Asian tapas restaurant Foo by Pebble Street launches in Bengaluru

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February 24, 2023

Ryan and Keenan Tham are renowned restaurateurs and co-founders of Pebble Street Hospitality, a restaurant group with a reputation for offering unique dining experiences across India. With their extensive experience in the food and beverage industry, they have decided to launch their latest venture, Foo, in the bustling city of Bengaluru.

Located in Forum Rex Walk on Brigade Road, Foo has a prime location in the heart of the city. This strategic placement makes it easily accessible for patrons looking for a vibrant dining experience in a bustling location.

The restaurant boasts an impressive menu that includes over 100 Asian dishes in tapas format, catering to a wide range of tastes and preferences. The dishes range from sushi and dim sum to Nikkei Peruvian ceviche and salads, to small and large pan-Asian plates. To curate the menu, the Tham brothers brought in renowned chef Eric Sifu, who has an excellent reputation for his culinary skills and expertise in pan-Asian cuisine.

The interior of Foo has been thoughtfully designed in collaboration with Praxis Inc, a Bengaluru-based design firm, to create a welcoming and comfortable atmosphere. The restaurant is spread across 5500 square feet, with two levels and a seating capacity of up to 120 guests. The seating options include indoor, outdoor, and veranda dining, all designed to offer a unique dining experience. Additionally, for patrons who require more privacy, there is a private dining room that can accommodate groups of 12-14.

The decor at Foo is a combination of modern and traditional styles. The use of vibrant red tones, arched Asian roof tiles, pod seating arrangements, and plenty of greenery creates a casual yet opulent atmosphere. Overall, the restaurant offers a vibrant and welcoming ambiance for patrons to enjoy their meal with friends and family.

Duo cooks Ramen Noodles in Pickup Truck for Homeless; Internet call it Staged

News

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SnackTeam

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February 24, 2023

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Access to fresh and nutritious food is something that many of us take for granted. We often do not realize how lucky we are to have easy access to a variety of food options that can satiate our hunger and keep us healthy. Unfortunately, this is not the case for everyone around the world. There are millions of individuals who struggle to make ends meet, and having enough food to eat is a daily struggle for them.

In such circumstances, feeding the homeless and people in need is an act of kindness that goes a long way. It is a way to show compassion and empathy towards those who are less fortunate than us. Over the years, many videos have surfaced online, showing individuals and groups giving food to the needy. Such acts of kindness not only provide immediate relief to the people in need, but they also inspire others to do the same.

However, there are instances where these acts of kindness are doubted, and people question whether they are genuine or staged. This was the case with the video featuring the two individuals preparing ramen noodles in the back of a truck. Despite their intentions being good, people questioned whether the video was staged or not.

What an extremely lame thing to stage. pic.twitter.com/86M0mWX1ZQ
— . (@Notdojaaa) February 21, 2023

The video itself shows the two individuals preparing ramen noodles with chicken, vegetables, seasoning, butter, parsley flakes, and minced onion in the back of a pickup truck. It is heartwarming to see them take the time and effort to prepare the food and provide it to someone in need. It shows that even with limited resources, one can make a difference in someone’s life by doing something as simple as preparing a meal.

The video goes on to show the pair finding a homeless person lying on the roadside and offering the ramen to him. The person appears initially confused about where the noodles are, but the duo explains and offers him a bowl to scoop them out. Towards the end of the video, the two individuals also offer the person some money, a gesture that demonstrates their goodwill.

The fact that the video has garnered over four million views and drew many reactions indicates that people are looking for ways to spread positivity and kindness. Even if the video was staged, it has sparked a conversation and inspired others to do something similar. Overall, it is crucial to acknowledge the importance of providing food to the needy and show kindness towards others in need.

Gladful impresses on Shark Tank India, Lands a 3-shark deal worth INR 50 Lakhs

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SnackTeam

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February 24, 2023

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Gladful, a Jaipur-based startup, well-positioned to become an iconic family & child nutrition brand in India, has received an INR 50 lakh investment in Shark Tank India Season 2 from sharks Aman Gupta, Amit Jain and Namita Thapar.

The sharks loved the products and agreed to the prevailing protein deficiency in India. Galdful accepted the joint offer for 3.5% of the equity.

In India, more than 73% of the urban population lacks enough protein and the majority of protein brands target the health-committed gym-goers which causes protein deficiency to afflict typical families with children for whom there are no options on the shelves.

Gladful, Founded by two siblings, Parul Sharma and Manu Sharma, aims to bridge the prevailing nutritional gap and provide protein to Indian families by creating a portfolio of easy-to-consume foods which are high in this macronutrient and making school tiffin boxes, early morning meals healthier and easier with highly distinctive protein pre-sprouted mixes, protein cookies, and dates & nut-based desserts.

This FMCG brand, backed by Antler India, Huddle, Shiprocket, and Angel investors such as Shantanu Deshpande (Bombay Shaving), Ankita Vasisht (Strongher Ventures), Pawan Nanda (Winzo Games), aims to cross 15 crores in FY23 with its key offerings (high protein & fibre versions of foods) along with distribution expansion into quick commerce as consumers increasingly want proximity to their favourite foods.

The duo started with 3 SKUs and currently has 14 SKUs in 3 categories, all of which claim a serving of 4–8g of protein which is roughly 25% of an 8-year-old’s requirement. In addition, they plan to launch 1 new category in the protein breakfast range.

Parul Sharma, Co-Founder of Gladful, said, “Gladful was an epiphany that arose from a personal pain point. We are committed to building a brand where nutrition and taste could co-exist. Gladful is poised for exponential growth and becoming the quintessential family & child nutrition brand in India with its solid growth trajectory, functional economics, and influential investors.”

This FSSAI-approved brand incorporates superfoods like sprouts, amaranth, millets, peas, brown rice, and lobia into its distinctive offerings. Gladful is concentrating on developing wholesome, protein-rich foods for families. Their goal is to create high-protein and high-fibre versions of dishes that are currently seen on Indian dinner tables for everyone, not just athletes.

Papdi Chat: A Mouthwatering Snack Recipe with many Bold Flavors of India

Recipes & Meals

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SnackTeam

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February 24, 2023

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Papdi Chat is a popular Indian street food that is beloved for its bold and vibrant flavours. It’s a delicious and refreshing chaat made with crispy, deep-fried dough wafers called Papdi, topped with a medley of spicy and tangy chutneys, yoghurt, and fresh veggies. The combination of crispy and crunchy papdi with sweet and sour chutneys, cool yoghurt, and aromatic spices is simply irresistible.

The chutneys that are typically used to make Papdi Chat include tamarind, mint, and coriander chutney, each with its unique flavour and texture. The tangy tamarind chutney adds a sweet and sour flavour to the dish, while the mint and coriander chutneys give it a refreshing and zesty kick.

Papdi Chat is also significant for its cultural significance. It’s a popular street food that’s enjoyed across India, and it’s often served at festivals, weddings, and other celebratory events. With Papdi Chat, you’re not just experiencing a delicious dish, but also a taste of India’s rich culinary heritage.

Ingredients:

20-25 Papdis (store-bought or homemade)
1 cup boiled chickpeas (optional)
1 medium-sized boiled potato, chopped (optional)
1 small red onion, finely chopped
1 medium-sized tomato, finely chopped
1/4 cup fresh cilantro leaves, chopped
1/4 cup tamarind chutney
1/4 cup mint chutney
1/4 cup coriander chutney
1/2 cup plain yoghurt
1 tsp red chili powder
1 tsp roasted cumin powder
Salt to taste
Sev (crunchy fried noodles made from chickpea flour) for garnishing

Instructions:

In a mixing bowl, combine boiled chickpeas (if using), boiled potato (if using), finely chopped onions, tomatoes, and cilantro leaves. Mix well and set aside.
Arrange the Papdis on a plate.
Add a spoonful of the chickpea-potato-onion mixture over each Papdi.
Drizzle some tamarind chutney, mint chutney, and coriander chutney over the Papdis.
In a separate bowl, whisk the yoghurt with salt, red chili powder, and roasted cumin powder until smooth.
Drizzle the yoghurt mixture over the Papdis.
Garnish with Sev and some more cilantro leaves.
Serve immediately and enjoy the burst of flavors.

You can adjust the amount of chutneys and spices to suit your taste preferences. You can also add other toppings like pomegranate seeds or crispy fried noodles for extra texture.

Now it’s time to enjoy the delicious taste of Papdi Chat and experience a taste of India’s rich culinary heritage.

Ever tried Organic Chicken? Here is why you should try it!

To Try

By

SnackTeam

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February 24, 2023

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Are you tired of tasteless, bland, and dry chicken? Well, have you ever tried organic chicken? If not, you’re missing out on one of the most flavorful and healthiest meats out there.

Organic chicken is not just a trend, it’s a lifestyle. Here’s why you should try the organic chicken. First and foremost, organic chicken is better for your health. Organic chickens are raised without antibiotics, hormones, and pesticides, which can be harmful to your health.

These chemicals are often used in factory farming to speed up the growth of chickens, but they can also lead to antibiotic resistance, hormonal imbalances, and other health problems in humans. Organic chickens, on the other hand, are raised in a more natural environment, with access to fresh air, sunlight, and open space. This leads to a healthier bird and a healthier you.

Organic! Sounds like a fancy and expensive option. But once you try it, you won’t go back to those dull and lifeless factory farm chickens.

Here’s what you need to know about organic chicken

Organic chicken is free from antibiotics and hormones: Organic chickens are not given antibiotics and hormones to speed up their growth, making them a healthier choice than conventionally raised chickens.
Organic chicken is better for the environment: Organic chicken farms practice sustainable agriculture and focus on preserving the natural ecosystem, which reduces the negative impact on the environment.
Organic chicken is a good source of protein: Organic chicken is a rich source of protein and essential amino acids, which are important for building and repairing muscles and tissues in the body.
Organic chicken is lower in fat: Organic chicken is generally lower in fat than conventionally raised chicken, making it a great option for those trying to watch their fat intake.
Organic chicken is more flavorful: Organic chicken is raised in a natural environment and fed a natural diet, which results in more flavorful and richer-tasting meat.
Organic chicken is free-range: Organic chicken is raised in a free-range environment, which means they have access to outdoor space, fresh air, and sunlight.
Organic chicken is better for animal welfare: Organic chicken farmers adhere to strict animal welfare standards, ensuring that the birds are treated with respect and dignity.
Organic chicken is pesticide-free: Organic chicken is raised without the use of synthetic pesticides, which can be harmful to the environment and human health.
Organic chicken is a healthier option: Organic chicken is less likely to contain harmful bacteria such as salmonella, making it a healthier option for consumption.
Organic chicken supports local farmers: By choosing organic chicken, you are supporting local farmers who practice sustainable agriculture, helping to create a more sustainable food system.

So the next time you’re in the market for some chicken, don’t settle for the bland and tasteless meat from factory-farmed chickens. Instead, try organic chicken and taste the difference for yourself. Your taste buds, your health, and the environment will thank you. Cluck yeah, it’s time to try the organic chicken!

Why Free Range Eggs are a Smart Choice for your Kids?

Kids's Special

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SnackTeam

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February 23, 2023

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As parents, we always strive to give our kids the best possible nutrition. This includes selecting the right kind of eggs for their meals. When it comes to making a smart choice, free-range eggs are the perfect option. Not only do they taste better, but they are also healthier and more sustainable than their factory-farmed counterparts. Free-range eggs come from chickens that are allowed to roam freely outside and have access to the outdoors, which means they can eat a varied diet of bugs, insects, and grass in addition to their feed. This lifestyle and diet result in a better quality of life for the birds and more nutritious eggs for us to consume.

Factory-farm Eggs

Do you know where your eggs come from? If you’re buying eggs from the grocery store, chances are they’re from factory farms. These eggs may be cheap, but they come at a cost to your health, environment, and animal welfare.

Factory farms cram hundreds or even thousands of hens into tiny cages, which are often stacked on top of each other. This makes it easy for diseases to spread, and factory-farmed eggs have been linked to salmonella outbreaks. Plus, these hens are often fed a diet that includes antibiotics to prevent illness, which can contribute to antibiotic resistance in humans.

Factory farms also have a negative impact on the environment. These farms produce tons of manure, which can pollute waterways and contribute to greenhouse gas emissions. Plus, the cramped living conditions for hens can lead to increased stress and aggression, which can result in injuries and even death.

And let’s not forget about animal welfare. In factory farms, hens are treated like nothing more than egg-laying machines. They’re kept in tiny cages with no room to move or spread their wings, and they never see the light of day. Many of these hens are debeaked, a painful process where the tip of their beak is removed to prevent pecking. This can cause chronic pain and stress for the hens.

Free-Range Eggs

Free-range eggs are an excellent source of protein, healthy fats, and essential nutrients like vitamins A, D, E, and B12. They also contain higher levels of omega-3 fatty acids, which are essential for the healthy development of the brain and eyes.

Research shows that omega-3s are particularly beneficial for kids as they support cognitive development, help prevent mood disorders, and enhance memory. Compared to factory-farmed eggs, free-range eggs have a richer, more vibrant yolk, which indicates that they are higher in vitamins and minerals. The taste of free-range eggs is also more flavorful and richer, which can make mealtime more enjoyable for your kids. And let’s face it, getting your kids to eat nutritious food is half the battle.

In addition to their nutritional value, free-range eggs are also a more sustainable option. Factory-farmed eggs contribute to environmental problems like pollution and soil degradation. By choosing free-range eggs, you are supporting farmers who practice environmentally friendly farming methods and who prioritize the well-being of their animals.

But how do you know if the eggs you’re buying are truly free-range?

Look for labels that indicate that the eggs are certified free-range, organic, or humane. These labels ensure that the hens have been allowed to move freely and have had access to the outdoors. While free-range eggs are often more expensive than conventional eggs, the added cost is worth it. By spending a little more on high-quality, nutritious food, you’re investing in the health and well-being of your family.

So, if you’re looking for a smart choice for your kids’ meals, go for free-range eggs. They are healthy, sustainable, and delicious – the perfect combination for any parent looking to provide the best possible nutrition for their children. Plus, with their richer taste and brighter color, you might find yourself sneaking a few extra bites of scrambled eggs when the kids aren’t looking.

How to Find The Best Beer for Your Tastes?

Drinks & Cocktails

By

SnackTeam

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February 23, 2023

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Beer is one of the most popular alcoholic beverages in the world, for many good reasons. There are so many different types of beer, with different flavors and aromas, that it can be hard to choose the right one for your taste. But fear not, because, in this article, we will take a look at how to find the best beer for your taste.

The first thing you need to consider when choosing a beer is the flavor. Beer comes in a range of flavors, from light and refreshing to dark and rich. Some people prefer beers that are sweet and fruity, while others prefer beers that are more bitter and hoppy. When you’re trying to find the best beer for your taste, it’s important to experiment with different flavors to see what you like best. And don’t be afraid to step outside of your comfort zone and try something new!

The smell of beer is also an important factor to consider. The aroma of a beer can give you an indication of what the flavor might be like. Some beers have a sweet, malty aroma, while others have a hoppy, floral scent. If you’re not sure what kind of beer you like, start by smelling a few different types to see what appeals to you.

The color of a beer can also give you an indication of what it might taste like. Light-colored beers are typically light and refreshing, while dark beers are usually more full-bodied and rich. But don’t be fooled by the color – some dark beers can be light and refreshing, while some light beers can be surprisingly complex.

But taste and aroma aren’t the only factors to consider when choosing the right beer for you. The color, carbonation, and mouthfeel can also make a difference. Beers can range from light and effervescent to thick and creamy. If you prefer a lighter mouthfeel, then a Lager or a Kölsch might be the way to go. If you prefer a heavier mouthfeel, then a Stout or a Porter might be more to your liking.

When you’re trying to find the best beer for your taste, it’s also important to consider the alcohol content. Some beers have a low alcohol content, while others are much stronger. If you’re new to drinking beer, it’s best to start with something light and low in alcohol to avoid getting too intoxicated.

Now that we’ve covered the basics of beer taste and aroma, let’s talk about the health benefits of beer. It is rich in antioxidants, vitamins, and minerals that can help reduce the risk of heart disease, stroke, and some types of cancer. It has also been shown to improve bone density and reduce the risk of osteoporosis.

Beer contains a compound called xanthohumol, which has anti-inflammatory properties and has been shown to reduce the risk of Alzheimer’s disease and some types of cancer. It also contains prebiotics, which are beneficial to gut health and has been shown to improve cognitive function.

It’s important to note that these health benefits are associated with moderate beer consumption, which is generally defined as up to one drink per day for women and up to two drinks per day for men. Excessive consumption of alcohol can have harmful effects on health, including an increased risk of liver disease, high blood pressure, and certain types of cancer.

When it comes to choosing a beer that suits your taste, there are a few additional things to keep in mind. For example, some beers are best served at certain temperatures, which can enhance their flavors and aromas.

Light beers, for example, are typically served chilled, while darker beers are often served at slightly warmer temperatures. The type of glassware you use can also affect the taste and aroma of your beer.

Different styles of beer have specific types of glasses that are best suited for them, as they can enhance the beer’s flavor and aroma. For example, Belgian-style ale is typically served in a tulip-shaped glass, which allows for better retention of the beer’s aroma. The key to finding the best beer for your taste is to experiment and try different styles and brands.

Beer is a diverse and complex beverage, with a wide range of flavors, aromas, and colors to choose from. You can start by identifying the styles of beer that you enjoy the most, such as lagers, IPAs, or stouts, and then try different brands within those styles to find the ones that you like the best. It’s also important to pay attention to the ABV (alcohol by volume) of the beers you try.

Beers with higher ABVs can have stronger flavors and aromas, but they can also be more potent and have a more significant impact on your blood alcohol level. If you’re looking to enjoy a beer without getting too tipsy, you may want to stick to beers with lower ABVs.

Finding the best beer for your taste is all about experimenting and trying new things. With so many different types of beer out there, there’s sure to be one that appeals to your taste buds. So go out and explore the world of beer – who knows, you may just discover your new favorite drink!

Malaki wins big on Shark Tank India for its Sparkling Water; Raises INR 50L from Aman Gupta and Peyush Bansal

By

SnackTeam

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February 23, 2023

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Premium Beverage brand Malaki has raised new funding on Shark Tank India Season 2. The brand has raised capital of INR 50 L for 3% Equity from Boat Co-founder Aman Gupta and Lenskart Co-founder Peyush Bansal on the show. The company is valued at INR 16.67 Cr with the current Investment.

Malaki is a premium beverage brand that has been gaining popularity in India for its unique and healthy offerings. The brand was founded in 2018 by Ashish Bhatia and Mohit Bhatia, and its formal name is A1 Cuisines Pvt Ltd. The company has two business models, B2C and D2C, and has become a leading player in India’s functional beverage landscape.

Malaki offers a wide range of products, including alkaline water, tonic water, spiced ginger ale, and 24-karat gold-flavoured water. The brand is known for sourcing its sparkling water from the Himalayas and coffee tonic-infused water from Coorg, Kerala, using authentic packaging processes.

One of the unique features of Malaki’s products is that they do not contain any artificial sweeteners or food colours, making them a low-calorie and healthy option. This commitment to natural ingredients has helped the brand stand out in a crowded market.

During Malaki’s Shark Tank Appearance, the founders of Malaki shared that the brand has been the official partner of Singapore Airlines Business Class for their Sparkling Water.

Following the pitch, Shark Aman and Shark Peyush made an initial offer of INR 50 lakhs for a 10% equity stake in the company. This offer valued the business at INR 5 crores. Shark Anupam also made an offer proposing INR 50 lakhs for a 5% stake, valuing the company at INR 10 crores.

Following this, there were negotiations, and Shark Aman and Shark Peyush revised their offer. They proposed INR 50 lakhs for a 3% equity stake, which valued the company at INR 16.67 crores. However, the business presenter made a counteroffer of INR 50 lakhs for a 2.5% stake, which valued the company at INR 20 crores.

After considering the counteroffer, the Sharks ultimately decided to reject it and accepted Shark Aman and Shark Peyush’s revised offer of INR 50 lakhs for a 3% equity stake, finalizing the deal. This means that the business owners agreed to give up 3% of their company’s equity in exchange for an investment of INR 50 lakhs, and the company was valued at INR 16.67 crores after the deal was completed.

The scenario outlines a negotiation between a group of investors (Sharks) and a business owner looking for funding. After several offers and counteroffers, an agreement was reached where the Sharks invested INR 50 lakhs for a 3% equity stake in the company.

Malaki’s products are available at over 500 Horeca outlets and sold through marketplaces and quick commerce. The company’s MRP is INR 35 with a manufacturing cost of INR 11 and taxes, and it is delivered to retailers for INR 25.

Malaki’s appearance on Shark Tank India has helped to establish it as a leading player in India’s premium beverage market. With its commitment to natural ingredients and innovative flavours, Malaki is well-positioned to continue its growth in the coming years.

SPYK, India’s first freshly brewed seltzer brand hits the streets of Bengaluru and Hyderabad

By

SnackTeam

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February 23, 2023

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Spyk Hard Seltzer, India’s first freshly brewed hard seltzer is all set to take India by storm with their freshly brewed, 100% vegan and natural flavours hard seltzer.

Launched in Bangalore, Spyk is an all-natural, brewed beverage for the modern, playful, conscious consumer- the changemakers. Unlike other seltzers that are carbonated cocktail mixes, Spyk is freshly brewed, low-calorie, low-carb, naturally flavoured & has a solid 5.5% alcohol with just 2G carbs. It is ideal for the social drink- for your networking meets, night outs to quiet nights at home with its crisp and refreshing taste and low as 100 calories, leaving you with a pleasant, guilt-free buzz.

During the launch of Spyk Hard Seltzer, Vimal Chand, CEO & Co-Founder, said, “My partner & I wanted to introduce India to this great product, as soon as we witnessed the seltzer storm in the US. With more than 50% of India’s population being under 35, we saw the immense potential for a truly millennial product. We’re inspired by the new age of consumers, the generation that loves to work hard & play harder, that’s known to be the life of every party. We’ve created a drink that’s for everyone, for every occasion, a drink that adapts itself to you, whether you’re someone who lives to drink or someone who only enjoys the occasional sip. Simply put, we make sure that an exciting night on the town isn’t followed by a regretful morning after.”

“We are confident about our product and given that we are India’s first brewed hard seltzer, which is also low cal, low carb, and no added sugar, we have a significant competitive edge over the existing players in the market.”

Vamsi Krishna, CMO & Co-Founder, of Spyk Hard Seltzer, also added saying, “Bangalore has also always been known to be a city that is explorative among other metropolitan cities, which made it the perfect city to launch a young, progressive brand like Spyk. We see Spyk as a disruptor & market leader in the hard seltzer space. We aim to give social drinking a facelift.”

Spyk will be launching four delicious variants ranging from flavours like Lime, Orange, Mixed Berry and Original. Priced at INR 150 for 330 ML and INR 180 for 500ML. Spyk is also aiming to expand its presence in Hyderabad, Maharashtra and Goa soon after its Bangalore, Karnataka launch.

Strong yet restrained, Spyk’s 5.5% ABV is ideal for a perfectly balanced lifestyle, allowing you to let loose on a night out and still tick off your early morning workout. Their array of freshly brewed, delicious flavours is light, and refreshing, giving you the thrill of Saturday night and helping you ease down on a Sunday morning all at once.

The Ultimate Guide to Affiliate Marketing for your Food Business

By

Ashu Agrawal

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February 23, 2023

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In the fast-moving world of Instagram and social media, every brand is in a race to win that next customer. Speed will play a critical role in connected markets, as the first mover will gain a significant advantage in establishing a relationship and familiarity over the next few consumptions, much needed for any food brand in a cluttered market.

In a hyper-competitive environment affiliate marketing is a cost-effective way for businesses to reach new customers and drive sales. Unlike others in the e-commerce space or technology-related sales (product, services & applications), food businesses have had limited engagement, and are largely dependent on an influencer-led sales and engagement model. Such models are expensive and inconsistent as the influencers charge exorbitant amounts of fees to undertake such discovery.

The right strategy for the growth of a food business should be deeply ingrained with the understanding of affiliate marketing and performance-based sales. Affiliate also plays a critical role in the branding of businesses as it allows businesses to tap into the power of their affiliates’ networks and audiences, leveraging the trust and credibility of their affiliates to promote their products. With these mechanics, affiliates earn commissions for each incremental sale and customer they bring to the business through their promotional efforts.

Through affiliate marketing, a business that is an advertiser can calibrate its reach by identifying the right affiliate partners-publishers or marketers who will empower businesses to campaign in pre-defined budgets.

The affiliates use their websites, social media accounts, email lists, or other channels to promote the business’s products or services. When a customer purchases through the affiliate’s unique tracking link, the affiliate earns a commission. Some affiliates act as independent contractors and receive a unique tracking link from the business. They then use this link to promote the business’s products or services on their websites, social media accounts, email lists, or other channels.

In layman’s terms, the incidence of cost for a business happens when a customer clicks an affiliate’s tracking link and makes a purchase. In this method of growth marketing, businesses can predefine commission structure and payouts depending on various permutations and combinations for affiliates. We have explained some of these possible engagement methods in this article below.

Understanding the approach to Affiliate Marketing

The power of affiliate marketing in a consumer-focused food business can be significant, as it can help businesses reach new customers and drive sales. But, as a Founder or a Marketing Manager you must be aware of the following benefits Affiliate marketing could bring to your growth table.

1. Cost-effective customer acquisition:

Affiliate marketing allows businesses to reach new customers through their affiliates’ networks and audiences, without having to invest heavily in advertising and marketing efforts.

2. Increased brand exposure:

By partnering with affiliates who have established audiences and credibility, businesses can increase their brand exposure and reach new customers who may not have heard of their products otherwise.

3. Performance-based marketing:

Affiliate marketing is a performance-based marketing strategy, meaning that businesses only pay for results. This makes it a low-risk way for businesses to drive sales and grow their customer base.

4. Targeted audience:

Affiliates promote products to their audience, which is typically a highly targeted and engaged group of individuals. This allows businesses to reach consumers who are more likely to be interested in their products.

5. Increased sales and revenue:

By leveraging the power of their affiliates’ networks, businesses can drive more sales and increase their revenue. The commissions paid to affiliates are typically a fraction of the revenue generated, making it a cost-effective way to drive sales.

Homework A Founder & brand Leaders must do beforehand

In order to achieve the above goals, it is quite important to create a roadmap for your Affiliate program. It is important that the leaders answer the following paraments that can make your job easier by employing affiliate marketing as a growth tool for your business :

1. Identify your target audience:

Determine the demographics of your target customers and look for affiliates who cater to the same audience.

2. Choose affiliate networks:

Research and choose affiliate networks that align with your business goals and products.

3. Set commission rates:

Decide on the commission rate you will offer affiliates for each sale they generate.

4. Recruit affiliates:

Reach out to potential affiliates through email, social media, or affiliate networks. Offer them commission rates and provide them with promotional materials like banners and links.

5. Monitor performance:

Use tracking tools to monitor the performance of your affiliates and adjust your strategy accordingly.

6. Offer incentives:

Encourage affiliates to promote your business by offering incentives, such as bonuses or exclusive discounts.

7. Provide support:

Offer support to your affiliates, such as regular updates on new products and promotional materials.

How do I measure the impact of my affiliate campaign?

Measuring the impact of your affiliate campaign is crucial to determine its effectiveness and making any necessary changes to improve its performance. Here are some metrics you can use to measure the impact of your affiliate campaign:

1. Conversion rate: This measures the percentage of visitors to your website who purchase after clicking on an affiliate’s tracking link.

2. Average order value: This measures the average amount of money customers spend per transaction after clicking on an affiliate’s tracking link.

3. Commission earned: This measures the total amount of money you’ve earned from your affiliate campaign.

4. Affiliate sign-ups: This measures the number of affiliates who have joined your program.

5. Affiliate-generated traffic: This measures the amount of traffic to your website that was generated by affiliates.

6. Return on investment (ROI): This measures the return you’re getting on your investment in your affiliate campaign, calculated by dividing the profit generated by the cost of the campaign.

7. Affiliate engagement: This measures the level of engagement affiliates have with your brand, including the number of clicks, impressions, and sales generated by each affiliate.

8. Customer lifetime value: This measures the average amount of money a customer is expected to spend with your business throughout their lifetime.

By tracking these metrics, you can gain insight into the performance of your affiliate campaign and identify areas for improvement. You can also use this data to evaluate the performance of individual affiliates and make decisions about which affiliates to continue working with and which to let go. However, the amount of money you invest in your goals makes it go longer. Also, budgeting well for your right strategy around affiliates will always help it stand out.

The amount of money required to start an affiliate marketing campaign varies greatly and can range from a few dollars to several thousand dollars, depending on your goals and approach.

Here are some factors that determine the cost of an affiliate marketing campaign:

1. Affiliate network fees:

Some affiliate networks charge sign-up fees or monthly fees to join.

2. Commission structure:

The commission rate you offer to affiliates will affect the amount of money you need to allocate for each sale.

3. Marketing materials:

If you need to create promotional materials, such as banners or product descriptions, there may be a cost associated with these materials.

4. Incentives:

If you plan to offer bonuses or other incentives to affiliates, you’ll need to factor in these costs.

5. Tracking and reporting tools:

To effectively track the performance of your affiliates and the return on your investment, you may need to invest in tracking and reporting tools.

You can start a basic affiliate marketing campaign for a few hundred dollars or a few thousand rupees, but if you want to scale it up and reach a wider audience, you may need to invest more money.

Selecting an agency for your Affiliate Marketing

As you progress through the implementation of your affiliate, Selecting an agency to market your food product can be a critical decision that will impact the success of your product and your business.

While selecting the agency you love to work with, it should be complying with your goals and satisfy the following elements:

1. Industry expertise: Look for an agency that has experience in marketing food products and a good understanding of the food industry.

2. Alignment with your goals: Choose an agency that shares your vision and goals and has a proven track record of delivering results.

3. Portfolio: Review the agency’s portfolio and case studies to see their past work and the types of food products they have experience marketing.

4. Communication and collaboration: Look for an agency that is easy to work with, has strong communication skills and is willing to collaborate with you on strategy and execution.

5. Price: Consider the cost of the agency’s services and compare it to your budget. Keep in mind that the cheapest option may not always be the best choice.

6. References: Ask for references from the agency and reach out to their past clients to get a better understanding of their experience working with the agency.

7. Fit: Make sure that the agency is a good fit for your business, your team, and your culture.

By considering these factors, you can select an agency that is well-equipped to market your food product effectively. But It is difficult to determine the perfect agency for your needs as many agencies are operating in this space and the market is constantly evolving.

Here are a few well-known agencies that offer affiliate marketing services in India:

1. Admitad India

A global affiliate network with a strong presence in India, offering a wide range of affiliate marketing solutions.

2. Commission Junction India

A leading affiliate network with a focus on performance-based marketing and a large network of affiliates.

3. AdWyze

A full-service digital marketing agency offering affiliate marketing services, along with other digital marketing solutions.

4. AdWork Media

A performance-based marketing platform that connects advertisers with a network of affiliates to drive sales and leads.

5. vCommision

A leading affiliate network in India, offering a range of affiliate marketing solutions for advertisers and publishers.

These are a few of the well-known agencies in India that offer affiliate marketing services, but many others may also be a good fit for your business. The best agency for your business will depend on your specific needs, goals, and budget.

Used extensively in the digital ecosystem, affiliate marketing is a boon for food businesses, If done right !!!

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