 11 and taxes, and it is delivered to retailers for INR 25.

Malaki’s appearance on Shark Tank India has helped to establish it as a leading player in India’s premium beverage market. With its commitment to natural ingredients and innovative flavours, Malaki is well-positioned to continue its growth in the coming years.

Advertisement

SPYK, India’s first freshly brewed seltzer brand hits the streets of Bengaluru and Hyderabad

By
SnackTeam
-
0
SPYK

Spyk Hard Seltzer, India’s first freshly brewed hard seltzer is all set to take India by storm with their freshly brewed, 100% vegan and natural flavours hard seltzer.

Launched in Bangalore, Spyk is an all-natural, brewed beverage for the modern, playful, conscious consumer- the changemakers. Unlike other seltzers that are carbonated cocktail mixes, Spyk is freshly brewed, low-calorie, low-carb, naturally flavoured & has a solid 5.5% alcohol with just 2G carbs. It is ideal for the social drink- for your networking meets, night outs to quiet nights at home with its crisp and refreshing taste and low as 100 calories, leaving you with a pleasant, guilt-free buzz.

During the launch of Spyk Hard Seltzer, Vimal Chand, CEO & Co-Founder, said, “My partner & I wanted to introduce India to this great product, as soon as we witnessed the seltzer storm in the US. With more than 50% of India’s population being under 35, we saw the immense potential for a truly millennial product. We’re inspired by the new age of consumers, the generation that loves to work hard & play harder, that’s known to be the life of every party. We’ve created a drink that’s for everyone, for every occasion, a drink that adapts itself to you, whether you’re someone who lives to drink or someone who only enjoys the occasional sip. Simply put, we make sure that an exciting night on the town isn’t followed by a regretful morning after.”

“We are confident about our product and given that we are India’s first brewed hard seltzer, which is also low cal, low carb, and no added sugar, we have a significant competitive edge over the existing players in the market.”

Vamsi Krishna, CMO & Co-Founder, of Spyk Hard Seltzer, also added saying, “Bangalore has also always been known to be a city that is explorative among other metropolitan cities, which made it the perfect city to launch a young, progressive brand like Spyk. We see Spyk as a disruptor & market leader in the hard seltzer space. We aim to give social drinking a facelift.”

Spyk will be launching four delicious variants ranging from flavours like Lime, Orange, Mixed Berry and Original. Priced at INR 150 for 330 ML and INR 180 for 500ML. Spyk is also aiming to expand its presence in Hyderabad, Maharashtra and Goa soon after its Bangalore, Karnataka launch.

Strong yet restrained, Spyk’s 5.5% ABV is ideal for a perfectly balanced lifestyle, allowing you to let loose on a night out and still tick off your early morning workout. Their array of freshly brewed, delicious flavours is light, and refreshing, giving you the thrill of Saturday night and helping you ease down on a Sunday morning all at once.

Advertisement

The Ultimate Guide to Affiliate Marketing for your Food Business  

By
Ashu Agrawal
-
0
Marketing for Food Business

In the fast-moving world of Instagram and social media, every brand is in a race to win that next customer. Speed will play a critical role in connected markets, as the first mover will gain a significant advantage in establishing a relationship and familiarity over the next few consumptions, much needed for any food brand in a cluttered market.

In a hyper-competitive environment affiliate marketing is a cost-effective way for businesses to reach new customers and drive sales. Unlike others in the e-commerce space or technology-related sales (product, services & applications), food businesses have had limited engagement, and are largely dependent on an influencer-led sales and engagement model. Such models are expensive and inconsistent as the influencers charge exorbitant amounts of fees to undertake such discovery.   

The right strategy for the growth of a food business should be deeply ingrained with the understanding of affiliate marketing and performance-based sales. Affiliate also plays a critical role in the branding of businesses as it allows businesses to tap into the power of their affiliates’ networks and audiences, leveraging the trust and credibility of their affiliates to promote their products. With these mechanics, affiliates earn commissions for each incremental sale and customer they bring to the business through their promotional efforts. 

Through affiliate marketing, a business that is an advertiser can calibrate its reach by identifying the right affiliate partners-publishers or marketers who will empower businesses to campaign in pre-defined budgets. 

The affiliates use their websites, social media accounts, email lists, or other channels to promote the business’s products or services. When a customer purchases through the affiliate’s unique tracking link, the affiliate earns a commission. Some affiliates act as independent contractors and receive a unique tracking link from the business. They then use this link to promote the business’s products or services on their websites, social media accounts, email lists, or other channels.

In layman’s terms, the incidence of cost for a business happens when a customer clicks an affiliate’s tracking link and makes a purchase. In this method of growth marketing, businesses can predefine commission structure and payouts depending on various permutations and combinations for affiliates. We have explained some of these possible engagement methods in this article below.

Understanding the approach to Affiliate Marketing

The power of affiliate marketing in a consumer-focused food business can be significant, as it can help businesses reach new customers and drive sales. But, as a Founder or a Marketing Manager you must be aware of the following benefits Affiliate marketing could bring to your growth table.

1. Cost-effective customer acquisition: 

Affiliate marketing allows businesses to reach new customers through their affiliates’ networks and audiences, without having to invest heavily in advertising and marketing efforts.

2. Increased brand exposure: 

By partnering with affiliates who have established audiences and credibility, businesses can increase their brand exposure and reach new customers who may not have heard of their products otherwise.

3. Performance-based marketing: 

Affiliate marketing is a performance-based marketing strategy, meaning that businesses only pay for results. This makes it a low-risk way for businesses to drive sales and grow their customer base.

4. Targeted audience: 

Affiliates promote products to their audience, which is typically a highly targeted and engaged group of individuals. This allows businesses to reach consumers who are more likely to be interested in their products.

5. Increased sales and revenue: 

By leveraging the power of their affiliates’ networks, businesses can drive more sales and increase their revenue. The commissions paid to affiliates are typically a fraction of the revenue generated, making it a cost-effective way to drive sales.

Homework A Founder & brand Leaders must do beforehand

In order to achieve the above goals, it is quite important to create a roadmap for your Affiliate program. It is important that the leaders answer the following paraments that can make your job easier by employing affiliate marketing as a growth tool for your business :

1. Identify your target audience: 

Determine the demographics of your target customers and look for affiliates who cater to the same audience.

2. Choose affiliate networks: 

Research and choose affiliate networks that align with your business goals and products.

3. Set commission rates: 

Decide on the commission rate you will offer affiliates for each sale they generate.

4. Recruit affiliates: 

Reach out to potential affiliates through email, social media, or affiliate networks. Offer them commission rates and provide them with promotional materials like banners and links.

5. Monitor performance: 

Use tracking tools to monitor the performance of your affiliates and adjust your strategy accordingly.

6. Offer incentives: 

Encourage affiliates to promote your business by offering incentives, such as bonuses or exclusive discounts.

7. Provide support: 

Offer support to your affiliates, such as regular updates on new products and promotional materials.

How do I measure the impact of my affiliate campaign?

Measuring the impact of your affiliate campaign is crucial to determine its effectiveness and making any necessary changes to improve its performance. Here are some metrics you can use to measure the impact of your affiliate campaign:

1. Conversion rate: This measures the percentage of visitors to your website who purchase after clicking on an affiliate’s tracking link.

2. Average order value: This measures the average amount of money customers spend per transaction after clicking on an affiliate’s tracking link.

3. Commission earned: This measures the total amount of money you’ve earned from your affiliate campaign.

4. Affiliate sign-ups: This measures the number of affiliates who have joined your program.

5. Affiliate-generated traffic: This measures the amount of traffic to your website that was generated by affiliates.

6. Return on investment (ROI): This measures the return you’re getting on your investment in your affiliate campaign, calculated by dividing the profit generated by the cost of the campaign.

7. Affiliate engagement: This measures the level of engagement affiliates have with your brand, including the number of clicks, impressions, and sales generated by each affiliate.

8. Customer lifetime value: This measures the average amount of money a customer is expected to spend with your business throughout their lifetime.

By tracking these metrics, you can gain insight into the performance of your affiliate campaign and identify areas for improvement. You can also use this data to evaluate the performance of individual affiliates and make decisions about which affiliates to continue working with and which to let go. However, the amount of money you invest in your goals makes it go longer. Also, budgeting well for your right strategy around affiliates will always help it stand out.

The amount of money required to start an affiliate marketing campaign varies greatly and can range from a few dollars to several thousand dollars, depending on your goals and approach. 

Here are some factors that determine the cost of an affiliate marketing campaign:

1. Affiliate network fees: 

Some affiliate networks charge sign-up fees or monthly fees to join.

2. Commission structure: 

The commission rate you offer to affiliates will affect the amount of money you need to allocate for each sale.

3. Marketing materials: 

If you need to create promotional materials, such as banners or product descriptions, there may be a cost associated with these materials.

4. Incentives:

If you plan to offer bonuses or other incentives to affiliates, you’ll need to factor in these costs.

5. Tracking and reporting tools: 

To effectively track the performance of your affiliates and the return on your investment, you may need to invest in tracking and reporting tools.

You can start a basic affiliate marketing campaign for a few hundred dollars or a few thousand rupees, but if you want to scale it up and reach a wider audience, you may need to invest more money. 

Selecting an agency for your Affiliate Marketing

As you progress through the implementation of your affiliate, Selecting an agency to market your food product can be a critical decision that will impact the success of your product and your business.

While selecting the agency you love to work with, it should be complying with your goals and satisfy the following elements: 

1. Industry expertise: Look for an agency that has experience in marketing food products and a good understanding of the food industry.

2. Alignment with your goals: Choose an agency that shares your vision and goals and has a proven track record of delivering results.

3. Portfolio: Review the agency’s portfolio and case studies to see their past work and the types of food products they have experience marketing.

4. Communication and collaboration: Look for an agency that is easy to work with, has strong communication skills and is willing to collaborate with you on strategy and execution.

5. Price: Consider the cost of the agency’s services and compare it to your budget. Keep in mind that the cheapest option may not always be the best choice.

6. References: Ask for references from the agency and reach out to their past clients to get a better understanding of their experience working with the agency.

7. Fit: Make sure that the agency is a good fit for your business, your team, and your culture.

By considering these factors, you can select an agency that is well-equipped to market your food product effectively. But It is difficult to determine the perfect agency for your needs as many agencies are operating in this space and the market is constantly evolving. 

Here are a few well-known agencies that offer affiliate marketing services in India:

1. Admitad India

A global affiliate network with a strong presence in India, offering a wide range of affiliate marketing solutions.

2. Commission Junction India

A leading affiliate network with a focus on performance-based marketing and a large network of affiliates.

3. AdWyze

A full-service digital marketing agency offering affiliate marketing services, along with other digital marketing solutions.

4. AdWork Media

A performance-based marketing platform that connects advertisers with a network of affiliates to drive sales and leads.

5. vCommision

A leading affiliate network in India, offering a range of affiliate marketing solutions for advertisers and publishers.

These are a few of the well-known agencies in India that offer affiliate marketing services, but many others may also be a good fit for your business. The best agency for your business will depend on your specific needs, goals, and budget.

Used extensively in the digital ecosystem, affiliate marketing is a boon for food businesses, If done right !!! 

Advertisement

Why 2023 is the year of Millets?

By
SnackTeam
-
0
millets

Millets are taking over the world! Okay, maybe not the whole world, but definitely India. And 2023 is officially the year of millets. But why is this ancient grain getting so much attention all of a sudden? Let’s find out. Firstly, what are millets? Millets are a group of small-seeded grains that have been cultivated for thousands of years. They’re often grown in arid regions and can withstand drought, making them an important crop in India’s drylands. 

Now, why is 2023 the year of millets? According to the United Nations, this is the year to celebrate and promote the consumption of millets worldwide. Millets are considered to be one of the oldest and most nutritious crops, containing high levels of protein, vitamins, and minerals. Plus, they’re gluten-free, making them a great option for those with gluten sensitivities. Millets have always been an important part of India’s food culture. They’ve been used to make bread, porridge, and even beer for thousands of years. 

However, with the rise of fast food and processed foods, traditional foods like millets have fallen out of favor. But now, with a growing awareness of the health benefits of millets, there has been a renewed interest in this ancient grain. In fact, millets have become so popular that even the Indian government has been promoting their consumption. The government has declared 2023 as the “National Year of Millets” and has been encouraging farmers to grow more millets. They’ve also been promoting the consumption of millets in schools, hospitals, and even army canteens.

But millets aren’t just good for your health, they’re also good for the environment. Millets require much less water and fertilizer than other grains, making them a more sustainable crop. Plus, they can be grown in areas where other crops would struggle, which is great news for farmers in drought-prone regions. 

Millets are the little warriors that have been holding up the fort in India for thousands of years. They have been the go-to grain for many communities and have played a major role in Indian cuisine and culture. These tiny grains are jam-packed with all the essential nutrients, vitamins, and minerals that one needs to maintain a healthy diet. They’re gluten-free and have a low glycemic index, making them a great option for people with celiac disease or diabetes. Yet, for some reason, they’ve been overlooked in favor of other grains like wheat and rice. But 2023 is the year of the comeback for these little guys. 

India is the largest producer of millets in the world, and finally, the world is recognizing their importance. With their incredible versatility, millets can be used in a variety of dishes, from traditional Indian recipes to modern international cuisine. They can be used in everything from bread and pastries to salads and curries. Plus, with their ability to grow in a range of climatic conditions, they’re an ideal crop for Indian agriculture.

The health benefits of millets are no joke. These little grains are rich in dietary fiber, protein, minerals, and vitamins. Plus, they’ve been proven to be beneficial in the treatment of various diseases like diabetes, hypertension, and heart diseases. On top of all that, they’re eco-friendly. They require less water, are drought-resistant, and can be grown with organic fertilizers. They help improve soil fertility and reduce greenhouse gas emissions.

But enough with the serious stuff. Let’s talk about the fun part: how to incorporate millets into your diet. The possibilities are endless! Millets can be used in a variety of dishes, from breakfast porridge to dinner pilaf. You can even make millet flour to use in baking. And if you’re feeling adventurous, you can try making millet beer! One can also try replacing rice or wheat with millets in your meals. You can also try millet-based snacks like cookies and crackers. And if you’re feeling really daring, try making millet-based dishes like upma, idli, and dosa. But wait, there’s more! You can also support millet farmers by buying millets from local farmers’ markets or cooperatives. This not only helps the farmers but also promotes sustainable agriculture and reduces the carbon footprint.

So, let’s make 2023 the year of the millet! It’s time to give these little guys the recognition they deserve and incorporate them into our diets. Who knows, you might just fall in love with these tiny grains and join the millet revolution!

Advertisement

Novotel Hyderabad Airport welcomes Sukhbir Singh as the New General Manager

By
SnackTeam
-
0

Novotel Hyderabad Airport has recently announced that Sukhbir Singh will be taking over as the new General Manager. Singh comes with an impressive career spanning over two decades in the hospitality industry and financial consulting services. He possesses a wealth of knowledge and experience in hotel operations, sales and marketing, business development, relationship management, and the general functioning of a successful hotel.

Singh has an impressive background, having worked with several renowned hotels within the Accor Group, ITC Hotels, and Oberoi Hotels and Resorts. He has a strong track record in managing hotels, improving guest satisfaction and maximizing revenue. He also has a deep understanding of the industry and has a passion for hospitality, with a commitment to providing guests with exceptional experiences.

Singh said, “I am honoured to join Novotel Hyderabad Airport as its new General Manager. I’m a firm believer in all that this spectacular property has to offer and I look forward to working with the talented team here to contribute to the hotel’s continued success.”

In his new role as General Manager, Singh will be responsible for overseeing all aspects of hotel operations, ensuring guest satisfaction and managing the hotel’s finances. He will also lead a team of talented professionals, working together to drive the success of the hotel. Singh is well equipped for this role, having previously worked at Novotel Hyderabad Airport as Director of Sales and Marketing from 2011 to 2013, and then as Executive Assistant Manager from 2013 to 2014.

Throughout his career, Singh has excelled in challenging environments and has a proven track record of launching and repositioning hotels, improving employee engagement, and achieving high guest satisfaction scores. His commitment to the hospitality industry has earned him recognition for his work, and he is a graduate of the GM Pass Asia Pacific program.

The appointment of Sukhbir Singh as the new General Manager of Novotel Hyderabad Airport reflects the hotel’s commitment to providing exceptional service to its guests. With his wealth of experience and knowledge, Singh is well placed to lead the team and ensure that the hotel continues to thrive in the competitive hospitality industry.

Advertisement

ChaiLovers loving the Post of Zeenat Aman, Veteran Actress who posed for Brooke Bond Taj Mahal at an age of 16

By
SnackTeam
-
0

Tea is undoubtedly one of the most popular beverages in the world, and for good reason. It’s a drink that can be enjoyed at any time of the day, and its soothing properties have been known to calm the mind and relax the body. A hot cup of tea in the morning is especially useful for many people, as it helps to kickstart their day and gives them the energy they need to face the challenges ahead.

But tea is more than just a drink. For many, it’s a way of life, a way to bond with others who share the same love for the beverage. Tea brings people together, whether it’s to catch up with friends over a cuppa or to take a break from work and enjoy a few moments of peace and quiet.

She wrote “very earnest about her new job, in a quest for the perfect image”.

The simplicity of the ingredients used in tea is what makes it so special. The combination of tea leaves, water, and milk (if preferred) results in a soul-satisfying drink that has been pleasing people for centuries. The taste of tea is unique and can vary depending on the type of tea leaves used, the region where it was grown, and the brewing method.

It’s no wonder that people from all walks of life love tea, including veteran actress Zeenat Aman. Aman recently made her Instagram debut and shared an old advertisement for Brooke Bond Taj Mahal tea. In the ad, Aman is seen holding a cup of tea with the Taj Mahal in the background, a testament to the iconic location where the tea brand was established.

According to Aman, she was just 16 when she starred in the advertisement, and she was very earnest about her new job. She and her photographer, Obi, worked tirelessly to capture shots at different locations around the Taj Mahal, ensuring that the ad captured the beauty of the monument as well as the deliciousness of the tea.

Aman’s post received a lot of attention on the platform, especially from fellow tea lovers who shared their love for the beverage in the comments. The post was a reminder of the power of tea to bring people together, no matter their age, background, or profession. And it was a reminder that sometimes the simplest things, like a cup of tea, can bring the greatest joy.

Advertisement

Now Hiring Non-Stupid People, Writes an US Pizzeria on its Hiring Sign; Grabs Internet Attention

By
SnackTeam
-
0

Restaurant signage is a vital part of a restaurant’s marketing strategy, serving as the first point of contact between potential customers and the establishment. A well-designed sign can capture the attention of passersby and communicate the restaurant’s brand and identity, helping to attract new customers and build loyalty among existing ones. In short, restaurant signs are an essential aspect of the restaurant’s overall branding and marketing efforts.

However, a restaurant in Ohio, the United States, is using its signage in a novel way. Santino’s Pizzeria in Columbus has hung signs outside its establishment advertising job openings. The signs, which read “Now Hiring Non-Stupid People,” have gained attention on social media, but they were initially intended as a joke due to the business’s struggles with no-shows and people not taking the job seriously.

The store’s manager, Heather Stockton, said “It was all supposed to be a joke. Nothing serious, it was just more of the fact, we kept having an applicant, we’d train them and they’d just walk out.” 

She further added that she is looking for workers that are “just reliable, on time, just, don’t come to work in like sandals.” And added “Instead of judging our signs, why don’t you come to judge our pizzas? Our pizzas are really good!”

Santino’s Pizzeria’s approach to using its signage to advertise job openings is a creative and attention-grabbing way to recruit new employees. By incorporating humor into its signs, the restaurant has successfully captured the attention of potential candidates, demonstrating that it is not afraid to be unconventional in its approach to hiring. It also highlights the importance of finding the right people for the job and the value that reliable employees bring to the business.

However, the signs have also generated some controversy, with some people finding them offensive. In response, Heather Stockton, the store’s manager, expressed her hope that those who found the signs offensive would still come in to try the restaurant’s food, emphasizing that the signs were intended as a joke and that the business did not intend to cause offense.

By using humor in its signage, the restaurant has successfully captured the attention of potential candidates, demonstrating that it is not afraid to take risks in its hiring efforts. However, it also underscores the importance of being sensitive to people’s sensibilities and avoiding any offense when using unconventional approaches to recruitment.

Advertisement

British Chef takes Bengali Street Food to UK, Sells Kolkata’s Jhalmuri on the Streets of London

By
SnackTeam
-
0

Indian cuisine has been making waves around the world in recent years, with its vibrant and diverse flavors capturing the attention of food enthusiasts everywhere. As a result, Indian restaurants have sprung up in numerous cities worldwide, allowing people to experience the flavors and spices of India without having to travel to the country itself.

One individual who has been instrumental in bringing a particular Indian dish to the attention of the world is British chef Angus Denoon. Denoon first encountered jhalmuri, a popular Bengali street food, during a visit to Kolkata several years ago. The dish is made with puffed rice, spices, and sauce, and is similar in appearance to the popular snack bhel puri.

Ravi Nair, the President of the US-India Importers’ Council (USIIC) and CEO of the Rich Minds Centre of Excellence, spotted the stall and shared a video of Denoon making jhalmuri, on LinkedIn. 

He wrote in the caption, “Loved seeing this Foreigner selling the most popular ‘Indian Bhelpuri’ on the streets in the United Kingdom.”

And added,”For my Non-Indian friends – Bhelpuri is a savoury snack originating from India, and is also a type of chaat. It is made of puffed rice, vegetables and a tangy tamarind sauce, and has a crunchy texture.”

Denoon was immediately smitten with the flavors of jhalmuri and decided to start selling it himself. He opened his own jhalmuri food stall in London, which he named Jhalmuri Express. The stall quickly gained popularity among locals and visitors alike, as Denoon’s passion for the dish was infectious.

Recently, Ravi Nair, President of the US-India Importers’ Council (USIIC) and CEO of the Rich Minds Centre of Excellence, spotted Denoon’s stall and was impressed by his dedication to the dish. Nair shared a video of Denoon making jhalmuri, which has helped to raise the dish’s profile even further.

Denoon’s love for jhalmuri was also on display in 2019 when he sold the dish to cricket fans during the India vs. Australia World Cup match in London. Using the traditional method of serving jhalmuri in a paper cone made from torn magazine pages, Denoon captured the hearts of many with his dedication to the dish and its culture.

Angus Denoon’s passion for jhalmuri has helped to bring this popular Bengali street food to the attention of people around the world. His efforts to promote the dish have not only helped to showcase the flavors of India, but they have also helped to highlight the importance of cultural exchange and the power of food to bring people together.

Advertisement

Coconut Peda: A simple and irresistable recipe for Coconut Lovers

By
SnackTeam
-
0

Coconut Peda is a melt-in-your-mouth dessert that you won’t be able to resist. This delicacy is made with simple ingredients such as grated coconut, milk, sugar, and cardamom, which come together to create a creamy, luscious texture with a hint of aromatic spice.

Each bite of Coconut Peda is a burst of flavour and a heavenly experience. The soft and velvety texture of this dessert melts in your mouth, leaving behind a lingering taste of coconut and cardamom that’s hard to forget.

Coconut Peda is not just a treat for the taste buds, but it also has a cultural significance. In Indian tradition, sweets are often offered to guests as a gesture of hospitality and goodwill. Coconut Peda, with its delightful taste and texture, is a symbol of love and affection that is shared among family and friends during important celebrations.

Coconut is a rich source of dietary fibre, which aids in digestion and helps prevent constipation. It is also high in healthy fats, including medium-chain triglycerides (MCTs), which have been shown to boost metabolism and promote weight loss.

Furthermore, It is made with milk, which is a good source of calcium and protein, both of which are essential for strong bones and muscles. The addition of cardamom in the recipe not only adds flavour but also has antioxidant properties that help protect the body from damage caused by free radicals.

Here’s a simple recipe for Coconut Peda:

Ingredients:

  • 1 cup unsweetened shredded coconut
  • 1/2 cup condensed milk
  • 1/2 tsp cardamom powder
  • 1 tbsp ghee (clarified butter)
  • Chopped nuts for garnish (optional)

Instructions:

  1. In a non-stick pan, add ghee and shredded coconut. Roast on medium heat until the coconut turns light brown.
  2. Add condensed milk to the pan and mix well. Keep stirring until the mixture starts to thicken and comes together in a ball-like shape.
  3. Add cardamom powder and mix well.
  4. Remove from heat and let it cool down for a few minutes.
  5. Grease your palms with some ghee and shape the mixture into small balls.
  6. Press them gently to flatten and garnish with chopped nuts if desired.
  7. Let it cool down completely and then store it in an airtight container in the refrigerator.

Coconut Peda is a healthier alternative to many other traditional Indian sweets as it is made with natural ingredients without any artificial preservatives or colours. So, if you have a sweet tooth and want to indulge in something delicious, try making Coconut Peda at home and enjoy its rich flavour and health benefits.

Advertisement

Anushka Sharma Couldn’t miss this Drink when she is in Thailand! Actress shares Pic!

By
SnackTeam
-
0

Anushka Sharma is a Bollywood actress who is known not only for her acting skills but also for her love of food. She often shares her foodie tales on social media, giving fans a glimpse of her indulgences. Anushka’s foodie journeys are quite relatable, as she enjoys a variety of foods, ranging from desserts, coffee, and Indian cuisine to Thai and other international delicacies.

When it comes to desserts, Anushka seems to have a sweet tooth. She often shares pictures of her favourite desserts, including cakes, pastries, and ice creams. Her love for coffee is evident from her Instagram stories, where she shares pictures of her morning cup of coffee or espresso.

Anushka’s love for food is not limited to just enjoying it, but she also takes an interest in the culinary arts. She often experiments with new recipes and shares them with her fans. Anushka is known to be a great cook and enjoys preparing meals for her friends and family.

Anushka Sharma shared a photo of a coconut embellished with a purple flower and a straw, along with the words “When in Thailand…”

In one of her recent foodie tales, Anushka was in Thailand for work and shared her experience of relishing some authentic Thai food. She visited a local restaurant, Spicy Rika, which is widely known for its homemade Thai cuisine. Anushka’s plate consisted of a portion of tofu basil mix, shiitake mushrooms, garlic fried rice, Larb Kai, and stir-fried beans. Her love for Thai food didn’t stop there, and she also shared pictures of her favourite Thai desserts.

Apart from Thai food, Anushka also enjoys South Indian cuisine, especially “thatte idli”. She shared her love for this dish on her Instagram stories, where she posted a picture of a larger-than-usual “thatte idli” topped with flavourful gunpowder and paired with spicy tomato chutney.

Anushka’s foodie tales are not just limited to savoury dishes, as she also enjoys baked treats. She recently shared a picture of her plate consisting of a half-eaten rusk topped with creamy malai and cheeni and a delectable puff pastry.

Anushka Sharma’s foodie tales are quite relatable, and her love for food is evident from her social media posts. She enjoys a variety of foods and is not afraid to experiment with new recipes. Her foodie journeys are sure to leave one’s taste buds craving for a delectable meal.

Advertisement
1...1,2061,2071,208...1,279Page 1,207 of 1,279