Bring a smile to your child’s face with Saffola Oodles – The delicious and nutritious noodle

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April 29, 2023

Due to cultural shock in India and availability of cheap and tasty instant foods, the young generation is indulging in unhealthy eating habits and are suffering from chronic health problems at a very young age.

Foods like momos, chowmein, chips and instant noodles are to blame.

A common pattern of eating disorder is also observed in most youngsters as they are just eating for their taste buds and not for the body and have become slaves of their tongue.

Even the little ones have become very fussy and refuse to eat healthy home cooked meals and have relied on instant foods and developed attachment towards them at a very young age. Working parents are busy and generally give in to demands like these not only because they have shortage of time but also kids’ refusal to eat healthy home-cooked meals, so it has become the need of the hour to develop healthy food habits in kids from a young age.

So, if your child loves instant noodles and you want to make not only them but their body thank you, then we might just have a thing for you.

Whether you want to make your kids’ food habits healthy, tired of feeding your child the same boring meals every day, want to add some excitement to their meals while also ensuring they get the nutrition they need? Look no further than Saffola Oodles – the delicious and nutritious noodle that is sure to bring a smile to your child’s face!

Saffola’s Oodles:

Saffola Oodles are the perfect combination of delicious and nutritious, designed to bring a smile to your child’s face. Made with high-quality ingredients, including healthy oats, Saffola Oodles are an Indian product that offers a fun and flavorful alternative to traditional noodles. These noodles are not only tasty but also packed with nutrients, making them a great addition to your child’s diet.

Saffola Oodles are made with whole grain oats, which are an excellent source of dietary fiber, protein, and essential vitamins and minerals. The addition of oats also provides a slow-release source of energy, keeping your child full and energized throughout the day. Additionally, these noodles are made with 100% vegetarian ingredients and contain no artificial flavors or preservatives, making them a healthier option for your child’s diet.

Not only are Saffola Oodles delicious and nutritious, but they are also easy to prepare. Simply boil the noodles for 3 minutes, add the seasoning, and enjoy! With a variety of mouth-watering flavors, including Masala, Yummy Cheese, and Classic Tomato, Saffola Oodles are sure to become a family favorite.

So, if you can have health and taste at the same time that too at a minimal cost of INR20, then why not just try it out?

Price: INR 20

Buy from: Your local neighborhood market or online at:

https://amzn.eu/d/2j409Jm

Or from big basket

Why Saffola Oodles over Others?

Saffola Oodles is a unique product that stands out from the crowd of instant noodles available in the market. Unlike other noodle brands, Saffola Oodles is made with the goodness of whole grain oats and is an Indian product. This means that you can trust the quality and authenticity of the product.

Moreover, Saffola Oodles are a healthier alternative to regular instant noodles, as they contain 30% less fat compared to other noodle brands. Additionally, they are also a good source of protein, dietary fiber, and vitamins, which are essential for growing children.

So, if you want to provide a delicious and nutritious meal to your child that is also healthy, then Saffola Oodles is the perfect choice for you. With its unique blend of taste and health, Saffola Oodles is sure to bring a smile to your child’s face.

So why not give Saffola Oodles a try? With their delicious taste and nutritious ingredients, they’re sure to become a staple in your child’s diet. Plus, with Saffola’s commitment to quality and safety, you can feel confident that you’re giving your child the best possible food. Bring a smile to your child’s face with Saffola Oodles – the delicious and nutritious noodle!

Revamp your diet and get in shape like Shahrukh Khan in Pathaan with these fruit additions

Luxury

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SnackTeam

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April 29, 2023

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At the age of 50, Shahrukh Khan has managed to achieve a physique that could make even the Greek gods envious. In his upcoming movie Pathan, he flaunts a body that is nothing short of awe-inspiring. His perfectly chiseled abs, sculpted arms, and toned legs are a testament to his dedication and hard work.

Shahrukh Khan’s transformation from a lanky actor to a ripped and shredded superstar is nothing short of a miracle. He has pushed his body to the limit and the results are truly astonishing. His muscles are so defined that they seem to have a life of their own.

Although he is god’s gift to women on Earth, the body that he maintains at this age is not gifted to him but he has worked really hard for it and one aspect of his success may lie in his diet, which includes a variety of nutrient-dense fruits. Adding these fruits to your diet can not only aid in weight loss but also provide numerous health benefits.

Here are some fruits that can help you revamp your diet and get in shape like Shah Rukh Khan in “Pathan”.

Watermelons

Watermelon is an excellent fruit to incorporate into your diet, especially during the hot summer months. It is low in calories and high in water content, making it an ideal choice for staying hydrated. Additionally, watermelon is rich in lycopene, an antioxidant that has been linked to a reduced risk of cancer and heart disease.

Apple

Apples are packed with fiber, which can help keep you feeling full for longer periods of time. They are also high in antioxidants, which can protect against cellular damage and inflammation. Furthermore, apples are low in calories, making them a great snack choice for those looking to lose weight.

Avocado

Avocados are high in healthy fats and fiber, making them a great addition to any diet. They are also rich in potassium, which is essential for healthy blood pressure levels. Moreover, avocados contain compounds that have been linked to improved heart health and reduced inflammation.

Dragonfruit

Dragon Fruit is a tropical fruit that is low in calories and high in fiber, making it a great choice for weight loss. It is also rich in antioxidants, which can protect against cellular damage and inflammation. Furthermore, dragon fruit contains prebiotic fiber, which can help promote healthy gut bacteria.

Banana

Bananas are a great source of energy, making them a perfect pre-workout snack. They are also high in potassium, which is essential for healthy muscle and nerve function. Additionally, bananas contain resistant starch, which can help promote feelings of fullness and aid in weight loss.

Incorporating these fruits into your diet can help you achieve your weight loss goals while providing numerous health benefits. However, it is important to mention that mere eating fruits is not enough to get a body like him, rather you need to indulge in healthy habits like exercising as well so, take a cue from Shah Rukh Khan and revamp your diet with these fruit additions to get in shape like him in “Pathaan”.

How busy moms can achieve their weight loss goals with the Atkins Diet

Health & Diet

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SnackTeam

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April 29, 2023

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As a busy mom, it can be difficult to find the time and energy to focus on your weight loss goals. The Atkins diet is a popular low-carb diet that can help you achieve your goals without sacrificing your busy lifestyle. Here’s everything you need to know about how busy moms can achieve their weight loss goals with the Atkins diet.

What is the Atkins Diet?

The Atkins diet is a low-carb diet that emphasizes protein and healthy fats while limiting carbohydrates. The idea behind the diet is that by limiting carbs, the body will burn fat for energy instead of carbohydrates. The Atkins diet is broken down into four phases, each with different rules and restrictions.

Foods to Eat on Atkins Diet

Meat, poultry, and fish
Vegetables (except starchy ones like potatoes)
Nuts and seeds
Healthy fats (such as olive oil, avocado, and coconut oil)
Low-carb fruits (such as berries)
Full-fat dairy products (such as cheese and butter)
Sugar substitutes (such as stevia and erythritol)

Foods to Avoid on Atkins diet:

Grains (such as bread, pasta, and rice)
Sugary foods (such as candy and soda)
High-carb fruits (such as bananas and grapes)
Starchy vegetables (such as potatoes and corn)
Processed foods (such as chips and crackers)
Vegetable oils high in omega-6 fatty acids (such as corn oil and soybean oil)
Beer and other high-carb alcoholic drinks.

Here are the phases of Atkins’ Diet

Phase 1: Induction

The first phase of the Atkins diet is the induction phase. This phase lasts for two weeks and is the most restrictive. During this phase, you are limited to 20 grams of carbs per day, which should come from non-starchy vegetables. You are encouraged to eat protein and healthy fats, such as meat, fish, eggs, nuts, and seeds.

Phase 2: Ongoing Weight Loss

The second phase of the Atkins diet is the ongoing weight loss phase. This phase lasts until you are 10 pounds away from your goal weight. During this phase, you gradually increase your carb intake by 5 grams per day until you find your carb tolerance level. You are still encouraged to eat protein and healthy fats, but you can also add more vegetables and low-carb fruits to your diet.

Phase 3: Pre-Maintenance

The third phase of the Atkins diet is the pre-maintenance phase. This phase begins when you are 10 pounds away from your goal weight. During this phase, you continue to increase your carb intake until you reach your carb tolerance level. You also start to add more carbohydrates, such as whole grains, fruits, and starchy vegetables, to your diet.

Phase 4: Lifetime Maintenance

The fourth and final phase of the Atkins diet is the lifetime maintenance phase. During this phase, you continue to follow the principles of the diet to maintain your weight loss.

How Can Busy Moms Follow the Atkins Diet?

The Atkins diet can be a great choice for busy moms who want to lose weight. Here are some tips for following the diet while juggling a busy schedule:

Meal Prep: Plan and prep your meals in advance to save time and make sure you always have healthy options on hand.
Snack Smart: Keep healthy snacks on hand, such as nuts, seeds, and low-carb vegetables, to help you stay on track between meals.
Choose Convenience Foods: Look for convenient options that fit within the guidelines of the diet, such as pre-cooked chicken or salad kits.
Don’t Skimp on Protein: Make sure to include protein in every meal to help keep you full and satisfied.
Be Flexible: Don’t be afraid to make substitutions or modifications to recipes to fit your taste preferences and schedule.

The Benefits of the Atkins Diet for Busy Moms

The Atkins diet can offer a number of benefits for busy moms who want to lose weight. Here are some of the most significant benefits:

Weight Loss: The low-carb nature of the diet can help you lose weight quickly and sustainably.
Improved Energy Levels: By limiting carbs and focusing on protein and healthy fats, you may experience increased energy levels throughout the day.
Reduced Hunger and Cravings: Eating protein and healthy fats can help to reduce hunger and cravings, making it easier to stick to the diet.
Easy to Follow: The Atkins diet is easy to follow and doesn’t require calorie counting or strict portion control.

The Atkins diet can be a great choice for busy moms who want to lose weight without sacrificing their busy lifestyle.

How brand identity shapes consumer behaviour and drives business growth in the food industry

Business

By

SnackTeam

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April 29, 2023

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For anyone and everyone who sells a product/service, Building a brand and an identity has become quite crucial. Brand identity is achieving the ultimate recognition, a crucial component of any successful food business. The food industry is highly competitive, populated, and companies must differentiate themselves from their competitors to succeed. One way to achieve this differentiation is through brand identity. However, building a strong Brand Identity is not an easy task.

A strong brand identity differentiates a food business from competitors, builds customer loyalty, and drives revenue growth. Consistency across touchpoints reinforces the brand’s values and creates a positive customer experience. A strong brand identity also enables expansion into new markets or product categories, leveraging brand recognition for growth.

What is Brand Identity?

Brand identity refers to the way a business presents itself to the public. It involves elements like the company’s name, logo, packaging, advertising, and any other visual or verbal representations that are associated with the company. A strong brand identity helps a company stand out in a crowded market and creates a positive association in the minds of consumers.

One of the ways in which brand identity affects consumer behaviour in the food industry is through brand recognition. Consumers are more likely to choose a product they recognize and trust over an unknown brand. A strong brand identity helps to create this recognition and trust. A well-designed logo, consistent packaging, and effective advertising can all contribute to building a recognizable brand identity that consumers will remember.

Food is all about experience if you are willing to create a loyal customer base. Consumers who have had positive experiences with a brand are more likely to become loyal customers.

It altogether leads to a positive association with a product or company. Consistent branding across all touchpoints, such as packaging, advertising, and in-store displays, help to reinforce the brand identity and build trust with the consumer.

Brand identity also plays a role in consumer decision-making. Consumers often make purchase decisions based on factors such as price, quality, and convenience. However, brand identity can also be a deciding factor. A strong brand identity can make a product seem more desirable or of higher quality, even if the product is more expensive or less convenient than its competitors.

The impact of brand identity on consumer behaviour can also extend beyond individual products. Consumers often make purchasing decisions based on their perception of a company’s overall brand identity. For example, a company with a reputation for high-quality products and sustainable practices may attract more environmentally conscious consumers.

Brand identity can also impact consumer behaviour through emotional associations. Consumers often make purchasing decisions based on how a product or brand makes them feel. A strong brand identity that evokes positive emotions, such as joy, comfort, or nostalgia, can help to create an emotional connection with the consumer.

In the modern world, where consumers are well aware of everyday brands and love to connect, it is demanded that one should create a memorable brand and deliver a great experience when it comes to the food industry.

Here are five key elements that are particularly important in the food industry and help you build a memorable brand that customers connect with:

Brand positioning: Brand positioning is the process of identifying and communicating the unique attributes and benefits of a product or brand to differentiate it from competitors. In the food industry, this may include emphasizing qualities such as taste, nutrition, or sustainability. Brand positioning should be based on a deep understanding of the target audience and their needs and desires.

Brand personality: Brand personality refers to the human-like characteristics that are associated with a brand. A strong brand personality can help to create an emotional connection with consumers and differentiate the brand from its competitors. In the food industry, brand personality may be expressed through packaging design, advertising messaging, and even the way products are named.

Brand voice: Brand voice refers to the tone and style of language used in all brand communications. A consistent brand voice helps to create a cohesive brand identity and can also help to reinforce the brand personality. In the food industry, the brand voice may be playful and fun for products targeted towards children or more sophisticated and informative for products targeted towards adults.

Visual identity: Visual identity refers to the visual elements of a brand, including the logo, colour palette, typography, and packaging design. These elements work together to create a recognizable and memorable brand identity. In the food industry, visual identity is particularly important, as consumers often make purchasing decisions based on the look of a product.

Brand experience: Brand experience refers to the overall impression that a consumer has of a brand after interacting with it. This includes not only the product itself, but also the packaging, advertising, customer service, and any other touchpoints. A positive brand experience can help to create brand loyalty and encourage repeat purchases.

Consistent branding across all touchpoints, effective advertising, and emotional associations are all factors that contribute to a successful brand identity. For food businesses looking to differentiate themselves in a competitive market, investing in brand identity is a crucial step towards success in the highly competitive space.

Shield your kid from allergies with these 7 nutrient-packed foods

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SnackTeam

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April 29, 2023

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As a parent, you want your child to be healthy and happy. But with allergies on the rise, it can be a challenge to keep your little one safe and symptom-free. Allergies can be triggered by a variety of factors, from airborne irritants to certain foods. While some allergies are mild, others can be severe and even life-threatening.

Fortunately, there are steps you can take to help shield your child from allergies. One of the most important is to ensure that they get the nutrients they need to keep their immune system strong and healthy. By incorporating these 7 nutrient-packed foods into your child’s diet, you can give them the best possible chance of staying allergy-free.

Oranges:

Since Orange is a citrus fruit, it is needless to mention that it has high content of Vitamin C, which is an essential nutrient that is important for immune function, and studies have shown that it can help to reduce the severity and duration of allergy symptoms. It does this by reducing inflammation in the body and improving the function of immune cells.

Another key component of oranges that can help to fight allergies is their flavonoid content. Flavonoids are plant compounds that have been shown to have anti-inflammatory and antioxidant properties. They can help to reduce inflammation in the body, boost immune function, and reduce the risk of allergic reactions that makes oranges a great choice for parents when it comes to shielding their kids from allergies.

Lime and Lemon:

Another citrus fruit rich in vitamin C. A drop or two in your childrens’ meal does not only enhance the taste but you can see the wonders it does to your kids’ overall health.

Due to its high Vitamin C and Antioxidant properties, they help in reducing inflammation in the body and improve immune function, making them a great choice for children who suffer from allergies. Vitamin C has been shown to reduce the severity and duration of allergy symptoms, while antioxidants can help to protect the body from the damaging effects of free radicals. Additionally, the citric acid in lime and lemon can help to break up mucus and clear congestion, making it easier for children to breathe and reducing the risk of sinus infections.

Soy Beans:

Soybeans are a rich source of protein and contain a compound called isoflavones that can help to reduce inflammation in the body. Inflammation is often a trigger for allergies, so reducing it can be very beneficial. Soybeans are also a good source of magnesium, which is essential for proper nerve and muscle function.

Pumpkin Seeds:

Pumpkin seeds are an excellent source of zinc, which is important for a healthy immune system. Zinc helps to regulate the immune response and can help to reduce the severity of allergies. Pumpkin seeds are also high in magnesium, which can help to reduce inflammation.

Walnuts:

Walnuts are a great source of omega-3 fatty acids, which are essential for brain health and can help to reduce inflammation. Inflammation is often a trigger for allergies, so reducing it can be very beneficial. Walnuts are also a good source of vitamin E, which is an antioxidant that helps to protect against allergens.

Salmon:

Salmon is a great source of omega-3 fatty acids, which as mentioned earlier, are essential for brain health and can help to reduce inflammation. In addition, salmon is a good source of vitamin D, which can help to regulate the immune system and reduce the risk of allergies.

Green Tea:

Green tea is loaded with antioxidants that can help to protect against allergens. It also contains a compound called epigallocatechin gallate (EGCG), which has been shown to have anti-inflammatory effects. Drinking green tea can be a great way to reduce the risk of allergies and keep your child healthy overall.

Quercetin-Rich Foods:

Quercetin is a flavonoid that can help to reduce inflammation and prevent allergies. Foods that are high in quercetin include red beans, apples, berries, and onions. Red beans, in particular, are a great source of quercetin and can help to reduce the severity of allergic reactions.

Incorporating these foods in your kid’s meal plan will not only help strengthen their immune system but also help them in the long run as they are a part of a wholesome meal and ensures that no nutrient is left out in your childrens’ diet.

8 energy-boosting foods to help super moms keep up

Health & Diet

By

SnackTeam

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April 29, 2023

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Being a mom is one of the most rewarding experiences, but it can also be one of the most exhausting. Juggling family, work, and other commitments can take a toll on your energy levels, leaving you feeling tired and drained. Fortunately, there are several natural energy boosters that can help you stay alert and focused throughout the day.

Here are eight energy boosters for moms that you need to try:

Chia seeds:

Chia seeds are a superfood that is rich in fiber, protein, omega-3 fatty acids, and antioxidants. The high fiber content of chia seeds helps regulate blood sugar levels and promote satiety, which can help prevent energy crashes and keep you feeling fuller for longer periods. The omega-3 fatty acids found in chia seeds also help reduce inflammation in the body, which can improve energy levels and promote overall health.They can also help regulate blood sugar levels, reduce inflammation, and provide a sustained release of energy throughout the day.

Goji berries:

Goji berries are another superfood that is rich in antioxidants, vitamins, and minerals. These small red berries are loaded with immune-boosting vitamin C and are also a good source of vitamin A, iron, and fiber. The antioxidants in goji berries help fight off free radicals in the body that can cause cellular damage, which can lead to fatigue and other health problems.They can help boost your immune system, improve your mood, and enhance your energy levels.

Broccoli:

This cruciferous vegetable is packed with essential nutrients such as vitamins C, K, and A, as well as folate, fiber, and minerals like calcium and potassium. Broccoli also contains sulforaphane, a compound that helps reduce inflammation in the body and promote healthy immune function. The high fiber content of broccoli also helps regulate blood sugar levels and promote satiety, which can help prevent energy crashes.Overall, Broccoli is a nutrient-dense vegetable that is rich in vitamins, minerals, and antioxidants. It can help reduce inflammation, boost your immune system, and provide a sustained release of energy.

Hemp seeds:

Hemp seeds are a rich source of protein, healthy fats, and fiber. They are also a good source of minerals like magnesium, zinc, and iron. The protein in hemp seeds helps build and repair muscle tissue, while the healthy fats found in these seeds help reduce inflammation in the body and improve overall energy levels. The high fiber content of hemp seeds also promotes satiety, which can help prevent energy crashes and keep you feeling full for longer periods.Hemp seeds even provide a great source of protein, healthy fats, and fiber. They can help improve digestion, reduce inflammation, and provide a sustained release of energy.

Salmon:

Salmon is a fatty fish that is rich in omega-3 fatty acids, protein, and vitamin D. Omega-3 fatty acids are essential for overall health and are known to reduce inflammation, improve brain function, and boost energy levels. The protein in salmon helps build and repair muscle tissue, while the vitamin D helps promote healthy bones and teeth.Salmon also helps to reduce inflammation, boost brain function, and provide a sustained release of energy.

Green tea:

Green tea is a natural source of caffeine and antioxidants. Caffeine is a natural stimulant that can help improve mental focus and alertness, while the antioxidants in green tea help reduce inflammation in the body and promote overall health. The high concentration of polyphenols in green tea also helps improve cardiovascular health, which can boost energy levels and promote healthy immune function.

Dark chocolate:

Dark chocolate is another food that is high in antioxidants and caffeine. The caffeine in dark chocolate can provide a quick boost of energy, while the antioxidants help fight off free radicals in the body and improve overall health. The high flavanol content of dark chocolate also helps improve blood flow, which can improve cognitive function and boost energy levels. But one should be mindful while consuming high-quality dark chocolate as not all are healthy and just be sure to choose one that is low in sugar

Red beans:

Red beans are a good source of protein, fiber, and complex carbohydrates. The protein in red beans helps build and repair muscle tissue, while the fiber and complex carbohydrates promote satiety and regulate blood sugar levels. The high fiber content of red beans also helps prevent energy crashes and keeps you feeling fuller for longer periods.

The nutrients found in these eight energy-boosting foods can help improve energy levels, reduce inflammation, and promote overall health. Busy moms can benefit from incorporating these foods into their diets to stay alert, focused, and energized throughout the day.

India Food Pack Expo 2023 to showcase innovative packaging solutions for food manufacturers in Coimbatore from July 5-7

News

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SnackTeam

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April 29, 2023

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The upcoming India Food Pack Expo 2023 has been scheduled to take place in Coimbatore from July 5-7, 2023, and is being organized by Synergy Exposures & Events Pvt Ltd.

The main objective of the expo is to provide Indian food manufacturers with the opportunity to access new technologies and easily source cost-effective and high-quality packaging solutions for their existing products as well as new product development (NPD).

The exhibition will coincide with the Food & Drink Processing Expo and India HoReCa Expo 2023.

At the IFPE, exhibitors will showcase their best products and environmentally friendly packaging solutions to prospective buyers.

The event is set to be attended by a diverse group of industries, including agro-industries, beverage and brewing manufacturers, consumer goods manufacturers, contract packaging companies, dairy product manufacturers, fish and seafood processors, frozen food manufacturers, industrial product manufacturers, packaging materials manufacturers, and many others.

Chunk Foods, an Israeli start-up producing plant-based meat, secures $15m in funding to expand operations

News

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SnackTeam

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April 29, 2023

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Chunk Foods, an emerging Israeli firm that specializes in producing plant-based whole cuts, has secured $15 million in Series A financing.

Fall Line Capital, an initial investor in the US-based plant-based meat company Impossible Foods, spearheaded the funding round.

The MIT E14 fund and Footprint Coalition Ventures, led by Robert Downey Jr., were among the other investors who participated in the funding round.

To develop its plant-based whole-cut meat products using fermentation, Chunk Foods initially raised $2 million in a pre-seed round. The company is now utilizing the new funds to build “one of the largest factories for plant-based whole cuts globally.”

The company’s upcoming facility is slated to be finished by this summer, with the ability to produce “millions of steaks” each year.

“At a time in which consumers are driven by health and well-being in their food choices, while still demanding great taste, we are committed to meeting their rising expectations and revolutionising eating habits,” Chunk Foods CEO Amos Golan said. “We are humbled to have the support of top-tier investors who share our vision of creating a new and delicious centre-of-plate standout that is sustainable, nutritious, and accessible to everyone.”

Chunk Foods offers its plant-based steak alternatives at various restaurants in New York City and Los Angeles, such as Coletta, Anixi, and The Butcher’s Daughter.

“Their innovative approach to creating plant-based meat products with exceptional texture and taste while maintaining a clean label is impressive,” Fall Line Capital MD Eric O’Brien said. “Moreover, their ability to provide them at affordable prices offers a unique opportunity to address the gaps in the plant-based market, which has often been criticized for its high costs, overly processed options, and lacklustre taste.”

Xotik’s Jeeru gets a bold new look and name as ‘J.’ to capture larger share of ethnic beverage market

News

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SnackTeam

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April 29, 2023

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J.'s design philosophy embodies the bold and vibrant essence of both Gen Z and its current customer base.

Xotik Frujus (XFPL), a beverage company headquartered in Mumbai, has revealed its plan to rebrand and reposition its renowned jeera brand, Jeeru, as ‘J.’ The move is aimed at gaining a greater stake in India’s ethnic beverage market.

J.’s design philosophy embodies the bold and vibrant essence of both Gen Z and its current customer base. By incorporating six distinct Indian colors into its packaging, the brand takes a modern approach, using clean, bold shapes that have yet to be seen in the beverage industry. The striking minimalism of its form contrasts with its maximalist color scheme, making J. an eye-catching presence on store shelves.

J. strives to stand out in the crowded beverage market and appeal to the new generation of young, ambitious Indians who are deeply connected to their cultural roots while aspiring to achieve global success. To achieve this, the brand aims to disrupt the existing paradigm. J. retains its familiar beverage flavor while elevating it with the added goodness of apples. It is bottled with a bold, Indian attitude that embodies the readiness to face tomorrow.

Anjana Ghosh, Chief Executive Officer, Xotik Frujus, said, “With J. we wish to completely reinvent the popular jeera masala drink with new age looks and an attitudinal connect with the global India Gen Z or young Indians. With changing consumer habits, experimenting attitude of the Indian consumers today, the new design and vibrant 6 colors are aimed at creating higher brand recall with a sharper identity amongst New India. Our consumer insight behind this positioning showcases hustling and ambition, empathy, digital nativity, self-expression and creativity being at the core of the youth of India today. These attributes have been instilled interestingly in our creative campaign and brand packaging covering myriad colors which will be seen 1st time for any beverage brand in India. The marketing campaign will include strong digital led communications to on-ground activations driving trials for J. for the newest masala-soda on the block. Like Jeeru had attained leadership in the category, we hope that in its new avatar, J. will connect with consumers better.”

The essence of the design for J.

J.’s design philosophy embodies the bold and colorful essence of Gen Z. By using Indian colors and pairing them with clean, bold shapes, the brand gives them a modern twist. The striking minimalism of its form contrasts with its maximalist color scheme, making J. a head-turner wherever it’s seen.

The new positioning as J.

Xotik has gained recognition for its innovative ethnic beverages that add a twist of masala to traditional flavors. As the demand for unique and unconventional flavors and spices grows, Xotik has created an “avant-garde” experience for a new target audience with J. The complete rebranding aims to transform J. into an aspirational and trendy drink that better connects with the youth in this season. It’s a first-of-its-kind brand named after a single letter – a deliberate decision that reflects the unconventional approach of Gen Z. The name J. transcends language, space, and place, as it’s a deliberately abbreviated sound that is whole on its own while also signifying the beginning of something more to come.

An aggressive marketing push for J.

Xotik has developed a comprehensive year-long plan consisting of multiple campaigns, trials, and activities to enhance brand visibility and raise awareness for J. The plan includes aggressive out-of-home (OOH) campaigns, print and other on-ground activations, and the introduction of new innovations and ethnic products, all of which will be supported by digital and social media activation. Additionally, consumer engagement with brand collaborations will be used to create high-value brand visibility and awareness. The company is set to invest approximately 20 crore in various marketing activities.

Indian ethnic beverage category:

The ethnic beverage market in India is projected to be valued between 700-800 crores. In line with this growth potential, Xotik has announced a strategic roadmap that includes expanding their state-of-the-art production units, introducing new flavors of both carbonated and non-carbonated drinks, and expanding their market reach from 780 towns to 3000 across tier 1, 2, and 3 cities by 2026. With their new product repositioning, they have identified multiple manufacturing units across West, East, North, and South India, and plan to add 400 super stockists and 3000 distributors nationwide by 2026. Under new leadership, Xotik has set an ambitious goal of becoming a 1000 crore company within the next decade. They aim to achieve 50-60% year-on-year growth for the next three years, with a target of reaching 500 crores by the end of FY ’26.

Celebrity Chef Sarah Todd brings her signature Hot Toddy Sauce brand to India, offering a fusion of flavors

News

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SnackTeam

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April 29, 2023

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Sarah Todd, a well-known Celebrity Chef, has recently introduced her brand “Hot Toddy” sauce in India. The sauce is made from fresh ingredients, with more than 70% of them sourced locally from Australia and manufactured in Queensland.

The Hot Toddy brand presents a selection of five sauces that take inspiration from various spices and chilies worldwide. The collection features a range of flavors, from mild to extremely spicy, including the Kashmiri Tomato and Birdseye Chilli, which draw inspiration from Indian cuisine. Additionally, the collection comprises Sweet Chilli from Thailand, 7-Spice Sriracha from Japan, and Birdseye Chilli from Australia, offering a diverse range of tastes to suit different preferences.

The story of Hot Toddy is a tale of humble beginnings from Queensland, as Sarah Todd reveals, “It all started with a viral social media post. A close friend shared his experience of using my chilli sauce in one of his dishes, and from there, my inbox was flooded with requests for the sauce. This led to my brother and me launching Hot Toddy, and I drew inspiration from my travels and interactions with various cultures to create these exquisite flavours.”

Speaking about her engagement with India, Sarah Todd, said, “India’s cuisine diversity is unparalleled and has a special place in my heart. I feel grateful for the immense love and support that I have received from the people of India throughout my culinary journey. Given my attachment to the country, it is only natural for me to launch, Hot Toddy, here in India.”

The Economic Cooperation and Trade Agreement (ECTA) between Australia and India has opened up new opportunities for Queensland in one of the world’s fastest-growing markets, which comprises nearly one and a half billion people. As Queensland’s second-largest goods export market and fourth-largest two-way trading partner, India is a vital market for the state’s businesses. Hot Toddy, with its fine sauces carefully crafted and manufactured in Yadala, Queensland, is a prime example of this, as the export of Hot Toddy sauces to India further strengthens the trade and investment ties between the two regions.

Commenting on the launch in India, Abhinav Bhatia, Senior Trade and Investment Commissioner-South Asia, Trade and Investment Queensland, said, “Queensland already accounts for over 60% of all Australian exports to India, and with businesses like Hot Toddy coming to the market, this number is set to grow higher. As the Queensland government’s premier international trade and investment promotion agency, we support businesses on both sides to access and develop this corridor. Sarah Todd’s launch of Hot Toddy further strengthens her strong relationship with India, and I anticipate that it will inspire more culinary businesses from Queensland to venture into the Indian market.”

The premium range of Hot Toddy Sauces will exclusively be sold in India by Olympia Industries Ltd. Speaking about Olympia’s association with Hot Toddy and Sarah Todd, Anurag Pansari, Director, Olympia Industries, said, “Collaborating with India’s adored culinary icon, Sarah Todd, who is also one of the world’s most renowned chefs, is a source of immense excitement for us. Through her premium line of Hot Toddy sauces, we aim to offer consumers a taste of the diverse culinary traditions that Sarah has encountered and crafted throughout her illustrious career.”

The Hot Toddy sauces can now be purchased on various e-commerce platforms, and in the coming months, they will also be made available through other distribution channels such as modern trade, major retail brands, and HoReCa.

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