Stress can have a significant impact on our physical and mental health, and can lead to a range of negative outcomes, such as anxiety, depression, and even chronic diseases. One important factor in managing stress is our diet.
The foods we eat can either exacerbate or alleviate our stress levels, and making healthy food choices can be an effective way to manage stress naturally. .
Stress inducing foods that you need to avoid:
While some foods can help to alleviate stress, others can have the opposite effect and actually increase stress levels in the body. Some of the most common stress-inducing foods include those high in sugar, caffeine, artificial sweeteners, fried foods, processed foods, and refined carbohydrates.
Sugar:
Sugar is notorious when it comes to stress and anxiety as it is a highly processed and addictive substance that can wreak havoc on our stress levels. When we consume sugar, it causes a spike in blood sugar levels, which can lead to a crash and subsequent feelings of anxiety and irritability.
Caffeine:
Caffeine is another common stress-inducing food that can cause jitters and nervousness, especially when consumed in large amounts. It can also interfere with sleep, which can further exacerbate stress levels.
Artificial sweeteners:
Artificial sweeteners such as aspartame and sucralose, have been linked to an increase in anxiety and depression in some individuals. These sweeteners are highly processed and can disrupt the delicate balance of gut bacteria, leading to increased inflammation and stress.
Fried Foods:
Fried foods like nuggets are high in unhealthy fats and calories and can contribute to inflammation in the body. This inflammation can increase stress levels and lead to a range of negative health outcomes.
Processed Foods:
When we consume processed foods, our body undergoes a quick spike in blood sugar levels, leading to a temporary surge of energy followed by a sudden crash. This rapid fluctuation in blood sugar levels can lead to feelings of irritability, fatigue, and mood swings, all of which contribute to stress.
Refined carbohydrates:
Refined carbohydrates, such as white bread and pasta, are highly processed and lack the fiber and nutrients found in whole grains. These carbs can cause a spike in blood sugar levels, leading to a subsequent crash and feelings of stress and fatigue.
What should we consume instead?- To help with stress
While above mentioned is a list of foods that are notorious, when it comes to worsening of conditions like stress, foods like fatty fish, which is rich in omega-3 fatty acids that have anti-inflammatory properties, helping to reduce stress levels.
Dark chocolate is also a great option, containing antioxidants that can lower cortisol levels and improve mood. Foods high in fiber, such as whole grains and fruits, can also help to regulate blood sugar levels, preventing the sudden spikes and crashes that contribute to stress. Incorporating foods rich in vitamins and minerals, such as leafy greens, nuts, and seeds, can support overall physical and mental health, helping the body to better cope with stress.
As parents, we always want the best for our children, and one of the most important things we can provide them with is a nutritious diet. A healthy breakfast is particularly important, as it sets the tone for the rest of the day and provides the energy and nutrients that growing bodies and brains need.
Berries are an excellent choice for breakfast, as they are packed with vitamins, minerals, and antioxidants, and are also low in calories.
In this article, we’ll explore the benefits of berries, and share some delicious and nutritious breakfast recipes that are sure to fuel your child’s growth and development.
Why Berries Are a Superfood for Kids:
Berries are an excellent source of vitamins and minerals, including vitamin C, vitamin K, potassium, and manganese. They are also rich in antioxidants, which help protect the body against damage from free radicals.
Berries are low in calories and high in fiber, making them an excellent choice for weight management. They are also a good source of phytochemicals, which have been linked to a reduced risk of chronic diseases such as cancer, heart disease, and diabetes.
In addition to their nutritional benefits, berries are also delicious and versatile. They can be eaten fresh, frozen, or dried, and can be used in a wide variety of recipes, from smoothies and yogurt bowls to pancakes and muffins.
Here are some of the specific benefits of different types of berries:
Blueberries:
Blueberries are perhaps the most well-known of the berry superfoods. They are rich in antioxidants called anthocyanins, which give them their distinctive blue color. These antioxidants have been linked to a reduced risk of heart disease, cognitive decline, and certain types of cancer.
Blueberries are also a good source of vitamin C and fiber, and have a low glycemic index, meaning they don’t cause a rapid spike in blood sugar levels.
Strawberries:
Strawberries are another popular berry that is rich in antioxidants and vitamin C. They are also a good source of folate, which is important for healthy brain development in children.
Strawberries have a relatively low glycemic index and are high in fiber, which helps regulate blood sugar levels and promote digestive health.
Raspberries:
Raspberries are packed with vitamins and minerals, including vitamin C, manganese, and folate. They are also rich in antioxidants and fiber.
Raspberries have a relatively low glycemic index and may help improve insulin sensitivity and lower blood sugar levels in people with diabetes.
Blackberries:
Blackberries are another nutritious berry that is high in antioxidants, fiber, and vitamin C. They are also a good source of vitamin K, which is important for healthy bones and blood clotting.
Blackberries have a relatively low glycemic index and may help improve insulin sensitivity and lower blood sugar levels.
Delicious and Nutritious Berry Breakfast Recipes:
Now that we’ve explored the many benefits of berries, let’s take a look at some delicious and nutritious breakfast recipes that are sure to fuel your child’s growth and development.
Berry Yogurt Bowl:
This simple and delicious breakfast bowl is packed with protein, fiber, and antioxidants.
Ingredients:
1 cup plain Greek yogurt
1/2 cup mixed berries (fresh or frozen)
1/4 cup granola
1 tablespoon honey
Instructions:
In a small bowl, mix the yogurt and honey.
Top the yogurt with mixed berries and granola.
Serve immediately.
Blueberry Oatmeal:
Oatmeal is a nutritious and filling breakfast that is perfect for busy mornings. Adding blueberries to your oatmeal boosts its nutritional value and adds a delicious burst of flavor.
Ingredients:
1 cup rolled oats 2 cups water 1/2 cup blueberries (fresh or frozen) 1 tablespoon honey 1/4 teaspoon cinnamon
Instructions:
In a medium-sized pot, bring the water to a boil.
Add the rolled oats, reduce the heat to low, and let simmer for 10-15 minutes, stirring occasionally, until the oats are tender and the mixture has thickened.
Add the blueberries, honey, and cinnamon, and stir until well combined.
Serve immediately.
Berry Smoothie:
Smoothies are a great way to pack a lot of nutrition into a single meal. This berry smoothie is high in protein, fiber, and antioxidants, making it the perfect breakfast for busy mornings.
Ingredients:
1 cup mixed berries (fresh or frozen) 1/2 banana 1 cup almond milk 1/4 cup plain Greek yogurt 1 tablespoon chia seeds 1 tablespoon honey Instructions:
Add all of the ingredients to a blender and blend until smooth.
Pour the smoothie into a glass and serve immediately.
Berry Pancakes:
Pancakes are a classic breakfast food, and adding berries to the batter makes them even more delicious and nutritious.
Ingredients:
1 cup all-purpose flour 1 tablespoon sugar 1 teaspoon baking powder 1/2 teaspoon baking soda 1/4 teaspoon salt 1 egg 1 cup milk 1/2 cup mixed berries (fresh or frozen)
Instructions:
In a medium-sized bowl, whisk together the flour, sugar, baking powder, baking soda, and salt.
In a separate bowl, beat the egg, then add the milk and whisk until well combined.
Add the wet ingredients to the dry ingredients and stir until just combined.
Fold in the mixed berries.
Heat a non-stick skillet or griddle over medium heat.
Using a 1/4 cup measuring cup, scoop the pancake batter onto the skillet.
Cook for 2-3 minutes on each side, or until the pancakes are golden brown and cooked through.
Serve immediately with your favorite toppings, such as maple syrup or whipped cream.
Berry Muffins:
Muffins are a great grab-and-go breakfast option, and these berry muffins are packed with nutrition and flavor.
Ingredients:
1 1/2 cups all-purpose flour 1/2 cup rolled oats 1/4 cup sugar 2 teaspoons baking powder 1/2 teaspoon salt 1 egg 1/2 cup almond milk 1/4 cup olive oil 1 teaspoon vanilla extract 1/2 cup mixed berries (fresh or frozen)
Instructions:
Preheat the oven to 375°F.
In a medium-sized bowl, whisk together the flour, oats, sugar, baking powder, and salt.
In a separate bowl, beat the egg, add almond milk, olive oil, and vanilla extract, and whisk until well combined.
Add the wet and dry ingredients to stir until just combined.
Fold in the mixed berries.
Line a muffin tin with paper liners or grease with cooking spray.
Scoop the muffin batter into the muffin cups, filling each about 2/3 full.
Bake for 20-25 minutes, or until the muffins are golden brown and a toothpick inserted into the center comes out clean.
Let cool for a few minutes in the muffin tin before transferring it to a wire rack to cool completely.
Providing our children with a healthy and nutritious breakfast is crucial for their growth and development. Berries are an excellent choice for breakfast, as they are packed with vitamins, minerals, and antioxidants, and are also low in calories.
Uttar Pradesh has seen a significant surge in the daily consumption of liquor and beer by its residents, with the Uttar Pradesh excise department reporting a value of INR 115 crore per day. This marks a 35% increase from two years ago, when the daily consumption was INR 85 crore, as highlighted by the media.
Official records indicate that liquor sales worth INR 2.5 – INR 3 crore are being recorded each day in nearly every district of the state.
“There are several districts in the state where liquor and beer worth INR 12- INR 15 crore are being consumed in the span of a day,” said a senior excise department official.
Daily liquor and beer sales are highest in Noida and Ghaziabad, where sales range from INR 13 crore to INR 14 crore, followed by Agra with daily sales of INR 12 crore to INR 13 crore. Meerut observes daily sales of around INR 10 crore, while Lucknow records sales of INR 10 crore to INR 12 crore per day. Kanpur follows with sales ranging from INR 8 crore to INR 10 crore per day, and Varanasi brings up the rear with sales of INR 6 crore to INR 8 crore each day.
As for Prayagraj, liquor and beer worth INR 4.5 crore are sold in a day on an average.
According to Jitendra Kumar Singh, the district excise officer of Prayagraj, the increase in sales of liquor and beer can be attributed to various factors. These include a greater social acceptability of alcohol, an improvement in the standard of living among consumers, and better measures to prevent the smuggling of liquor, among other factors.
“There are multiple factors resulting in the growth of revenue. These include higher social acceptability, improvement in standard of living among the consumers, and effective check on smuggling of liquor, among others. All this has had a positive impact on liquor sales,” he said.
During the 2022-23 financial year, the Uttar Pradesh excise department set a new record by generating revenue of a whopping INR 41,250 crore. This figure represents a 14% increase from the previous year’s revenue of 2021-22.
India’s food delivery service is widely considered to be one of the best, offering users the convenience of enjoying their favorite restaurant dishes from the comfort of their homes within a few minutes. While Zomato and Swiggy have long dominated the food delivery tech space, vying for market dominance with their competitive offers, a new player is emerging.
ONDC (Open Network for Digital Commerce), supported by the Indian government, allows restaurants to sell their food directly to customers, bypassing third-party apps like Zomato and Swiggy. As a result, customers can take advantage of cheaper food options available through this innovative network.
Although ONDC was launched in September 2022, it has recently gained significant traction and popularity among users. According to reports, it has now exceeded 10,000 daily orders and is becoming more widely utilized. In the past few days, many people have shared screenshots comparing food delivery prices from ONDC, Swiggy, and Zomato. Remarkably, ONDC’s prices are relatively lower than those of its competitors.
If you are not yet familiar with the network backed by the Indian government and would like to try it out, keep reading. We will provide you with all the details on how to access this innovative platform.
What is ONDC?
As stated earlier, the Open Network for Digital Commerce (ONDC) is a platform supported by the Government of India that enables restaurants to sell their food directly to customers. In addition, ONDC provides delivery services for groceries, home decor, cleaning essentials, and other items similar to Swiggy’s Instamart, Zepto, and Blinkit. The network is open to all types of businesses, including those in electronics, fashion, beauty, and other industries. These businesses can join the network and offer their services directly to consumers.
With multiple private players entering the e-Commerce arena, ONDC has emerged as a government-backed initiative focused on making e-Commerce more user-friendly and cost-effective. The platform’s open specifications and network protocols are designed to be platform-agnostic, ensuring its independence from any specific platform(s).
Bengaluru was the pioneer city to adopt ONDC in September 2022. Today, the network is active in several cities, and users are taking advantage of its attractive deals.
Is ONDC better than Swiggy, Zomato?
ONDC is reportedly giving tough competition to Swiggy and Zomato in the online food delivery market from both the business and customer perspectives. According to users, ONDC provides cheaper food delivery options compared to Swiggy and Zomato. For example, while an order on ONDC may cost around INR 150, the same order may range from INR 200-215 on the other two platforms.
(Note that these prices are for demonstration purposes only, and actual costs may vary based on various factors.)
Although it’s uncertain whether ONDC can outcompete Swiggy and Zomato, it’s certainly gaining traction in India’s price-sensitive market.
Pros and Cons of ONDC:
Pro’s:
No surge fee for users during high demand or rains
Low commissions for restaurants (2-4% on ONDC), compared to Swiggy/Zomato (15-25%)
Due to the low commission rates, restaurants are able to offer their products at lower prices to end-consumers.
Healthy competition within the ecosystem benefits users by providing them with more options to choose from and also drives players to innovate.
Con’s:
Bad user experience & interface, as there is no standalone app
Unlike Swiggy and Zomato, ONDC does not offer a rider tracking option.
No after-sales support & quality assurance
Limited number of listed restaurants and lack of order history feature
Fewer SKUs compared to Zomato/Swiggy
It’s probable that most initial problems will be resolved with the evolution of the ONDC system and the increase in customer adoption.
How and where to use ONDC?
As ONDC is a relatively new platform, many users may still be unsure about how to use it. To help them take advantage of its benefits, we’ve outlined a step-by-step guide on how to use ONDC.
ONDC currently does not have its own standalone app for ordering food. Instead, users are required to use one of its partner apps such as Paytm or Magicpin to access ONDC’s services.
Other ONDC apps for food ordering include Mystore, Pincode, and Spice Money and more.
How to order food on ONDC via Paytm?
To start ordering food on ONDC through Paytm, open the Paytm app and tap on the “search” icon.
Look for the search bar on Paytm’s home screen and type “ONDC”. Once you hit enter, you should see an ONDC Store option.
Once you have opened the ONDC Store, you can browse through the list of restaurants and dishes that are available for ordering.
Select the dish you wish to order by clicking on it.
Enter the delivery address where you want your food to be delivered.
Place your order and pay
You can also track your order to see the status.
How to order food on ONDC via Magicpin?
Open the Magicpin app and click on the “Food” option.
Select the food that you want to order.
Add the address where you want your food to be ordered.
Place your order and pay.
Tracking option is available to see the status.
Please note that the selection of restaurants available on ONDC may be limited, as it is a new platform and not all restaurants have partnered with it yet.
A franchise is a business model in which an entrepreneur (the franchisee) buys the right to use the name, products, and services of an already established business (the franchisor). In exchange, the franchisee typically pays an initial fee, and ongoing royalties, and adheres to certain guidelines and standards set by the franchisor. Franchising can allow the franchisee to benefit from the buying power of the franchisor, leading to cost savings on supplies and equipment.
Franchising is the most popular and consistently growing way of expanding a food business and also the easiest way to enter Food Industry for beginners who are looking for secondary income or a Side hustle. However, Franchises comes with all sorts of risks that a business posses. That makes it very important for a business to understand How to minimize risks, costs and Find right opportunities.
Identifying and evaluating potential franchise opportunities for your food business can be a smart way to expand your brand while minimizing risks and costs. Franchising allows you to leverage the success of your existing business model while giving you access to a wider audience and a larger market share. However, not all franchise opportunities are created equal, and it’s important to do your due diligence before making any commitments.
For food business owners looking to expand their brand, franchising can be an attractive option. However, not all franchises are created equal, and it’s important to carefully evaluate potential opportunities before making a decision. Identifying and evaluating potential franchise opportunities can help ensure that the partnership will be a good fit and that both parties will benefit from the relationship.
This process involves assessing the franchise’s financial stability, reputation, and compatibility with your business goals and values. Identifying and evaluating potential franchise opportunities is crucial for a food business for several reasons:
1. Growth: Franchising can be an effective way to expand your business and reach new markets quickly. By partnering with franchisees, you can open new locations and grow your brand without having to invest a significant amount of capital.
2. Access to capital: Franchisees are responsible for funding the initial investment and ongoing expenses associated with opening and running a franchise location. This means that you can expand your business without taking on additional debt or diluting your ownership stake.
3. Brand recognition: Franchising allows you to leverage the brand recognition and reputation you have built for your business. By partnering with franchisees, you can increase your brand’s visibility and strengthen its reputation in new markets.
4. Operational efficiency: Franchisees are typically responsible for managing the day-to-day operations of their locations. This can free up your time and resources, allowing you to focus on growing your business and developing new products.
5. Shared risk: When you partner with franchisees, you share the risks and rewards associated with expanding your business. This can help to mitigate the risk of opening new locations and provide a more stable revenue stream for your business.
These assessment points can help you understand if your food business could grow more quickly, access additional capital, increase brand recognition, improve operational efficiency, and share risk with franchisees.
Identifying Potential Franchise Opportunities As an enthusiast, you must understand the following factors to determine the right opportunities to Franchise your Business and expand/start in a sustainable manner.
1. Market Demand and Competition
You should research to determine whether there is a viable market for the franchise in your chosen location and whether there is enough demand to support your business. You should also evaluate the level of competition in the market to determine whether the franchise will be able to compete effectively against other established brands.
2. Franchise Fees and Royalties
Most franchises require an initial franchise fee, which can range from a few thousand to hundreds of thousands of dollars, depending on the brand and the level of support provided by the franchisor. In addition, you will be required to pay ongoing royalties, which are typically a percentage of your gross sales. Make sure you fully understand the financial obligations associated with the franchise before making any commitments.
3. Training and Support
A good franchisor will provide you with comprehensive training and ongoing support to help you succeed. When evaluating a franchise opportunity, you should carefully evaluate the level of training and support provided by the franchisor. This should include training on the business model, operations, marketing, and other critical areas. You should also evaluate the level of ongoing support provided by the franchisor, including marketing, advertising, and promotional support.
4. Brand Reputation
The reputation of the franchise brand is another critical factor to consider when evaluating a franchise opportunity. You should research the franchise brand to determine its reputation in the market and its level of customer loyalty. A strong and well-respected brand can help you attract customers and build a successful business.
5. Franchise Agreement
Before committing to a franchise opportunity, you should carefully review the franchise agreement and consult with legal and financial professionals to ensure that you fully understand the terms and conditions. The franchise agreement will outline the rights and responsibilities of the franchisor and franchisee, as well as the terms of the franchise relationship. Make sure you fully understand the obligations and restrictions associated with the franchise, including any non-compete clauses or restrictions on how you can operate your business.
Identifying and evaluating potential franchise opportunities for your food business can be a great way to expand your brand and increase your revenue. However, it is important to thoroughly research and analyze each opportunity to ensure that it aligns with your business goals and values. With the right approach and due diligence, franchising can be a successful strategy for growth and success in the food industry.
Before the latest funding round, TagZ had raised $1.2 million in seed funding from a group of angel investors in 2020.
TagZ, a premium snack brand for GenZ and the first popped chips manufacturer in India, has secured $2 million in funding during a Pre-Series A round. The funding was led by 9 Unicorns, Dexter Angels, Agility Ventures, Venture Catalysts, Klub, Indifi, and Rannvijay Singha.
Before the latest funding round, TagZ had raised $1.2 million in seed funding from a group of angel investors in 2020. The company also appeared in the first season of Shark Tank India and received undisclosed funding from Namita Thapar and Ashneer Grover.
The funds raised by TagZ will be utilized to expedite the company’s growth, expand its manufacturing capacity, enter new markets, launch new products, and reinforce its operations. Additionally, the funding will be employed to improve TagZ’s technology platform, bolster its logistics network, and intensify its marketing and brand awareness endeavors.
In 2019, Anish Basu Roy and Sagar Bhalotia established TagZ Foods, a company that produces popped potato chips with 50% less fat, a variety of centre-filled cookies, and international gourmet dips. The startup utilizes food technology to create potato chips that are purportedly free of cholesterol, transfat, artificial colors, and preservatives.
Regarding the recent funding, Anish Basu Roy, TagZ’s Founder and CEO, stated that the fresh capital will empower the company to accomplish its objective of becoming the most rapidly expanding food D2C brand.
“We are thrilled to have such strong support from our investors In our journey of creating a fitter snack brand for the younger generation. We plan to double down on your efforts to grow 4X this year.”
In addition, TagZ, a new-age snacking brand based in Bengaluru, revealed that Rannvijay Singh, a renowned actor and television personality, has invested in this funding round and will endorse the brand. Rannvijay is recognized for his entrepreneurial zeal and enthusiasm for innovative and groundbreaking brands. His collaboration with TagZ is anticipated to greatly enhance the company’s brand recognition and customer interaction.
Commenting on his association with TagZ, Rannvijay said, “I am excited to partner with TagZ, a company that is at the forefront of the D2C revolution in India. I love the fact that TagZ, as a snack brand, revolves around travel, sports and the outdoors. I believe that TagZ has the potential to become a major player in the industry, and I am looking forward to being a part of this journey.”
Tushar Agarwal, Partner at Dexter Angels, one of the lead investors in the round, said, “Tagz has garnered significant consumer love as a brand in a short period of time. Since our investment in their previous round, they have demonstrated impressive scalability and growth over the past 18 months while still maintaining a steadfast focus on profitability. As we continue to partner with Tagz, we are thrilled to double down and support their next phase of growth.”
Over the last 18 months, TagZ has experienced a 30-fold surge in volumes. The company concentrates on the top 30-40 million households in the country via an omnichannel approach that encompasses a network of 5000 retail stores and is accessible on over 30 e-commerce platforms like Swiggy Instamart, Zepto, and Blinkit, among others, catering to customers in 22 cities. Furthermore, TagZ’s products are currently accessible in overseas markets such as Kuwait, Dubai, Maldives, and Australia.
Product development is an important aspect of the food industry. It involves the creation of new food products or the improvement of existing ones to meet changing consumer preferences and market demands. In an increasingly competitive market, food businesses need to stay ahead of the curve by developing innovative products that differentiate them from their competitors.
As a food business owner, deciding whether to launch a similar product to your competitors or invest in innovation and develop a new product can be a challenging decision. On one hand, launching a similar product can help you avoid the risks associated with launching a completely new product. On the other hand, investing in innovation can help you stand out from the competition and build a unique brand identity.
Choosing between launching a similar product or investing in innovation is a critical decision that can impact the success of a food business. Both approaches have their advantages and disadvantages, and businesses must weigh these factors carefully to make an informed decision.
We’ll explore the pros and cons of each approach to help you make the best decision for the success of your food business.
Launching a similar product
Launching a similar product is often a less risky approach, as it involves entering a market that has already been proven to be successful. It can be an attractive option for businesses looking to capitalize on existing marketing efforts, leverage investor appeal, and secure funding. However, launching a similar product can also be challenging in terms of differentiation, as businesses may find it difficult to stand out in a crowded market. They may also have to compete for resources with other businesses offering similar products.
Launching a similar product to your competitors can have its advantages. As mentioned earlier, there is already a proven market for the product, which can help you avoid the risks of launching a completely new product. You can also benefit from the marketing and advertising efforts of your competitors, as consumers are already familiar with the product and its benefits. Additionally, investors may be more willing to invest in a product that has already been successful for others.
Launching a similar product has several advantages for your brand as follows:
1. Lower Risk: Launching a similar product in an existing market reduces the risk associated with introducing a new and untested product. This is because the market has already been proven to be successful, and businesses can leverage existing marketing efforts and customer demand.
2. Established Market: By launching a similar product, businesses can enter an established market, which means that they do not have to create a new market or educate customers about the product’s benefits. This can save time and resources and help businesses quickly establish a presence in the market.
3. Competitive Advantage: Similar products may offer a competitive advantage over other businesses that are not offering the same product. By entering a market that has already been proven to be successful, businesses can differentiate themselves from competitors and capitalize on existing marketing efforts.
4. Investor Appeal: Investors may be more willing to invest in businesses that are launching similar products as they can see the potential for a return on investment. Similar products can provide a sense of security, as there is already a market for the product.
5. Resource Allocation: Launching a similar product can be less resource-intensive compared to investing in innovation. This is because businesses can leverage existing resources such as production facilities and supply chains.
However, there are also some significant drawbacks to launching a similar product. It can be difficult to differentiate your product from your competitors, and if consumers see your product as just another version of something they can already get from another brand, it can be challenging to convince them to choose your product over the competition. Furthermore, your competitors may have already established relationships with suppliers, manufacturers, and distributors, making it more difficult for you to secure the resources you need to launch your product.
Launching a similar product has several disadvantages for food businesses, including:
1. Limited differentiation: Launching a similar product may make it difficult for a business to differentiate itself from competitors, particularly if the market is already saturated with similar products. This can result in a price war, which can erode profit margins.
2. Reduced margins: Similar products often compete on price, which can result in reduced profit margins for businesses. This is particularly true if the market is already crowded with similar products, as businesses may need to lower their prices to remain competitive.
3. Missed opportunities: Focusing solely on launching a similar product may mean missing out on potential new markets or emerging trends. This can limit a business’s growth potential and reduce its ability to stay ahead of the competition.
4. Negative reputation: Launching a similar product may be seen as unoriginal or uncreative, which can harm a business’s reputation. Consumers may view the business as lacking in innovation, which can make it difficult to build brand loyalty.
5. Risk of market saturation: Launching a similar product in a crowded market can increase the risk of market saturation. This can result in a decline in sales and profits, particularly if consumers are already loyal to other established brands in the market.
Investing in innovation
Investing in innovation involves developing a unique product that differentiates the business from its competitors. This approach can lead to a strong brand identity, customer retention, and a competitive advantage in the market. However, it is also a riskier approach, as it requires significant time and financial investment. Additionally, it can be challenging to secure funding for innovative products that are untested in the market.
Investing in innovation and developing a unique product can also have its advantages. By creating something new and different, you have the opportunity to capture a new market or appeal to a new demographic that your competitors may not be targeting. This can also help you differentiate your business from others and build a strong brand identity. Furthermore, by continually improving and refining your product, you can offer something that your competitors can’t, which can make it easier to retain customers over time.
Investing in innovation has several advantages for businesses in the food industry, including:
1. Competitive advantage: By investing in innovation, businesses can create unique products or solutions that differentiate them from competitors. This can give them a competitive advantage in the market and increase their market share.
2. Higher profit margins: Innovative products often have higher profit margins than similar products, as they can command a higher price point due to their unique features or benefits.
3. Stronger brand reputation: Innovation is often associated with quality and reliability, which can enhance a business’s brand reputation and increase customer loyalty.
4. Access to new markets: Innovative products can open up new markets and customer segments, as they may appeal to consumers who are looking for something different or more unique.
5. Future-proofing: By investing in innovation, businesses can future-proof themselves against market changes or disruptions. They can stay ahead of the curve and adapt to changing consumer preferences and trends.
6. Intellectual property protection: Innovations can be protected through patents, trademarks, and copyrights, which can provide legal protection and prevent competitors from copying or replicating the product.
However, investing in innovation also has its drawbacks. Developing a new product can be a risky and time-consuming process, and there is no guarantee that it will be successful. Furthermore, it can be more difficult to secure funding for a completely new product, as investors may be hesitant to invest in something that has not been proven in the market.
Investing in innovation has several disadvantages for businesses in the food industry, including:
1. Higher costs: Developing and launching an innovative product can be expensive, requiring significant investment in research and development, product testing, and marketing.
2. Uncertainty: There is always some level of uncertainty associated with innovation, as there is no guarantee that the new product will be successful in the market. This can lead to higher risk for the business.
3. Longer development times: Developing an innovative product often takes longer than launching a similar product, as it requires more research, testing, and refinement.
4. Resource allocation: Investing in innovation can divert resources away from other areas of the business, such as marketing or operations, which could impact overall business performance.
5. Competitive response: Competitors may respond to an innovative product by launching similar products or replicating the innovation, reducing the advantage gained from being first to market.
6. Consumer acceptance: Innovative products may not always be well received by consumers, who may be hesitant to try something new or may not see the value in the product’s unique features.
Making the decision
Ultimately, the decision to launch a similar product or invest in innovation will depend on your specific business goals and circumstances. If you are looking to enter an established market with a proven product, launching a similar product may be the best option. However, if you are looking to differentiate your business and build a unique brand identity, investing in innovation may be the better choice.
Regardless of which approach you choose, it’s important to conduct thorough research and analysis to understand your market, competition, and consumer preferences. This can help you make an informed decision and increase your chances of success in the highly competitive food industry.
In today’s digital age, online sales have become a crucial aspect of any business strategy. With more and more consumers turning to e-commerce platforms for their shopping needs, businesses need to have a strong online presence to remain competitive. One way to boost online sales is by using sales automation software. This software can work wonders for your brand by streamlining and automating various sales processes, ultimately leading to increased sales and revenue.
Sales automation software is a type of technology that automates and streamlines various sales-related tasks, such as lead generation, prospecting, customer relationship management (CRM), and sales forecasting. This software allows businesses to save time and increase efficiency by automating repetitive tasks and providing data-driven insights to help sales teams make informed decisions.
Online sales are crucial for brands in today’s digital age as they allow businesses to reach a wider audience and provide convenient purchasing options for customers. With the increasing popularity of online shopping, having a strong online sales strategy is essential for staying competitive in the market. Additionally, online sales offer valuable data insights and the ability to track customer behaviour, which can be used to further improve sales and marketing strategies.
The software provides better sales insights through data analysis, helping brands understand customer behaviour and preferences. This information can be used to develop targeted marketing campaigns, improve customer experience, and increase sales.
Here are some reasons why sales automation software is important and How it improves sales of your brand:
1. Improves efficiency
Sales automation software can help you streamline various sales processes, including lead generation, lead qualification, and follow-ups. By automating these processes, your sales team can focus on high-value tasks such as closing deals and building relationships with customers.
Improved sales efficiency refers to the ability of sales automation software to streamline and optimize various aspects of the sales process, such as lead generation, prospecting, follow-up, and closing deals. By automating repetitive tasks, eliminating manual errors, and providing data-driven insights, sales automation software can significantly improve the productivity and effectiveness of sales teams, ultimately leading to increased sales and revenue for the business.
2. Saves time
Automation software can save your team valuable time by automating routine tasks such as data entry and follow-up emails. This allows your team to focus on other important tasks such as customer service and relationship building.
Sales automation software helps in saving time by automating various manual tasks such as data entry, lead qualification, and follow-up tasks. This frees up salespeople to focus on higher-value activities such as building relationships with customers and closing deals. The software can also automatically generate reports and provide insights into sales performance, further saving time for sales managers.
3. Increase Productivity
With automation, your team can manage more leads and customers in less time, ultimately leading to increased productivity. Additionally, automation software can help identify which leads are most likely to convert, allowing your team to prioritize their efforts accordingly.
By automating tasks such as lead generation, lead nurturing, and follow-up, sales automation software allows sales teams to focus on higher-value tasks such as closing deals and building relationships with clients. This increased productivity can lead to greater success and profitability for the business. Sales automation software can provide analytics and reporting tools, allowing for real-time visibility into sales performance and the ability to make data-driven decisions to further increase productivity.
4. Provides insights
Sales automation software can provide valuable insights into customer behaviour, allowing your team to make informed decisions. For example, you can track which products are most popular, which marketing campaigns are most effective, and which sales tactics are most successful.
Sales automation software provides better sales insights by tracking and analyzing customer behaviour and sales patterns. This data can be used to make informed decisions about sales strategies, product development, and customer engagement. By having access to accurate and up-to-date information, businesses can improve their sales performance and stay ahead of the competition.
5. Enhances customer experience
By automating routine tasks, your team can provide a more personalized experience to customers. Automation software can also help you respond to customer inquiries and concerns more quickly, improving overall customer satisfaction.
Sales automation software can help enhance the customer experience by providing personalized and timely communication. Automated emails, chatbots, and other features can improve the speed and accuracy of customer responses, resulting in better satisfaction. This leads to a more personalized and seamless customer experience, which in turn can increase customer loyalty and retention.
Sales automation software is crucial for businesses looking to improve their online sales and enhance their overall brand image. It streamlines the sales process, saves time, increases productivity, provides valuable insights, and ultimately enhances the customer experience. By leveraging the benefits of sales automation, brands can not only boost their sales but also establish themselves as efficient and customer-focused entities in the highly competitive online marketplace.
Most of the funds will be allocated by the company towards a promotional campaign for Moodrink, its plant-based substitute for Alpine milk.
Bettermoo(d), a plant-based company, is seeking to secure C$10m ($7.5m) in funding as it prepares to release its signature Moodrink in September.
In an effort to raise capital, the dairy-free company based in Canada will offer shares at C$6.80 apiece through an unbrokered private placement.
According to Bettermoo(d), the financing will comprise of 1,470,588 units, with each unit containing one common share and one common share purchase warrant that can be exercised at C$9.80 per share within a 24-month period.
Most of the funds will be allocated by the company towards a promotional campaign for Moodrink, its plant-based substitute for Alpine milk.
Steve Pear, a former Coca-Cola executive and new chairman of the company, said, “With more than 20,000 local retail sample orders and its unique branding and concept, the company is very confident it will become a new leader in the dairy-alternative sector.”
Bettermoo(d) has announced that Nima Bahrami, the company’s Co-Founder and former Chairman, has assumed the position of CEO, while Pear has taken over as Chairman.
Pear added, “The launch on the West Coast of Canada in September, focusing on our founder’s home country, is seen as a potential proof-of-concept for the global market which offers a huge opportunity.”
Since its establishment in 2021, Bettermoo(d) has raised more than C$7 million and recently revealed that the renowned musician Bryan Adams is among its founding members. The company’s headquarters are located in Austria, where it markets vegan cheese, such as camembert and cream cheese substitutes.
“We, as a company, are not only committed to creating significant shareholder value but also better products for a better you. I can’t wait to enter this upcoming and very exciting phase of building our company towards becoming a leading market player in the industry,” Bahrami said.
Later this year, the recently trademarked Moodrink will be introduced throughout Canada.
As reported by GlobalData, the market for grain, nut, rice, and seed milk substitutes in Canada was valued at C$330.7 million ($263.8 million) in 2021. The category is anticipated to reach C$640.5 million by 2026, with a compound annual growth rate of 14.1% during the five-year span.
The category is projected to increase in volume at a compound annual growth rate of 11.9% from 2021 to 2026, reaching 231.2 million kilograms by 2026.
Up is currently focusing solely on the Indian market, as it is considered large enough to accommodate several years of expansion.
Food is an essential part of our lives, but in today’s fast-paced world, it’s often the first thing to be sacrificed when we’re pressed for time or feeling exhausted. This is especially true for young professionals in India, who frequently order food delivery when they return home from work. Recognizing the potential in this trend, companies such as Zomato and Swiggy have created nationwide food delivery platforms. Although these services offer convenience, there are increasing concerns about the potential health risks associated with relying too heavily on them in the long term.
Up is a tech company that specializes in designing and manufacturing smart and connected consumer appliances. Founded in 2021 by Mahek Mody and Mohit Sharma, the company is based in Bangalore and focuses on promoting home cooking while reducing the friction associated with it.
delishUp is the main product of the company, which serves as a smart cooking assistant specifically designed to simplify the cooking process for young Indian households. It features more than 250 recipes from a variety of cuisines, such as continental, oriental, Indian, Filipino, and Ethiopian, among others. This product eliminates the challenges of measuring ingredients, chopping, and cooking, making the entire cooking experience hassle-free.
Equipped with an interactive 8-inch touchscreen and Smart Jar, the appliance automates the process of chopping and stirring ingredients for a range of dishes, including gravies and one-pot meals. It can hold enough food to serve up to 4 people and can also be utilized to keep the food warm and heat it.
The delishUp appliance is powered by an AI framework called UpAI, which governs and regulates the hardware functionality and recipe precision. With the integration of ChatGPT, UpAI now possesses extensive knowledge of food, ingredients, and recipes, enabling it to provide generative and responsive suggestions for all cooking requirements and inquiries. In addition, the company is currently developing its AI capabilities for recipe creation and sharing, with the aim of establishing a community of users who can share and follow recipes created by other users.
CEO and Co-founder of the company, Mody said, “With food available on food delivery apps and new recipes coming up on Instagram and YouTube, people are interested in experimenting with food. But this generation has not learned to cook from their parents. So we wanted to lessen the distance between these two doors.”
Over the course of one year, the food tech company has secured a total of $1.5 million in funding, with contributions from a variety of investors, including Rainmatter (Zerodha’s funding arm), Rukam Capital, Draper Associates, as well as Co-founders from Ather Energy and Unacademy, along with several other angel investors.
Despite being established in 2021, the company only began operating five months ago. However, within this short time frame, it has already garnered over 100 monthly users, primarily in Bangalore, Pune, and Mumbai. The company intends to broaden its delivery geography to include Delhi in the near future.
Up aims to sell around 500-800 devices per month by December and plans to expand gradually to other cities, with a target of reaching 1000 devices per month by the end of the financial year. The company is currently focusing solely on the Indian market, as it is considered large enough to accommodate several years of expansion.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
