Monday, December 15, 2025
Home Blog Page 1202

Max Protein launches ‘Protein Police’ campaign with Kartik Aaryan to redefine the concept of snacking

0
Max Protein
The campaign's creative approach utilizes humor and relatable situations to connect with the audience and emphasize the significance of opting for healthier snacking options.

Max Protein has introduced a new TVC campaign called ‘Protein Police,’ which stars their brand ambassador, Kartik Aaryan. The campaign aims to encourage the idea of protein snacking as a healthy lifestyle choice without compromising on taste or convenience. By promoting healthier snacking options, Max Protein is revolutionizing the snacking concept and creating awareness about its brand.

The concept of “Protein Snacking Matlab No Cheating” stresses that there’s no reason to compromise on your health objectives. The usage of the term ‘cheating’ implies that some snacking options may not be as healthy and can be considered as indulgences, while protein snacks offer a superior choice.

The campaign’s creative approach utilizes humor and relatable situations to connect with the audience and emphasize the significance of opting for healthier snacking options.

The target audience for this campaign comprises younger generations, such as millennials and Gen Z, with the aim of modifying their snacking habits by promoting a high-protein snack option that is both delicious and convenient. The campaign seeks to encourage a behavioral shift towards healthier snacking choices in this demographic.

Vijay Uttarwar, Chief Executive Officer, Naturell India (Max Protein), said, “With the launch of our Protein Police campaign, we aim to not only create a new category of snacking but also start a conversation about the importance of protein in our diets. Our partnership with Schbang, as our mainline agency, has been instrumental in bringing this vision to life. As we continue to innovate and disrupt the world of snacking, we remain committed to providing our consumers with delicious and nutritious options that they can enjoy guilt-free.”

Manish Kinger, Executive Creative Director, Schbang Delhi said, “The brief was simple, let’s disrupt the world of snacking while positioning Max Protein as a tasty and high-protein go-to snack. In this objective to start a new conversation, we saw an opportunity to create a whole new category of snacking, and ‘protein-snacking’ was born. To deliver the truth of ‘Protein-snacking Matlab no Cheating’, we created Protein Police. This behavior change Police exists to convert snacking occasions into self-reflection occasions, nudging the audience to look for protein in their snacks and indulge in protein-snacking instead. This film is one of the many protein-snacking interventions that we will be introducing under the universe of Protein Police.”

Ravinder Varma, Brand Manager, Naturell India (Max Protein), said, “Through a mix of ATL and BTL channels, including digital, retail, social media, hoardings, PR, and events, we are confident that this campaign will make a strong impact on our target audience. Entire team has done an excellent job in bringing the campaign to life, and we are excited to see the results it will bring for our brand.”

The campaign will be showcased on multiple media channels, including digital platforms such as YouTube and Instagram, along with outdoor advertising methods such as hoardings.

Advertisement

Tata Consumer’s beverage brand NourishCo aims for four-digit sales growth in FY24

0
NourishCo
According to the company's statement, NourishCo achieved net sales of INR 621 crore during FY23, a significant increase from its sales of INR 180 crore in FY20.

FMCG major, Tata Consumer Products (TCPL), has projected that its non-carbonated beverage brand, NourishCo, will achieve four-digit sales in FY24, according to the company’s CEO and MD, Sunil D’Souza. D’Souza made this announcement during TCPL’s analyst call following the Q4 results disclosure. TCPL is a prominent company in the FMCG sector.

According to the company’s statement, NourishCo achieved net sales of INR 621 crore during FY23, a significant increase from its sales of INR 180 crore in FY20.

As per an investor presentation, Tata Consumer has been expanding NourishCo’s distribution and product range, and the brand is now available in 600,000 outlets.

D’Souza stated during an analyst call that the FMCG giant intends to undertake aggressive channel expansion in its current 600,000 outlets to sustain volume growth.

“Earlier we were present only in Tamil Nadu, Orissa, and Andhra Pradesh. We spent FY21 in stabilising the business, FY22 in expanding across East and FY23 in moving across North and West,” said D’Souza adding that currently, the brand is present across 75 per cent of the country.

Established in 2010 as a joint venture between Tata Consumer and PepsiCo, NourishCo became a wholly-owned subsidiary of TCPL in 2022 when it acquired PepsiCo’s stake for INR 130 million. This strategic move was aimed at expanding TCPL’s portfolio in the food and beverage sector.

According to a note from Motilal Oswal earlier this year, following the acquisition, NourishCo recorded a higher revenue growth of 38% between FY12-20.

Additionally, the note emphasized that following the acquisition, the beverage brand has achieved a positive EBIT and experienced yearly margin growth from 3% in FY21 to 6% in FY22, owing to a “strong synergy” between Tata Consumer and NourishCo.

After the acquisition, Tata has been concentrating on broadening its portfolio in the healthy and ready-to-drink category through NourishCo, introducing brands such as Himalayan, Tata Gluco Plus (TGP), Tata Copper Plus Water (TCPW), and Tata Fruski.

According to the company’s investor presentation, the contribution of innovation to sales reached 13% in FY23.

In Q4, Tata Consumer reported a 21.12% rise in its consolidated net profit, reaching INR 289.56 crore. The company also registered nearly 14% revenue growth, totaling INR 3,618.73 crore, for the quarter ending on March 31, 2023.

Advertisement

NCPCR demands removal of misleading ads by Bournvita over allegations of high sugar content

0
Bournvita
(Representative Image)

On Wednesday, the National Commission for Protection of Child Rights (NCPCR) urged Bournvita, a brand owned by Mondelez India, to remove all “deceptive” ads, packaging, and labels following a video alleging that the health drink contains excessive sugar, according to PTI news agency.

The NCPCR, in a notice to the confectionery giant, has demanded a comprehensive report or explanation within seven days to brief the committee on the issue. The child rights body has stated that it received a complaint accusing Bournvita of marketing itself as a health drink that enhances children’s growth and development, despite containing a high proportion of sugar and other components that could affect a child’s health.

A notice was issued following a video by a social media influencer claiming that Bournvita has a high sugar content, leading to a controversy.

Revant Himatsingka, the influencer who posted the video, removed it from all platforms after receiving a legal notice from Mondelez India. However, the video had already amassed approximately 12 million views and was widely shared.

In the notice to Deepak Iyer, President-India, Mondelez International, the child rights body said,” The commission in this regard observes that the product manufactured by your company is misleading the customers through it product packaging and advertisements. The commission observes that your product’s labelling, packaging, display and advertisement claims are misleading for the general public.”

As per the NCPCR, the labelling and packaging of Bournvita’s health drink do not provide accurate information regarding its ingredients.

The NCPCR urged Mondelez International to reassess and retract all “deceptive” ads, packaging, and labels. They also requested the company to provide a detailed explanation or report to the commission within seven days to address the issue.

Consumer Voice, an activist organization, has written to the Food Safety and Standards Authority of India (FSSAI) and the Department of Consumer Affairs under the Ministry of Consumer Affairs, Food & Public Distribution. In their letter, they have urged the authorities to revise regulations and labeling guidelines for the entire category.

NAPi India (Nutrition Advocacy in Public Interest), a think-tank on nutrition, tweeted, “The argument about Bournvita’s ingredients per serve is even more manipulative. Bournvita has almost 50% sugar per 100 grams. It’s way beyond the high sugar thresholds prescribed by WHO.” It tagged the World Health Organization, which has over 12 million followers on Twitter.

Bournvita has dismissed all allegations and labeled the influencer’s video as unscientific.

Bournvita has denied the allegations and stated that for the past 70 years, it has been a scientifically designed product that adheres to quality standards and complies with the country’s laws, earning the trust of consumers in India.

“We would again like to reinforce that the formulation has been scientifically crafted by a team of nutritionists and food scientists to offer the best of taste and health. All our claims are verified and transparent and all ingredients have regulatory approvals. All the necessary nutritional information is mentioned on the pack for consumers to make informed choices,” said a Bournvita spokesperson.

The video featured Himatsingka, portraying himself as a nutritionist and health coach, claiming that Bournvita includes sugar, cocoa solids, and a colorant that has the potential to cause cancer.

After receiving a legal notice from a prominent law firm in India on April 13, 2023, Himatsingka decided to remove the video from all platforms. He later released a statement on Instagram, stating, “I have decided to take down the video across all platforms.”

“I apologize to Cadbury for making the video. I did not plan or intend to infringe any trademark or defame any company nor do I have the interest or resources to participate in any court cases and I request MNCs to not take this forward legally,” he said.

The company has stated that Bournvita should be consumed with a 200 milliliter glass of hot or cold milk, as indicated on the packaging.

“Every serving of 20 gm of Bournvita has 7.5 grams of added sugar, which is approximately one and a half teaspoons. This is much less than the daily recommended intake limits of sugar for children,” said Mondelez India, the company which owns popular brands such as Cadbury Dairy Milk, 5 Star, Oreo cookie and Gems.

Moreover, over Caramel Colour (150 C), Bournvita said it “is within permissible limits as per guidelines defined by regulations”.

“All ingredients are safe, approved for use and within permissible limits as per the regulatory guidelines,” it said.

Advertisement

Pernod Ricard’s Managing Director in India resigns amidst company’s struggle with regulatory hurdles

0
Pernod Ricard
Pernod Ricard (Representative Image)

Pernod Ricard’s Managing Director for India, Paul-Robert Bouhier, has stepped down from his role, as reported by three sources to Reuters on Wednesday. This departure comes at a critical time for the company, as it faces a string of regulatory challenges in India.

According to one of the sources, Bouhier, who assumed the position in India in January, has resigned citing personal reasons.

Requests for comments from Pernod and Bouhier have not been immediately responded to. It is currently unclear whether Bouhier has accepted a new role within the company or elsewhere.

Having worked at Pernod Ricard since 1995, Bouhier held various leadership positions, including Managing Director for Southern Europe. His career spanned across several countries including France, Ireland, Singapore, South Africa, and Italy.

The announcement of Bouhier’s resignation within the company was made on Wednesday in India, according to the three sources.

Pernod’s challenges with regulators in India continue, as the company faces allegations of providing false information to Delhi city authorities in 2021 and of violating regulations by offering financial support to retailers in exchange for stocking more of its brands. Pernod has denied these accusations on multiple occasions.

In addition to the aforementioned challenges, Pernod is currently disputing a tax demand of nearly $250 million for allegedly undervaluing imports. Furthermore, the company’s request for a liquor sale license has been rejected by the Delhi city authorities.

Pernod has expressed that India is a crucial market for them, describing it as a “strong success story” and one of their “top three must-win markets.” With a 17% market share, the French company, known for brands such as Chivas and Absolut vodka, is the second largest player in the Indian market.

Advertisement

French spirits giant Pernod Ricard seeks intervention of Delhi high court in liquor sale license dispute

0
Pernod Ricard
With a 17 percent share, India is an important market for Pernod Ricard, where it competes against Diageo. (Representative Image)

Pernod Ricard, the French company, is seeking the intervention of an Indian court to obtain a liquor sale license from the New Delhi city authorities. The company’s request was previously turned down by local officials, who cited ongoing investigations as the reason for the rejection, according to a legal filing.

On April 23, Pernod Ricard submitted a 332-page court filing to the Delhi high court. The filing states that the French company, known for its production of high-end alcohol brands like Chivas Regal and Absolut Vodka, claims that the New Delhi city authorities denied its request for a liquor sale license based on allegations of criminal activity without sufficient proof of wrongdoing.

“Merely because there may be certain allegations … cannot be equated with a criminal or be considered as having a criminal background,” Pernod Ricard’s April 23 filing stated. “There is no criminal conviction.”

The case brought by Pernod Ricard is scheduled to be heard on Wednesday.

Pernod Ricard’s legal challenge, the latest step in the ongoing dispute, has caused the French spirits company “massive losses” as none of its brands have been available in the capital for over six months. This is the first time details of Pernod’s legal action have been reported.

Requests for comments from the Delhi city government and Pernod Ricard went unanswered at the time of reporting.

In 2021, Indian federal agencies accused Pernod Ricard of violating rules by providing false information to Delhi city authorities and supporting retailers financially in exchange for stocking more of its brands, resulting in illegal profits. Pernod Ricard has refuted the allegations of wrongdoing on multiple occasions.

The Delhi government, in its rejection order dated April 13, stated that Pernod Ricard and its employees had played an active role in a criminal conspiracy, while turning down the company’s longstanding license application.

For over two decades, Pernod Ricard has been operating in India, where licenses to conduct business are granted by individual states or, in the case of the national capital territory, at a national level. These licenses usually require annual renewals.

With a 17 percent share, India is an important market for Pernod Ricard, where it competes against Diageo. Although the specific market share of New Delhi is not disclosed, industry experts claim that the capital serves as a crucial showcase for premium brands, making it a crucial market for any liquor company.

Advertisement

ONDC set to transform India’s digital consumption with potential five-fold increase by 2030

0
ONDC

The Open Network for Digital Commerce (ONDC), which is backed by the government, could significantly increase India’s digital consumption, according to a recent report titled “Democratising Digital Commerce in India.” The report suggests that by 2030, the ONDC has the potential to raise India’s digital consumption from USD 60-70 billion in FY22 to USD 320-340 billion, a five-fold increase.

The launch of the report was a collaborative effort between ONDC and McKinsey & Company, who served as the knowledge partners.

The report states that by 2030, ONDC could enable India to have 500 million digitally transacting consumers, a three to four-fold increase from 165-190 million in FY22.

India’s digital retail market presently represents only 7 percent of the overall retail market, with 165 million users. In contrast, digital commerce constitutes 16 percent and 30 percent of the total retail economy in the US and China, respectively.

The report highlights that the primary obstacles in India’s digital commerce ecosystem are the low comfort level with online shopping, a dismally low penetration of business-to-business (B2B) sellers at 1-1.5 percent, and high supply chain costs.

Adding more on supply chain costs, the report read, “Consumers have shown neither the ability nor the willingness to absorb supply chain costs (30 to 100 rupees per order), especially for smaller orders.” It further highlighted that the multiplicative scale of e-commerce can happen only if digital commerce supply chain integrates with distributors, wholesale, shop-led delivery, and more.

Advertisement

Zerodha’s CEO Nithin Kamath to invest capital in startups dedicated to Hemp

0
Nithin Kamath
Nithin Kamath stated that he plans to allocate capital to startups focused on hemp once regulatory clarity is obtained. (File photo)

Nithin Kamath, the CEO and Co-founder of Zerodha recently took to Twitter to explain the distinction between hemp and marijuana. In addition, he stated that he plans to allocate capital to startups focused on hemp once regulatory clarity is obtained.

He explained that because hemp and marijuana share a similar appearance and come from the same family of plants, hemp is often misidentified as marijuana, which is the main reason why it has yet to gain mainstream acceptance.

He shared two photo explanations via Twitter that illustrated the differences between the two plants.

“Hemp belongs to the Cannabis sativa family—the same as marijuana. They look similar, but hemp is versatile and has multiple uses, including as a superfood. It’s also good for the planet. Unlike its notorious cousin, hemp doesn’t get you high. Partly why it isn’t popular.”

According to Kamath, his introduction to hemp occurred while assessing a startup that specializes in hemp protein.

“We’re now convinced about allocating capital to startups working on hemp, but we’re also seeking regulatory clarity. This discussion in the @RainmatterOrg Grove forum helped too,” he tweeted.

He said the Food Safety and Standards Authority of India approved hemp seeds for human consumption, “but the notorious cousin and the tainted family are bound to create issues.”

“Some states, like Uttarakhand, are working on a policy on hemp. It will be awesome to get input from anyone who has spent time on this,” Kamath added.

Advertisement

Enjoy a wholesome and delicious meal with OvenOrg’s Ready to eat Vegetable Pulao 

0
OvenOrg'sVegetable Pulao

Eating a wholesome and nutritious meal is essential for maintaining a healthy lifestyle. However, in today’s fast-paced world, people often have busy schedules and may not have the time to prepare meals from scratch. Ready-to-eat meals have become a popular option for those who want to enjoy a tasty and nutritious meal without spending too much time in the kitchen. In this article, we will discuss OvenOrg’s ready-to-eat vegetable pulao, made with organic basmati rice, and why it is an excellent choice for those looking for a quick and delicious meal.

Benefits of Choosing Organic Food Products

Organic food products have become increasingly popular in recent years, as people have become more health-conscious and environmentally aware. Organic food is grown without the use of synthetic fertilizers, pesticides, or genetically modified organisms (GMOs). This means that organic food is free from harmful chemicals, which can have a negative impact on human health.

In addition to the health benefits, choosing organic food products also helps to support sustainable farming practices. Organic farming practices focus on using natural methods to cultivate crops, which can help to preserve soil health, reduce pollution, and promote biodiversity.

OvenOrg’s Ready to Eat Vegetable Pulao:

OvenOrg’s ready-to-eat vegetable pulao is made with organic basmati rice and a variety of vegetables and spices. The product is ready to eat straight out of the package and can be heated in the microwave or on the stove. This makes it a convenient and hassle-free option for those who are short on time.

The product is gluten-free and contains no preservatives or artificial colors. It is also vegan-friendly, making it an excellent choice for those following a plant-based diet.

Ingredients Used in OvenOrg’s Vegetable Pulao:

OvenOrg’s Vegetable Pulao is made with organic basmati rice, a combination of vegetables, and a blend of spices. The vegetables used in this dish include carrots, peas, beans, cauliflower, and onion. The spices used include cumin, coriander, cinnamon, and cardamom. The use of organic basmati rice ensures that the dish is healthy and free of harmful chemicals.

Health Benefits of the Ingredients in OvenOrg’s Vegetable Pulao:

1. Organic Basmati Rice:

Organic basmati rice is a healthier option compared to regular rice. It has a low glycemic index, which means that it does not cause a rapid spike in blood sugar levels. This makes it an ideal choice for people with diabetes. It is also rich in fiber, which aids in digestion and helps maintain a healthy gut. Additionally, organic basmati rice is free from harmful chemicals and pesticides, which makes it a safe and healthy choice.

2. Carrots:

Carrots are packed with nutrients and are an excellent source of beta-carotene, vitamin A, and fiber. Beta-carotene is converted to vitamin A in the body, which is essential for healthy vision, skin, and immune function. The fiber in carrots helps maintain a healthy gut and aids in digestion.

3. Peas:

Peas are a good source of plant-based protein and are rich in vitamins and minerals such as vitamin K, folate, and iron. They also contain fiber, which helps keep you full and aids in digestion.

4. Beans:

Beans are a great source of plant-based protein and are rich in vitamins and minerals such as iron, potassium, and folate. They are also high in fiber, which helps maintain healthy digestion and keeps you feeling full for longer.

5. Cauliflower:

Cauliflower is a low-calorie vegetable that is packed with nutrients. It is an excellent source of vitamin C, which is essential for a healthy immune system. It is also rich in fiber, which aids in digestion and helps maintain a healthy gut.

6. Onions:

Onions are packed with antioxidants, which help protect the body from harmful free radicals. They are also a good source of vitamin C, which is essential for healthy skin and immune function. Onions also contain fiber, which helps maintain a healthy gut and aids in digestion.

7. Cumin:

Cumin is a spice that is rich in antioxidants and is known for its anti-inflammatory properties. It also aids in digestion and helps alleviate symptoms of digestive issues such as bloating and constipation.

8. Coriander:

Coriander is rich in antioxidants and is known for its anti-inflammatory properties. It also aids in digestion and helps alleviate symptoms of digestive issues such as bloating and constipation.

9. Cinnamon:

Cinnamon is a spice that is known for its anti-inflammatory properties. It also helps regulate blood sugar levels and aids in digestion.

10. Cardamom:

Cardamom is a spice that is rich in antioxidants and is known for its anti-inflammatory properties. It also aids in digestion and helps alleviate symptoms of digestive issues such as bloating and constipation.

How to Enjoy OvenOrg’s Vegetable Pulao

OvenOrg’s Vegetable Pulao is ready to eat and can be enjoyed as a quick and easy meal. To prepare, simply heat the contents of the packet in a microwave or on a stovetop for a few minutes. Once heated, the dish is ready to be enjoyed.

OvenOrg’s Vegetable Pulao can be enjoyed as a standalone meal or can be paired with other dishes such as curries or salads. It is a perfect option for those who are short on time and need a quick and healthy meal. 

OvenOrg’s Ready to eat Vegetable Pulao is an excellent option for anyone looking for a wholesome and delicious meal. Made with organic basmati rice and a variety of vegetables, this pulao is not only tasty but also nutritious. 

With its convenient packaging, it is easy to prepare and can be enjoyed at home, at work, or on-the-go. Additionally, the fact that it is organic ensures that you are consuming food that is free from harmful pesticides and chemicals. So, if you’re looking for a quick and healthy meal option, OvenOrg’s Vegetable Pulao is definitely worth trying.

Advertisement

Impress your husband with delicious dark chocolate granola trifle made with True Elements Granola 

True Elements Granola

If you’re looking to impress your husband with a delicious and healthy dessert, look no further than this dark chocolate granola trifle made with True Elements granola. This decadent treat is sure to satisfy your sweet tooth while also providing a healthy dose of fiber, protein, and antioxidants. Plus, with its beautiful layers and presentation, it’s sure to impress even the toughest critic.

What are True Elements Granola?

Before we get started with the recipe, let’s talk a bit about True Elements granola. True Elements is a health food brand that offers a wide range of healthy and natural food products, including granola. Their granola is made with high-quality, natural ingredients such as whole grains, nuts, seeds, and dried fruits. It’s also free from artificial colors, flavors, and preservatives, making it a healthier option than many store-bought granolas.

Why Dark Chocolate Granola Trifle?

The dark chocolate granola trifle is a great dessert option for a number of reasons. First and foremost, it’s delicious. Dark chocolate is rich and decadent, while the granola adds a satisfying crunch. Plus, by using True Elements granola, you can rest assured that you’re getting a healthy dose of fiber and protein with each bite.

Additionally, this dessert is fairly simple to make, but looks impressive and sophisticated. The layers of chocolate and granola create a beautiful presentation that is sure to wow your husband and any guests you may have over.

Dark Chocolate Granola Trifle Recipe

Now that we’ve discussed the benefits of this dessert, let’s get to the recipe. Here’s what you’ll need to make the dark chocolate granola trifle:

Ingredients:

  • 1 cup True Elements Granola
  • 1 cup dark chocolate chips
  • 1 cup heavy cream
  • 2 tbsp honey
  • 1 tsp vanilla extract
  • 1/2 cup raspberries

Instructions:

  • Begin by melting the dark chocolate chips in a heatproof bowl over a pot of simmering water. Stir the chocolate until it’s completely melted and smooth.
  • Once the chocolate is melted, remove it from the heat and let it cool for a few minutes.
  • In a separate bowl, whip the heavy cream until stiff peaks form.
  • Add the honey and vanilla extract to the whipped cream and gently fold them in.
  • Next, gently fold in the melted chocolate until the mixture is smooth and uniform.
  • Take four glasses and spoon a layer of the True Elements granola into each one.
  • Top the granola with a layer of the chocolate whipped cream mixture.
  • Add a layer of raspberries on top of the chocolate whipped cream.
  • Repeat the layers of granola, chocolate whipped cream, and raspberries until the glasses are full.
  • Finish with a layer of raspberries on top.
  • Place the glasses in the refrigerator for at least an hour before serving to allow the trifle to set.

Tips for Making the Perfect Dark Chocolate Granola Trifle

  • Use high-quality dark chocolate chips for the best flavor.
  • Be sure to let the melted chocolate cool slightly before adding it to the whipped cream to prevent the cream from melting.
  • Don’t overmix the whipped cream, as this can cause it to become dense and heavy.
  • Use fresh, ripe raspberries for the best flavor and presentation.
  • Don’t be afraid to experiment with different types of True Elements granola to create new flavor combinations.

Variations of Dark Chocolate Granola Trifle

While this recipe is already delicious on its own, there are a few variations you can try to switch things up and add new flavors:

  • Peanut Butter Granola Trifle: Use True Elements Peanut Butter Granola instead of regular granola for a peanut butter and chocolate twist. Add some chopped peanut butter cups between layers for extra indulgence.
  • Berry Mix Granola Trifle: Instead of using raspberries, mix in a variety of fresh berries such as blueberries, strawberries, and blackberries. This will add a burst of color and flavor to your trifle.
  • Caramel and Sea Salt Granola Trifle: Use True Elements Caramel and Sea Salt Granola to add a sweet and salty flavor to your trifle. Drizzle caramel sauce between the layers for added decadence.
  • Coconut and Almond Granola Trifle: Swap out the regular granola for True Elements Coconut and Almond Granola for a tropical twist. Top with toasted coconut flakes for added crunch.
  • Matcha Granola Trifle: If you’re a fan of matcha, try adding a layer of True Elements Matcha Granola to your trifle. The earthy, slightly bitter flavor of the matcha will complement the sweetness of the chocolate and fruit.

This dark chocolate granola trifle made with True Elements granola is a delicious and healthy dessert that is sure to impress your husband. With its layers of crunchy granola, rich chocolate whipped cream, and tart raspberries, it’s a dessert that’s both satisfying and indulgent. Plus, with the variety of True Elements granolas available, you can switch up the flavors and create new combinations to keep things interesting. So go ahead and impress your loved one with this decadent and healthy dessert – they won’t be disappointed!

Advertisement

Janhvi Kapoor swears by ghee every morning – Here’s why you should try this vegan ghee too!

0
ghee

Janhvi Kapoor, one of the most popular Bollywood actresses, is known for her stunning looks, impressive acting skills, and her dedication to fitness and wellness. The young actress has recently revealed one of her secrets to staying healthy and fit – she starts her day with a teaspoon of ghee.

Ghee, a type of clarified butter, has been a staple in Indian kitchens for centuries. It is used in a variety of dishes and is also considered to have several health benefits. One Good’s Vegan ghee, a plant-based alternative to traditional ghee, is a popular choice for those looking to incorporate ghee into their diets while still adhering to a vegan lifestyle.

Here are some of the reasons why you should consider adding One Good’s Vegan ghee to your daily diet.

  • It’s Good for Your Digestive System:

Ghee is known for its digestive properties and is often recommended for those with digestive issues. It contains butyric acid, a short-chain fatty acid that has been shown to improve gut health by reducing inflammation in the gut lining. This can help prevent conditions like leaky gut syndrome and irritable bowel syndrome.

One Good’s Vegan ghee is made from a blend of plant-based oils and is free from lactose and other animal products, making it a great option for those with lactose intolerance or other dietary restrictions.

  • It’s Good for Your Heart Health:

Contrary to popular belief, ghee can be good for your heart health when consumed in moderation. It contains healthy fats that can help improve cholesterol levels and reduce the risk of heart disease. Ghee is also rich in vitamin K2, which has been shown to help prevent calcification in the arteries and reduce the risk of heart attacks.

One Good’s Vegan ghee is made from a blend of plant-based oils, including high oleic sunflower oil, which is rich in monounsaturated fats that are good for your heart health.

  • It’s Good for Your Skin and Hair:

Ghee is a natural moisturizer and has been used for centuries in Ayurvedic medicine to improve skin and hair health. It contains fatty acids that can help nourish the skin and hair from within, leaving them soft, supple, and healthy.

One Good’s Vegan ghee is made from a blend of plant-based oils, including coconut oil, which is rich in lauric acid, a fatty acid that has been shown to improve skin and hair health.

  • It’s Good for Your Immune System:

Ghee contains antioxidants like vitamin E and beta-carotene, which can help boost your immune system and protect your body from oxidative stress. It also contains conjugated linoleic acid (CLA), a fatty acid that has been shown to have immune-boosting properties.

One Good’s Vegan ghee is made from a blend of plant-based oils, including high oleic sunflower oil, which is rich in vitamin E, and coconut oil, which is rich in antioxidants.

  • It’s a Great Source of Energy:

Ghee is a great source of energy and is often used in Indian cuisine as a cooking oil. It contains medium-chain triglycerides (MCTs), which are quickly metabolized by the body and converted into energy. This can help improve athletic performance and reduce fatigue.

One Good’s Vegan ghee is made from a blend of plant-based oils, including coconut oil, which is a rich source of MCTs.

  • It’s Versatile:

Ghee can be used in a variety of dishes, from savory to sweet. It has a high smoke point, which makes it great for cooking at high temperatures. It can be used as a cooking oil, a spread, or a flavor enhancer in dishes like curries, dal, and desserts.

One Good’s Vegan ghee is a great plant-based alternative to traditional ghee and can be used in the same way. It has a similar flavor profile and texture, making it a versatile ingredient for cooking and baking.

How to Incorporate One Good’s Vegan Ghee into Your Diet

If you’re interested in incorporating One Good’s Vegan ghee into your daily diet, here are some ways you can use it:

  • As a cooking oil: Use One Good’s Vegan ghee as a substitute for traditional ghee or butter in your cooking. It has a high smoke point, which makes it great for frying or sautéing at high temperatures.
  • As a spread: Use One Good’s Vegan ghee as a spread on toast, bagels, or muffins. It has a rich, buttery flavor that pairs well with a variety of foods.
  • In baked goods: Use One Good’s Vegan ghee as a substitute for butter or oil in your baking. It adds a rich flavor and can help improve the texture of your baked goods.
  • In Indian cuisine: Use One Good’s Vegan ghee in traditional Indian dishes like dal, curries, and biryanis. It adds a rich flavor and can help enhance the overall taste of the dish.

One Good’s Vegan ghee is a great plant-based alternative to traditional ghee. It has many of the same health benefits and can be used in a variety of ways. Incorporating One Good’s Vegan ghee into your daily diet can help improve your digestive system, heart health, skin and hair health, immune system, and provide a great source of energy. With the versatility of One Good’s Vegan ghee, it’s easy to add this healthy ingredient to your diet and start reaping the benefits.

Advertisement