Healthy Foods brand Bagrry’s welcomes Jayant Kapre as new MD & CEO

News

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March 3, 2023

Bagrry’s India is a well-known and highly respected brand in the breakfast cereals and health food category. It is a leading player in this industry, offering a wide range of healthy and nutritious products that are designed to meet the needs of modern consumers who are increasingly health-conscious.

To further strengthen its position in the market and take advantage of the numerous opportunities available, Bagrry’s India recently announced the appointment of Jayant Kapre as its new Managing Director and Chief Executive Officer. This move is expected to help the company accelerate its growth trajectory and achieve even greater success in the years ahead.

Jayant Kapre, MD & CEO of Bagrry’s India, said, “It is rare to find a food company that matches the attention to nutrition, quality and hygiene at Bagrry’s. Working on trustworthy recipes which are truly good for consumers was a great draw for me- the world needs more of this right now!”

and added “The business has been extremely well run so far and the profitable growth is testimony to this. The brand is at an exciting crossroads in its journey, and I am glad to lead a vital change in momentum. I seek to fuel growth and expansion across categories, whilst maintaining profitability.”

Aditya Bagri, Director, Bagrry’s Group, said, “At Bagrry’s, with a lineage of over 50 years of innovation, we’re building India’s most trusted health food brand. Our vision has always been to transform our family business into an institution driven by some of the finest consumer minds.”

He further said, “Jayant brings with him decades of unparalleled leadership experience in the FMCG & food processing space, and also resonates with our core values. We’re excited to have him on board and we are confident that he’ll scale Bagrry’s to newer heights.”

As Managing Director and CEO, Kapre will be responsible for developing and executing a comprehensive growth strategy for Bagrry’s India. This will involve identifying new business opportunities, enhancing the company’s product portfolio, and expanding its reach into new markets. He will also be tasked with enhancing the brand’s commercial advantage and driving growth across all key areas of the business.

Kapre is a highly experienced professional with over 26 years of experience in the FMCG sector, with a particular focus on the food industry. He has held several key leadership positions at some of the industry’s most prominent companies, including Wrigley, Frito Lay, McVitie’s, and Britannia. Throughout his career, he has developed a reputation as a results-driven leader with a strong track record of success.

With Kapre at the helm, Bagrry’s India is well-positioned to continue its impressive growth trajectory and cement its status as a top player in the breakfast cereals and health food category. By leveraging Kapre’s experience and expertise, the company can drive innovation, expand its product range, and deliver even greater value to its customers.

Bhaang ki Bhel: A twist to the popular Indian Bhel Puri Snack

Recipes & Meals

By

SnackTeam

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March 3, 2023

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One of the most underrated things in this world is colors. The very idea of a monochrome world sounds kinda depressing. Just like our external world, humans from inside are shades of different colors and it doesn’t get celebrated enough, unless it is the time of Holi in India, where we not only celebrate colors and paint each other but also celebrate coming together, dancing to the beat of dhols, snacking like there is no tomorrow and simply letting a different shade of color come out.

Bhaang and Holi have become synonymous with happiness, joy, and celebration in India. Food in holi becomes not only a way of celebration but also an expression of the festival itself.

Bhelpuri is one snack that reminds me of colors, as the snack has multiple colors in the palette just like the world gets when we play Holi. That makes Bhelpuri the perfect snack for Holi, and when paired with Bhaang it is like having the best of both world at the same time.

The bright red of the diced tomatoes, vibrant green of the cilantro, yellow of the sev, and the orange-brown hue of the tamarind chutney all come together to create a feast for the eyes. And that’s not even counting the other colorful ingredients that can be added to bhel, such as green chilies, red onions, or even purple cabbage!

it’s not just the colors that make bhelpuri a treat for the senses.

The combination of textures, from the crunchy sev to the soft potatoes, the juicy tomatoes to the crispy papdi, makes every bite a delight. Then there’s the explosion of flavors that hits your taste buds, from the sourness of the tamarind chutney to the spiciness of the green chilies, the sweetness of the diced onions to the tanginess of the lemon juice.

There is so much going on at the same time in this easy-to-make and light snack that it feels unrealistic especially when paired with Bhaang it makes it like an edible cocktail which is like pure bliss for anyone who consumes it.

So, do me a favor and lets play holi by creating this Bhaang ki bhel in these super easy steps, mentioned below :

Ingredients:

2 cups puffed rice (murmura)
1/4 cup bhaang (cannabis) leaves, finely chopped
1/2 cup onion, finely chopped
1/2 cup tomato, finely chopped
1/2 cup boiled potatoes, finely chopped
1/4 cup raw mango, finely chopped
1 green chili, finely chopped
1/4 cup roasted peanuts
1/4 cup sev
2 tablespoons tamarind chutney
1 tablespoon lemon juice
Salt to taste

Instructions:

In a mixing bowl, add puffed rice, chopped bhaang leaves, onion, tomato, boiled potatoes, raw mango, and green chili. Mix everything well.
Add roasted peanuts and sev to the mixture.
Add tamarind chutney, lemon juice, and salt. Mix everything well.
Serve immediately and enjoy your delicious bhaang ki bhel!

Note: You can adjust the quantity of tamarind chutney and lemon juice as per your taste. Also, feel free to add any other ingredients of your choice to the bhel. Have fun experimenting!

7 Smart Ways to Double Your Restaurant’s Revenue and Customer Base

By

Ashu Agrawal

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March 3, 2023

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Starting and managing a food business can be challenging, especially when it comes to generating consistent revenue. With so much competition in the food industry, it can be difficult to stand out and attract customers.

Covid has been an inflection point which gave a never-anticipated impetus to the food and beverage industry, globally. The growth that brands would have experienced in a decade is pushed to improve and incorporate efficiency in their operating methods, today. To add to this complexity changing dynamics of consumer preferences and constant influence have added a deeper layer of expectation from the brands.

Consumer influence is a significant driver of change in the food industry. In recent years, consumers have become more health conscious and environmentally aware, and their expectations from food businesses have shifted accordingly. They are looking for healthier options on restaurant menus, and they want to know what ingredients are being used in their food. As a result, food businesses are expected to offer healthier menu options, use natural and organic ingredients, and provide more information about their food’s nutritional value.

Another key aspect that has become critical in the post-covid world is environmental sustainability, a top concern for aware, agile consumers. They are looking for businesses that use sustainable practices, reduce food waste, and minimize their carbon footprint. Food businesses are expected to source ingredients from local farmers, reduce packaging waste, and implement environmentally-friendly practices in their operations.

Consumers today are also looking for authenticity and transparency in the food they consume. Traceability in the food industry is a massive opportunity, as consumers want to know where their food comes from, how it’s prepared, and what ingredients are being used.

Food businesses are expected to be transparent about their sourcing, cooking methods, and ingredient lists. With all of these issues, one of the key aspects that have taken shape is the consumers’ expectation for personalized experiences when it comes to food. They want menu options that cater to their dietary restrictions and preferences, and they want to be able to customize their orders. Food businesses are expected to offer more options and flexibility in their menus to cater to these personalized preferences.

In this new market, which is young, aware and experimentative, with the right strategies in place, consumer-facing food businesses, which includes Restaurants, Cloud kitchens, and D2C brands and can significantly increase your revenue, can create an indelible impression and grow their food brands across markets.

Here are some key steps that food businesses should undertake to improve their revenues. These hacks are based on proven strategies that successful food businesses are using to increase their revenue.

Understand what’s trending !! Introduce new menu items regularly

One of the best ways to increase revenue in a food business is by introducing new menu items. By adding new dishes to your menu, you can attract customers who are looking for something different or exciting.

Additionally, introducing new menu items can increase the variety of food you offer and make your restaurant or cafe a go-to spot for a wider range of customers. That said, all new introductions should be designed to leverage the existing supply chain and production infrastructure. To introduce new menu items, brands must conduct local market research to identify customer preferences and variations in choices for a fortnight.

One can use social media platforms to test the waters and map responses, online surveys, or in-person questionnaires to gather information on what your customers like and dislike are good ways to decode shifts in tastes and preferences. Based on this information, create new menu items that align with customer preferences.

When introducing new menu items, it’s important to promote them through various marketing channels. You can use social media platforms, email marketing, or in-store promotions to advertise new menu items. By promoting new menu items, you can create buzz and generate excitement among your customers.

2. B2B should be a critical part of the strategy

In an evolving consumer market, businesses with deep cash reserves and war chests tend to be more agile and prepared better to tackle competition with speed. While restaurants and cloud kitchens should offer catering services leveraging their existing infra, catering services provide an additional revenue stream and can bring in the required buffer to experiment in the consumer business.

By offering catering services, you can reach a wider audience and generate more revenue. Catering services can be used for a variety of events, including weddings, corporate events, and parties.

To offer catering services, start by creating a catering menu that includes a variety of dishes that can be easily transported and served at events. You can then promote your catering services through your website, social media, and other marketing channels. When offering catering services, it’s important to provide excellent customer service and ensure that the food is of high quality. Word-of-mouth marketing can be powerful for catering services, and providing exceptional service can lead to repeat business and referrals.

3. Don’t limit your existence to Instagram !!! Improve Social & online presence

In today’s digital age, having a strong online presence is essential for any food business. By increasing your online presence, you can reach a wider audience and generate more revenue. To increase your online presence, start by optimizing your website for search engines. This includes using relevant keywords, creating high-quality content, and ensuring that your website is mobile-friendly.

You can also use social media platforms to engage with your customers and promote your business. This includes creating a social media strategy, posting regularly, and engaging with your followers. Another way to increase your online presence is by partnering with food bloggers and influencers. Instead of doing a paid activity with them, try and negotiate a reseller model where they are incentivised on campaign-generated sales. This will help increase your reach and generate buzz about your business and keep costs in check.

Apart from partnering with bloggers and influencers, start by identifying and looking for credible media platforms that endorse your product and help you with an amazing reputation. Collaboration in the food businesses is the key to long-term recall and communicating with various permutations and combinations with consumers.

4. Decrease Customer Acquisition Cost !!! Implement loyalty programs. Incentivise the consumer for every purchase.

Loyalty programs can be an effective way to increase revenue in a food business. By rewarding your loyal customers, you can encourage them to come back and increase their spending on each visit.

Additionally, loyalty programs can help increase customer retention and generate repeat business. To implement a loyalty program, start by creating a rewards system that is easy to understand and offers tangible benefits to your customers. This can include discounts, free meals or drinks, or other incentives.

You can then promote your loyalty program through your website, social media, and other marketing channels. When implementing a loyalty program, it’s important to track the results and adjust the program as needed. This includes monitoring the redemption rate and adjusting the rewards system to ensure that it is effective in increasing revenue.

5. Focus on upselling and cross-selling

Traditionally brands undertake Upselling and cross-selling within their product range. That usually is dependent upon consumers returning for a hero product from the brand. This strategy can be limiting as the consumer is in a very dynamic market setting.

Today brands need to leverage the aligned ecosystem of other brands that can offer their products as an add-on to their customer. This de-risks brands and helps them achieve more consumer engagement and future recall. It can be an effective way to increase revenue in a food business.

By offering additional products or services, you can increase the value of each customer transaction. To upsell, offer customers a larger portion size, an extra side dish or a more expensive menu item. To cross-sell, recommend complementary items that can be added to their order, such as a drink or a dessert.

6. Offer direct online ordering and delivery with a pay-later option

In recent years, online ordering and delivery have become increasingly popular in the food industry. Offering direct online ordering and delivery can save you upwards of 25% and helps the brand build a direct relationship with the brand.

To offer direct online ordering and delivery, brands can partner with third-party platforms which provide pre-designed platforms that can be customised as per the requirements of the brand. Some of the logistics players are offering a solution for standalone brands that help them run independent operations and fulfil their orders directly.

7. Create your IPR events !!! Host events and promotions

Creating IPR is a great way to engage customers and improve your brand value with customers. Hosting events and promotions can be a great way to attract new customers and generate buzz about your business.

While some of the larger brands offer such experiences, all brands must try and undertake such activities even if it is hosting small initiatives like a live music night, a trivia night or a themed event. You can also offer promotions, loyalty benefits programs, bonuses or holiday specials.

Some of the elements that have to be key to any food business are the mechanics to engage the customer by providing exceptional customer service. It is a powerful way to generate repeat business and positive word-of-mouth marketing.

Make sure your staff is well-trained, friendly and attentive to customers’ needs. Respond to customer feedback and address any concerns promptly and professionally. Finally, implementing cost-saving measures can help you increase your revenue by improving your profit margins. This can include reducing food waste, optimizing inventory management, and negotiating better prices with suppliers. By reducing costs, you can improve your bottom line and increase your revenue.

What kind of Food Businesses I can start sitting at home with zero capital?

By

Ashu Agrawal

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March 3, 2023

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Given the inquisitive nature of Indian minds, doing a food business has crossed everyone’s mind, many times. One thing which is most common among all of us is to calculate the earning of each food stall we ever eat at. The footfall only increases the aspiration to start one of our own.

For many, opening up a restaurant or some kind of food business has also been a retirement plan, until Covid hit. Covid has been the two most difficult years of mankind, it resurrected the thought in each one, of quitting their respective jobs and starting a food business.

While people are excited about the idea of starting up, they usually do not have the required capital for a startup. To crack that problem we have listed some of the businesses where genuinely passionate people can start sitting at home with zero investment. Food businesses can be a lucrative and rewarding venture, which one can start from the kitchen of their home, without any upfront investment.

With the rise of the gig economy and the rise of a savvy consumer with high disposable capital, it’s now possible to start a food business in minutes and earn thousands. Consumers today are far more connected and have the mind space and disposable incomes to experience new emerging brands.

We have encapsulated possible areas of food businesses people can explore sitting at home with zero capital.

Don’t to a typical catering business, Create a frontend Digital brand

One of the easiest food businesses you can start from home is a digital catering business where you do not need any resources apart from creating your digital identity. With a backend partner, a digital catering business is like a breeze. Unlike a traditional catering business which involves preparing and delivering meals for events, parties, and other gatherings, here you just have to be active on social media avenues like Instagram, Facebook linkedin etc.

All you need is to learn creative tools like Canva to communicate consistently with your customers. You can start this digital catering business with zero capital by utilizing your home cook and existing cooking equipment and ingredients in your home kitchen, or a local small-time restaurant in your vicinity.

You can also create a simple website or social media page to advertise your catering services and attract customers.

2. Have an Air Fryer? Start your Baking Business in 5 min

Another food business you can start sitting at home with zero capital is a baking business !! all you need is an Air Fryer. If you have a passion for baking and a reasonably equipped kitchen, you can create a range of cakes, breads, cookies, and other desserts to sell to customers.

You can start by offering your baked goods to friends and family, then expand to a wider customer base by creating a social media page or selling your products on Whatsapp, and online marketplaces like zomato & swiggy.

Many women entrepreneurs across emerging areas have built phenomenal brands with a massive following. It’s amazing to see how they have used their creativity to start some of these businesses, where everyone in the family is now involved and earnings are far higher than they had with their limited jobs.

3. Health-focused Meal Prep Delivery Service

If you are a fitness enthusiast, this is a food business that’s possibly the easiest for you to start. A healthy meal prep delivery service involves preparing and delivering healthy meals to customers’ doorsteps. The best part about this business is the subscription-based model of engagement with the consumers as they value a good nutritious meal. With more people looking for healthy meal options, this type of business can be highly in demand and scaled very fast.

You can start a meal prep delivery service from home with zero capital by utilizing your existing cooking equipment and ingredients. Some of the people who are in this trade have started with the first few customers on WhatsApp. If this is your calling, it’s simple to start by curating a menu, if you do not have one, or extending the health menu that you practice.

4. If you are a Pro, this one is for you: Personal Chef & Event Producer

This is an option where your imagination gets you serious monies !!! If you have a passion for cooking, a good understanding of wines or alcohol, and enjoy working one-on-one with clients, you can start a personal chef service from home. A personal chef service involves offering personalized cooking services to individuals or families for parties in their homes or offices.

5. Leveraging the rich Recipe of Nani’s & Dadi’s with Homemade Organic Food Products

If you have a rich repository of special recipes from your mother and grandmother and enjoy creating your food products, you can start a homemade food products business from home. This can include making and selling organic homemade jams, pickles, or sauces. You can start a homemade food products business with zero capital but need a backend to produce batches and logistics for shipments.

One such business which has achieved massive success is Jhaji StooreOnline Pickles. You can visit their website at https://www.jhajistore.com/. You can also watch the full interview of our interaction with the founder Mrs Kalpana Jha in the link below.

6. Global Specialty Food Items

If you are a specialist in a particular type of food, such as Japanese, Korean, Lebanese’s or vegan, gluten-free, or keto-friendly this is a business for you. This can be a great way to differentiate yourself from competitors and attract a niche customer base. You can start a speciality food items business with zero capital by utilizing your existing cooking equipment and ingredients.

While Instagram is a great way to promote your business, it is equally important for the founder of such a business to be visible across all key forums and evangelize the cause for such products and services.

7. Online Cooking Classes for New Mothers.

If you enjoy cooking and teaching and are keen to share your culinary skills with others, you can start an online cooking class business from home with a simple laptop. You can offer cooking classes to people who want to learn new culinary skills.

All it takes is setting up a simple Youtube channel, and putting your recipes out there for people to watch and learn from it. Managing a Youtube channel can be slightly tricky but many videos will help you to optimise your video for SEO and discovery.

8. Food Insta Jockey

If you are a video junkie, food blogging is the easiest option for you to undertake. This involves creating a blog or social media page to share your recipes, cooking tips, and food reviews with your audience. You can start a food blog with zero capital by simply creating a channel on Youtube, Instagram, TikTok and many others and grow your audience.

Once you have established a following, you can monetize your blog through sponsored content, affiliate marketing, or selling other services. One of the key underlying requirements of this business is an extremely good understanding of food and creative sensibilities to produce the best quality videos.

These businesses can open the doors of Entrepreneurship in the Food Industry, while you sit home with Zero Capital.

Unlocking Your Target Market: 4 Simple Hacks to Identify Your Ideal Customers and Boost Your Business

By

Ashu Agrawal

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March 3, 2023

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“There is only one boss: the customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else.” – Sam Walton, founder of Walmart.

This quote highlights the importance of understanding and catering to your target market, as they ultimately hold the power to determine the success or failure of your business. By putting the customer at the centre of your business strategy, you can create products and services that meet their needs and build strong, long-lasting relationships with your target market.

As an entrepreneur, it’s essential to know who your target market is. Your target market represents the group of people who are most likely to be interested in your product or service. By identifying your target market, you can create effective marketing campaigns, tailor your products and services to meet their needs, and ultimately increase your chances of success.

Identifying your target market starts with understanding your product or service. What problem does it solve? Who is it for? For example, if you sell vegan protein powder, your target market is likely health-conscious individuals who follow a plant-based diet.

Once you have a general idea of who your target market is, it’s time to conduct research to gain a more detailed understanding. Here are some simple steps to make an early assessment:

Analyzing your current customer base

Look at the customers who have already purchased your product or service. What are their demographics? What do they have in common? You can gather this information by sending out surveys or looking at customer reviews. By understanding your current customer base, you can identify patterns and characteristics that will help you target similar individuals in the future. Your current customer base can provide valuable insights into various aspects of your business.

Some of the key things that your current customers can tell you:

The relevant target market for your product or service:

By analyzing the demographics and behaviour of your current customer base, you can gain a better understanding of who your target market is. This can help you tailor your marketing and product offerings to better meet the needs and preferences of your ideal customer.

What your customers like (and don’t like) about your business.

Your current customers can provide feedback on various aspects of your business, such as product quality, customer service, and pricing. This feedback can help you identify areas where you are excelling, as well as areas where you may need to make improvements to better meet customer expectations.

How to improve customer retention and loyalty.

Analyzing customer behaviour and feedback can also help you identify strategies for improving customer retention and loyalty. For example, you may discover that customers who make repeat purchases tend to do so after receiving a personalized email or coupon. Armed with this information, you can create targeted campaigns to encourage repeat business and build stronger customer relationships.

Opportunities for growth and expansion.

Finally, your current customers can help you identify opportunities for growth and expansion. For example, you may notice that a particular product or service is particularly popular among a certain segment of your customer base. This could signal an opportunity to expand your offerings in that area or to target that segment more aggressively in your marketing campaigns.

Overall, analyzing your current customer base can help you better understand your business, improve customer satisfaction and retention, and identify opportunities for growth and expansion.

2. Conduct market research

Market research involves gathering information about your target market’s preferences, behaviours, and needs. You can conduct market research through surveys, focus groups, and online research. The goal is to gain a deeper understanding of your target market’s motivations and what drives them to purchase products or services like yours.

Market research can be a powerful tool for businesses looking to better understand their target market and make informed decisions about their products and marketing strategies. However, there are some important things to be careful of when conducting market research to ensure that your findings are accurate and actionable. Here are a few key considerations:

Bias in the sample population.

One of the biggest risks in market research is bias in the sample population. For example, if you only survey people in a certain geographic region or demographic group, your findings may not be representative of the broader population. To mitigate this risk, it’s important to ensure that your sample population is diverse and representative of your target market.

Leading questions.

Another risk in market research is leading questions, which can bias respondents towards a certain answer. To avoid this, questions should be phrased in a neutral and unbiased way, and avoid leading language or assumptions.

Incomplete or inaccurate data.

Market research is only as good as the data that it’s based on. To ensure that your data is accurate and complete, it’s important to use reliable sources and to verify your data whenever possible.

Lack of focus.

Market research can be a time-consuming and costly process, and it’s important to ensure that you are focused on gathering the information that is most relevant to your business goals. Avoid being sidetracked by tangential or unrelated information, and ensure that you are collecting data that is directly applicable to your business decisions.

Inappropriate research methods.

Different research methods are appropriate for different types of questions or information. It is important to choose the right research methods that will give you the most accurate and relevant data. For example, quantitative research is useful when you need to measure the frequency of something, while qualitative research is more suitable when you need to understand the nuances of a particular issue.

By being aware of these potential pitfalls and taking steps to mitigate them, you can ensure that your market research is reliable and actionable.

3. Look at your competition

Analyze your competitors and identify their target market. Who are they targeting, and how are they doing it? Look at their marketing materials, website, and social media channels to get a sense of who they are trying to reach.

Assessing competition is an important aspect of developing a successful business strategy. Here are some key things to look for when assessing your competition:

Competitor products and services.

The first thing to consider when assessing competition is the products and services that your competitors offer. Look at their pricing, quality, features, and benefits to understand how they compare to your own offerings. This will help you identify areas where you can differentiate your products or services and develop a competitive advantage.

Target market and customer base.

Understanding your competitor’s target market and customer base can help you identify areas where they are strong and areas where they are vulnerable. Look at their marketing strategies, messaging, and customer engagement to understand how they are attracting and retaining customers.

Strengths and weaknesses.

It’s important to understand your competitor’s strengths and weaknesses to develop an effective competitive strategy. Consider their market position, brand reputation, resources, and capabilities to understand where they excel and where they may struggle. This will help you identify areas where you can compete effectively and areas where you may need to avoid direct competition.

Competitive advantages.

Look at your competitor’s unique selling proposition and competitive advantages to understand how they are differentiating themselves from others in the market. Consider their product features, service quality, pricing, marketing strategies, and customer engagement to identify their strengths and competitive advantages.

Market trends and industry changes.

Staying up-to-date with market trends and industry changes can help you anticipate shifts in the competitive landscape and stay ahead of the curve. Look at industry reports, news articles, and social media to stay informed about changes in customer preferences, new product developments, and emerging technologies.

By assessing your competition using these key factors, you can gain a better understanding of the competitive landscape and develop a winning strategy for your business

4. Consider your product or service’s unique value proposition

What sets your product or service apart from the competition? Understanding your unique value proposition can help you identify the target market that is most likely to be interested in what you have to offer. For example, if your vegan protein powder contains all-natural ingredients, you may want to target individuals who prioritize natural and organic products.

Assessing the unique value proposition (UVP) of a business is important to ensure that it effectively communicates what sets it apart from its competitors and why customers should choose its products or services over others.

Here are some key factors to consider when assessing the UVP of a business:

Clarity and effectiveness.

The UVP should be clear and easy to understand. It should effectively communicate what the business offers, how it solves a problem or meets a need, and what makes it unique. If the UVP is confusing or difficult to understand, it may not be effective in attracting customers.

Relevance to the target audience.

The UVP should be relevant to the target audience and their needs. It should clearly communicate how the business’s products or services solve a problem or meet a need that is important to the target audience. If the UVP does not resonate with the target audience, it may not be effective in attracting customers.

Competitive advantage.

The UVP should clearly communicate what sets the business apart from its competitors. It should highlight the unique benefits or advantages that the business offers that are not available from other competitors. If the UVP does not effectively communicate a competitive advantage, it may not be effective in attracting customers.

Consistency across all marketing channels.

The UVP should be consistent across all marketing channels, including the business’s website, social media, and advertising campaigns. Inconsistencies can create confusion and undermine the effectiveness of the UVP. If the UVP is not consistent across all marketing channels, it may not be effective in attracting customers.

Impact on customer decision-making.

The UVP should have a significant impact on customer decision-making. It should communicate the benefits of the business’s products or services and why they are superior to those of competitors. If the UVP does not have a significant impact on customer decision-making, it may not be effective in attracting customers.

By assessing these key factors, businesses can evaluate the effectiveness of their UVP and make necessary adjustments to ensure that it effectively communicates what sets them apart from their competitors and why customers should choose their products or services over others

Once you have gathered all of this information, you can create a detailed profile of your ideal customer. This profile, also known as a customer persona, should include demographics such as age, gender, location, and income level. It should also include psychographic information, such as interests, hobbies, and values.

With a clear understanding of your target market, you can create marketing campaigns that speak directly to their needs and interests. For example, if your target market is health-conscious individuals, you may want to advertise in health and fitness magazines or partner with fitness influencers on social media.

It’s important to remember that your target market may evolve. As your business grows and changes, you may need to adjust your marketing strategies to appeal to a new target market. Regularly conducting market research and analyzing your customer base can help you stay on top of these changes and adapt your approach accordingly.

In conclusion, identifying your target market is essential for any business looking to succeed. By understanding who your ideal customer is, you can create effective marketing campaigns, tailor your products and services to meet their needs, and ultimately increase your chances of success. Conducting research, analyzing your current customer base, and considering your competition can help you create a detailed customer persona that will guide your marketing efforts.

How Expensive is your Coffee Habit? 3 effective tips to save Money!

Health & Diet

By

SnackTeam

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March 3, 2023

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Coffee is one of the most popular beverages worldwide, and for many people, it’s an essential part of their daily routine. But have you ever stopped to consider how much you’re spending on your coffee habit? The cost of coffee can add up quickly, especially if you’re purchasing it from cafes or coffee shops.

Let’s explore the factors that contribute to the cost of coffee and offer tips on how to save money while still enjoying your favourite beverage.

Coffee is a popular beverage enjoyed by many, but it can come at a cost. Several factors contribute to the cost of coffee, including the type of coffee you drink, the brewing method, location, brand, and frequency of consumption.

Speciality coffees like lattes and cappuccinos tend to be more expensive than regular coffee while brewing methods such as French press or pour-over can also add to the cost.

Additionally, coffee prices can vary by location, with prices often higher in major cities or tourist areas. Certain coffee brands can also be more expensive than others.

Frequent coffee drinkers may find that their daily habit quickly adds up. However, there are ways to save money while still enjoying your favourite coffee, such as brewing at home and opting for less expensive options.

If you’re looking to save money on your coffee habit, there are several tips and strategies you can try.

Brewing your coffee at home is one of the most effective ways to save money, and using a reusable cup can help you save money and reduce waste.
Stick to regular coffee instead of speciality drinks, take advantage of loyalty programs, and consider purchasing your favourite coffee in bulk.
You can save money on flavourings by making them at home instead of purchasing them from coffee shops.

By implementing these tips, you can continue to enjoy your daily cup of coffee without breaking the bank.

Coffee can be an expensive habit, but with some simple changes, you can save money while still enjoying your favourite beverage. By brewing your coffee at home, using a reusable cup, sticking to regular coffee, taking advantage of loyalty programs, purchasing in bulk, and making your flavourings, you can significantly reduce the cost of your coffee habit.

So next time you’re reaching for your wallet to buy a cup of coffee, remember these tips and consider how you can save money while still enjoying your daily cup of joy.

Hemp: The Superfood with Health Benefits You Need to Know About!

Health & Diet

By

SnackTeam

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March 3, 2023

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Baang, also known as hemp, is a plant from the Cannabis genus that has been used for its medicinal properties for thousands of years. Recent research has shown that baang can provide numerous health benefits due to its various compounds, including cannabidiol (CBD) and tetrahydrocannabinol (THC).

These compounds have been found to have pain-relieving and anti-inflammatory properties, promote heart and bone health, reduce seizures and drug-seeking behaviour, and improve sleep quality, anxiety, depression, skin health, and nausea and vomiting associated with chemotherapy. While baang has shown promising results in many studies, it is important to consult with a healthcare professional before using it for medicinal purposes, especially if you are taking any medications.

Baang or Hemp seeds are a great source of nutrients and offer many health benefits.

Hemp seeds are a nutritional powerhouse, packed with essential nutrients that can benefit overall health. They are an excellent source of protein, containing all nine essential amino acids, making them a complete protein source for vegetarians and vegans.

Additionally, hemp seeds are rich in healthy fats, including omega-3 and omega-6 fatty acids, which have been shown to reduce the risk of heart disease and support brain function. They are also an excellent source of dietary fibre, which is essential for maintaining a healthy digestive system and reducing the risk of certain chronic diseases.

Hemp seeds are rich in minerals such as magnesium, potassium, iron, zinc, and phosphorus, which are important for maintaining strong bones and teeth, supporting healthy immune function, and regulating blood pressure. They contain a variety of vitamins, including vitamin E, which is a powerful antioxidant that protects cells from damage and supports healthy skin and hair.

Hemp can be consumed in a variety of ways, including smoking, vaping, or ingesting it in the form of edibles or tinctures. However, it is important to note that smoking Baang can have negative effects on lung health and should be avoided. It is also important to consult with a healthcare professional before using Baang for medicinal purposes, as it may interact with other medications or have unwanted side effects.

Hemp seeds are a nutritious food source that offers many health benefits. However, it is important to be aware of potential risks associated with their consumption. Hemp seeds contain trace amounts of THC, which may be detected in drug tests, although they are not psychoactive. Some people may also experience digestive issues after consuming hemp seeds due to their high fibre content.

In Addition, hemp seeds can cause allergic reactions in some individuals. Finally, if hemp plants are grown in contaminated soil, the seeds may contain harmful levels of heavy metals, which can be detrimental to health. It is important to be mindful of these potential risks and consume hemp seeds in moderation.

Hemp seeds are a nutritious and healthy food that can offer many benefits. However, it is important to be aware of potential drawbacks and to consume hemp seeds in moderation as part of a balanced diet

Baang has many potential health benefits, including reducing pain, inflammation, and anxiety, improving mood, and treating epilepsy.

However, more research is needed to fully understand its effects on the body and to determine the most effective ways to use it for medicinal purposes. It is important to consult with a healthcare professional before using Baang and to use it responsibly.

Holi 2023: Best Holi Parties and Events in Hyderabad you should Attend!

By

SnackTeam

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March 2, 2023

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Holi is one of the most celebrated festivals in India. It is celebrated with a lot of joy and enthusiasm. People gather together and smear each other with colors, sing and dance, and share delicious food. Hyderabad is one of the cities that celebrates Holi with much gusto and enthusiasm. The city is known for its great food and vibrant atmosphere. If you are looking for the best Holi parties with food in Hyderabad, then this list is the perfect guide for you.

The Best Holi Parties with Food in Hyderabad are:

1. Holi Splash

People of all ages can participate in a wide range of activities, including traditional music and dance performances, delectable foods and beverages, and colourful displays everywhere! Hosted at Aahwanam Resort at the Most loved Gandipet by Vajra Events, This event should be on your priority list for this Holi

Buy your tickets: https://in.bookmyshow.com/activities/holi-splash-2023-event/ET00353690

2. Holi Hai 4.0

This one-of-a-kind Holi celebration is the perfect way to enjoy the festival of colors in Hyderabad. This party is hosted by Prism club and kitchen and promises to be a great time for everyone. Enjoy unlimited food, drinks, and colors.

Buy your Tickets: https://insider.in/holi-hai-40-at-prism-club-kitchen-holi-2023/event

3. Holi Celebrations

Hyderabad is hosting a Holi celebration like no other. Enjoy delicious food, live music, and lots of colors. There will also be a special performance by DJs.

Buy your tickets: https://insider.in/holi-celebrations-2023-season-8-holi-2023/event

4. Holi Utsav

This Holi, Peoples’s Plaza is hosting a paint party like no other. Enjoy a great view of the city skyline while you enjoy unlimited food, drinks, colors, and music.

Buy your tickets: https://insider.in/holi-utsav-hyderabad-holi-2023/event

5. Rangrrez

ODN Studio is hosting the biggest Holi celebration in Hyderabad. Enjoy unlimited food, drinks, colors, and live music.

Buy your tickets: https://insider.in/rangrrez-holi-2023/event

6. Carnival Holi party

Heart cup coffee is hosting a Holi color festival that promises to be an unforgettable experience. Enjoy delicious food, drinks, colors, and music.

Buy your tickets: https://insider.in/the-carnival-holi-bash-at-heartcup-coffee-gandipet-holi-2023/event

7. Rang Barse

The famous Yolo Arena is hosting an unforgettable Holi celebration. Enjoy unlimited food, drinks, colors, and music.

Buy your tickets: https://insider.in/rang-barse-holi-bash-2023-holi-2023/event

8. Rangoholic

Park Hyderabad is hosting a Holi celebration that is sure to be a hit. Enjoy delicious food, drinks, colors, and music. You can get a couple entry also.

Buy your tickets: https://insider.in/rangoholic-couples-only-holi-holi-2023/event

Holi is a joyous festival that brings people together from all walks of life. Hyderabad knows how to celebrate Holi with great enthusiasm and gusto. If you are looking for the best Holi parties with food in Hyderabad, then this listicle is the perfect guide for you. Buy your tickets and get ready to have an unforgettable time.

Holi 2023: Best Holi Parties and Events in Bangalore you should Attend!

By

SnackTeam

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March 2, 2023

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Holi is one of the most vibrant festivals in India, and Bangalore is one of the best places to celebrate it. The city is filled with vibrant colors, music, and a plethora of food. For those looking for an unforgettable Holi experience, Bangalore has some of the best Holi parties in the country.

From traditional Indian snacks to delicious international cuisine, there is something for everyone. Here is a list of the best Holi parties with food in Bangalore, so you can get ready to enjoy all the festivities the city has to offer!

1. Rangotsav

Rangotsav is one of the most popular Holi parties in Bangalore. It takes place at the Radha hometel Whitefield and features an array of traditional Indian snacks and delicious international cuisine. Participants will get to enjoy a range of activities such as face painting, water balloon fights, and more.

Register/Buy Ticket: https://insider.in/rangotsav-whitefields-biggest-holi-celebration-holi-2023/event

2. Jashn-e-rang

It is another great option for those looking for a fun and festive Holi party in Bangalore. It takes place at the Jayamahal Palace Hotel and features a variety of activities ranging from dance performances to live music. Guests can also enjoy a range of delicious Indian snacks and international cuisine.

Register/Buy Ticket: https://insider.in/jashnerang-by-swiggy-steppinout-holi-2023/event

3. Great Indian Holi Festival

If you’re looking for a truly unique Holi experience, then it is a great option. This event takes place at the Lalit Lawn and features an array of activities such as pottery making, painting, and more. Guests can also enjoy a range of delicious Indian snacks and international cuisine.

Register/Buy Ticket: https://insider.in/the-great-indian-holi-festival-at-lalit-lawn-on-7th-8th-march-holi-2023/event

4. UCB Vol 2

It is one of the most popular Holi parties in Bangalore. It takes place at the Koramangala Club and features an array of activities such as water balloon fights, face painting, and more. Guests can also enjoy a range of delicious Indian snacks and international cuisine.

Register/Buy Ticket: https://insider.in/ucb-vol-2-open-air-holi-concert-holi-2023/event

5. Desi rang

It is another great option for those looking for a fun and festive Holi party in Bangalore. It takes place at the Lago resort and features a variety of activities ranging from dance performances to live music. Guests can also enjoy a range of delicious Indian snacks and international cuisine.

Register/Buy Ticket: https://insider.in/desi-rang—holi-rain-dance-festival–holi-2023/event

Bangalore is one of the best cities to celebrate Holi, and these are some of the best Holi parties with food in the city. From traditional Indian snacks to delicious international cuisine, there is something for everyone. So don’t forget to grab your tickets and get ready to join in on all the festivities that Bangalore has to offer!

8 Inspiring Women Entrepreneurs and Leaders in India’s F&B Industry

Entrepreneurship

By

SnackTeam

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March 2, 2023

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India’s modern food and beverage (F&B) industry has witnessed a surge of women entrepreneurs and leaders in recent years, who have disrupted the industry with their innovative ideas and bold initiatives. These women have not only created successful businesses but have also broken the traditional gender norms in the country’s male-dominated business landscape.

In this article, we will introduce you to Eight such women entrepreneurs and leaders who have left an indelible mark on India’s modern F&B industry with their passion, hard work, and determination. From healthy snacks to fusion cuisine, these women have carved a niche for themselves in the industry and continue to inspire many others to follow in their footsteps.

1. Kalpana Jha – Jhaji Store

Kalpana Jha is an entrepreneur and the founder of Jhaji Store, a company that produces authentic Indian pickles using natural ingredients and traditional techniques. She gained national recognition in India after appearing on the reality TV show Shark Tank India, where she impressed the judges with her product and business acumen. She with her sister Uma Jha build this company together.

Jhaji Achaar was founded in 2021 when Kalpana decided to turn her passion for cooking into a business. She noticed that there was a gap in the market for high-quality, all-natural Indian pickles, and decided to create her own using family recipes and traditional techniques. Jhaji Store’s pickles are made using locally sourced, organic ingredients and are free from preservatives, artificial colors, and flavors. Kalpana Jha appeared on Shark Tank India, a popular TV show where entrepreneurs pitch their business ideas to a panel of investors. She impressed the judges with her passion, knowledge, and the quality of her product.

2. Rashmi Daga – Fresh Menu

Rashmi Daga is an Indian entrepreneur and the founder of FreshMenu, a food delivery service that operates in multiple cities across India. She is known for her innovative approach to food delivery, with a focus on providing healthy and freshly prepared meals to customers. Daga was born and raised in Mumbai, India. She obtained a degree in engineering from the University of Mumbai and later went on to earn a master’s degree in management from the Indian School of Business in Hyderabad. After completing her education, Daga worked in various corporate roles before deciding to start her own business.

In 2014, Daga founded FreshMenu with the goal of providing healthy, nutritious meals to busy professionals who were looking for convenient meal options. FreshMenu’s menu features a variety of cuisines and dishes, all of which are prepared using high-quality ingredients and cooked fresh to order. Under Daga’s leadership, FreshMenu has grown rapidly, expanding its operations to multiple cities across India. The company has received numerous accolades for its innovative approach to food delivery, including being named one of the top 10 startups in India by Business Today in 2016.

3. Jaswantiben Jamnadas Popat – Lijjat Papad

Lijjat Papad is a popular brand of papad (a crispy Indian flatbread) that has become a household name in India and beyond. The brand was founded in 1959 by a group of women in Mumbai, led by Jaswantiben Jamnadas Popat. Jaswantiben Popat was a housewife who lived in a small apartment in Mumbai with her family. She was frustrated with her limited income and wanted to do something to help her family financially. One day, she had an idea to start making papad and selling it to her friends and neighbors.

She shared her idea with six other women in her neighborhood, and together they formed a cooperative called Lijjat Papad. The name “Lijjat” is a Gujarati word that means “tasty.” The cooperative started with an initial investment of just Rs. 80 (less than $2), and the women began making papad in their homes using traditional methods. They sold their papad under the Lijjat brand, which quickly gained a reputation for its high quality and taste.

4. Ahana Gautam – Open Secret

Ahana Gautam is an entrepreneur, social activist, and the founder of Open Secret, a wellness and self-care company based in Mumbai, India. Open Secret is dedicated to providing natural, organic, and sustainable self-care products that promote physical and mental well-being. Ahana Gautam’s journey towards entrepreneurship began after she completed her Masters in Clinical Psychology from Tata Institute of Social Sciences (TISS), Mumbai.

She was passionate about helping people overcome mental health issues, but she realized that the mainstream approach to therapy was not effective for everyone. Ahana saw that many people struggled to access mental health services due to social stigma, financial constraints, and a lack of awareness. In response to these challenges, Ahana founded Open Secret in 2017, with the mission to democratize wellness and promote self-care. She started by creating natural, handmade skincare products that were affordable and accessible to all. Open Secret’s products are free from harmful chemicals, parabens, and synthetic fragrances, and are made using natural ingredients like plant extracts, essential oils, and organic butter.

5. Urmila Jamnadas – Gujju Ben Na Nasta

Urmila Jamnadas, better known as Gujju Ben Na Nasta, is a popular food blogger and social media influencer from Gujarat, India. Her name, which translates to “Gujarati lady’s breakfast,” reflects her love for the traditional breakfast dishes of Gujarat, such as dhokla, khaman, fafda, and thepla.

Over the years, Urmila’s popularity has continued to grow, and she has become a household name among foodies in Gujarat and beyond. Her recipes have been featured in local newspapers and magazines, and she has even been invited to share her expertise on cooking shows and other media platforms.

6. Shashi Bahuguna – Namakwali

“Girl/women with salt” is what “Namakwali” signifies She made the decision to work with the Mahila Nav Jagran Samiti, an Organisation with roots in Dehradun, to create and distribute her salt in all of its flavours across the country.

Namakwali aims to provide access to the wholesome, organic flavours of Himalayan villages to people all around the world. The inventor of the distinctive brand, Shashi Bahuguna Raturi, did so out of worry for the disappearance of the hill state’s traditional eating practises. She started this endeavour by enlisting the help of ladies from different regions of Uttarakhand. They continue to use a traditional stone grinder to serve their customers (known as silbatta). The hills are where all of the herbs and spices are hand-picked from. The company uses conventional marketing methods to sell products made without chemicals.

7. Ritu Dalmia – Restauranteur

Ritu Dalmia is a well-known restauranteur, chef, and entrepreneur from India. Born in Kolkata, India in 1973, Ritu Dalmia grew up in Delhi and developed an early interest in cooking. She pursued her passion for cooking by enrolling in a culinary school in New York, where she trained under the guidance of some of the world’s most renowned chefs.

After completing her culinary education, Ritu Dalmia returned to India and opened her first restaurant in Delhi in 1993. She named it Mezzaluna, and it quickly became a popular destination for food lovers. Mezzaluna offered authentic Italian cuisine, and it was one of the few restaurants in India that used fresh, high-quality ingredients imported from Italy. Ritu Dalmia’s success with Mezzaluna led her to open several more restaurants, including Diva, which has become one of the most celebrated Italian restaurants in Delhi. Diva offers a wide range of traditional and contemporary Italian dishes, and it has been recognized with numerous awards, including the Best Italian Restaurant Award by Times Food Guide.

8. Karyna Bajaj – KA Hospitality

Karyna Bajaj is a young and successful entrepreneur from India, best known for her role as the CEO of KA Hospitality, a leading hospitality company that operates several popular restaurants and nightclubs across India. Born and raised in Mumbai, Karyna Bajaj developed a passion for hospitality from a young age, thanks to her family’s involvement in the industry.

After completing her education at the University of Pennsylvania’s Wharton School, Karyna returned to India to join her family’s business, which included operating several restaurants and bars. She quickly realized the potential for growth in the hospitality industry and set her sights on expanding the family business. Under Karyna’s leadership, KA Hospitality has become one of India’s most successful hospitality companies, with a portfolio of more than 20 restaurants, nightclubs, and hotels. Some of their most popular brands include Hakkasan, Yauatcha, and Nara Thai, which have won numerous awards and accolades for their innovative cuisine and stylish ambiance.

The seven women entrepreneurs and leaders featured in this listicle are inspiring examples of the many women leading the way in India’s modern F&B industry.

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