Craving a weekend treat? Try Paneer Bhuna Triangles made with Currygrams Bhuna Masala Gravy for a flavor explosion!

Recipes & Meals

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May 15, 2023

If you’re craving a delicious and indulgent weekend treat, look no further than paneer bhuna triangles. Paneer bhuna triangles are a delicious Indian appetizer that combines the creaminess of paneer cheese with the bold flavors of Indian spices and herbs. This dish is a popular choice for weekend get-togethers or special occasions, as it is both easy to prepare and sure to impress guests. The dish is made by combining paneer cheese with a spiced tomato-based gravy and stuffing the mixture into crispy triangular puff pastry pockets. The result is a perfect balance of texture and flavor that will leave you wanting more.

If you’re looking for an authentic and hassle-free way to prepare paneer bhuna triangles, you can try Currygrams Bhuna Masala Gravy. This ready-to-use gravy is made with a blend of aromatic spices and herbs and is designed to perfectly complement the creamy texture of paneer cheese. Using this product will save you time and effort in the kitchen, while still allowing you to enjoy the rich flavors and aroma of traditional Indian cooking.

To make paneer bhuna triangles using Currygrams Bhuna Masala Gravy, you will need the following ingredients:

1 pack of puff pastry sheets (thawed)
1 pack of Currygrams Bhuna Masala Gravy
200 grams of paneer cheese (crumbled)
1 small onion (finely chopped)
1 tablespoon of ginger-garlic paste
1 teaspoon of red chili powder
1 teaspoon of coriander powder
Salt to taste
Oil for frying

Now, here’s how you can prepare the dish:

Heat a tablespoon of oil in a pan and add the finely chopped onion. Saute for 2-3 minutes, or until the onion turns translucent.

Add the ginger-garlic paste and saute for another 1-2 minutes, or until the raw smell disappears.

Add the Currygrams Bhuna Masala Gravy, red chili powder, coriander powder, and salt to taste. Stir well and let the mixture cook for 3-4 minutes, or until the gravy thickens and the oil separates.

Add the crumbled paneer cheese to the mixture and stir well. Cook for another 2-3 minutes, or until the paneer is coated evenly with the gravy. Set aside and let the mixture cool.

Preheat the oven to 180°C (350°F).

Roll out the puff pastry sheets and cut them into triangles. Spoon a small amount of the paneer mixture onto each triangle and fold them over to form pockets. Use a fork to seal the edges of the triangles.

Heat oil in a deep frying pan over medium heat. Fry the paneer bhuna triangles until golden brown and crispy. Drain on a paper towel to remove excess oil.

Place the fried paneer bhuna triangles on a baking tray and bake for 10-12 minutes, or until the puff pastry is golden brown and cooked through.

Serve hot with your favorite chutney or sauce.

Using Currygrams Bhuna Masala Gravy will give your paneer bhuna triangles a rich and authentic flavor that you would normally only get from hours of preparation. The gravy is made with a blend of aromatic spices and herbs, including cumin, coriander, turmeric, and garam masala, and is simmered for hours to bring out the full depth of flavor. With this ready-to-use product, you can enjoy the taste of authentic Indian cooking in just minutes.

Currygrams is a brand that specializes in creating authentic Indian spice blends and gravies that are easy to use at home. The company sources high-quality ingredients and carefully blends them to create products that capture the essence of traditional Indian cuisine. Currygrams Bhuna Masala Gravy is just one example of their commitment to providing customers with convenient and delicious ways to enjoy Indian flavors at home.

If you’re new to Indian cooking or just looking to try something new, paneer bhuna triangles are a great place to start. With the help of Currygrams Bhuna Masala Gravy, you can create a dish that is both easy to prepare and packed with bold flavors. This appetizer is perfect for sharing with friends and family at a weekend gathering, or for indulging in a special treat on a lazy afternoon.

So next time you’re craving a delicious and indulgent weekend treat, try making paneer bhuna triangles with Currygrams Bhuna Masala Gravy. Your taste buds will thank you!

Supercharge your weight loss: Try Pro360 Slim’s Protein Shake for maximum results!

To Try

By

SnackTeam

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May 15, 2023

0

Losing weight is a challenging task, but it can be even more daunting if you’re not seeing results. Whether you’re trying to shed a few pounds or make a significant lifestyle change, finding the right product can make all the difference. Pro360 Slim is a weight loss meal replacement shake that promises to help you reach your goals faster and with maximum results.

In this article, we’ll take a closer look at Pro360 Slim and explore its key ingredients, benefits, and how it works to help you achieve your weight loss goals.

What is Pro360 Slim?

Pro360 Slim is a meal replacement shake designed to help individuals lose weight by providing the necessary nutrients and protein while reducing calories. It is formulated with a blend of high-quality whey protein, fiber, and essential vitamins and minerals to provide a complete and balanced meal replacement option.

The shake comes in two flavors – Chocolate and Vanilla, making it easy to switch up your routine and keep things interesting. It is also gluten-free, soy-free, and GMO-free, making it a healthy choice for those with dietary restrictions.

How does Pro360 Slim work?

Pro360 Slim works by replacing a meal with a shake that is designed to provide all the essential nutrients that you would get from a traditional meal while reducing calories. The high protein and fiber content in the shake help to keep you feeling fuller for longer, reducing the urge to snack or overeat.

The shake also helps to boost metabolism, which is essential for weight loss. When you consume fewer calories than you burn, your body goes into a state of calorie deficit, which triggers weight loss. The high protein content in Pro360 Slim helps to maintain lean muscle mass while burning fat, ensuring that your weight loss is sustainable and healthy.

What are the key ingredients of Pro360 Slim?

Pro360 Slim contains a blend of high-quality ingredients that are designed to support weight loss and overall health. Here are some of the key ingredients:

Whey Protein Isolate – Whey protein is a high-quality protein that is quickly absorbed by the body, making it an ideal option for a meal replacement shake. It helps to support lean muscle mass, reduce hunger, and boost metabolism.

Fiber – The shake contains both soluble and insoluble fiber, which helps to keep you feeling fuller for longer, reduce cravings, and promote healthy digestion.

Vitamins and Minerals – Pro360 Slim contains a blend of essential vitamins and minerals, including vitamin C, vitamin D, vitamin E, vitamin B12, and calcium, which support overall health and wellness.

Stevia – A natural sweetener that is low in calories, stevia is used to add a touch of sweetness to the shake without adding extra sugar or calories.

Benefits of Pro360 Slim

Pro360 Slim offers several benefits to those looking to lose weight and improve their overall health. Here are some of the key benefits:

Convenient – Pro360 Slim is an easy and convenient meal replacement option that can be used at home or on-the-go. It requires minimal preparation, making it an ideal option for busy individuals.

High Protein – The high protein content in the shake helps to maintain lean muscle mass while burning fat, ensuring that your weight loss is sustainable and healthy.

Reduced Calorie Intake – By replacing a meal with a shake, you can significantly reduce your calorie intake, which is essential for weight loss.

Fiber-Rich – The shake contains both soluble and insoluble fiber, which helps to keep you feeling fuller for longer, reduce cravings, and promote healthy digestion.

Nutrient-Dense – Pro360 Slim is a complete and balanced meal replacement option that provides all the essential vitamins and minerals needed for overall health and wellness.

Gluten-free, Soy-free, and GMO-free – The shake is free from common allergens and GMOs, making it a healthy choice for those with dietary restrictions.

How to use Pro360 Slim?

Pro360 Slim is easy to use and can be consumed as a meal replacement or a snack. Simply mix one scoop of the powder with 8-10 ounces of water or milk and shake well. The shake can be consumed as a meal replacement for breakfast, lunch, or dinner or as a snack between meals.

For best results, it is recommended to replace one to two meals per day with Pro360 Slim and to follow a balanced and healthy diet. It is also important to exercise regularly and to stay hydrated throughout the day.

Safety and Side Effects

Pro360 Slim is generally safe and well-tolerated, but it is important to speak with a healthcare provider before starting any weight loss program or meal replacement plan. The shake contains whey protein, which may not be suitable for individuals with dairy allergies or lactose intolerance.

Consuming too much protein can also put a strain on the kidneys, so it is important to follow the recommended dosage and to stay within your daily protein requirements. It is also important to stay hydrated throughout the day to avoid any potential side effects.

Pro360 Slim is a weight loss meal replacement shake that offers a convenient and effective option for those looking to shed pounds and improve their overall health. With its blend of high-quality whey protein, fiber, and essential vitamins and minerals, the shake provides a complete and balanced meal replacement option that supports sustainable weight loss.

By reducing calorie intake, boosting metabolism, and promoting satiety, Pro360 Slim helps to support weight loss and overall health and wellness. If you’re looking for a convenient and effective way to achieve your weight loss goals, Pro360 Slim may be the right choice for you.

Sweet and wholesome: Celebrate Mother’s Day with Eat Better Co’s peanut & chocolate laddoos!

To Try

By

SnackTeam

-

May 15, 2023

0

Eat Better Co's peanut & chocolate laddoos

Mother’s day. A sweet day to celebrate with your mom right? What better way than celebrating this sweet occasion with the rich, creamy flavor of chocolate and the nutty crunch of peanuts coming together in perfect harmony to create a heavenly treat that is sure to make your taste buds dance with joy.

This delicate sphere of creamy milk chocolate, studded with crunchy chunks of roasted peanuts. The moment you take a bite, the chocolatey goodness melts in your mouth, releasing a flood of nutty flavors that will make you want to savor every last bite. The aroma of chocolate and roasted peanuts will fill your senses, making your mouth water with anticipation.

Whether you’re a die-hard chocolate lover or a peanut fan, these ladoos are sure to satisfy your cravings like nothing else.

But let’s just be honest, even we as a consumer are fully aware of what really goes inside this!

Honestly, a good chocolate bar can change everything when it comes to health, but what we are getting in the name of chocolates these days is just caffeine with tons and tons of sugar in it! Chocolate is high in calories, so overconsumption can lead to weight gain and obesity.Adulteration has jumped to the level where some go as far as to add traces of lead and cadmium, which can accumulate in the body over time and cause health problems.Chocolate can also interact with some medications, such as antidepressants, by increasing their effects and potentially causing negative side effects.

Turns out, if you and your mother have a sweet tooth, you don’t really need to leave chocolates out of your gift list for this mother’s day as long as you have a brand like ‘Eat Better Co’ to rely on!

Eat Better Co.’s Better Ladoos-Chocolate and Peanut

Introducing Better Laddoos from Eat Better Co., a delightful and wholesome snack that perfectly combines the classic flavors of peanut and chocolate. Made from all-natural ingredients, these ladoos are a healthier alternative to traditional sweets, without compromising on taste. Each laddoo is packed with protein and fiber, making them an ideal snack for those looking for a quick energy boost or a post-workout snack. With a perfect balance of sweetness, nuttiness, and chocolatey goodness, Better Ladoos are sure to satisfy your sweet cravings while keeping you fueled and satisfied. Plus, they are free from artificial colors, flavors, and preservatives, so you can enjoy guilt-free snacking. Whether you’re at work, on-the-go, or relaxing at home, Better Laddoos are a convenient and nutritious snack to keep you going all day long.

Buy from:

https://amzn.eu/d/aR1MIg5

Price: INR 279

Qty: 20 laddoos/ 200 gms

Why Better Co.’s- Better Laddoo – Chocolate and Peanut?

Let’s just tell you why this is an absolutely perfect gift to buy for you mom, this mother’s day!

Rich in protein

Peanuts are a great source of plant-based protein, and these laddoos contain a significant amount of it. Protein is essential for repairing and building muscles and tissues, and also helps keep you feeling full for longer periods of time.

Good source of fiber

These laddoos contain fiber from oats and dates, which is important for maintaining healthy digestion and reducing the risk of constipation. Fiber also helps control blood sugar levels and promotes a feeling of fullness.

Antioxidant-rich

Dark chocolate, which is used in these laddoos, contains high levels of antioxidants called flavonoids. These compounds help protect your cells from damage caused by free radicals and may reduce the risk of chronic diseases.

Energy booster

The combination of peanut butter, oats, and dates in these laddoos makes them a great source of sustained energy. This makes them a perfect snack for those who need an energy boost during the day.

Low glycemic index

The ingredients used in these laddoos have a low glycemic index, meaning they cause a slow and steady increase in blood sugar levels, which is beneficial for those with diabetes or those trying to manage their blood sugar levels.

Eat Better Co’s Better Laddoos – Peanut & Chocolate offer a delicious and healthy way to satisfy your sweet cravings while also providing several health benefits that makes it the top choice if you are looking for a healthy alternative of chocolate for your sweet mother on this mother’s day!

Deliciously healthy: 5 Chicken breast recipes that are bursting with flavor and nutrients!

Recipes & Meals

By

SnackTeam

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May 15, 2023

0

Chicken breast is a versatile and healthy protein that is a staple in many households. Not only is it low in fat and high in protein, but it is also a good source of essential vitamins and minerals. However, chicken breast can often be bland and unappetizing.

In this article, we will share 5 delicious chicken breast recipes that are bursting with flavor and nutrients.

Lemon Herb Grilled Chicken Breast

Ingredients:

4 boneless, skinless chicken breasts
1/4 cup olive oil
Juice of 1 lemon
2 garlic cloves, minced
1 tbsp. dried oregano
1 tbsp. dried thyme
Salt and pepper to taste

Instructions:

In a large bowl, whisk together olive oil, lemon juice, garlic, oregano, thyme, salt, and pepper.
Add chicken breasts to the bowl and coat evenly with the marinade. Cover and refrigerate for at least 1 hour or overnight.
Preheat grill to medium-high heat. Grill chicken for 6-7 minutes per side, or until the internal temperature reaches 165°F.
Let chicken rest for 5 minutes before slicing and serving.
This lemon herb grilled chicken breast is bursting with flavor and perfect for a summer barbecue. The lemon juice adds a tangy brightness, while the garlic and herbs add depth and complexity.

Honey Mustard Baked Chicken Breast

Ingredients:

4 boneless, skinless chicken breasts
1/4 cup Dijon mustard
1/4 cup honey
2 tbsp. olive oil
2 garlic cloves, minced
1 tsp. dried thyme
Salt and pepper to taste

Instructions:

Preheat oven to 375°F.
In a small bowl, whisk together Dijon mustard, honey, olive oil, garlic, thyme, salt, and pepper.
Place chicken breasts in a baking dish and pour the honey mustard mixture over the top, making sure to coat evenly.
Bake for 25-30 minutes, or until the internal temperature reaches 165°F.
Let chicken rest for 5 minutes before slicing and serving.
This honey mustard baked chicken breast is sweet, tangy, and savory all at once. The honey adds a touch of sweetness, while the mustard and garlic add a bold and tangy flavor.
Chicken and Broccoli Stir Fry

Ingredients:

2 boneless, skinless chicken breasts, sliced into thin strips
2 cups broccoli florets
1 red bell pepper, sliced
1 yellow bell pepper, sliced
1 onion, sliced
2 garlic cloves, minced
2 tbsp. soy sauce
1 tbsp. honey
1 tsp. cornstarch
2 tbsp. vegetable oil
Salt and pepper to taste

Instructions:

In a small bowl, whisk together soy sauce, honey, cornstarch, and 1/4 cup water. Set aside.
Heat vegetable oil in a large skillet or wok over high heat.
Add chicken to the skillet and stir fry for 2-3 minutes, or until cooked through. Remove from the skillet and set aside.
Add broccoli, bell peppers, onion, and garlic to the skillet and stir fry for 3-4 minutes, or until the vegetables are tender.
Add the chicken back to the skillet and pour the soy sauce mixture over the top. Stir fry for 1-2 minutes, or until the sauce has thickened and the chicken and vegetables are coated.
Season with salt andpepper to taste and serve. This chicken and broccoli stir fry is a great way to get in your daily dose of vegetables while still enjoying a flavorful and protein-packed meal. The soy sauce and honey add a touch of sweetness, while the cornstarch helps thicken the sauce and create a delicious coating for the chicken and veggies.

Grilled Chicken Caesar Salad

Ingredients:

4 boneless, skinless chicken breasts
1 head romaine lettuce
chopped 1/2 cup grated Parmesan cheese
1/2 cup croutons
1/4 cup olive oil
2 garlic cloves
minced Juice of 1 lemon
1 tbsp Dijon mustard
Salt and pepper to taste

Directions:

In a small bowl, whisk together olive oil, garlic, lemon juice, Dijon mustard, salt, and pepper. Add chicken breasts to the bowl and coat evenly with the marinade. Cover and refrigerate for at least 1 hour or overnight. Preheat grill to medium-high heat. Grill chicken for 6-7 minutes per side, or until the internal temperature reaches 165°F. Let chicken rest for 5 minutes before slicing and serving. In a large bowl, combine chopped romaine lettuce, grated Parmesan cheese, and croutons. Add the sliced grilled chicken on top. Drizzle the Caesar dressing over the top and toss to coat evenly. This grilled chicken Caesar salad is a healthy and delicious way to enjoy a classic salad with a protein boost. The grilled chicken adds a smoky and charred flavor, while the tangy Caesar dressing adds a creamy and rich flavor to the salad.

Chicken and Quinoa Bowl

Ingredients:

2 boneless,
skinless chicken breasts,
sliced into thin strips 1 cup quinoa,
cooked according to package instructions 1 red bell pepper,
sliced 1 yellow bell pepper,
sliced 1 onion, sliced 1 tbsp.
olive oil 2 garlic cloves,
minced 1 tsp.
smoked paprika 1 tsp.
cumin Salt and pepper to taste

Instructions:

Heat olive oil in a large skillet over medium-high heat.
Add chicken to the skillet and sprinkle with smoked paprika, cumin, salt, and pepper.
Stir fry for 2-3 minutes, or until cooked through.
Remove from the skillet and set aside.
Add bell peppers, onion, and garlic to the skillet and stir fry for 3-4 minutes, or until the vegetables are tender.
Add the cooked quinoa to the skillet and stir to combine.
Add the chicken back to the skillet and stir to combine.
Season with salt and pepper to taste and serve.
This chicken and quinoa bowl is a nutrient-packed meal that is perfect for a quick and easy dinner.
The quinoa provides a healthy source of carbohydrates and protein, while the chicken and vegetables add a variety of essential vitamins and minerals.
The smoked paprika and cumin add a smoky and spicy flavor to the dish.

These 5 chicken breast recipes are a great way to add variety and flavor to your diet while still maintaining a healthy and balanced lifestyle. From a tangy lemon herb grilled chicken breast to a sweet and savory honey mustard baked chicken breast, these recipes are sure to impress your taste buds. So next time you’re looking for a delicious and nutritious meal, give one of these chicken breast recipes a try!

Raise a glass to summer: Sour Cherry Seltzer, the perfect cocktail to keep you cool and satisfied!

Drinks & Cocktails

By

SnackTeam

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May 15, 2023

0

Summer is the perfect time to enjoy refreshing cocktails that can help you cool off and satisfy your thirst. When temperatures rise, it’s important to stay hydrated and to find a beverage that can provide the right balance of flavors to quench your thirst. One such beverage is Sour Cherry Seltzer, which is the perfect cocktail to keep you cool and satisfied throughout the hot summer months.

Sour Cherry Seltzer is a delicious cocktail that combines the crispness of seltzer water with the tanginess of sour cherries. It’s a refreshing and light beverage that’s perfect for those hot summer days when you need something to help you cool off.

Sour Cherry Seltzer is a low-calorie beverage that’s free of added sugars and other unhealthy ingredients. It’s also rich in antioxidants, fiber, vitamin C, and melatonin, making it a great choice for those who are looking for a healthy and refreshing summer cocktail.

In addition to its health benefits, Sour Cherry Seltzer is also a great way to stay hydrated during the hot summer months.

Let’s take a look at how to make this delicious cocktail. Here’s the recipe:

Ingredients:

1 cup of sour cherries, pitted
2 tablespoons of honey
1 tablespoon of lemon juice
1 can of seltzer water
Ice

Directions:

In a blender or food processor, puree the sour cherries until smooth.
Strain the puree through a fine-mesh sieve into a bowl or pitcher to remove any solids.
Add the honey and lemon juice to the bowl or pitcher and stir to combine.
Fill a glass with ice and pour the sour cherry mixture over the ice.
Top the glass off with seltzer water and stir gently.
Garnish with a lemon wedge or a sprig of mint, if desired.

Tips for Making the Perfect Sour Cherry Seltzer

Here are a few tips to help you make the perfect Sour Cherry Seltzer:

Use fresh, ripe sour cherries for the best flavor. If you can’t find fresh sour cherries, you can use frozen ones instead.
Adjust the sweetness to your liking. If you prefer a sweeter cocktail, you can add more honey to the mixture.
Chill the seltzer water before using it. This will help keep the cocktail cold and refreshing.
Use a good quality seltzer water. Some brands of seltzer water can have a metallic or artificial taste, which can affect the flavor of your cocktail.
Experiment with different garnishes. Lemon wedges and mint sprigs are classic choices, but you can also try adding a few fresh cherries or a slice of cucumber for a different flavor profile.

Sour Cherry Seltzer is the perfect cocktail to keep you cool and satisfied during the hot summer months. It’s a refreshing and healthy beverage that combines the tangy flavor of sour cherries with the crispness of seltzer water.

By drinking Sour Cherry Seltzer, you can enjoy the benefits of seltzer water and sour cherries while staying hydrated and satisfied. Whether you’re lounging by the pool or enjoying a summer picnic, Sour Cherry Seltzer is the perfect cocktail to help you beat the heat and enjoy the flavors of the season.

Unbelievable reason why Poha is the ultimate breakfast powerhouse!

By

SnackTeam

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May 15, 2023

0

Poha, also known as flattened rice, is a popular breakfast dish in India. It is made by parboiling rice and then flattening it to make it thin and light. Poha is a versatile dish that can be eaten in many ways, including with vegetables, peanuts, and spices. It is a popular breakfast dish across India that is loved for its ease of cooking, delicious taste, and health benefits.

Here are some reasons why Poha is the ultimate breakfast powerhouse:

Good for Gut Health:

Poha is light on the stomach and easy to digest. When cooked with veggies, it becomes a wholesome meal that can help you feel full for longer hours, curbing your need to snack. Poha is also a probiotic food that is made by parboiling paddy. It is then sun-dried and beaten flat before undergoing fermentation. This fermentation process makes poha a good source of probiotics that are essential for a healthy gut. Probiotics help to promote the growth of good bacteria in the gut, which can improve digestion, boost immunity, and even improve mental health.

Keeps You Energized:

Poha is a rich source of carbohydrates, which are essential for providing the body with energy. A plate of poha provides about 76% of carbohydrates and 24% of fats, making it an excellent source of energy for the body. Poha is also a great probiotic source, which allows you to retain microbial flora from digested carbohydrates. Unlike other carbohydrate-rich foods that can lead to weight gain, poha doesn’t store any fat, making it an ideal breakfast dish for weight loss.

Helps Maintain Blood Sugar Levels:

People with diabetes need to be careful about what they eat, as certain foods can cause a sudden rise in insulin levels. Poha is a good source of fiber, which slows down the absorption of sugar into the bloodstream. This prevents a sudden spike in blood sugar levels and helps to keep it stable. Consuming poha regularly can also improve insulin sensitivity, which can be beneficial for people with type 2 diabetes.

Helps Fight Anemia:

Anemia is a widespread issue in India, and poha is an excellent source of iron. Iron is essential for the production of hemoglobin, which carries oxygen in the blood. Iron deficiency can lead to anemia, which can cause fatigue, weakness, and shortness of breath. Consuming poha regularly can help fight anemia and improve the body’s overall energy levels. To ensure better absorption of iron by your digestive system, add some lemon juice to your poha.

Good for Weight Loss:

Poha is a low-calorie food that is rich in fiber, making it an excellent breakfast option for weight loss. The fiber in poha helps to keep you feeling full for longer hours, which can prevent overeating. Poha is also low in gluten, making it suitable for people with gluten intolerance or celiac disease. If weight loss is your goal, your poha recipe for breakfast should include a balance of veggies. Avoid adding potatoes and go easy on the peanuts.

Poha is a delicious and nutritious breakfast dish that is popular in India. It is a versatile dish that can be prepared in many ways, depending on the region and personal preferences. Poha is not only tasty but also has several health benefits that make it an excellent breakfast option. It is light on the stomach, easy to digest, and can keep you energized for longer hours. Poha is also a good source of probiotics,fiber, and iron, making it ideal for maintaining gut health, stabilizing blood sugar levels, fighting anemia, and promoting weight loss.

So the next time you’re looking for a healthy and delicious breakfast option, give Poha a try!

Why you should have Retail Advertising to expand the reach of your food brand?

Business

By

SnackTeam

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May 14, 2023

0

Retail advertising is a powerful tool for expanding the reach of your food brand. By utilizing various advertising channels and techniques, retail ads can help promote your brand to a wider audience and drive more sales.

Retail ads are advertisements placed in physical retail locations, such as grocery stores or supermarkets, to promote a particular product or brand to consumers as they shop. They can take the form of in-store displays, product demonstrations, or even branded signage. The goal of retail ads is to increase the visibility and desirability of a product or brand, and ultimately drive sales.

Retail ads are an essential tool for food brands looking to expand their reach and increase their sales. By leveraging the power of visual and persuasive messaging in retail stores, brands can create a strong impression with consumers and build lasting relationships that drive long-term growth.

It can be a cost-effective way for food brands to promote their products. Compared to other forms of advertising, such as television or radio ads, retail ads are typically less expensive to produce and distribute. This can make them a particularly attractive option for smaller or emerging food brands with limited marketing budgets.

We will discuss the benefits of retail advertising and how it can help your food brand reach new heights.

1. Increases brand visibility

One of the key benefits of retail advertising is that it increases the visibility of your brand. With the right advertising strategy, your brand can be promoted across various channels, such as print, TV, and digital media. This exposure can help your brand get noticed by potential customers who may not have known about your brand before.

Retail ads help to increase the visibility of your food brand by exposing it to a wider audience. By placing ads in retail stores or on retail websites, you can reach potential customers who may not have otherwise been aware of your brand. This increased visibility can lead to more brand recognition and can help to attract new customers to your business. Additionally, it can help to establish your brand as a trusted and recognized player in the food industry, which can be beneficial in building long-term relationships with customers.

2. Builds brand credibility

Retail advertising can also help build your brand’s credibility. By promoting your brand through reputable and trusted retail outlets, you are sending a message that your brand is reliable and trustworthy. This can go a long way in building trust with potential customers and increasing sales.

Retail ads can also help build brand credibility for food brands. When consumers see a food product advertised in a store or on a website, it reinforces the idea that the brand is legitimate and trustworthy. Retail ads create an opportunity for food brands to showcase their products and their quality to potential customers, which can help build trust and loyalty over time. When consumers see a brand’s products in a retail setting, it can create a sense of familiarity and recognition that can lead to increased sales and repeat business. Overall, building brand credibility through retail ads is an important step in expanding the reach of a food brand.

3. Drives sales

Ultimately, the goal of retail advertising is to drive sales. By reaching a wider audience and building credibility for your brand, you can attract more customers and increase sales. Retail advertising can also be used to promote special offers, discounts, and other promotions, which can help drive even more sales.

Retail ads can also help to drive sales for a food brand. By showcasing products and promotions, retailers can entice consumers to make a purchase. This can be especially effective if the ad is timed to coincide with a special event or holiday, when consumers may be more likely to make a purchase. Additionally, retail ads can create a sense of urgency by promoting limited-time offers or discounts, which can further encourage consumers to make a purchase. By driving sales, retail ads can help to increase revenue for a food brand.

4. Targeted advertising

Another key benefit of retail advertising is that it can be targeted to specific audiences. By utilizing data and analytics, you can create targeted ads that are tailored to the preferences and needs of your target audience. This can help increase the effectiveness of your advertising campaigns and drive more sales.

Targeted advertising refers to a type of advertising that aims to reach specific groups of people based on their demographics, interests, behaviours, and other characteristics. With retail ads, food brands can target their advertising to specific audiences, such as those who are interested in healthy eating or those who have previously purchased similar products.

5. Cost-effective

Retail advertising can be a cost-effective way to promote your brand. With the right strategy, you can maximize your advertising budget and get the most bang for your buck. By utilizing digital advertising channels, such as social media and online advertising, you can reach a wider audience at a lower cost.

Retail ads are cost-effective as they allow you to reach a large number of potential customers at a relatively low cost compared to traditional advertising methods like TV or radio commercials. This is particularly important for small or growing food brands with limited marketing budgets. Retail ads allow you to allocate your advertising spend in a more targeted way, ensuring that your brand message reaches your intended audience. Additionally, with digital retail ads, you can track the performance of your ad campaign in real-time and adjust your strategy accordingly to get the best return on investment (ROI).

6. Measurable result:

Finally, retail advertising provides measurable results. With the right analytics tools, you can track the effectiveness of your advertising campaigns and adjust your strategy accordingly. This can help you optimize your advertising efforts and maximize your return on investment.

Retail ads can provide measurable results for food brands. With the use of analytics and tracking tools, it is possible to monitor the success of the ad campaigns. Brands can analyze metrics such as click-through rates, conversion rates, and sales to assess the effectiveness of their retail ads. By understanding which ads are performing well and which are not, brands can make data-driven decisions on how to allocate their advertising budget to achieve the best results.

Retail ads can significantly expand the reach of your food brand. It can help your brand stand out in a crowded market and reach new customers in an effective and cost-efficient way. With the right strategy and approach, retail ads can help your food brand grow and thrive in today’s competitive retail landscape. It can also create a strong impression with consumers and build lasting relationships that drive long-term growth.

Why is the innovation culture on the rise in the food industry? 7 strategies for fostering a culture of innovation in food businesses

Business

By

SnackTeam

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May 14, 2023

0

Innovation is key to success in any industry, and the food industry is no exception. With the rapidly changing tastes and preferences of consumers, food businesses need to constantly innovate to stay ahead of the curve. Fostering a culture of innovation can help food businesses to develop new products, improve efficiency, and stay competitive in the market.

In food businesses, fostering a culture of innovation means creating an environment that encourages the development of new and exciting products, the adoption of new technologies, and the continuous improvement of processes and operations. This can help businesses stay ahead of the curve in an industry that is constantly evolving.

However, it is not just about encouraging new product development, but also about creating an environment that values and rewards creativity, collaboration, and risk-taking. It involves creating a safe space for employees to experiment and make mistakes, while also providing the resources and support needed to turn innovative ideas into reality.

Fostering such culture is extremely important, especially in today’s highly competitive and rapidly changing market. With consumers becoming more health-conscious and demanding, and with technology driving new trends and innovations, food businesses must continually adapt and evolve to stay relevant.

It is essential for staying competitive in a rapidly changing market, driving growth and success, and meeting the evolving needs and preferences of consumers.It also helps to grow in the modern world as consumers are more aware and are open to trying first-of-a-kind products. Creating a culture of Innovation within your company is driven by multiple factors.

Firstly, the rise of new technologies and the increasing use of data analytics in the food industry are making it easier for businesses to identify trends and opportunities for innovation. By harnessing these technologies and analyzing consumer behaviour, businesses can identify gaps in the market and develop new products and services that meet the changing needs and preferences of their customers.

Secondly, the growth of the food startup ecosystem is also driving innovation in the industry. As more and more startups enter the market, established businesses are being forced to adapt and innovate to stay competitive. The culture of innovation that is often found in startups is also spreading to established businesses, as they seek to stay relevant and capture a share of the growing market.

Thirdly, consumers are becoming more demanding when it comes to the food they eat, and they are increasingly looking for healthier, more sustainable, and ethically produced food options. This is driving innovation in areas such as plant-based and alternative protein products, organic and non-GMO foods, and sustainable packaging.

Not to be forgotten, the COVID-19 pandemic has also accelerated the need for innovation in the food industry. With the shift towards online ordering and delivery, businesses have had to quickly adapt to new ways of operating and find innovative solutions to meet the changing needs of their customers. Alongside, the pandemic has enabled people to think towards more nutrition and improved immunity-boosting ingredients to stay healthy & fit.

Strategies for fostering a culture of innovation include encouraging experimentation, embracing failure, creating a collaborative environment, celebrating successes, investing in training and development, and encouraging diversity and inclusion. Here are some strategies for fostering a culture of innovation in food businesses:

1. Encourage creativity: Encourage employees to think outside the box and come up with new ideas. This can be done through brainstorming sessions, innovation workshops, or simply by giving employees the freedom to experiment.

2. Create a safe space for experimentation: Encourage employees to experiment with new ideas without fear of failure. Create a safe space for experimentation by allowing employees to test new ideas on a small scale before implementing them on a larger scale.

3. Develop a culture of continuous learning: Encourage employees to continuously learn and develop new skills. This can be done through training programs, workshops, and other learning opportunities.

4. Foster collaboration: Encourage collaboration and teamwork between employees from different departments. This can help to bring fresh perspectives and new ideas to the table.

5. Provide resources and support: Provide employees with the resources and support they need to innovate. This can include funding for research and development, access to new technology, and support from management.

6. Recognize and reward innovation: Recognize and reward employees for their innovative ideas and contributions. This can be done through bonuses, promotions, or other forms of recognition.

7. Embrace new technology: Embrace new technologies such as automation, artificial intelligence, and data analytics to drive innovation and improve efficiency.

By fostering a culture of innovation, food businesses can develop products quickly and efficiently that are more relevant to the changing trends at a faster pace and better efficiency when combined with good technology and facilities.

Delhi’s Food Truck Policy finally on the roll: 40 locations identified, late-night hours approved

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SnackTeam

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May 13, 2023

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The people of Delhi can now indulge in their favorite street foods like Gol gappa, chaat-papdi, and chowmein until 2 am as the city government has accelerated the implementation of its ‘Food Truck Policy.’ This ambitious plan has already identified 40 locations for food trucks to operate, bringing convenience and delicious food to the masses.

According to officials, the establishment of food truck hubs will take place gradually in multiple phases.

“In the first phase, food truck hubs will be opened at 10-15 locations. The main aim behind this project is to boost the city’s night economy and create employment,” said a senior Delhi government official.

The policy was initially introduced in the “Rozgar budget” of 2022 and was scheduled to be announced in October of that year. The plan aimed to select five plots of land and launch 25 food trucks. However, the program was stalled for two reasons: first, the appointment of the Delhi tourism department as the executing agency required cabinet approval, and second, a disagreement between the AAP government and the L-G caused further delays, leaving the scheme in a state of uncertainty.

According to officials, the plan has been finalized by the tourism department and will be subject to review by Chief Minister Arvind Kejriwal.

As per officials, the government will not grant licenses to individuals for setting up a single or a couple of food trucks.

“Our aim is to give different food options to residents and tourists. So, instead of issuing licences to individual food truck owners, they will be given to a firm or a concessionaire which will manage the land where food trucks can be set up. The concessionaire or the company will be selected through a tender which will be floated soon by the tourism department,” said an official.

The government has identified sites under its jurisdiction to prevent complications in obtaining NOC and land usage permissions.

“Getting an NOC is a big problem, which often leads to delays. To avoid this, the 40 spots identified come under DJB, PWD and other departments,” said an official.

Officials have stated that the food trucks are anticipated to be located in close proximity to metro stations, markets, residential areas, and high-traffic areas like Dilli Haat.

D2C platform The Ayurveda Experience achieves remarkable revenue growth in FY23, sets course for profitability

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SnackTeam

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May 13, 2023

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tae — TAE inaugurated its inaugural standalone brand store in the US in October 2022 and intends to open an additional store this quarter.

The Ayurveda Experience (TAE), a direct-to-consumer (D2C) platform that sells products across 20+ countries, is poised to achieve profitability in the current fiscal year after experiencing strong growth in FY23. The health and wellness startup saw a noteworthy 91.48% increase in revenue, reaching INR 270 crore in FY22-23, up from INR 141 crore in FY21-22.

TAE has received support from well-known investors such as Anicut Capital, Fireside Ventures, The Kalpavriksh Fund (Centrum Group), Sharrp Ventures (Mariwala Family Office), Riverwalk Ventures, Singularity Ventures, Emerge Capital, and more.

Rishabh Chopra, Founder & CEO, TAE, said, “This growth in revenue over the years can be mainly attributed to launching new products that help solve user concerns, rampant growth in our European markets, and significant optimisations in our advertising cost-to-revenue ratio and promotion costs as a ratio of revenue.”

“We expect to be profitable in the current FY 2023-24. We were already profitable in the USA and Canada in FY23,” he added.

TAE was founded in 2010 and has established an Ayurveda-focused D2C platform to serve customers in North America, Europe, Australia, and India. Its product range spans across categories like skincare, body care, personal care, and supplements. The company has raised INR 105 crore in primary capital and attracted around INR 30 crore through secondary share purchases from investors.

“North America is our biggest market but we have seen rapid adoption of Ayurveda products in European markets in recent times,” Chopra said.

TAE inaugurated its inaugural standalone brand store in the US in October 2022 and intends to open an additional store this quarter.

Talking about future investment plans Chopra said, “We are actively investing in new product development/research. enhancement of existing products and scientific/ clinical trials. We are also investing in supply chain technologies, and technologies to help recommend products better to our users/personalize the purchase experience for our users.”

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